mtr digital advertising rate card no. 6 (effective from 1 ... · rate card no. 6 (effective from 1...

MTR Digital Advertising

Rate Card No. 6

(Effective from 1 January 2013)

(Updated as of 19 August 2013)

1

Introduction 2

MTR TV

MTR TV Network 3 – 4

MTR TV Hot Spot 5

Concourse TV Network 6

TV Ring 7

MTR Digital Panel

Digital Panel Network 8 – 10

Info-service Sponsorship

MTR TV Network 11

Digital Panel Network 12

Important Notes

Digital Media 13

Terms & Conditions

General 14 – 17

Digital Media 18

Advertisement Content 19 – 20

Booking Calendar 21 – 22

Contents

2

JCDecaux Digital Vision manages the advertising sales concession

and drives the development for MTR digital media products including

MTR TV Network, MTR TV Hot Spot, Concourse TV Network, TV Ring

and Digital Panel Network.

•MTR TV Network covers trackside at a total of 26 MTR stations through 105

units of 103” HD Plasma TV

•MTR TV Hot Spot provides single advertiser with exclusive media of a

trackside 103” HD Plasma TV at select MTR stations

•Concourse TV Network covers 51 HD LCD TV with optimal coverage of mass

audiences

•TV Ring strategically located at the concourse waiting area at 4 high traffic

stations generates high awareness among receptive audiences

•Digital Panel Network is a network product for mass coverage with creative

flexibility for dynamic and multi-visual impact

•The system operation of all the advertising formats stated above refers to 19

hours daily

With the competitive edge of digital technology, MTR Digital

Advertising not only offers an innovative image to your brands, but also

high creative flexibility to enhance ad message delivery with impactful

motion and sound effect.

Introduction

3

MTR TV

MTR TV Network

A high impact out-of-home TV network

covers trackside

•Mass coverage – 105 Trackside 103” HD Plasma TVs in 26

key stations

•Prime locations with high visibility and awareness

•Proven high reach & frequency building excellent brand and

message recall

•A targeted reach to quality audience close to the point-of-

sales

•A variety of broadcasting options for commercial duration,

content and advertising frequency

•Excellent audio and visual impact for effective message

delivery

MTR TV Network

Scan this QR code to

view the video!

4

MTR TV

MTR TV Network

MTR TV Network Location Map

Product Features

• 105 units of 103” HD Plasma TVs

• Located on 44 highest traffic tracks in 26 key MTR stations

(in an average of 2-3 units on each track)

MTR TV Network

Entitlement per Unit: 16 spots x 105 display units within a day

• 15% Agency Commission inclusive

• Minimum booking unit: 1 unit

• Commencement: Daily

Spot Duration Unit Rate (HK$)

30-sec 60,000

25-sec 54,000

20-sec 48,000

15-sec 36,000

10-sec 24,000

5-sec 18,000

5

MTR TV

MTR TV Hot Spot

MTR TV Hot Spot

Product Features

• Exclusive media for a single advertiser on a trackside 103” Plasma TV

• Provide a domination impact to maximize visibility and awareness

• Recommend 5 MTR TV Hot Spot locations:

MTR TV Hot Spot


• Minimum booking period: 1 day (booking at 7+ consecutive days entitles a non-pre-emptable status)


Gross Rate / Location / Day (HK$)

88,000

• Admiralty

• Causeway Bay

• Tsim Sha Tsui

• Kowloon Tong

• Mong Kok

6

MTR TV

Concourse TV Network

Product Features

• 51 units of 42” HD LCD TVs located in key entrances of 48 MTR stations

• Prime locations with high visibility and awareness

• Proven high reach & frequency building excellent brand and message recall

• A targeted reach to quality audience close to the point-of-sales

• A variety of broadcasting options for commercial duration, content and advertising frequency

• Excellent audio and visual impact for effective message delivery


Entitlement per Unit: 16 spots x 51 display units within a day





30-sec 10,000

25-sec 9,000

20-sec 8,000

15-sec 6,000

10-sec 4,000

5-sec 3,000


7

MTR TV

TV Ring

Product Features

• Combining of 5 units of LCD TV in centre per set

• Strategically located at the concourse area of high traffic MTR stations for advertiser’s selection:

TV Ring

Entitlement per Unit: 16 spots x 5 TV display units in a Ring within a day




• All bookings are subject to pre-emption by domination


30-sec 3,400

25-sec 3,060

20-sec 2,720

15-sec 2,040

10-sec 1,360

5-sec 1,020

• Causeway Bay

• Central

• Tsim Sha Tsui

• Mong Kok

TV Ring

8

MTR Digital Panel

Digital Panel Network


A Network Product for Mass Coverage with

Creative Flexibility for Dynamic and

Multi-Visual Impact

•Innovative & Progressive Brand Image – offers creative

possibilities and a modern image

•High Creative Flexibility – twin displays to showcase

product features

•High Impact – large digital displays with motion in a captive

environment

•Right Message at the Right Time – allows creative rotation

at different times of day

•High Reach to a Quality Audience – mass coverage at 10

high traffic stations


view the video!

