mudhouse services proposal

a d v e r t i s i n gm a r k e t i n gd e s i g n i n g

APPROACH & SOLUTIONS

Mudhouse Advertisinga d v e r t i s i n g

Approach

The following pages layout the tactical marketing approach that Mudhouse proposes to implement for Heritage Home Healthcare (Heritage). These strategies are proven to create awareness, new relationships and most important of all, sales.

What you can’t see in these tactical descriptions is the creative approach we will take in implementing these strategies.

Mudhouse has built a reputation for developing very unique and extremely creative solutions to solve client needs. We work hard to make our clients “zig” while their competition “zags”.

We are offering Heritage a full-service marketing and advertising program that we will manage so that you can do what you do best. Our program will perform as expected because it has to. We know that our value to you lies in the ‘bottom line’ results of the services we provide. We thank you for the opportunity.


Why Put your Trust in Mudhouse? • 2006 - Research and Polling, Inc conducted independent research for Centex Homes of New Mexico

showing they had the highest brand recognition in their division’s 16-year history, just seven months after

the beginning of the Mudhouse relationship and one-year after recording their worst brand recognition.

• 2007 - The National Homebuilders Association awarded Mudhouse “Best Television Commercial of

The Year” at their annual Nationals award ceremony in Orlando, Florida. The spot was part of a

campaign for Centex Homes of New Mexico.

• 2008 - Shea Homes of Northern California asked Mudhouse to implement an SEO campaign to

increase traffic to their division web site. The previous 12-month period had drawn just over 10,000

unique visits. Three months after implementing the SEO campaign, the web site had drawn over

1,000,000 unique visitors.

• 2010 - Mudhouse Advertising increases web traffic to REDW’s web site by over 300% using a modest

pay-per-click campaign and blog management strategy.

• 2011 - Mudhouse Advertising increases sales for Bueno Foods through a well executed, TV, radio and

on-line campaign.

• 2010 -2011 - Mudhouse Advertising takes HMI from 19 Twitter followers to 3,782 followers and from

73 Facebook “likes” to 1,078 “likes” in an eight month period.


ApproachShepherds of the Heritage Home Healthcare Brand Brand fragmentation can happen fast and always takes away from the bottom line. Brands need to stay on point with every

touch they present. By doing so, overall effectiveness, efficiency and profits are positively affected.

Our purpose is to use experience, knowledge and expertise to bring focus to the marketing communications of brands helping them achieve their financial goals and fulfill mission statements.

We propose to manage the brand through smart thinking, smart creative, savvy use of technology and by managing strong strategic partners who will be provided with clear objectives and clear direction.

After a short time, tangible consistencies will begin to emerge throughout all points of MARCOM and measurable ROIs should begin show the fruits of these efforts.

Relationship Mudhouse would propose ongoing and regularly scheduled meetings and communications. Weekly status meetings, regular

reporting and Monthly strategic meetings are formulas for success which we recommend.

Mudhouse uses Basecamp project management software which tracks timelines, milestones, communications and digital assets for every project. It allows online access from any computer for all authorized users.

Billing Practices All billable hours are tracked using Clients & Profits, an industry-standard software package. Invoices

for service fees are generated monthly and are billed on a net 15-day basis. Hourly service fees are:

> Strategic Research, Planning & Analysis - $120 > Account/Project Management - $85 > HTML & Online Services - $120 > Creative Direction - $120 > Administrative - $50 > Graphic Design - $100

All out-sourced goods and services are marked up 15%. Agency and other discounts are negotiatedwhenever possible in an effort to keep all costs minimized. Vendor invoices can be made available. New Mexico gross receipts tax is additional to hourly rates.


