MULTI-MATERIAL DRILL BIT Line Expansion & Program Details 1 August 2012 User Needs 2 PlumberElectricianDIY / Remodeler Installer Multi-Material bits perform best for drilling in multiple materials at the same time. This bit is not recommended to take the place of a Wood, Masonry, or Metal bits for single-material usage; This bit is specially designed to efficiently drill through a combination of different materials. TOP USER NEEDS: 1. SPEED 2. EASY STARTS 3. LIFE 3 DOUBLE GROUND FLUTE DOUBLE GROUND FLUTE ensures fast and efficient removal of the drilling dust and prevents clogging UNIQUE POINT GRINDING Brazed carbide tip has a unique diamond ground 4-face design for excellent centered starts with little walking and best hole quality SPECIAL GRINDING ANGLE SPECIAL GRINDING ANGLE creates sharper tip edges for Fast starts in tough materials DUOTONE SURFACE FINISH DUOTONE SURFACE FINISH reduces friction & resistance, increasing bit life and drill battery life Straight Shank Multi-Material Bits 3 rd Party Lab Test Performance LIFE TEST: Holes Drilled before FailureSPEED TEST: Seconds per Hole Ceramic Tile Brick Aluminum Steel 50% Longer LIFE 40% FASTER IRWIN is the Top Performer for Multi-Material Drilling Failed Before 1 st Hole Failed Before 1 st Hole Source: Fourth Strand 3 rd Party Lab Testing October 2011 Sandwich Cross Section Multi-Material Sandwich Lab Test 5 Feature/Application Focused Packaging HoleDiameter DrillingDepth Multiple Material Application clearly illustrated BitLength Product Offering 6 NEW *Note: Lengths shown reflect overall bit length Sets Value Proposition 7 20PC Merchandiser 8 Item # US List Price $ CA List Price $ Features all jobber length bit sizes Available Now! 10PC Merchandiser 9 Item # US List Price $ CA List Price $ Features all 16 extended length bits Available Now! Counter Display Merchandiser 10 Item # US List Price $24.03 CA List Price $26.44 Display Contents: (10) sets of everyday sku # Set Contents: 1/8, 5/32, 3/16,1/4 & 5/16 bits Available Now! 39% Consumer Value Competitive Cross Reference Set Up Information Demo in a Box Sandwich represents typical user scenario: Tile, Concrete Backer Board, Metal, & Wood Demo Sandwich Cross Section Sandwich Demo Block (1) 3/16 Bit (10) 1/4 Bit (10) How- To Guide Sample Order # DEMO IN A BOX ($0.00) Other Supplies Needed 18v Cordless Drill 2x4 strips & Clamps or Jaw Horse (1) Safety Glasses Sell Sheet Order EPM Item #C in packs of 20 on IRWIN collateral portal14