9

MTR Digital Panel



Product Features

• 60 pairs of HD Plasma Panel located in 10 high traffic stations

• Giant 65” panel in pairs to display animated images enhancing impact

• Accommodates animated ads, rotation of multiple visuals and image-flow execution

• Synchronization by site (in pairs)

• Flexible to run 3 different creative executions per day

10

MTR Digital Panel



Entitlement per Unit: 16 spots x 60 pairs Digital Panel within a day



Location Spot Duration Unit Rate (HK$)

• Admiralty

• Causeway Bay

• Central

• Wan Chai

• Taikoo

• Tsim Sha Tsui

• Mongkok

• Prince Edward

• Kowloon Tong

• Kwun Tong

10-sec 3,750

Digital Panel Network Location Map

Info-service Sponsorship – MTR TV Network


• Production cost inclusive

• Advertiser is entitled to free production of one creative version for booking of every 13 weeks

• Product Exclusivity: Single advertiser only for each infomercial in the same period


• Option to renew: Renewal should be made 8 weeks prior to the last display date of the contractual period

11

Info-service Sponsorship - MTR TV Network

MTR TV Network


Weather Forecast / Time Check / UV Index / Air Pollution Index

Format MTR TV Network

Duration of Segment 10-sec Info-service

Frequency per loop per day 2 Segments (32x segments daily)

Total no. of segments 182 364 728

No. of Week 13 Weeks 26 Weeks 52 Weeks

Gross Rate/ Week (HK$) 4,368,000 8,736,000 17,472,000


view the video!

Info-service Sponsorship – Digital Panel Network


• Production cost inclusive

• Advertiser is entitled to free production of one creative version for booking of every 13 weeks

• Product Exclusivity: Single advertiser only for each infomercial in the same period


• Option to renew: Renewal should be made 8 weeks prior to the last display date of the contractual period

12

Info-service Sponsorship - Digital Panel Network



Weather Forecast / Time Check / UV Index / Air Pollution Index

Format Digital Panel Network

Duration of Segment 10-sec Info-service

Frequency per loop per day 5 Segments (80x segments daily)

Total no. of segments 455 910 1,820

No. of Week 13 Weeks 26 Weeks 52 Weeks

Gross Rate/ Week (HK$) 1,365,000 2,730,000 5,460,000


view the video!

13

MTR TV Network / MTR TV Hot Spot / Concourse TV Network / TV Ring

• Minimum booking: 1 unit

• Materials are subject to approval of OFNAA censorship*

• TVC for OFNAA censorship must be submitted 10 working days prior to commencement

• TVC final output must be submitted 3 working days prior to commencement

• Material requirement for digital file submission: MPEG-4 / MPEG-PS / Windows Media Video 9 / Audio Video Interleave

• Material requirement for hard copy submission: DVD / CD / Digital Betacam / HDCAM

• Panels of MTR TV Network, MTR TV Hot Spot, Concourse TV Network and TV Ring accommodate horizontal widescreen display. For

optimal presentation of advertisement material, advertiser is to provide High Definition source video with resolution 1920 x 1080 pixel

(16:9). Other resolution settings may result in pillarboxing. JCDecaux Digital Vision (HK) Limited is not responsible for any rectification of

such.

• Conversion charge will be waived for one version of TVC per booking and HK$1,000 surcharge for additional version

• Change of material: Official approval procedure has to be followed

For more details on technical specifications, please refer to the Concourse TV / MTR TV / TV Ring Content Specifications.


• Minimum booking: 1 unit

• Standard spot duration of advertisement is 10 seconds^


• Material requirement for digital file submission: Windows Media Video 9

• Panels of DP Network accommodate vertical widescreen display. For optimal presentation of advertisement material, advertiser is to

provide High Definition source video with resolution 1080 x 1920 pixel (9:16) in pair. Output files with other resolution settings will not be

accepted.

• Video for OFNAA censorship must be submitted 10 working days prior to commencement

• Video final output must be submitted 3 working days prior to commencement

• 100% loading for daily display over 270+ units


For more details on technical specifications, please refer to the Digital Panel Network Content Specifications.

^ Other spot duration is subject to special request.

Digital Media

Important Notes

Info-service Sponsorship – MTR TV Network


• Final campaign concept for programming must be submitted 8 weeks prior to commencement


For more details on technical specifications, please refer to the Concourse TV / MTR TV / TV Ring Content Specifications.