DatabaseManagement

email

SEO

Web siteInformationArchitecture

On-linedisplay ads

(PPC)

Blog

Referrers Location “Level of Engagement” Respondents

Consumers Location Product/Service Preference “Level of Engagement” Respondents

Prospects/leads Location Product/Service Preference Lifestyle

Existing Customers Cross-sell Referrals

Weekly EntryShared on S.M.Used in emails

Referrers WeeklyConsumers Bi-MonthlyProspects/leads WeeklyExisting customers Monthly

KeywordsImage names

LinkingPPC

Dynamic ContentVideo

Social MediaMedia/PR

TwitterFacebook

LinkedInYouTube

Google +

NavigationHeirarchy

Language/copy

FacebookGoogle Display Network

SocialMedia

On-line Tactical Strategy


Solutions

We recommend that Heritage Home Healthcare takes a phased approach

to their marketing strategy. Phase one strengthens “below the line” marketing

essentials and phase two implements “above the line” advertising strategies.

We will work together to define timelines, budgets and goals. This proposal

defines strategies and budgets for Phase 1 implementation. Specifically, we

will focus on defining the brand message/position and getting the on-line

strategy in order.

Strength and continuity in brand messaging is imperative to a successful

marketing campaign and web sites serve as the cornerstone to all marketing

efforts. Upwards of 90% of prospective clients will visit your web site before

conducting business with your company. We define this as Phase 1.


Solutions - Phase 1 ; Discovery and Brand

>>Initial Discovery & Research The first step in creating a successful marketing approach is always to learn as much as possible about

the organization and it’s customers including; goals & objectives, past successes & failures, competitive environment, operational process, customer needs and customer behaviors. This will be achieved through initial discovery meetings as well as independent research. The end result is a comprehensive action plan that will serve as the “guiding light” moving forward.

>>Define The Brand (Beyond Aesthetics) A brand is not a logo. A brand is not a product. According to marketing experts, a brand is “a singular idea or concept that you own inside

the mind of the prospect.” In other words, it’s gut feeling a prospect has about your product, service, or company. A brand is a promise: it resides within the minds--and hearts--of customers, clients, and prospects. It is the sum total of their experiences and perceptions.

We must define this for Heritage and make it the core value that all marketing efforts point back to.

>>Competitive Analysis A top-level study of the competition; what are they saying, where are they saying it and what their true strengths and weaknesses are.

>>Survey An easy on-line survey to existing customers to gain insight on their perceptions and feelings

of the brand. An internal staff survey would be recommended as well.

What theythink

What youwant them

to think

Brand Truths & Strengths


Solutions - Phase 1 ; On-Line Strategy

>>Web site Content Upgrade Edit and reorganize content to include stronger keyword utilization and to change the tone of the conversation to be more customer-centric. We will make the content more SEO compliant by adding a linking strategy, dynamically changing content and possible rich media.

>>Search Engine Optimization We will recommend and implement SEO strategies in order to bring Heritage to the top of search queries. Strategies include stronger

content, a paid search campaign, email blasts linking back to the site, in-bound and out-bound links, Social Media, industry news updates and blog entries.

>>E-mail Campaigns An ongoing and segmented campaign will:

1) Create awareness and drive new traffic

2) Create more physician referrals

3) Close leads

4) Create brand loyalty and referrals from existing customers, will also cross-sell products & services

>>Social Media Twitter & Facebook & Google + will;

1) Will increase search engine results

2) Create a platform to define Heritage as industry leaders and experts

3) Improve communication with existing clients

4) Validate Heritage to prospective clients and educate them as well

5) Communicate with the press

6) Create viral marketing by being shared with others


Solutions - Phase 1 ; On-Line Strategy (cont.)

>>Opt-in Program We need to grow the database in order to reach out and perpetuate the brand. If we want something from web site visitors, namely

their contact information, we have to give something in return. We will develop a pro-active program which will capture more contact information through the web site. We will use that database for ongoing outreach and marketing efforts.


