mtr advertising posterads & featureads · 3. 30% extra poster should be prepared for spare use....

MTR AdvertisingPosterAds & FeatureAds

Rate Card 33 Effective from 1 January 2012

* MTR System here refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line

Contents Page

Size Specifications – PosterAds & FeatureAds

PosterAds

1 – 2

Trackside 12-sheet Networks / Special Networks by Target Segment 3 – 4

Trackside 12-sheet Panel 5

Concourse 12-sheet Networks 6

Concourse 12-sheet Panel / Panel Extension 7

4-sheet Networks / Special Networks by Target Segment 8 – 9

4-sheet Panel / Panel Extension 10

6-sheet Banks with Panel Extension 11

Solus Panel 12 – 15

Escalator Crown Networks / Banks 16 – 17

Broadview Banner / In-train Card / InfoPanel Networks 18

FeatureAds

Concourse & Platform Formats 19 – 20

Trackside Formats 21

Train Formats 22

Station Exterior 23

Multimedia Panel / Innovative Panel 24

Central Luxury Zone / Power Zone / Supernova Zone 25

TV Ring Zone Domination / Station Domination 26

Important Notes 27 – 29

Terms & Conditions 30 – 34

Booking Calendar 2012 - 2013 35 – 36

Size Specifications – PosterAds

PosterAd Formats Material Size mm (W x H) Display Size mm (W x H)

12-sheet6-sheet4-sheetEscalator Crown (Regular Panel)Escalator Crown (Edge-lit Panel)InfoPanelIn-train Cards*Broadview Banner

3050 x 15601200 x 17601010 x 1530523 x 723530 x 720640 x 128458 x 2021410 x 308

2990 x 15001160 x 1710990 x 1500500 x 700500 x 700160 x 32 pixel matrix436 x 1801390 x 292

Solus Panels

E1E2E3E4E4 SpecialE5#E6 (135/6030/01)E11E12E20#E33#E64#S1#S2#S3#S5#S7#S12#S33#S52

1455 x 15151880 x 15152505 x 15153030 x 15153075 x 15504080 x 15155186 x 15661455 x 11351880 x 11351785 x 15153610 x 8905840 x 20401511 x 15661936 x 15665586 x 20864136 x 15664100 x 15403076 x 15863636 x 9211836 x 921

1425 x 14801850 x 14802475 x 14803000 x 14803030 x 14804050 x 14805100 x 14801425 x 11001850 x 11001750 x 14803550 x 8405755 x 19551425 x 14801850 x 14805500 x 20004050 x 14804040 x 14802990 x 15503550 x 8351750 x 835

# Spring Mount Panels:- The material should be laminated- Eyelets are required for mounting, all edges should be enforced with heavy-duty tape

(~25mm width on each side)- All eyelets should be punched in the middle of the tape. - The distance between the centre of eyelets should be 125mm.- Maximum diameter of eyelets is 10mm.

* The cardboard material for Broadview Banner should be laminated. Please see the diagram for detailed dimensions:

Top Margin: 3mm

Bottom Margin: 13mm10mm 10mm

Display Size:1390mm (W)Display Size:292mm (H)

Material Size: 1410mm (W)

Material Size: 308mm (H)

Material thickness: 1.1 to 1.3mm

1

Size Specifications – FeatureAds

Admiralty Showcases

Top Sign Box

Interior Dimension(W x H x D) mm

Bottom PartSticker Wrap Around

mmSticker Wrap Around mmLight box (Material Size /

Display Size) mm

Showcase #1Showcase #2

1790 x 2401780 x 244

1665 x 185 / 1625 x 1601637 x 174 / 1623 x 170

1400 x 1200 x 14001420 x 1200 x 1420

1600 x 1601738 x 158

Concourse & Platform Formats Dimension in mm (W x H)

Poster On WallPillarBalustradePlatform Bunting

Subject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approvalSubject to measurement and MTR Corporation Limited’s approval1200 x 500