Info-service Sponsorship – Digital Panel Network


• Final campaign concept for programming must be submitted 8 weeks prior to commencement


For more details on technical specifications, please refer to the Digital Panel Network Content Specifications.

* Acceptability: Class I by OFNAA ranking

1. All terms and conditions of Digital Media are applicable.

2. Definitions

(a) The expression “the Company” shall mean “JCDecaux

Digital Vision (HK) Limited” and shall include its successors

and assigns.

(b) The expression "the Advertiser" shall mean the person, firm

or company placing the Order and shall include its

successors and assigns.

3. Agencies

(a) The Advertiser at all time contracts with the Company for

itself as principal and acting entirely for itself.

(b) An Advertiser (including an advertising agent/agency) shall

be personally liable for payment of all accounts hereunder

and warrants that it has full authority for itself in all matters

including artwork submission, intellectual property rights,

protection of personal data collected, production

requirement, agency commissions and incentives where

applicable, connected with the placing of orders and their

amendment.

4. Commission

(a) Agency commission at the rate of 15 per cent is payable to

all recognized advertising agencies and shall be on the

value of the Order less any discount allowed.

(b) Other additional commission may apply where applicable.

5. Terms

The placing of an Order by the Advertiser with the Company

shall constitute acceptance by the Advertiser of these Terms and

Conditions which shall override and exclude any other terms

stipulated, incorporated or referred to by the Advertiser. No

modification of these Terms shall be effective unless made by

express written agreement between the parties.

6. Acceptance

No Order placed with the Company shall be deemed to be

accepted until completion of the Acknowledgement of Order by

the Company.

7. Delivery

All posters for display shall be delivered carriage paid to the

Company at its address overleaf, or to such other address or

addresses as the Company shall specify, not less than 3

days prior to the date of commencement of display specified

in the Contract.

8. Display

The Company shall, subject as provided below, and so far as

reasonably possible, display each advertisement throughout the

period specified in the Order commencing on or as near as

reasonably possible to the specified commencement date.

Charges shall accrue due as from the date of commencement of

display or the specified commencement date whichever is the

later.

9. Late or Non-Delivery

In the event of late delivery or non-delivery of posters, charges

shall still be payable and shall accrue due as from the specified

commencement date. During any period of non-display of

Advertiser’s material, the Company shall have the absolute right

to display any posters featuring charity organizations or MTR

Corporation Limited's posters.

10. Right of Rejection

The Company shall have the absolute right at any time to refuse

to display or continue to display any poster which, in its opinion

is objectionable, unsuitable, impracticable or likely to give

offence, or designs that resemble safety signages. In such event

the Contract in whole or in part may be cancelled by the

Company forthwith without any responsibility or liability on the

part of the Company and to the extent not so cancelled the

Contract shall continue in full force and effect.

11. Payment

Unless otherwise stipulated by the Company, all charges shall

be payable monthly in arrears and shall be paid within 28 days

after the invoice date. The Company shall have the right to

cancel any continuing Order or Contract forthwith in respect of

which part payment is overdue after the expiry of such 28 days.

12. Deposit

Each Contract is subject to the payment of a deposit and the

Contract is voidable by the Company if this is in default. The

Company shall have the absolute right to demand this deposit

equivalent to the charge for eight weeks display on each panel

or each type of panels / networks. For any Contract with each

panel or each type of panels / networks for a display period of 8

weeks or less, payment in full is required in advance 2 weeks

before the Contract starts. The deposit will be refundable without

interest upon expiry of the full Contract period where all

outstanding sums to the Company pursuant to the particular

poster booking Contract has been paid in full. The deposit is not

allowed to set off against the Company’s invoices during the

continuance of the Contract. Transfer of deposit from one

booking Contract to another is allowed where all outstanding

sums due to the Company under that particular booking Contract

has been fully settled.

14

General

Terms & Conditions

13. Interest

(a) Interest on all sums due shall accrue after expiry of the 28

days referred to above and shall run at the rate of 2 per cent

per calendar month until payment is received after as well as

before any judgment therefor.

(b) Payment shall be made in Hong Kong dollars (unless

otherwise specified) at the office of the Company without

any deduction by reason of any alleged counter claim or

otherwise howsoever.

14. Dates of Display

The Company shall use all reasonable endeavors to display the

posters on the display dates specified on the Contract but such

dates shall not be of the essence of the Contract and in no

circumstances shall the Company be liable to compensate the

Advertiser in damages or otherwise for non-display or late

display of any posters for whatever reason or for any loss

consequential or otherwise arising therefor.

15. Damage or Loss

The Company shall be under no liability for loss of or damage to

posters, designs or advertisements supplied to the Company

except insofar as such loss or damage arises due to the fault or

negligence of the Company or its employees, and in any event

the Company’s liability shall never exceed the original cost to the

Advertiser of the destroyed or damaged posters.