Fee Schedule & Timeline>> Initial Discovery & Research - $770

>> Defining the Brand (Positioning) - $1540

>> Competitive Analysis - $385

>> Surveys - $770

>> Web Site Content Upgrade (includes opt-in program) - $1370

>> Search Engine Optimization - $410

>> Email Campaign Setup and Launch (includes opt-in program) - $1170

>> Social Media Setup and Launch - $1170

> Phase 1 Budget - $7,585

> Phase 1 Timeline - 60 Days

> Monthly supporting service fees - $850

- Web site analysis, SEO maintenance, Social Media, email campaign & database management


*Social Media Outline (Engagement Marketing)

All social media strategy is designed to meet the specific needs of the client to maximize ROI (return on investment) and ROR (return on reputation). All strategy is based on engagement marketing, which is a highly interactive marketing strategy designed to reach out to your audience to drive sales, improve customer service, improve reputation, drive customer loyalty, increase your influence and expand your reach. Engagement marketing is also highly supportive of cross platform marketing strategies. Integrating traditional strategy, web marketing and mobile apps into the social media strategy allow marketing efforts to with in conjunction with each other rather than in exclusion, creating a very strong comprehensive marketing campaign. The outline below is meant as a guide as to what will be utilized to maximize the benefit of your social media.

Twitter - Complete Account Management • Engagement Strategy◦ Focusing on creating conversation with other Twitter accounts to drive traffic to the website.◦ Retweeting relevant content◦ Daily Tweeting (unlimited m-f)◦ Responding to Direct Messages◦ Integration of marketing campaigns and creation of marketing tweets. • Marketing◦ Marketing tweets designed to drive traffic to the site◦ Highlighting feature products, articles, web pages, etc.◦ Create a drip feed that will randomly post tweets that refer people to the site and drive engagement. • Customer Service◦ Offering customer service on Twitter◦ Responding to customer service tweets • Networking◦ Targeted networking to grow a relevant following◦ Following people back • Hashtag strategy◦ Using topic relevant hashtags to enhance SEO, and connect with relevant twitter accounts.◦ Engaging with trending hashtags, like #followfriday◦ Creating our own hashtags like #greenag #nmmoney • Listing strategy◦ Creating lists that will make monitoring the twitter stream easier and to enhance engagement.◦ Respond to people who list us, to encourage further listing • Link Tracking - to monitor the click through rate • Customization◦ Consult on the customizing of a profile picture/avatar for the account◦ Consult on the customizing of a custom background for the profile page◦ • Weekly report - analyzing marketing efforts and growth, with outlined goals.


*Social Media Outline (cont.)

Facebook - Complete Account Management • Create Fan Page • Customization◦ SEO optimize the info tab◦ Claim a vanity URL (ie. http://www.facebook.com/mywebsite)◦ Custom lading page that refers people back to the main website. • Daily Posting (m-f) • Engagement Strategy◦ Engaging with fans on fan page◦ Responding to comments◦ Interacting with other similar or complimentary pages◦ Sharing relevant content◦ Networking with other fan pages • Link Tracking - to monitor click through rate • Weekly Report that analyzes marketing effort and growth, with outlined goals

Weekly Report: March 4, 2011

0

3.75

7.5

11.25

15

1 4 7 10 13 16 19 22 25 28

0 0 0 0 0 0 0 01 1

3

0 0

21

0

32

0 0 0 01

2

4

0 01

0 0 0 0 0 01

23 3

12

3

0

9

4

0

8

3

1 1

5

3

1

6

9

0 0

5

Facebook Likes & Comments

Likes Comments

0

150

300

450

600

7-Feb 14-Feb 21-Feb 28-Feb

219

318

436

530

Twitter Followers

Followers

0

12.5

25

37.5

50

7-Feb 14-Feb 21-Feb 28-Feb

02

610

1

32

4246

Twitter Mentions & Retweets

Mentions Retweets

Linksholisticmanagement.com 7

HMI Blog 92

Kids on the Land 3

HMI Events 11


0

175

350

525

700

1 4 7 10 13 16 19 22 25 28

6 8 5 7 6 4

152 162 174 187 192

10943

231288 309

663 671

508463 454

521 547

433463

226188

518

Facebook Page Interactions

Total daily number of page views & interactions

0

1500

3000

4500

6000

1 4 7 10 13 16 19 22 25 28

80 114 134 176 153 49

10221330

1759

1242

4515

1095

214

2493

3042

55575829 5829

16511223

2138

4159

3031

1756

2444

597372

3798

News Feed Impressions

Number of times a post appears on a Fan’s news feed


530

547.5

565

582.5

600

1 4 7 10 13 16 19 22 25 28

532535 536

539543

546549 551 551

556559 560

563568 568 570

576 577582

588 590 590 592 592 593 595 596600Facebook New Fans

This is your new fan growth by day

0

37.5

75

112.5

150

Monday Wednesday Friday Sunday

Popularity by Day

Daily Users (at 0.1 total value)Impressions (at 0.01 total value)Comments & Likes (at 1.0 total value)