Station Exterior BillboardMong Kok Entrance E2Tsim Sha Tsui Entrance C1Tsim Sha Tsui Entrance C2

Material Size in mm (W x H)5100 x 14005780 x 1700 / 2850 x 17006800 x 1700 / 1850 x 1700

Trackside & Train Formats

Trackside Billboard:

Material / Display Size in mm (W x H)

Central 6600 x 2700

Admiralty (Lower Platform) 12330 x 2715Admiralty (Lower Platform) 12330 x 2715

Admiralty (Upper Platform), Wan Chai, Causeway Bay, Mong Kok, Kowloon Tong & Tsim Sha Tsui

9000 x 3000

Full Train BodyTrain Door StickersTrain Door Window StickersSticker Next to Saloon Window:- Tung Chung Line- Other Lines

Subject to measurementSubject to measurement330 x 400

550 X 900500 X 900

2

PosterAds – Trackside 12-sheet NetworksGross Rate/Week (HK$)

Frequency Network (150 panels)High Impact Network (240 panels)Dual Consecutive Network (75 pairs of panels)

280,000380,000322,000

Whole Track Network (15 to 40 panels)*Half Track Network (10 to 15 panels)*

350,000210,000

* No. of panels varies with the length of track at different stations.

Network Distribution

Station No. Station Frequency Network High Impact Network

302/303100102305

307/308310313315318321324327330332105108110113

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong Kok

177322356423--3466

21210664466446--66812

Booking ConditionsAll networks are constructed to optimize coverage and frequency opportunities.

The positioning of each site is pre-determined to give a balanced distribution of panels throughout the system.

The formation of Trackside 12-sheet Network Banks is available by booking two to four consecutive Trackside 12-sheet Networks. 99% consecutive panels arrangement may be achieved in this situation.

The distribution mentioned is subject to change without further notice.

Peak Season113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708

Mong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

66454352242232332---154-234432321

1210666664482464442---286-466864-42

Minimum GuaranteedNo. of Panels per Network

150 240

Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 30% extra poster should be prepared for spare use.

Peak Season15% surcharge applies on all Network bookings during this period, please see the booking calendar for details.

Bank Loading15% surcharge applies on the formation of Trackside 12-sheet Banks by booking consecutive Trackside 12-sheet Networks.

Size (W x H)Material Size: 3050 x 1560 mmDisplay Size: 2990 x 1500 mm

MaterialDuratran or Yupo Paper

DeliveryMaterial must be delivered at least 3 full working days before the campaign start date.

Minimum Booking Period3 weeks

CommencementFriday / Saturday

3

PosterAds – Special Trackside 12-sheet Networks by Target SegmentPackage Gross Rate/Week (HK$)

Tourist Package (66 panels)Residential Package (100 panels)School Package (45 panels)SME Package (50 panels)

210,000155,000115,000135,000


Station No. Station Tourist Residential School SME

302/303100102305

307/308310313315318321324327330332105108110113200202205208

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi Kok

136355--------34664---

1--1-432-1111--13-3423

--434555-------3334---

2254----4-----3---4-24

4

210213216219221224119121124127130132135138141144618620622624626630148150702705708

Mei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OHang HauPo Lam

-------4-2------64---4-----

55124211332311-3-3-51455441

-------4-2-----------------

--44-3--5---121------------


66 100 45 50

Minimum Booking 3 weeks

Commencement Friday / Saturday

Peak Season15% surcharge applies on all network bookings during this period, please see the booking calendar for details.

Remarks 1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 50% extra poster should be prepared for spare use.

PosterAds – Trackside 12-sheet Panel

Trackside 12-sheet Panel (Line by Line)

Station No. Station Gross Rate/Panel/Week (HK$)

302/303100102305

307/308310313315318321324327330105108110113200202205208210213216219221

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo Hau

4,60016,00016,0006,400

16,0001,6001,8006,4003,2005,4001,6001,8001,800

16,0006,8003,900

14,0004,0003,9002,9002,9002,8003,2004,0001,9001,600

Bank Loading30% surcharge applies on booking of consecutive Line by Line Trackside 12-sheet Panels.





