multimedia on the cheap: better storytelling with new media tools andrew chavez associate director /...
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Multimedia on the Cheap:Better storytelling with new media tools
Andrew ChavezAssociate Director / Digital InitiativesTexas Center for Community Journalism
New Media for the News Media WorkshopMarch 11 to 13, 2009 at the TCU Schieffer School of Journalism
But first …
GoogleAnalytics
• Drill down into your site’s usage stats
• Show advertisers who is seeing their ads
• Learn how people navigate your site
• Get regular reports sent to your inbox
$0$0Price tag:
Know how to embed code (once)
Skills needed
GoogleFeedburner
•Let Google pay for the bandwidth
•Setup e-mail alerts
•Have a permanent link to your feed
•Provide social network links
$0$0Price tag:
Basic Web skillsMust already have an RSS feed
Skills needed
AddThis•Provide an e-
mail link•Add links to
social-networking sites
$0$0Price tag:
Know how to embed code
Skills needed
Multimedia
“If you haven’t started to think beyond telling stories with photos and text, you’re
walking into the tar pits.”— Jim Ray, multimedia producer, MSNBC.com
Multimedia
•Cons▫Can be more time consuming▫Might have limited shelf life▫Requires “multimedia skills” and “web
skills”•Pros
▫Most human form of storytelling (they are the ones who buy the paper)
▫Can bring mediums to communities wouldn’t otherwise have them
Interactives
Sproutbuilder•Make
interactives that have polls, videos, news feeds, photos, maps, etc.
•Can be a way to do a “notebook dump” and repurpose content
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
Vuvox•Create
interactive timelines that have photos and videos embedded in them
*Also check out Capzles
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
Blog TalkRadio
•Create a radio-type call-in show
•Stream your show or podcast it and let people download it
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
Slideshows/Photos
The Rocky Mountain News TCU Daily Skiff
Final Salute• http://denver.rockymounta
innews.com/news/finalSalute/
Obama in Dallas• http://media.www.tcudaily
skiff.com/media/storage/paper792/news/2008/02/21/News/Obama.Emphasizes.change.In.His.Speech.To.Dallas-3224283.shtml
Audio slideshows
Audio SlideshowsPhotos Audio
• Anything with JPEGs • Sony ICD-UX70 Recorder [$90]▫ 1gb memory, built-in
USB connection, miniplug mic jack, .mp3 format
• Wavosaur editing software [free]
• Microphone [$15]
Presentation
• Soundslides [$30]
$135
$135
Price tag:
Flowgram•Create
interactive slideshows by mixing photos, audio, PowerPoint, etc.
•Could replace Soundslides in your workflow
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
animoto•Super easy•Syncs your
photos up with music
•More of a cookie-cutter solution than the others
$0$0Price tag:
Know how to upload filesKnow how to embed code
Skills needed
Video
Some statistics
•75% of online video users watch an average of 158 minutes of video per month (2007)
•57% of online video users share links to the videos with friends (2007)
• Young adults are twice as likely as others to go YouTube for video (2007)
Videos — where to put ‘emProfessional sites User sites
• Offer advertising integration
• Customizable players• Content management
system• User integration• Much more expensive
• One of the masses• Easy setup• Stable• They support your
bandwidth• May include ads from the
host• May still support your ads
YouTubeBlip.TV
Mogulus•Run your own
online TV station
•Show live video from a camera hooked up to a computer
•Set up playlists of videos for Mogulus to play automatically
$0$0Price tag:
Intermediate multimedia skillsKnow how to embed code
Skills needed
Qik•Stream video
live from a cell phone
•Requires cell phone with data connection
•Integrates with Mogulus
$0$0Price tag:
Basic Web skillsKnow how to embed code
Skills needed
Videos — making ‘emSoftware
Built-in Software
• Windows Movie Maker [free]
• iMovie [free]
High-end Software
• Final Cut Pro [$1,299]
• Avid NewsCutter [$2,495]
Videos — shooting ‘emCamera
• Microphone jack [ideal]
• Connect to your computer
• Mount on a tripod
Phone
• Connect to your computer or have e-mail
Web cam
• Pretty much anything works
• You can hook your mic up to your computer
Hands-on timeBlogger, YouTube accounts Workshop resources
• Site:http://www.blogger.com
• User name:[email protected]
• Password:newmedia
• Site:http://digital.community-journalism.net
• Go to:Workshops -> Materials -> New Media for the News Media, March 2009