Slide 1

Multi-Platform Assigning Lisa Murphy for CSME lisawrites@rogers.com twitter.com/lisamurphyTO https://www.linkedin.com/in/lisamurphyto Slide 2 Audit Before You Assign All editors on staff should know: Which content had most pageviews and time spent on web and apps in past month and year Which content got the most shares on Facebook, Pinterest, Twitter and elsewhere Which videos perform best online & in app Which photo galleries did best How competitors are telling their stories through multimedia Slide 3 Ask Yourself If you couldnt use words, how you would do the story? Mashable EIC Jim Roberts Slide 4 Checklist of Options (+ Print) Data visualizations & graphs Embedded/live social posts Backgrounders/101s Extra photos Extra interview questions Animated gifs Quizzes Infographics Video & animated video Before & After photos Layer in older content Audio clips Interactive maps Slide 5 Videos for online & mag app cover treatment User Generated Content + Social conversation Slide 6 Checklist of Options (+ Print) Cartoons Listicles Interactive timeline FAQ/Live Q & A Shoppable Video Music Games Diaries/Journals Coupons & Deals Slide 7 Mine Interviews For Extras Infographics boost social shares http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014 Slide 8 On The Cheap Smartphone & Google Hangout Video + cheap editing apps Video/interactive tools such as Videolicious, Meograph, Zeega, Hyperlapse Quizzes Vox Quiz Generator Live Blogging & Q&A ScribbleLive, Dilmot Location-based social -- geofeedia Data Visuals CartoDB, Tableau Public, import.io Interactive Visuals ThingLink Timelines Timeline.js Graphic Quotes Vox Meme Generator, Canva Audio Clips Cogi http://www.rjionline.org/blog/5-tips-training-print-reporters-produce-quality-mobile-journalismhttp://www.rjionline.org/blog/5-tips-training-print-reporters-produce-quality-mobile-journalism ; http://www.newsu.org/resources/digital-tools ; http://blog.newswhip.com/index.php/2014/09/digital-journalism-tools-need-use ; http://www.poynter.org/news/media-innovation/309693/digital- tools-you-should-have-been-using-in-2014/http://www.newsu.org/resources/digital-tools http://blog.newswhip.com/index.php/2014/09/digital-journalism-tools-need-use Slide 9 Vary Approaches & Information Let video, audio and graphic extras offer different information from text You dont have to run the feature with all of the same elements on both web and your magazine app if you dont want to (nor release them all at once) Choose the elements for each that best suit the platform, taking into consideration what has performed well on each in the past If you dont have the time and budget to embellish both your site and app, enhance the one with the most audience and revenue. Slide 10 Keep Social In Mind Use extra photos online and in social promo (on FB, photo posts +39% more shares; Twitter +27%) Evoke emotion with audio clips, videos, more photos and graphics of stats, quotes and compelling story details. More likely to be shared and go viral than straight headlines Use Instagram, Vine, Snapchat and YouTube video to promote features, covers, events & more Incorporate social in your print, web and magazine app version of the story (posts, handles, etc.) Use tags & #hashtags (can boost shares by 50%) When appropriate, choose writers and interview subjects with broad social networks who will share your feature