multi-purpose wet grinder. introduction marketing size consumer insight competitor product history...

25
MULTI-PURPOSE WET GRINDER

Upload: margery-leonard

Post on 03-Jan-2016

215 views

Category:

Documents


1 download

TRANSCRIPT

MULTI-PURPOSE WET GRINDER

INTRODUCTION

MARKETING SIZE

MARKETING SIZE

CONSUMER INSIGHT

COMPETITOR PRODUCT

HISTORY

GENERAL SPECIFICATION

FIFTH GENERATION(5G):-2015

FOOT PRINT & MAIN PARTS

PROCEDURE

BUTTER COLLECTING PROCEDURE

ATTA KNEADING PROCEDURE

FOOD PROCESSOR PROCEDURE

FOOD PROCESSOR PROCEDURE

ADVANTAGE

FEATURE

NEXT LEVEL IMPROVEMENT

ESTIMATE PROJECT COST AND TIME

Current market available all wet grinder has some difficulties such as,

1. Butter collection difficult from the drum to vessel .2. Drum handling for washing hardly due to over weight.3. Pulley belt have maintenance frequently.4. After grinding , need more space for resting the unit.5. High cost spend for one application.6. Unit weight is too high .7. Butter grinding time is getting long .

So our theme in this project , how do solve the above problem and

1. add more south Indian application such as vegetable cutting ,bajji slicing.2. Adopt raw chappati making3. Reduce motor heat.

introduction:-

South India (Andra Pradesh ,Karnataka, Kerala and Tamil nadu ) has contributes 80% share of total market.

TTG Potential Total Qty per Year

 STATEHIGH END LOW END TOTAL

Karnataka 13000 52000 65000Tamil nadu 60000 240000 300000

Kerala 24000 96000 120000Andra Pradesh 49300 50700 100000

Total 146300 388000 650000

20% is being sold in the other states of India as well as exported to the countries Such as USA, UAE, Canada, Gulf, France, South Africa, etc. 

marketing size:-

11%

51%

21%

17%

Sales in south india

KarnatakaTamilnadu KeralaAndra

72%

28%

Sales in south india

low endhigh end

Low end price : 50 to 60 USD.High end : 60 to 90 USD

marketing size:-

• Ease of use.• Device should be compact .• Easy to clean .• Design / colour (apart from overall robust looks and high quality)• Weight of the product and stone quality.• Butter getting from drum.• Less Noise.• Costing

consumer insight :-

MOST IMPORTANT ASPECTS FOR BUYING A WET GRINDER :-

YOUNGSTER EXPECTS:-

• Multi Application.(application should fulfill south Indian recipe)• Handling• Portability• Auto grinding system.• Foot print.

competitor product :-

FIRST GENERATION(1000 BC TO 20TH CENTURY)

Stone grinder-1G

Grinding Quality Excellent

Taste Excellent

Electric power 0 watt

Maintenance Less

Price Normal

Weight 35 to 40 Kg

Man Power 2 person

Grinding time 1 to 1.5 hrs

Cleaning Difficult

Portability Less

Size Normal

Construction Big

Advantage

Difficult :-

History :-

SECOND GENERATION(1955- CURRENT)

Wet grinder-2G

Grinding Quality Good

Taste Good

Grinding time 30 min to 40min

Man power  1 person

Weight 45 to 50 Kg

Cleaning Difficult

Portability Less

Size Big

Electric power 600 watt

Maintenance High

Construction Big

Advantage

Difficult :-

FOURTH GENERATION(1980 TO CURRENT)

Tilting wet grinder -3G

Grinding Quality Good

Taste Good

Grinding time 30 min to 40min

Man power  1 person

Portability Normal

Size Normal

Weight 15 TO 20 kG

Cleaning Difficult

Maintenance High

Construction Big

Foot pint size Big

Supporting hinge Damaged frequently

Advantage

Difficult :-

THIRD GENERATION(1990 TO CURRENT)

wet grinder -3G

Grinding Quality Good

Taste Good

Grinding time 30 min to 40min

Man power  1 person

Portability Normal

Size Normal

Weight 15 TO20 kG

Cleaning Difficult

Electric power 180 - 220 watt

Maintenance High

Handling Difficult

Advantage

Difficult :-

GENERAL SPECIFICATION :-

Power Supply : 230v,50 hz

Output Power : 180 to 220 w

Drum Speed : 130 rpm

Safety Feature :Micro Switch

Maximum Wt :13 appx

Grinding capacity :2 ltr

Size :ф280x420

Note : Volume reduced 30% the other 2Ltr wet grinder.

FIFTH GENERATION(5G):-2015

Raw Banana slicing for bajji.

Veg. Slicing for Thin and Thick.

Vegetable Grading.Atta Kneading.

MULTI APPLICATION:-

Raw chapatti maker

NEW FEATURES:-

Gear mechanism.

Drum Rotation.

Aesthetic.No Bearing.

Motor Mounting

Air vent Technology

Butter collector

PC drum with Metal Plate

Compact.