CommencementFriday / Saturday

221224119121124127130132135138141144618620624626630148150702703705708

Tai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

1,6006,7001,6006,4002,9004,1002,9004,6005,2001,7006,2003,9009,3006,6003,9001,8001,5004,6003,2003,2003,1004,6003,900

5

PosterAds – Concourse 12-sheet NetworksGross Rate/Week (HK$)

Standard Network (150 panels) 350,000

Strategic Dominance Gross Rate/Week

(HK$)Additional Rate for Full Extension

Gross Rate/Week (HK$)

Central Network A #100/5204/01 - #100/5217/01 (14 panels)Central Network B #100/5241/01 - #100/5252/01 (12 panels)Mong Kok Network #113/5209/01 - #113/5212/01 (4 panels)Causeway Bay Network #308/5101-5103/01+7100/01 (4 panels)

130,00098,00098,000

140,000

123,000123,000123,000123,000

Standard Network Distribution

Station No. Station No. of Panel(s)

302/303100102305

307/308310313315318321324327330332105108110113200

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince Edward

4863631333331163654



The distribution mentioned is subject to change without further notice.

Peak Season15% surcharge applies on all Network bookings during this period, please see the booking calendar for details.

Bank Loading15% surcharge applies on the formation of Concourse 12-sheet Banks by booking consecutive Concourse 12-sheet Networks. 200

202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708

Prince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

44343311443613443144411-2111322-

Minimum Guaranteed No. of Panels per Network

150

Networks.

Size (W x H)Material Size: 3050 x 1560 mm Display Size: 2990 x 1500 mm

MaterialDuratran or Yupo PaperInkjet printing on backlit film for dark color poster



CommencementSaturday

Remarks1. No. of panel(s) at particular station(s) may be more or less than the

number(s) as shown above.2. Distribution and the no. of panels per network are subject to change at

the time of display.3. 30% extra poster should be prepared for spare use.

6

PosterAds – Concourse 12-sheet Panel / Panel Extension

Concourse 12-sheet Panel (Line by Line)

Station No. Station Gross Rate/Panel/Week (HK$)

100102105113121127141202224

302/303305

307/308318321618620626630703

CentralAdmiraltyTsim Sha TsuiMong KokKowloon TongWong Tai SinKwun TongSham Shui PoTsuen WanSheung WanWan ChaiCauseway BayQuarry BayTai KooHong KongKowloonTsing YiTung ChungLOHAS Park

20,00017,00028,00018,00013,0004,6006,5005,600

12,0007,500

12,20028,0003,400

14,00021,00014,7003,0003,0003,200

Panel Extension

Peak Season15% surcharge applies on booking of Panel Extension during this period, please see the booking calendar for details.

Bank Loading30% surcharge applies on booking of consecutive Line by Line Concourse 12-sheet Panels.






7

Gross Rate / Week (HK$)

Sticker Wrap Around 1 panelSticker Wrap Around 2 panelsSticker Wrap Around 3 panelsSticker Wrap Around 4 panels onwards

48,00073,00098,000

123,000

Remarks1. The above rates for panel extension are exclusive of the media cost of panel. 2. The above rates for panel extension are not applicable to 12-sheet #618/5402/01.

Saturday

PosterAds – 4-sheet NetworksGross Rate/Week (HK$)

Frequency Network (185 panels)High Impact Network (245 panels)Dual Consecutive Network (92 pairs of panels)

168,000215,000193,000


Station No. Station Frequency High Impact

302/303100102305

307/308310313315318321324327330332105108110113200202205

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha Wan

658382245521-178310649

8710595468632-29116116611



The formation of 4-sheet Network is available by booking two consecutive 4-sheet Networks. 70% consecutive panels arrangement may be achieved in this situation.

The mentioned distribution is subject to change without further notice.


8

205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708

Cheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

95633142441587235253252-1-111-

117853341662997347352253-11121-


185 245

Remarks 1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 30% extra poster should be prepared for spare use.