16. Force Majeure

The due performance of any Order is subject to suspension,

variation or cancellation by the Company by reason of war, riot,

explosion, fire, flood, strike, lock-out or any cause beyond the

Company’s control.

17. Statutory Requirements

The Company accepts full responsibility for compliance with

statutory requirements so far as concerns the use of any site for

the display of advertisements to which a Contract relates, but so

far as concerns the subject matter or content of the

advertisement itself the Advertiser will indemnify the Company

against all liability and will be responsible therefor.

18. Cancellation

Any Order may be withdrawn by the Advertiser prior to

acknowledgement of the Order by the Company. Thereafter, and

without prejudice to Clauses 10 and 11 hereof, the Company

may cancel the Contract provided that due notice is served on

the Advertiser not less than 6 weeks prior to the specified

commencement date and the Advertiser may also cancel the

Contract provided that due notice is served on the Company not

less than 6 weeks prior to the specified commencement date

and by payment of a sum of 5% of the cancelled contract

amount as liquidated damages.

19. Change of Posters

(a) All rates include (subject to Clause 19 (c)) a change of

posters once a month if required. All changes required at

more frequent intervals than once a month or which are

required within a shorter time limit than specified in Clause

20 will be charged for.

(b) When an Advertiser is entitled to a change of posters without

separate charge and stipulates a date upon which such

change should be commenced the Company will complete

such change within 10 working days after the stipulated date.

(c) Where an Advertiser requires a change of posters in respect

of which separate charge is to be made, they must do so in

writing to the Company, and the Company shall complete

such change within 5 working days after the stipulated date.

20. Condition of Posters

All rates include the maintenance of the display of Advertiser’s

posters in good condition and for this purpose the Advertiser

shall supply a sufficient number of posters of the correct size

including spares as specified in the rate card but the Company

shall only be liable in respect of any damaged or incorrect

display of any posters if the defects have not been remedied 6

working days after notification of the same to the Company by

the Advertiser.

21. Limit on Liability

Without prejudice to Clause 14 hereof, it is acknowledged and

accepted by the Advertiser that the Company shall be under no

liability whatsoever in respect of any non-display or incorrect

display of advertisements or advertising materials or the display

of any damaged or irregular advertising materials. In any event,

the Advertiser shall waive all claims (if any) for non-display,

incorrect display or display of any damaged poster. The

Advertiser shall notify the Company immediately if the Advertiser

becomes aware of any non-display, incorrect display or display

of any damaged poster. Without prejudice to the generality of

the aforesaid, if the display in relevant media of any scheduled

spot is (whether temporarily or permanently) suspended,

interrupted or delayed due to failure of the telecast facilities

howsoever caused and for whatever reason (including but not

limited to electrical and/or mechanical failure), the Company may

in its sole, absolute and unfettered discretion telecast the same

at the next best available time and/or in any other comparable

spot, and the decision of the Company shall be final and

conclusive.

15

General

Terms & Conditions

22. Change of Terms

The Company reserves the right at any time by not less than 6

weeks notice in writing served on the Advertiser to alter the rates

chargeable hereunder and any of these Terms and Conditions.

Any such alterations shall take effect on the date specified by

the Company or 6 weeks after service of written notice on the

Advertiser whichever shall be the later. The Advertiser shall be

entitled to cancel or terminate without any payment on any Order

so altered by notice in writing served on the Company within 6

weeks after service of particulars of the changes on the

Advertiser.

23. Assignment

The Advertisers shall not assign any benefit under this Contract

w i t h o u t t h e c o n s e n t i n wr i t i n g o f t h e C om p a n y .

24. Company’s Lien

The Company shall be entitled to a general lien on all posters in

the Company’s possession for all sums, whether liquidated or

qualified or not, due from the Advertiser to the Company.

25. Indemnities

(a) The Advertisers shall indemnify and keep the Company

indemnified against all penalties imposed by the

Communications Authority arising from the telecast of

Material supplied by or transmitted for the Advertiser.

(b) The Advertiser warrants and undertakes that:

(1) The Advertiser will be responsible for obtaining and

paying for all necessary licences and consents for the

reproduction, transmission, showing and ancillary

exploitations of any intellectual property works in the

materials (including the synchronization right of songs

and recording right of musical recordings) or the

appearance of any person in the materials.

(2) No materials will breach any applicable law or be

defamatory of any third party.

(3) The Advertiser will indemnify and keep the Company

indemnified against all actions, proceedings, costs

(including legal costs on a full indemnity basis),

damages, expenses, penalty claims, demands and

liabilities arising from any breach of the above warranties

or other conditions or in any manner whatsoever in

consequence of the use, recording or showing of any

materials or other matter supplied by or shown for the

Advertiser, including all costs incurred in obtaining

advice on and dealing with threatened claims or

proceedings whether or not actually brought or instituted.

