multimedia storytelling - maz · multimedia storytelling – how to find a form that fits the...
TRANSCRIPT
Beat Rüdt, [email protected] /Alexandra Stark, [email protected]
Multimedia Storytelling: how to find a form that fits the content
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Who are we?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Beat Rüdt @beat_ruedt
Alexandra Stark @alexandrastark
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
MAZ =
School
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Our teachers work in the industry
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What did we do?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Why did we invent this chart?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Path dependence
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
ABC
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Form follows function
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What do people want to - read? - hear? - see? - watch?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
convergence
Print Radio TV Online ... Text x (x) x ?
Photo x x x ? Charts /
Infographics x x x ?
Audio x x ? Video x x ?
Jour
nalis
tic «
Ato
ms»
analogue getting digital digital
mul
timed
ia
crossmedia
Eigene D
arstellung
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
Info
Info
Info
Info Info
Info
Info Info
Info
Info Info
Info Info
Info
Info
Info
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
ABC
ABC
ABC
ABC
ABC
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
When suits! better as "
Text Photo Diagram Video
Audio
Text
Photo
Diagram
Video
Audio
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
How does the chart work?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
PERSON
EVENT
SETTING"(Location)
EXPLANATION"(How it works)
BACKGROUND"(Archival material)
FIGURES"(Statistics)
yes no
WHAT IS THE STORY ABOUT?
DONE!
? ? ?
? ? ?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you have to use all of these elements?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No!
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
1.) This chart is about not forgetting.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
2.) Just because you can doesn‘t mean it makes
sense.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
You are journalists.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Focus.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Select.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
1.) Brand
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
2.) Usability
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
3.) Ressources
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Did we include everything?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Probably not ...
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Is the chart based on scientific research?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Feel free ;-)
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Does the chart show me how to tell the story?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
ABC
ABC
ABC
ABC
ABC
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Why is interaction not part of the chart?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
convergence
Print Radio TV Online ... Text x (x) x ?
Photo x x x ? Charts /
Infographics x x x ?
Audio x x ? Video x x ?
Jour
nalis
tic «
Ato
ms»
analogue getting digital digital
mul
timed
ia
crossmedia Q
uelle: aus diversen zusamm
engestellt E
igene Darstellung
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What else are we developing?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
An interactive tool.
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you have suggestion for changes?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you want to translate the tool into your language?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you want to use the layout?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Where do you always find the most recent version?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
www.maz.ch/storytelling-tool
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
?
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
!