Data has been normalized for comparative evaluation

48%52%

Demographic by Age

Female Male

17%

23%

25%

29%

5%

Demographic by Age

18-24 25-34 35-4445-54 55+


620

627.5

635

642.5

650

Sunday Wednesday Saturday

622625

629

633

638

642645

Facebook New Fans

This is your new fan growth by day

0

200

400

600

800

Sunday Wednesday Saturday

369440

644604

703

547

390

Facebook Page Interactions

Total daily number of page views & interactions

0

3.75

7.5

11.25

15

Sunday Tuesday Thursday Saturday

1

5

7

3

1

4 4

8

1

6

0

4

13

3

Facebook Likes & Comments

Likes Comments

0

175

350

525

700

7-Feb 14-Feb 21-Feb 28-Feb 7-Mar 14-Mar

219

318

436

530

612683

Twitter Followers

Followers

0

22.5

45

67.5

90

7-Feb 14-Feb 21-Feb 28-Feb 7-Mar 14-Mar

0 26

10 7 61

32

4246

88

55

Twitter Mentions & Retweets

Mentions Retweets

Samples of monthly

Social Media reporting


Facebook reports a 40% Penetration Rate in New Mexico

Twitter reports a 28% Penetration Rate in New Mexico

Facebook reports a 68% Penetration Rate in Texas

Twitter reports a 43% Penetration Rate in Texas

www.pagosahotsprings.com

DashboardOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

350

700

0

350

700

Oct 18 Oct 25 Nov 1 Nov 8 Nov 15

Visits

Site Usage

14,756 Visits

61,275 Pageviews

4.15 Pages/Visit

34.09% Bounce Rate

00:03:59 Avg. Time on Site

75.29% % New Visits

Visitors Overview

0

300

600

0

300

600


Visitors

Visitors

12,231

Traffic Sources Overview

Referring Sites6,786.00 (45.99%)

Direct Traffic6,570.00 (44.52%)

Search Engines1,400.00 (9.49%)

Map Overlay

Visits

1 14,292

Content Overview

Pages Pageviews % Pageviews

/pools/pools.htm 6,253 10.20%

/lodging/lodging.htm 5,257 8.58%

/packages/packages.htm 4,657 7.60%

/lodging/standard_rooms.htm 2,875 4.69%

/packages/ski.htm 2,865 4.68%

1 Google Analytics


Map OverlayOct 18, 2010 - Nov 17, 2010

Comparing to: Site

Visits

1 14,292

14,756 visits came from 67 countries/territories

Site Usage

Visits14,756% of Site Total: 100.00%

Pages/Visit4.15Site Avg: 4.15 (0.00%)

Avg. Time on Site00:03:59Site Avg: 00:03:59 (0.00%)

% New Visits75.39%Site Avg: 75.29% (0.14%)

Bounce Rate34.09%Site Avg: 34.09% (0.00%)

Country/Territory Visits Pages/Visit Avg. Time onSite

% New Visits Bounce Rate

United States 14,292 4.19 00:04:01 75.28% 33.66%

Canada 160 3.05 00:03:21 66.25% 45.62%

United Kingdom 34 3.68 00:02:00 94.12% 35.29%

Germany 27 4.07 00:05:01 70.37% 40.74%

Mexico 19 3.05 00:03:32 89.47% 63.16%

Iraq 16 6.31 00:06:36 75.00% 12.50%

Japan 14 4.14 00:06:33 57.14% 50.00%

Netherlands 13 2.85 00:03:51 92.31% 53.85%

Australia 13 2.69 00:00:57 76.92% 53.85%

6 Google Analytics


Country/Territory Detail:United States

Oct 18, 2010 - Nov 17, 2010Comparing to: Site

Visits

3 4,836

This country/territory sent 14,292 visits via 52 regions

Site Usage




% New Visits75.28%Site Avg: 75.29% (-0.02%)