(4) The Advertiser will further indemnify and keep the

Company indemnified against all penalties imposed by

any regulatory bodies for any breach of any applicable

law as a result of the showing of materials supplied by or

shown for the Advertiser.

26. Trade Descriptions Ordinance

The Advertisers give the following warranties:-

(a) All new information and advertising materials to be provided

to the Company, including but not limited to any trade

descriptions as defined in the Trade Descriptions Ordinance

(Cap. 362) (“TDO”), are true and accurate in all respects, do

not contain material omissions or are not otherwise

misleading in any respect and comply with the requirements

of all regulations and legislations in Hong Kong, including

the TDO.

(b) The Advertisers have reviewed all the information and

advertising materials provided to the Company previously,

including but not limited to any trade descriptions as defined

in the TDO, and confirm that they are still true and accurate

in all respects, do not contain material omissions or are not

otherwise misleading in any respect and comply with the

requirements of all regulations and legislations in Hong

Kong, including the TDO.

(c) Should the Advertisers become aware that any of the above

warranties is inaccurate at any point of time after its

provision to the Company, the Advertisers must promptly

inform the Company of the same and make any necessary

adjustment to such advertising materials in accordance with

requirements of the TDO.

The Advertisers hereby undertakes to indemnify the Company

and keep the Company fully indemnified against all actions,

claims, proceedings, costs and damages (including any

damages or compensation paid by the Company on the advice

of its legal advisers to compromise or settle any claim) and all

legal costs or other expenses, including any fines or penalties,

arising out of any breach of the above warranties or out of any

claim by a third party based on any facts which if substantiated

would constitute such a breach.

27. Advertising Contract

The Advertising Contract, which incorporates these Terms and

Conditions, contains the whole agreement between the

Company and the Advertiser relating to the transaction

contemplated by the Contract. The Contract and these Terms

and Conditions supersede and replace all previous agreements,

discussions, representations, warranties or statements, whether

made orally or in writing, between the parties and relating to the

transaction. No amendment, waiver or variation of the Contract

or these Terms and Conditions shall be effective, unless it is set

out in writing and signed by both parties.

16

General

Terms & Conditions

28. Personal Data

The Advertiser shall and shall procure its employees, agents or

representatives to comply with the provisions of the Personal

Data (Privacy) Ordinance (the “Ordinance”) (including any

amendments thereon from time to time), and any applicable

codes of practice, guidance notes or regulations in the handling

of personal data (as defined in the Ordinance from time to time)

(“Personal Data”) collected by and provided to the Advertiser, or

collected by the Company or its representatives for the purpose

of this agreement. The Company shall be under no liability for

protection of personal data collected through the advertising

campaign under this agreement save to the extent required by

law.

29. Notices

Any notice given hereunder may be delivered or sent by hand or

by post and shall be deemed to be served if sent by hand at the

time of delivery and if sent by post to the address of the party to

be served specified on the order or such other address as may

be notified in writing from time to time 48 hours after posting.

30. Governing Law

This agreement shall be governed by and interpreted in

accordance with the laws of Hong Kong Special Administrative

Region and the Advertiser submits to the jurisdiction of the Hong

Kong Courts.

17

General

Terms & Conditions

1. All General Terms and Conditions are applicable.

2. Delivery

All digital advertising materials for display shall be submitted via

internet connection to the Company’s FTP, or by hard copy to

such other address or addresses as the Company shall specify,

no less than 10 working days prior to the date of commencement

of display specified in the Contract.

3. Late or Non-Delivery

In the event of late delivery or non-delivery of advertising

materials, charges shall still be payable and shall accrue due as

from the specified commencement date.

4. Right of Rejection

The Company shall have the absolute right at any time to refuse

to display or continue to display any file or sequence of files

which, in its opinion is objectionable, unsuitable, impracticable or

likely to give offence, or designs that resemble safety signages.

In such event the Contract in whole or in part may be cancelled

by the Company forthwith without any responsibility or liability on

the part of the Company and to the extent not so cancelled the

Contract shall continue in full force and effect.

5. Change of Schedule

(a) For booking of MTR TV Network, MTR TV Hot Spot,

Concourse TV Network and TV Ring, rescheduling of the

campaign period is allowed provided that prior written notice

thereof is given to the Company no less than 2 weeks before

the commencement date. If written notice is given less than

2 weeks before the commencement date, the Company may

in its sole, absolute and unfettered discretion still allow

rescheduling of the campaign period but a handling fee at

such amount as the Company may determine will be

imposed.