Bank Loading15% surcharge applies on the formation of 4-sheet Banks by booking consecutive 4-sheet Networks.

Size (W x H)Material Size: 1010 x 1530 mm Display Size: 990 x 1500 mm

MaterialPhotographic transparency or Duratran for less than ten posters; Yupo Paper for larger quantity (more than ten posters).




PosterAds – Special 4-sheet Networks by Target Segment

Package Gross Rate/Week (HK$)

Tourist Package (70 panels)Residential Package (130 panels)School Package (40 panels)SME Package (55 panels)

89,00081,00041,00061,000


Station No. Station Tourist Residential School SME

302/303100102305

307/308310313315318321324327330332105108110113200202205

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha Wan

146253---5----34482--

2--2-42237551--23-225

--422333-------3344--

2342----3----53---4-5

9

208210213216219221224119121124127130132135138141144618620622624626630148150702705708

Lai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OHang HauPo Lam

--------5-4----3-64---1-----

55-1-325215551243-4-85191411

--------5-4-----------------

4--32-3-4----125------------


70 130 40 55

Minimum Booking 3 weeks

Commencement Saturday


Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown above.2. Distribution and the no. of panels per network are subject to change at the time of display.3. 50% extra poster should be prepared for spare use.

PosterAds – 4-sheet Panel / Panel Extension

4-sheet Panel (Line by Line)

Station No. StationGross Rate/Panel/Week

(HK$)

302/303100102305

307/308310313315318321324327330332105108110113200202205208210213216219221224

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen Wan

2,2504,9004,0003,1005,2001,1801,2802,3501,7103,9001,0001,0001,0001,7005,2003,2001,4004,3001,5002,1401,0001,4001,2001,2001,6001,0001,0005,000

Peak Season15% surcharge applies on booking of Panel Extension during this period, please see the booking calendar for details.

Bank Loading30% surcharge applies on booking of consecutive 4-sheet Panels.


MaterialPhotographic transparency or Duratran for less than ten posters; Yupo Paper for larger quantity (more than ten posters).




10

224119121124127130132135138141144618620622624626630148150702703705708

Tsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

5,0001,0003,6001,2001,3001,0001,2002,0001,1003,4001,7004,3003,7001,7002,8001,3001,0002,0001,7001,7001,6001,9001,900

Panel Extension


Sticker Wrap Around 1 panelSticker Wrap Around 2 panelsSticker Wrap Around 3 panelsSticker Wrap Around 4 panelsSticker Wrap Around 5 panels

35,00040,00045,00050,00055,000

RemarkThe above rates for panel extension are exclusive of the media cost of panel(s).

PosterAds – 6-sheet Banks with Panel Extension

Station Location Panel No.No. of Banks


Rate for Full Extension / POW


Admiralty

Causeway Bay

Kowloon Tong

Lower Platform

Concourse nearby Exit F

Subway leading to Times Square

Subway leading to Festival Walk

102/8801/01 – 102/8804/01

308/8101/01 – 308/8103/01

307/8801/01 – 307/8804/01307/8805/01 – 307/8808/01

121/8801/01 – 121/8804/01

1

1

2

1

25,000

25,000

53,000

19,000

88,000

80,000

120,000

75,000

Peak Season15% surcharge applies on all bookings during this period, please see the booking calendar for details.

Size (W x H)Material Size for 6-sheet panel: 1200 x 1760 mmDisplay Size for 6-sheet panel: 1160 x 1710 mm

MaterialDigital Print on Yupo Paper

11

Digital Print on Yupo Paper




PosterAds – Solus Panel (1)

Panel No. Location Grade Size Gross Rate / Week (HK$)

Sheung Wan302/6070/02

Sheung Wan (Centre)303/6040/01303/6080/01303/6080/02

Central100/6040/29100/6070/10100/6070/12100/6070/13100/6080/06100/6080/08

Admiralty102/6030/07102/6050/06102/6080/02102/6080/04

Wan Chai305/6010/01305/6010/02

Connaught Road

Des Voeux RoadConcourse - PlatformConcourse - Platform

Theatre LaneJackson RoadJackson RoadJackson RoadConcourse - PlatformConcourse - Platform