Bounce Rate33.66%Site Avg: 34.09% (-1.27%)

Region Visits Pages/Visit Avg. Time onSite


Colorado 4,836 4.22 00:04:09 71.73% 31.74%

Texas 2,010 3.94 00:04:02 75.62% 36.57%

New Mexico 1,940 4.57 00:04:53 68.71% 31.34%

California 677 4.00 00:03:46 79.32% 38.55%

Arizona 607 3.82 00:03:39 78.42% 32.78%

Illinois 545 4.69 00:04:14 82.20% 30.46%

Oklahoma 337 3.90 00:03:03 75.07% 36.50%

New York 290 3.49 00:02:58 85.52% 36.90%

Florida 264 4.30 00:03:16 86.74% 32.58%

1 Google Analytics


State Detail:Colorado

Oct 18, 2010 - Nov 17, 2010Comparing to: Site

Visits

1 1,561

This state sent 4,836 visits via 106 cities

Site Usage





Bounce Rate31.74%Site Avg: 34.09% (-6.88%)

City Visits Pages/Visit Avg. Time onSite


Denver 1,561 4.30 00:04:20 72.52% 31.77%

Colorado Springs 939 4.43 00:04:29 69.01% 31.74%

Durango 282 3.52 00:03:04 65.60% 32.27%

Aurora 224 4.53 00:04:13 75.89% 27.68%

Pagosa Springs 187 3.34 00:03:32 68.45% 40.11%

Boulder 146 3.88 00:03:36 79.45% 27.40%

Littleton 136 4.56 00:04:45 69.12% 30.15%

Ft Collins 103 4.17 00:04:31 76.70% 33.98%

Westminster 90 5.13 00:04:52 75.56% 28.89%

1 Google Analytics


Mobile DevicesOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

30

60

0

30

60


Visits

These mobile devices sent 835 visits via 10 operating systems

Site Usage

Visits835% of Site Total: 5.66%

Pages/Visit3.12Site Avg: 4.15 (-24.76%)

Avg. Time on Site00:03:49Site Avg: 00:03:59 (-4.39%)


Bounce Rate49.22%Site Avg: 34.09% (44.40%)

Operating System Visits Pages/Visit Avg. Time onSite


Android 292 3.66 00:05:36 72.26% 44.18%

iPhone 275 2.13 00:01:57 73.82% 58.91%

iPad 168 4.14 00:03:19 75.60% 39.29%

BlackBerry 59 1.97 00:03:27 91.53% 55.93%

iPod 33 3.45 00:05:14 66.67% 48.48%

Samsung 3 3.67 00:12:26 100.00% 66.67%

SymbianOS 2 8.00 00:19:18 100.00% 0.00%

MOT 1 1.00 00:00:00 100.00% 100.00%

PalmOS 1 1.00 00:00:00 100.00% 100.00%

Windows 1 1.00 00:00:00 100.00% 100.00%

1 - 10 of 10

1 Google Analytics


Visitors OverviewOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

300

600

0

300

600


Visitors

12,231 people visited this site

14,756 Visits

12,231 Absolute Unique Visitors

61,275 Pageviews

4.15 Average Pageviews

00:03:59 Time on Site

34.09% Bounce Rate

75.29% New Visits

Technical Profile

Browser Visits % visits

Internet Explorer 8,984 60.88%

Firefox 2,652 17.97%

Safari 2,248 15.23%

Chrome 724 4.91%

Mozilla Compatible Agent 37 0.25%

Connection Speed Visits % visits

Cable 5,680 38.49%

DSL 3,772 25.56%

Unknown 3,269 22.15%

T1 1,754 11.89%

Dialup 224 1.52%

3 Google Analytics


Traffic Sources OverviewOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

350

700

0

350

700


Visits

All traffic sources sent a total of 14,756 visits

44.52% Direct Traffic

45.99% Referring Sites

9.49% Search Engines

Referring Sites6,786.00 (45.99%)