Veg. long Grading 

New

New

New

New

New New

NewCoconut Scraper

New

New

Three stone

NEW TECNOLOGY

FOOT PRINT & MAIN PARTS :-

Pusher

Lid

520 Arm

Top CoverArm Screw

Body

Switch KnobRound Leg

420

231

Drum

ф280

Arm lock nut

 PROCEDURE:-Step1 : Ensure the arm lock with full tight.

Step2 : Put ingredients into around the drum .

Step3 : Pour water as required.

Step4 : Close the lid on top of the drum.

Step5 : That before ensure arm stone assembly

locking nut with full tight. .

Step6 : Now switch on the motor , drum is rotating

and butter grinding process is doing inside of the drum.

Step7 : pour water into the pusher as full volume

and place top of the lid chute.

Step8 : the water is dropping slowly into the drum..

Step9 : if addition water need , use to pouring

thru the lid chute.

Step10 : after grinding ,switch of the motor .

 BUTTER  COLLECTING PROCEDURE:-

465

210

Step1 : After switch of the M/C Remove the lid.Step2 :Unchain the Arm Screw.Step3 :Place the collection bowl as shown.Step4 :Tilt the drum thro tilting arm by hand.Step5 :After collecting the butter ,rotate the original position and lock the arm Screw.Step6 :Add some water ,switch on 30 sec the m/c.Step7 :Now All sticking butter mixing with water then pour into the collecting bowl using like Step4.Step8 : use same procedure to cleaning the Drum.Step9 :After cleaning , place the unit like as shown the picture so that balance water drain from the drum . And drum weight doesn't affect the gear and motor shaft.

Atta Kneading blade

ATTA KNEADING PROCEDURE :-Step1 : open the lid and unlock the arm lock.

Step2 : way out the arm stone assembly from

the drum

Step3 :Place the kneading blade and lock by arm

locking nut.

Step4 :Pour 200 gram minimum Atta flour into

the drum and add sugar , salt as required.

Step5 : Put lid on the Drum at correct orientation..

Step6 :Pour water on the pusher at full volume.

Step7 : switch on the machine, water is dropping

continuously into the flour.

Step8 : Now Atta kneading process is starting. run

3 minutes continuously

Step9 :after kneading open lid and take the raw

Atta mixing for further operation.

Step1 : open the lid and unlock the arm lock.

Step2 : way out the arm stone assembly from the drum

Step3 :Place the multi purpose blade and lock by arm

locking nut.

Step4 : Put lid on the Drum at correct orientation.

Step5 : Switch on the machine and put vegetable into

the pusher.

Step6 :Press the vegetable by using pusher.

Step7 : Blade is cutting the vegetable continually and the

drop down inside of the drum.

Step8 :After complete the operation open the lid and

unlock the arm lock nut ,remove the blade

Step9 :Collect the cutting vegetable for further

processing.

Step10 :Use the same procedure for all vegetable cutting.

FOOD PROCESSOR PROCEDURE :-

Multi purpose bladePusher position

Step1 : open the lid and unlock the arm lock.Step2 : way out the arm stone assembly from the drumStep3 :Place the multi purpose blade and lock by arm locking nut.Step4 : Put lid on the Drum at correct orientation.Step5 : Switch on the machine and put vegetable into the pusher chute horizontal position. Step6 :Press the vegetable by using pusher.(pusher setup like shown the pictureStep7 : Blade is cutting the vegetable continually and the

drop down inside of the drum.Step8 :After complete the operation open the lid and unlock the arm lock nut ,remove the blade Step9 :Collect the cutting vegetable for further processing.Step10 :Use the same procedure for all vegetable cutting.Step11 : if we need long length cutting use same procedure.

BANANA BAJJI CUTTING PROCEDURE :-

Multi purpose bladePusher position

ADVANTAGE :-

1. No need remove the Stone Assembly on doing washing.

2. No need remove the Stone Assembly on doing butter collection.

3. No need remove the Drum.

4. Easy Cleaning and Handling.

5. No required separate area to rest the drum Assembly and Stone Assy.

6. Save Butter Collecting time.

7. don't need to open the lid while water required.

8. Sturdy and robotic design.

9. Compare to tilting grinder here drum only rotate for easy connivance.

FEATURE :-

1. Lid chute size is big so we can cut long cutting also possible .

2. Common blade used for all vegetable cutting like slicing, bajji

cutting ,vegetable cutting and cube cutting.

3. No required drum removing for butter collection.

4. Bearing not used in gear mechanism .

5. PC drum designed for low drum weight.

6. Gear drive used instead of belt drive.

Next level improvement:-

1. Adopt raw chappati making operation in the machine.

2. Auto sensing butter quality and shutoff the motor.

3. Auto butter collecting after grinding.

Estimate Project cost and time:-

Development cost : 200000

Tool cost : 400000

Testing cost : 100000

other cost : 200000

Project costing(US $)

Project time :

Final design freezing : 5 to 6 month

Prototyping :1 to 2 month

Testing : 2 to 3 month

Tooling & correction : 1 to 2 month

Final Testing : 1 to 1.5month

No of tooling component list available separately not showing here.

ESTIMATE PRODUCT COST :-

Development cost : 200000

Tool cost : 400000

Testing cost : 100000

other cost : 200000

cost in US $

THANK YOU