Admiralty CentreHarcourt RoadConcourse - PlatformConcourse - Platform

O'Brien Road / Hennessy RoadO'Brien Road / Lockhart Road

B

BAB

BCCCBD

BCAB

BC

S12

S12S3S2

S12E12S12S12S12S12

S2S2S12S1

S52S52

4,800

6,20011,4004,300

7,700580

3,8008,8005,4004,100

5,700800

15,1005,000

2,7002,400

12

305/6010/02305/6010/03305/6080/02

Causeway Bay (West)307/6020/01307/6020/02307/6020/03

Causeway Bay (East)308/6040/02

Tin Hau310/6010/02310/6010/03310/6080/01310/6080/03

North Point315/6040/01

O'Brien Road / Lockhart RoadHennessy Road / District OfficeUpper Platform - Lower Platform

Lockhart RoadLockhart RoadHennessy Road

Hennessy Road / Sogo Department Store

Lau Sin Street / Bus StationLau Sin Street / Bus StationConcourse - Upper PlatformConcourse - Upper Platform

King's Road

CAA

CCB

B

CCCC

D

S52S12S5

S12E4S12

S52

S12S12S12S12

S12

2,4004,200

13,000

2,5002,300

14,500

5,400

3,9003,9005,8005,800

3,100

Material

Minimum Booking PeriodCommencement

For Size E64: Backlit filmFor all other sizes: Duratran with lamination on emulsion side13 weeks Saturday

RemarkThe Solus Panels are graded from A to D based on the stations' market position i.e. prestige, utilization, panel size and passenger flow.



Tai Koo321/6010/01321/6080/03321/6080/05321/6080/06321/6080/07

Sai Wan Ho324/6010/01324/6010/02324/6080/01324/6080/03

Shau Kei Wan327/6010/01327/6010/02

Tsim Sha Tsui105/6010/01105/6030/06105/6030/10105/6070/01105/6080/02

Jordan

Kornhill - Zung Fu Industrial Building ConcourseConcourseConcourseConcourse

Tai On StreetTai On StreetBasement - Concourse Concourse - Upper Platform

Bus Station near Aldrich StreetBus Station near Aldrich Street

Humphreys AvenueExit CExit C2 - Nathan Road / Haiphong RoadConcourse - PlatformConcourse - Platform

CBAAA

DDDC

DD

CACBA

S12E5

E4 SpecialE4 SpecialE4 Special

S12S12S5S5

S12S12

S12S12S1S52S1

3,8009,3008,6008,6008,600

540580690

1,050

860860

4,90012,7005,2004,9007,300

13

Jordan108/6010/07

Yau Ma Tei110/6010/03110/6030/06

Mong Kok113/6040/15

Sham Shui Po202/6020/02202/6030/01202/6030/02202/6040/01202/6040/02202/6080/04202/6080/08

Cheung Sha Wan205/6080/04205/6080/05205/6080/08

Jordan Road - Yue Hwa Store

Pitt StreetMan Ming Lane

Sai Yeung Choi Street

Pei Ho Street / Fuk Wah StreetApliu Street / Kweilin StreetApliu Street / Kweilin StreetFuk Wah Street / Kweilin StreetFuk Wah Street / Kweilin StreetConcourse - Platform Concourse - Platform

Concourse - Platform Concourse - PlatformConcourse - Platform

A

BB

A

DCDCDDC

DDC

S12

S2S12

S12

S1S1S1E20S1S1S12

S1S1S12

7,100

1,7002,500

8,600

8601,700

4602,600

490800

6,400

590320

4,000




Lai Chi Kok208/6080/02208/6080/04208/6080/06

Mei Foo210/6010/01210/6010/02210/6020/01210/6030/03210/6040/01210/6080/01210/6080/04210/6080/06