Direct Traffic6,570.00 (44.52%)

Search Engines1,400.00 (9.49%)

Top Traffic Sources

Sources Visits % visits

(direct) ((none)) 6,570 44.52%

pagosahotsprings.com 5,097 34.54%

pagosa.com (referral) 1,055 7.15%

google (organic) 1,040 7.05%

bing (organic) 161 1.09%

Keywords Visits % visits

pagosa hot springs 185 13.21%

pagosa springs hot springs 148 10.57%

the springs resort 41 2.93%

pagosa springs resort 38 2.71%

how many pools does the 37 2.64%

4 Google Analytics


Goals OverviewOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

10

20

0

10

20


Goal Conversions

Visitors completed 172 goal conversions

140 conversions, Goal 1: Newsletter Sign-Up

32 conversions, Goal 2: Contact Us Confirmation

Goal Performance

Goal Conversion Rate

0.00%

1.50%

3.00%

0.00%

1.50%

3.00%

Goal Conversion Rate1.17%

Total Goal Value

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Total Goal Value$0.00

5 Google Analytics


Content OverviewOct 18, 2010 - Nov 17, 2010

Comparing to: Site

0

1,500

3,000

0

1,500

3,000


Pageviews

Pages on this site were viewed a total of 61,275 times

61,275 Pageviews

44,430 Unique Views

34.09% Bounce Rate

Top Content

Pages Pageviews % Pageviews

/pools/pools.htm 6,253 10.20%

/lodging/lodging.htm 5,257 8.58%

/packages/packages.htm 4,657 7.60%

/lodging/standard_rooms.htm 2,875 4.69%

/packages/ski.htm 2,865 4.68%

8 Google Analytics

FIRM SERVICES


Firm ServicesResearch & Analysis > Internal and External Surveys > Resources include: Arbitron, Scarborough, Axciom, Claritas, VMS, Kantar Media > Web traffic analytics: Google Analytics, Statcounter, Webalizer > Market Segmentation & Cluster Analysis

Creative Services > Ad Campaign Concept & Development > Collateral Campaign Concept & Development > Graphic Design & Art Production > Web Site Design & Development > Online Marketing Campaign Concept & Development

Brand Building and Brand Management

Media Placement and Management > Television > Online Marketing > Radio > Mobile > Print > Social Media > Out-of-home > Non-traditional/ Guerilla

Client Account Service

Social Media Development & Implementation

Public Relations

Community Relations

BILLING POLICIES &

TERMS


Billing Policies and Terms Mudhouse will work with Heritage Home Healthcare Homes to set up billing terms that are the most equitable for both client and agency. In contract-based relationshipswhere there is a heavy volume of work, we find it works best to invoice for services once per month. This can be set up on a monthly-retainer basis paid at the beginning of each month or billed at the end of the month for the previous month’s work.

Currently our clients pay on a net-15 day basis.

It is agency policy to bill all media 100% in advance. This ensures maximum leverage with the media by being known as a fast and dependable payer.

Hourly service fees are set as follows: > Art Direction & Graphic Design - $120 > Art Production - $85 > Copywriting - $120 > Media Planning & Research - $100 > HTML & Web Programming - $120 > Account Service - $85 > Administrative - $50

CREATIVEPORTFOLIO

re-brand

ChallengeCentex Homes of New Mexico had been competing in the Central New Mexico market for 16 years. Over time, they had fragmented their brand and had never identified or communicated a real differentiation from their competition. Centex felt like they offered a superior product and scustomer service and wanted that to be reflected in all of their branded material.

SolutionAfter looking closely at consumer feedback and the internal processes of the client, it was identified that Centex Homes was going to great lengths to design and build homes based on what customers said they wanted.