(b) For booking of Digital Panel Network, rescheduling of the

campaign period is allowed provided that prior written notice

thereof is given to the Company no less than 8 weeks before

the commencement date and also upon payment of a

handling fee equivalent to 20% of the original charges. No

rescheduling of the campaign period will be allowed if written

notice thereof is given less than 8 weeks before the

commencement date.

(c) Notwithstanding anything aforesaid, any rescheduling of the

campaign period shall be subject to availability.

18

Digital Media

Terms & Conditions

For data and information stored or contained in any files, format or

media and also all films, audio or visual programmes and any other

form of recordings relating to the advertisements which are sent or

provided to the Company, the Company is fully entitled (and is

deemed to be given the full and irrevocable power, authority and

consent) to reproduce and/or publish them, and/or to convert or

modify them into any other format as the Company may deem

necessary, which are for the purposes of playing, publishing or

displaying such advertisements in the MTR system. This shall not in

any way amount to or give rise to any claim for any breach, violation

or infringement of any contract or any intellectual property rights of

any person by the Company.

1. fail to comply with the law of the Hong Kong SAR, or incite or

provide any means to cause or enable any person to break the

law of the Hong Kong SAR.

2. contain any statements, visual/audio presentations or

messages which are immoral; or which offend against the

generally accepted standards of public decency or the social

or cultural standards of the society; or which depict, suggest or

amount to indecency or obscenity; or which depict any human,

animals or their bodies as sex objects; or which encourage,

endorse or provoke physical violence or any anti-social

behaviour; or which promote, support or are in any way

connected with any terrorists activities or organizations; or

which are otherwise in any way causing any discomfort, fear,

distress, embarrassment or distaste to the public.

3. suggest, encourage or endorse any unsafe practices.

Particular attention shall be given to the safety, interest and

welfare of children to ensure that no statements, visual/ audio

presentations or messages will be likely to result in harm

(whether physical, mental or moral) to children, or which may

exploit their immaturity, inexperience, lack of knowledge or

tendency to believe in what they see, hear or read.

4. promote or advertise any films and television programmes

and:-

• such films and/or their advertising materials have not been

submitted for classification or have been classified as

obscene under the Control of Obscene and Indecent Articles

Ordinance, Cap. 390, or otherwise in any way fail to comply

with or violate the provisions of such Ordinance.

• if the application for grant of the relevant certificate of

approval or exemption by the Commissioner for Television

and Entertainment Licensing of any film is refused, its

advertisements may be withheld or withdrawn from display

or publication.

• if the advertisements of any films or television programmes

are depicting murder, scene of terror or horror, acts of

violence, controversial religious issues, nudity or having any

sexual connotation, they will be subject to thorough and

vigilant examination and may be rejected.

5. contain any descriptions, claims, illustrations, presentation or

convey any messages which may directly or impliedly mislead

about the products or services advertised; or mislead or cause

false impression to the viewers by inaccuracy, ambiguity,

exaggeration, deceit, omission or otherwise. All descriptions,

claims and comparisons which relate to matters of objectively

ascertainable facts should be capable of substantiation.

6. contain any materials or convey any messages that may

directly or indirectly:

• suggest, endorse or provoke discrimination (including but not

limited to sex, race, religion, age, jobs, financial position,

family status or disability) or to humiliate, stigmatize or

undermine the status or standing of any identifiable group of

persons.

• cause racial hatred or give rise to strong racial feeling; or

may directly or indirectly result in or incite racial controversy,

conflict or discrimination.

• attack or degrade any religion; or in any way visualize or

present in any manner any religious or sacred objects or

subjects which may offend or cause discomfort or anxiety to

the viewers; or may directly or indirectly result in or incite

religious controversy, conflict or discrimination.

7. reproduce or contain a reproduction of, whether or not to the

correct scale, any Hong Kong currency note or any part

thereof; or involve or consist of the making of anything which

resembles a Hong Kong coin in shape, size and the substance

of which it is made, except with the prior written consent of the

Monetary Authority.

19

All General Terms and Conditions are applicable.

The MTR system is a very popular and widely used mode of public transport that serves all walks of life. As the sales agent for MTR

Corporation Limited (“MTRCL”), JCDecaux Digital Vision (HK) Limited (“the Company") must consider the suitability and acceptability of

the formats, presentation and contents of all advertisements displayed or published in the MTR system to take into account the interest of

the public. Therefore, to obviate last-minutes difficulties and the possibility of wasted production costs, the Company will willingly advise

on the likelihood of acceptability of all advertisements before production shall commence.

Advertisements will not be accepted for, or retained on, display on the MTR system if in the opinion of the Company (which opinion shall

be decided by its sole and absolute discretion), they :-

Advertisement Content

Terms & Conditions

8. may in any way cause social unrest, or incite social

controversy, whether arising immediately or occurring anytime

afterwards; or are likely to attract or cause large crowd of

people or viewers to gather or remain within the MTR system;

or cause or inciting them to create any nuisance or

inconvenience to the public.

