mugatunes deck august 23 2016

11
COLLEGE RADIO. REINVENTED.

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Page 1: Mugatunes Deck August 23 2016

CO L L E G E RA D I O. R E I N V E N T E D .

Page 2: Mugatunes Deck August 23 2016
Page 3: Mugatunes Deck August 23 2016

WE LOVEMUSIC

Mugatunes started as a project in the spring of 2015 at Trinity College

We are music buffs who loved discovering new artists

We quickly discovered there’s plenty of other kids who love finding the best new songs

However, there is no way to share this music

We saw a HUGE gap in the market for an intercollegiate music sharing platform

A DropBox folder turned into a music-blog, and a movement was born…

Page 4: Mugatunes Deck August 23 2016

WEDISCOVERED

Music aficionados had no seamless way to exchange songs & playlists with their worlds

Two thirds of listeners didn't share music with their circles at all due to no easy platform, and the second most popular way to share is still burning a CD

Youtube / Sound Cloud12%

Burned CDs9%

Spotify6%

File Sharing5%Other

2%

Not Sharing66%

Page 5: Mugatunes Deck August 23 2016

COLLEGES

MUGACollege DJ’s now have an outlet to share their musicCollege Pride is at stake - users can follow other colleges / DJ’sCurated and promoted by humans, not an algorithmTaps into the Social Media sharing psycheIt’s College Radio Reinvented

Page 6: Mugatunes Deck August 23 2016

THE EXPANSION

Amherst CollegeArizona State UniversityBowdoin CollegeBostonColby CollegeGeorgetown UniversityHarvard UniversityMichigan StateNortheastern Ole MissPenn StateSan DiegoSyracuseTrinity College TulaneUSCUC BerkeleyUConnUVAVillanova

Notable Schools• Web 7,500 monthly visitors,

17,000 monthly page views

• SoundCloud, 5,000 + followers, over 1,000,000 plays

• Instagram followers 4,100

• Facebook followers 2,519

Traction DJ’s & AuthorsIn the last year, students have created Muga Stations from 90+ campuses around the world

212 DJ’s and Authors have posted:

• 1700+ songs• 300+ Articles, Interviews & Album

Reviews• 100+ Original Playlists

Page 7: Mugatunes Deck August 23 2016

OPPORTUNITYTHE

20 million college students in the USA

4,140 colleges in the USA

Estimated purchasing power of students exceeds $115 billion

This year they’ll spend:- $42 billion on restaurants / food- $13 billion on clothing- $9 billion on entertainment- $18 billion on phones / technology- $33 billion on other products / services

200 million college students worldwide

20,000 + colleges worldwide

Page 8: Mugatunes Deck August 23 2016

MODELPROVEN

Crowdsourcing content from intercollegiate contributors has been a proven model for success. Our platform follows the exact same model as HerCampus www.hercampus.com and SpoonUniversity www.spoonuniversity.com

Campuses

Content

Contributors

Traffic

Funding

Female ‘College Survival' Food, Recipes & Health

300+200+

3000+ 5000+

3.5 Million Monthly Visits 4+ Million Monthly Visits

$5 Million$3 Million

Page 9: Mugatunes Deck August 23 2016

AdvertisementThe Mugatunes platform allows your company to reach college students at the library, their work, their home or dorm room, while their working out, and in their cars.

Targeted Advertisement

Mugatunes allows for targeted advertisement on the basis of any (or a combination of) the following parameters:

College/UniversityCityStateRegionClass Year

AgeGenderHome City/State/RegionSite UsageMusical Interests & Preferences

RatesBanner Ad rates vary based on scope, duration and targeting. Available sizes include 468X60, 120X240, 120X90, and 125X125.

Audio Ad rates vary based on targeting.

Please contact us for further information on rates. Please indicate your advertising intentions, including duration, targeting and budget.

Online Marketing Services

Page 10: Mugatunes Deck August 23 2016

SEEKINGWE’RE

Funding for Customized Web Platform Development (currently running on Squarespace). Platform will include:

Full back end Content Management System for authors to log in and post songs, videos, playlists, + write articles, interviews and reviews

Up & Down likes for every post, featuring the content that is trending each week

User logins through Facebook and Soundcloud. Ability for fans to follow their favorite Dj’s, Authors, and Schools

Algorithm that features the best Schools and Authors/Dj’s based off up-votes

Ability to sort songs by genres or mood (Hip-Hop, EDM, Study, Party, etc.)

All features and pages on our current site: Playlists, Apply/Join, Merch Shop, About Us/Our Story/Press, etc.

Page 11: Mugatunes Deck August 23 2016