Based on those findings Mudhouse developed a brand strategy, including a branded service mark, centered around the tagline “Built Around You”.

The solution was so well recieved and successful that consideration was being given to taking this new brand to the national level. Unfortu-nately drastic changes were made to the Centex Homes coprorate structure which never allowed the new strategy to go any further.

PrInT adS

IF IT’S KILLING THEM, IMAGINE WHAT WILL HAPPEN WHEN YOU DRINK IT.

THINK ABOUT IT.EvERYTHING THAT GOES INTO OUR STORM WATER SYSTEM GOES UNTREATED INTO OUR LAKES,

STREAMS AND OcEANS. THINK ABOUT IT. IF YOU WASH OUT YOUR GARBAGE cAN AND LET THAT

WATER RUN OFF INTO THE STREET, THAT DIRTY WATER GOES RIGHT BAcK INTO THE WATER

SYSTEM THAT PROvIDES OUR DRINKING WATER, IRRIGATES OUR cROPS AND WATERS OUR

LIvESTOcK. NOBODY WANTS TO DRINK WATER cONTAMINATED WITH PET WASTE, RESIDUE

FROM OIL AND PESTIcIDES OR OTHER TOxINS. WHEN IT cOMES TO PROTEcTING OUR DRINKING

WATER, EvERY DROP cOUNTS. ONLY RAIN BELONGS IN OUR STORM DRAINS. THINK ABOUT IT.

www.blastnclean.com • 1-800-983-9274

ALL RIvERS LEAD TOTHE SEA.

AND ALL STORM DRAINS LEAD TO YOUR TAP.

THINK ABOUT IT.

EvERYTHING THAT GOES INTO OUR STORM WATER SYSTEM GOES UNTREATED INTO OUR LAKES,

STREAMS AND OcEANS. THINK ABOUT IT. IF YOU WASH OUT YOUR GARBAGE cAN AND LET THAT

WATER RUN OFF INTO THE STREET, THAT DIRTY WATER GOES RIGHT BAcK INTO THE WATER

SYSTEM THAT PROvIDES OUR DRINKING WATER, IRRIGATES OUR cROPS AND WATERS OUR

LIvESTOcK. NOBODY WANTS TO DRINK WATER cONTAMINATED WITH PET WASTE, RESIDUE

FROM OIL AND PESTIcIDES OR OTHER TOxINS. WHEN IT cOMES TO PROTEcTING OUR DRINKING

WATER, EvERY DROP cOUNTS. ONLY RAIN BELONGS IN OUR STORM DRAINS. THINK ABOUT IT.

www.blastnclean.com • 1-800-983-9274

PrInT adS

PrInT adS

c a b e z o n c o m m u n i t i e s . c o m

DIFFERENT. L IVE

R I O R A N C H O ’ S N E W M A S T E R - P L A N N E D C O M M U N I T Y

L IVE D IFFERENT

RIO RANCHO’S NEW MASTER-PLANNED COMMUNITY. UNSER JUST SOUTH OF SOUTHERN BLVD.

OUTdOOr adS

OUTdOOr adS

THE TRUCKS Blast-N-Clean’s Commercial Cleaning Truck.Model CCT-100

Blast-N-Clean’s Residential Cleaning Truck.Model RCT-100

The residential side-load truck can clean a multitude of sizes and shapes of waste carts. As the truck approaches the curbside cart just emptied by the local waster hauler, the truck’s robotic side arm reaches out and grasps the cart with a soft-grip c-claw then raises the cart to the top of the truck’s hopper.

What is it?

600Carts Pe r Day

Blast-N-Clean’s patented Automated Waste Cart &

Container Cleaning System quickly and effi ciently

cleans residential and commercial refuse contain-

ers. Blast-N-Clean’s hybrid washing truck follows

behind the local waste collection truck, picks up the

empty cart with an automated, robotic arm and then

cleans, sanitizes, disinfects, degreases and deodor-

izes the cart and replaces it on the curb in just 15

seconds. One Blast-N-Clean truck is capable of cleaning

approximately 600 carts per day, or 150,000 cleanings

per year based on a 22-day operating month.