9. are of a political nature and which: (a) do not clearly state the

organization or party involved; or (b) cause or incite activities

which break the law or which cause nuisance to the public; or

(c) cause political unrest or incite political controversy; or (d) in

any way suggest or imply that any political stand or viewpoint

is taken by MTRCL and/or the Company and/or the public.

All advertisements of a political nature shall first be subject to

review and approval by the Company who may, if consider

necessary, ask for the substantiation of the contents, or ask for

further particulars and supporting documents concerning the

nature and objective of the promotion and also the source of

its funding.

10. do not comply with any Ordinance, Regulations or By Laws of,

governing or applicable to MTRCL.

11. conflict with or fail to meet the standards and guidelines of the

Hong Kong Code of Advertising Standards; or fail to comply

with the code of practice, regulations or requirements of any

professional bodies which are applicable to the type of goods

or services advertised.

12. contain, whether directly or by implication, any statement or

suggestion which :

• is defamatory in nature; or which disparages or denigrates

other products, services or business competitors or person(s)

or company(ies). Comparative advertising will be closely

scrutinized.

• amount to infringement or may give rise to claim for

infringement of trademarks, copyrights, patents, designs

rights and/or other intellectual property rights of others

unless prior written consent of the rightful owner is obtained

and submitted to the Company for approval. MTRCL and the

Company may require an indemnity to be given against any

future or potential claims, legal actions and/or loss and

damage before any approval is given.

• contain any unfair or unproven accusations or criticisms.

13. imitate or copy other products or services; or the works,

designs, tradenames, trademarks and/or the visual/audio

presentation of others in any way which is likely to mislead or

cause confusion to the public.

14. violate or intrude the personal privacy or involve the

unauthorized use or disclosure of personal data of any person;

or unfairly portray or refer to people in any adverse or

offensive way; or in any manner whether directly or by

implication depict, make reference to or present any quotes or

images of a living person unless prior written consent of that

person is obtained and submitted to the Company for approval.

MTRCL and the Company may require an indemnity to be

given against any future or potential claims, legal actions

and/or loss and damage before approval is given.

15. display, make reference to or contain any features or images

which resembles any logo, signages, routes or stations charts

or diagrams, designs or images (whether registered or not) of

MTRCL; or which is likely to mislead or cause confusion to the

public

16. may damage or adversely affect the image, goodwill and

reputation of MTRCL and/or the Company; or create any

negative, unpopular or biased impression or opinion towards

MTRCL and/or the Company; or may in any way adversely

affect the interest of MTRCL and/or the Company.

The Company is entitled at any time to incorporate, show, display,

make references to and/or use as examples or demonstration any of

the advertisements accepted by them for the purpose of their own

business presentation, marketing and/or promotion activities and

materials. All requisite consent is deemed to be given to the

Company in relation to such purpose.

These terms and conditions and all rights obligations and/or disputes

arising hereunder and/or under any other documents which form part

of the contract between the Advertiser and the Company shall be

governed by and construed in accordance with the law of the Hong

Kong SAR. All parties irrevocably agree to submit to the non-

exclusive jurisdiction of the Courts of the Hong Kong SAR.

