muhammad robbyansyah - digital portfolio

Robbyansyah Digital Creative Portfolio

Muhammad Robbyansyah Digital Storyteller

I could dub myself as a creative worker; someone who refined himself by its creation, mirroring them as an achievement, as a path, and as a lesson to learn.

In short brief, within 5 years, or even more, I’ve studied myself how to design, to photograph things, and tell story with words. Professionally. Having background as a major in Social Science at University of Indonesia had shape my broad thinking in dealing with data, study cases, and social issues.


Magnum Ice Cream Creative Projects


Celebrating 5 Years Of Magnum Campaign

• Supervise content and copy • Creative engagement • Digital ecosystem • Optimisation

• Creating a mini games to achieve and crack even more prizes in the 5thAnniversary of Magnum Indonesia

• 29mio Magnum cracked within 3 months activity (KPI: 20mio)


Celebrating 5 Years Of Magnum Mini Game

• Creative engagement • UX development • Interactivity

• First Magnum Ice Cream CrackingMini Game Website


Magnum White Collection Campaign

• First Magnum Ice Cream Fashion Collabwith 5 Indonesian Famous Designers

• Collection ‘Sold Out’ in just few days

• Supervise content and copy • Creative engagement • Digital Ecosystem • User Mechanism • Optimisation


Magnum White Collection Instagram Catalogue

• Integrated Magnum White Collectionwith cinemagraph looping video featuredeach design.

• Copy and Wording • Creative engagement • User Mechanism • Optimisation

mymagnumid

Winter Sweatshirtlead to @MAGNUMxTEX

Sky Sunnieslead to @MAGNUMxYUNYUN

Innocent Dresslead to @MAGNUMxSEBA

Fairy Pouchlead to @MAGNUMxPRIYO

Dream Scarflead to @MAGNUMxSAPTO

Konten Wording:Introduction, Step by Step and How To Join

Konten WordingCTA ke landing page magnum white stick promo


Magnum White Collection Instagram Catalogue per Designer


Magnum Infinity Raspberry X JFW2016 Instagram Catalogue

• Tapping the Magnum Infinity’s NPDinto fashion context, also supportingBrand Activities at Jakarta Fashion Week2016

• Creative Engagement • Art Directing • Copywriting


Magnum Infinity Raspberry Sequence Stop Motion for Instagram Ads


Lifebuoy Creative Projects


Lifebuoy Bar Soap Petridish Campaign

• Introducing the newest Clinishieldingredient in Lifebuoy Total10 variants

• Art Directing • Copywriting


Lifebuoy Bar Soap Kal-Al Mobile Ads Interactive Game

• Educating Lifebuoy Users about therisk of evolved germs

• Art Directing • User Interactivity • Copywriting


Lifebuoy Soap Ramadhan Facebook Infographic Series

• Educating Lifebuoy Users abouttheir Festive habit that had risk to exposedby germs in their daily life

• Art Directing • Supervising Content and Copy


Lifebuoy Body Wash Nyaman Berhijab Ramadan Activation

• Invite Lifebuoy Moms to submit their Ramadan related photo with their daughters in one frame. Educating andinviting user to made them aware of how dependable the brand is to make them comfy, yet germ-free wearing hijab.

• Creative engagement • Digital ecosystem • Copywriting


Dove Creative Projects


Dove Beauty Bar 7 Days Story Sampling

• Asking Dove Ladies to trial and get their free sampling of Dove White Beauty Bar with link provided in 3x7 series of image post.

• Creative engagement • Digital ecosystem • User mechanism • Copywriting


Dove 7 Days Challenge Story Testimonials Image Post Series


Dove Volume Nourishment Social Media Campaign

• Introducing the newest benefit of Dove Volume Nourishment by tapping it into relevant engagement ideas and push content in various Dove’s social media channels



Dove Volume Nourishment Video Testimonials

• Visualise 3 Dove’s ladies with their own dilemma of having a ‘lepek’ hair in their daily activities.

• Creative • Script writing


Buavita Creative Projects


Buavita Segarnya Kebersamaan Ramadhan Digital Activation

• Invite user to cherish the togetherness moment with buavita at Ramadan Festive by sharing their story and tag other user to spread the goodness of it.



Buavita Segarnya Kebersamaan Illustration from Featured Story


Miscellaneous Creative Projects


Listerine 21 Days Challenge Campaign

• At the holy month, we invite user to challenge themselves and starting a new habit of achieving oral health by helping 2 popular musician craft their collaboration. The collaborative challenge contain a series of fun, yet educating task sprinkled with oral health trivias and facts.

• Digital ecosystem • UX development • Creative engagement


Singapore Airlines Bingkisan Lebaran Campaign Online Video

• Asking user to celebrate the Lebaran by sending their far-relatives a gift to. The winner from submitted stories then brought back home by SIA to reply the gift he received before .

• Scriptwriting • Creative Engagement

Can’t wait to collaborate!

+62 899 0818 096

robbyansyah,[email protected]


mailto:[email protected]

muhammad robbyansyah - digital portfolio

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