Now one of the dirtiest jobs has become a completely automated and safe activity, one that can help protect the quality of our drinking water and provide munici-palities with additional funding support for important environmental projects.

What is it?

RESIDENTIAL & COMMERCIAL

Commercial dumpsters are cleaned with a front-loader style vehicle. Total cleaning cycle time is only two minutes for these larger units. Production capability for the commercial truck is conservatively estimated at 65 cleanings per day, or 17,000 cleanings per year depending on how far apart the dumpsters are. 65Commerc i a l c l ean i ng s pe r day

REVOLUTIONA c l e a n e r w o r l d , o n e c o n t a i n e r a t a t i m e .w w w. b l a s t n c l e a n . c o m

PrInT COLL aTeraL

PrInT COLL aTeraL Ge InTreLLeGenT PL aTFOrMS

airborne systems

GEIntelligent Platforms

airborne


communications solutions


rugged systems


rugged systems

avionics


avionics

AXIS advanced integrated multiprocessor software


VPX technology


PrInT COLL aTeraL

PrInT COLL aTeraL

Collateral

{Maximo Design Product Catalog}

Collateral

{Huning Ranch Brochure}

PrInT COLL aTeraL

PrInT COLL aTeraL

dIreCT MaIL

Web SITeS

LOGOS

S o u t h P o i n t eA L B U Q U E R Q U E , N E W M E X I C O

S P

ZZZa u l

C O C I N A

reTaILer CaMPaIGn bUenO FOOdS

LOCALS ONLYDEMAND LOCALLY GROWN, NM CHILE

®

®

Imported Chile is Killing the New Mexico Chile Industry, the Heart & Soul of Our State... preserve the heritage

Growing

LOCALS ONLY®

®

DEMAND LOCALLY GROWN, NM CHILE CHILE CHILE

Growing

The fertile Hatch and Rio Grande River Valleys grow the best green & red chile in the world. For generations, it has been the pride and joy of New Mexican culture and tradition, the heart and soul of local cuisine. Thanks for choosing the very best.

This restaurant is proud to serve New Mexico grown green& red chile, and by choosing to dine with us today, you too,are helping to support one of our state’s most valued culturalfood traditions--locally grown chile.

DID YOU KNOW?

We are proud to add our support. ®We are p

LOCALS ONLY WE ONLY SERVE LOCALLY GROWN, NM CHILE

Growing

®®

• New Mexico’s chile acreage is down 75% from it’s peak in 1992 and down another 1/3 from 2009 to 2010!

• In 2010 only 8,800 acres were grown in NM.

Growing

The fertile Hatch and Rio Grande River Valleys growthe best green & red chile in the world. For generations,it has been the pride and joy of New Mexican cultureand tradition, the heart and soul of local cuisine.Thanks for choosing the very best.

This restaurant is proud to serve New Mexico grown green & red chile, and by choosing to dine with us today, you too, are helping to support one of our state’s most valued cultural food traditions--locally grown chile.

DID YOU KNOW?

We are proud to add our support.®

LOCALS ONLYWE ONLY SERVE

LOCALLY GROWN, NM CHILE

Growing

®®

• New Mexico’s chile acreage is down 75% from it’s peak in 1992 and down another 1/3 from 2009 to 2010!

• In 2010 only 8,800 acres were grown in NM.

Growing

Welcome!®

®

DEMAND LOCALLY GROWN, NM CHILE

We Serve It Here!

Growing

DEMAND LOCALLY GROWN, NM CHILE

®

®

Imported Chile is Killing the New Mexico Chile Industry, the Heart & Soul of Our State... preserve the heritage

We Serve It Here!

KEEP NEW MEXICO

GREEN


Direct Mail & Targeted Promos (samples)

Quality Connection New Mexico “3-D” direct mail campaign. Centex Homes direct mail with “3-D” components.

Reden & Anders“3-D” direct mail campaign. REDW targeted promotional campaign.

REDW targeted promotional campaign.

mudhouse services proposal

Business