20

Terms & Conditions

Advertisement Content

21

January 01 February 02 March 03

P1 P1 P1 P1 P2 P2 P2 P2 P3 P3 P3 P3 P4

Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13

Saturday 29 5 12 19 26 2 9 16 23 2 9 16 23

Sunday 30 6 13 20 27 3 10 17 24 3 10 17 24

Monday 31 7 14 21 28 4 11 18 25 4 11 18 25

Tuesday 1 8 15 22 29 5 12 19 26 5 12 19 26

Wednesday 2 9 16 23 30 6 13 20 27 6 13 20 27

Thursday 3 10 17 24 31 7 14 21 28 7 14 21 28

Friday 4 11 18 25 1 8 15 22 1 8 15 22 29

April 04 May 05 June 06

P4 P4 P4 P5 P5 P5 P5 P6 P6 P6 P6 P7 P7

Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26

Saturday 30 6 13 20 27 4 11 18 25 1 8 15 22

Sunday 31 7 14 21 28 5 12 19 26 2 9 16 23

Monday 1 8 15 22 29 6 13 20 27 3 10 17 24

Tuesday 2 9 16 23 30 7 14 21 28 4 11 18 25

Wednesday 3 10 17 24 1 8 15 22 29 5 12 19 26

Thursday 4 11 18 25 2 9 16 23 30 6 13 20 27

Friday 5 12 19 26 3 10 17 24 31 7 14 21 28

July 07 August 08 September 09

P7 P7 P8 P8 P8 P8 P9 P9 P9 P9 P10 P10 P10

Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39

Saturday 29 6 13 20 27 3 10 17 24 31 7 14 21

Sunday 30 7 14 21 28 4 11 18 25 1 8 15 22

Monday 1 8 15 22 29 5 12 19 26 2 9 16 23

Tuesday 2 9 16 23 30 6 13 20 27 3 10 17 24

Wednesday 3 10 17 24 31 7 14 21 28 4 11 18 25

Thursday 4 11 18 25 1 8 15 22 29 5 12 19 26

Friday 5 12 19 26 2 9 16 23 30 6 13 20 27

October 10 November 11 December 12

P10 P11 P11 P11 P11 P12 P12 P12 P12 P13 P13 P13 P13

Week No. 40 41 42 43 44 45 46 47 48 49 50 51 52

Saturday 28 5 12 19 26 2 9 16 23 30 7 14 21

Sunday 29 6 13 20 27 3 10 17 24 1 8 15 22

Monday 30 7 14 21 28 4 11 18 25 2 9 16 23

Tuesday 1 8 15 22 29 5 12 19 26 3 10 17 24

Wednesday 2 9 16 23 30 6 13 20 27 4 11 18 25

Thursday 3 10 17 24 31 7 14 21 28 5 12 19 26

Friday 4 11 18 25 1 8 15 22 29 6 13 20 27

Booking Calendar 2013

Remarks : Peak Season The First Day of Chinese New Year

21

22

January 01 February 02 March 03

P1 P1 P1 P1 P2 P2 P2 P2 P3 P3 P3 P3 P4

Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13

Saturday 28 4 11 18 25 1 8 15 22 1 8 15 22

Sunday 29 5 12 19 26 2 9 16 23 2 9 16 23

Monday 30 6 13 20 27 3 10 17 24 3 10 17 24

Tuesday 31 7 14 21 28 4 11 18 25 4 11 18 25

Wednesday 1 8 15 22 29 5 12 19 26 5 12 19 26

Thursday 2 9 16 23 30 6 13 20 27 6 13 20 27

Friday 3 10 17 24 31 7 14 21 28 7 14 21 28

April 04 May 05 June 06

P4 P4 P4 P5 P5 P5 P5 P6 P6 P6 P6 P7 P7

Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26

Saturday 29 5 12 19 26 3 10 17 24 31 7 14 21

Sunday 30 6 13 20 27 4 11 18 25 1 8 15 22

Monday 31 7 14 21 28 5 12 19 26 2 9 16 23

Tuesday 1 8 15 22 29 6 13 20 27 3 10 17 24

Wednesday 2 9 16 23 30 7 14 21 28 4 11 18 25

Thursday 3 10 17 24 1 8 15 22 29 5 12 19 26

Friday 4 11 18 25 2 9 16 23 30 6 13 20 27

July 07 August 08 September 09

P7 P7 P8 P8 P8 P8 P9 P9 P9 P9 P10 P10 P10 P10

Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39 40

Saturday 28 5 12 19 26 2 9 16 23 30 6 13 20 27

Sunday 29 6 13 20 27 3 10 17 24 31 7 14 21 28

Monday 30 7 14 21 28 4 11 18 25 1 8 15 22 29

Tuesday 1 8 15 22 29 5 12 19 26 2 9 16 23 30

Wednesday 2 9 16 23 30 6 13 20 27 3 10 17 24 1

Thursday 3 10 17 24 31 7 14 21 28 4 11 18 25 2

Friday 5 11 18 25 1 8 15 22 29 5 12 19 26 3

October 10 November 11 December 12

P11 P11 P11 P11 P12 P12 P12 P12 P13 P13 P13 P13 P13

Week No. 41 42 43 44 45 46 47 48 49 50 51 52 53

Saturday 4 11 18 25 1 8 15 22 29 6 13 20 27

Sunday 5 12 19 26 2 9 16 23 30 7 14 21 28

Monday 6 13 20 27 3 10 17 24 1 8 15 22 29

Tuesday 7 14 21 28 4 11 18 25 2 9 16 23 30

Wednesday 8 15 22 29 5 12 19 26 3 10 17 24 31

Thursday 9 16 23 30 6 13 20 27 4 11 18 25 1

Friday 10 17 24 31 7 14 21 28 5 12 19 26 2

Booking Calendar 2014

Remarks : Peak Season The First Day of Chinese New Year

We welcome innovation and creative ideas, please feel free to talk to our sales team for

any proposal different from the standard offer listed on the rate card.

14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay Hong Kong

Tel: (852) 3960 3333 Fax: (852) 2861 3210

Email: [email protected] Website: www.jcdecaux-digitalvision.com.hk

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