MULTICULTURAL IMPACTS

ON PEOPLEWORKING IN A

BPOBY:-

ANKITRAMANDEEP

RUCHIKASAURAV

SHRADHA SHWETA

SUMEDHA VRINDA

UDIT

• Understanding the term ‘CULTURE’

• Concept of ‘MULTICULTURISM’

• Why do we need to study Multiculture in a workplace

• Advantages & Disadvantages of working in a Multicultural Environment

• Challenges faced by people in a multicultural organization

• BPO Industry in India

• Facts & Findings

• Conclusion & Recommendations – Multiculturism in Convergys

TOPICS

UNDERSTANDING THE TERM ‘CULTURE’

• It is an interwoven system of customs, morals, traits, traditions and values shared by a group of people or a society

• It provides people with a common heritage, and it links them through shared experiences and joint learning

• Cultures exist on scales both large and small, extending from countries and regions

• Cultures provide people with a sense of self-identity and community, and they greatly influence actions within the workplace

• Low-Context Cultures-People raised in low-context cultures tend to be very literal – focusing on the spoken word -- and they’re more often analytical and action-oriented

• High-Context Cultures-High-context cultures tend to be more contemplative and intuitive, and people raised in such cultures often treat time as an endless resource

• Putting Them Together in the Workplace-

In today’s global economy, people from both low-context and high-context cultures are interacting in multicultural workplaces

CONCEPT OF MULTICULTURISM

• Multiculturalism relates to communities containing multiple cultures

• Multiculturalism is characterized as a feel-good celebration of ethno cultural diversity, encouraging citizens to acknowledge and embrace the panoply of customs, traditions, music, and cuisine that exist in a multi-ethnic society

MULTICULTURISM

Descriptive

Normative

Caste & communitiesSCs, STs,OBCs

Religions

Language based identities

Regional/State wiseIndian

Multiculturalism in an Organization

INDIAN MULTICULTURISM IN AN ORGANIZATION

WHY DO WE NEED TO STUDY MULTICULTURE IN A WORKPLACE

• Changes in the working environment

• To make the best use of different skills and knowledge

• To maximize the potential of the workforce

• To reduce the grievances among the people

• To make people understand the value of organizational goals over individual goals

• To bring cohesiveness among the people

• To make people understand the values and beliefs of other cultures

ADVANTAGES OF WORKING IN A MULTICULTURAL ORGANIZATION

• Cultural Awareness

• Service Coverage

• Employee Relations

• Sharing of Knowledge and Skills

DISADVANTAGES OF WORKING IN A MULTICULTURAL ORGANIZATION

• Communication Issues

• Integration Issues

• Trust and Faith

• Attitude Issues

CHALLENGES FACED BY PEOPLE IN A MULTICULTURAL ORGANIZATION

• Physiological & Demographical

Differences

• Stereotyping Issue

• Behavioral Differences (Attitude)

BPO INDUSTRY IN INDIA

• BPO stands for Business Process Outsourcing

• It is contracting of a business task to a third party service provider

• Started in late 1980s in India and now it has evolved as one of the main resource for employment

• Process improvement and efficiency, Cost savings, Improved quality, Cheap labor, Building business value and strategic differentiation are some of the main objectives of BPO in the current market

• BPO industry is one the main promoter of a Multicultural environment in today’s economy

FACTS

AND

FINDINGS

The following survey has been recorded and analyzed on the basis of responses received from 40 respondents, who had worked or are currently working in the BPO industry

Have you ever worked in a team where in your team mates belong to

a different culture?

Yes No

How do you consider working in multicultural environment?

GoodBadCan't Say

Have you ever felt bad because your senior has taken a decision due to

cultural biasness?

Yes No

Have you ever got into an argument with any of your group member due

to cultural differences?

Yes No

Do you hesitate while communicating with your group member because the other person does not

belong to the same gender, religion or place?

Yes No

Do your company’s policies consider the diversity relative to job position, racial/ethnic diversity,

gender or other multicultural factors at the time of hiring?

YesNoCan't Say

Have you ever attended any session organized by your company to make employees understand the

concept of multicultural environment?

Yes

No

No such sessions organized

Do the books, newspapers and publications in your office’s waiting area reflect multiculturalism?

YesNoDon't Know

Do the cafeteria in your office offers food and beverages from different cultures?

YesNo

1 2 3 4 5

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On a scale of 1 to 5 ; 5 being the highest value, how do you rate your organisation as a multi-

cultural workplace?

Ratings

CONCLUSION AND

RECOMMENDATIONS – ALONG WITH A

STUDY ON MULTICULTURISM IN

CONVERGYS

MULTICULTURISM IN CONVERGYS

• Adoption of Multiculturism - AGA

• One of the key ingredient to make a position in the Indian Market

• To earn more profits by adopting multicultural friendly policies

• To device suitable products and services that are required in a huge diversity market like Indian Market

• To reduce the poverty by giving opportunities by employing people from minorities

• Organizing sessions and team building activities to bring a sense of cohesiveness in the people working in the organization

BEST MULTICULTURAL ORGANIZATION

THANK YOU