muhive - real time automated customer engagement platform
DESCRIPTION
muHive, (http://muhive.com) is a SaaS based customer engagement product across social networks, blogs, websites and email designed for scalability with powerful automation at its core. Its state of the art automation engine enables brands to discover and engage with their customers on all contemporary channels on the web in real time. You can use muHive for the purposes of Marketing, Branding and customer experience management.TRANSCRIPT
Real time multi-channel customer engagement –
Automated!
There is a shift in the
way of doing Marketing
and Sales
Shift
in
marketing
From transaction To meaningful
interaction
Shift in brand behaviour
Customer Acquisition
• Sales driven
• Traditional marketing Customer Conservation
• Life Time Value driven
• Effective customer interaction
Experience driven economy
Contemporary economy
• Customers seek instant answers and gratification.
• Marketing moving towards holding customer’s attention.
• Customers expect answers from brands in less than 2 minutes.
• Phones offer multiple avenues of communication.
Mobile phones = first screen
Solution is great customer experience
Right answers at the right time
Conservation = Conversation
• Quality conversations [4]
– Accurate content
– Minimum turnaround time
– Sustained productive engagement
• Maintain communication between multiple stakeholders in decision making
"Marketing is more about the conversation now. Can our competition morph their mentality? We come at it differently and push the consumer experience and two-way discussion”
How do you scale your
ability to have quality
conversations such that
each customer feels
valued?
What
What
Offers
muHive is SaaS based real time customer
engagement product for all channels on the web
with a strong focus on automation
Automation is our USP
Scale to thousands of conversations with intuitive drag-n-drop
automation in muHive
Website Widgets
Engagement channels
Social Media Email
How muHive can help your brand
Human like engagement
at scale
Presence on multiple
channels
Proactive responses
Brand and Reputation
management
Benefits of using muHive
Empower
your
decision
makers
Evolve from
monitoring
to
participation
Listen, analyze and engage with
one dashboard Integrates
well with a
Brand-
Agency
model
Teams, roles & moderation
capabilities
Powerful automation
To create enterprise grade
workflows
Real time analytics tailored to your
business goals.
Integration with 3rd party services
like Basecamp, Zoho CRM and your
internal systems.
Built for the enterprise
Impact
• Brand anywhere! Instantly expands the outreach of this effort with multi channel engagement
• Upsell to influencers and early adopters
– Keep evolving record of customer conversation
• Reduce support and inquiry costs while increasing engagement efficiency
• Manage feedback and ideas