Tai Wo Hau221/6080/01221/6080/02

Tsuen Wan224/6080/01224/6080/02224/6080/03224/6080/04

Concourse - Platform Concourse - Platform Concourse - Platform

Broadway StreetBroadway StreetMei Foo Bus TerminusMei Foo Sun Chuen Concourse - Subway to Exit DConcourse - PlatformConcourse - Platform Concourse - Platform

Concourse - PlatformConcourse - Platform

Concourse - PlatformConcourse - PlatformConcourse - PlatformConcourse - Platform

CDD

CCCCCCDC

DC

ABCB

S12S1S12

S2S2S33S5S7S12E33S12

S12S12

S12S1S1S12

3,7001,1002,500

1,6001,6001,5001,7005,0005,8001,6003,000

1,8001,700

9,2004,300

81013,000

14

Shek Kip Mei119/6080/02

Kowloon Tong121/6050/01121/6080/01121/6080/02121/6080/04

Wong Tai Sin127/6010/04127/6020/06127/6030/08127/6080/02

Diamond Hill130/6070/03130/6070/04

Choi Hung132/6010/03132/6010/04132/6020/05132/6020/06132/6080/01132/6080/02132/6080/07

Concourse - Platform

Tim Fuk RoadConcourse - PlatformConcourse - PlatformConcourse - Platform

Lung Cheung RoadLung Cheung RoadLung Cheung RoadConcourse - Platform

Lung Cheung RoadLung Cheung Road

Clearwater Bay Road - Ping ShekClearwater Bay Road - Ping ShekClearwater Bay RoadClearwater Bay RoadConcourse - PlatformConcourse - PlatformConcourse – Platform

D

CAAA

BDDD

DD

CDDDDDC

S12

S5S1E1E1

E4S12S2S12

E4E4

S12S12S2E3E1E1E1

1,200

2,8003,7002,2002,200

2,9001,3001,3002,500

920820

3,0001,900

860860650760

2,100




Kowloon Bay135/6030/01135/6080/01135/6080/02135/6080/03

Ngau Tau Kok138/6080/02

Kwun Tong141/6080/01

Lam Tin144/6080/01144/6080/02

Hong Kong618/6400/01

Yau Tong148/6080/01148/6080/02148/6080/03148/6080/04

Tiu Keng Leng

Telford PlazaConcourse - PlatformConcourse - PlatformConcourse - Platform



Concourse - PlatformConcourse - Platform

Concourse Level


BBBC

D

A

CC

A

CBCB

E6S1E11S1

S1

E11

S5S5

E64

S52S52S2S2

5,7002,2003,0001,400

1,200

5,400

2,3002,300

13,400

1,7001,8001,7001,900

15

Tiu Keng Leng150/6080/04150/6080/05150/6080/06

Tseung Kwan O702/6080/01702/6080/02702/6080/03

Hang Hau705/6080/01705/6080/02705/6080/03705/6080/04

Po Lam708/6010/01708/6020/02

Concourse - PlatformConcourse - PlatformConcourse - Platform

Concourse - PlatformConcourse - PlatformConcourse - Platform


First Level - ConcourseFirst Level - Concourse

BBB

BAA

BBAA

AA

S2S2S2

S33S33S33

S33S33S5S5

S5S5

1,7001,7001,900

3,1002,3002,800

1,8001,8002,1002,100

2,5002,200


PosterAds – Escalator Crown Networks


Standard Network (253 panels)Standard Network with 3D pop-up (253 panels) Standard Network with Die-cut stickers (253 panels + 30cm x 30cm stickers beside each panel)Dual-Consecutive Network (126 pairs)Special Network (126 panels)

Esc Crown Panel with Full Extension (3 consecutive panels)

100,000#1 150,000#2 150,000

115,00065,000

+30,000

Standard Network Distribution

Station No. Station No. of Panel(s)

302/303100102305

307/308310313315318321324327330332105108110113

Sheung WanCentralAdmiraltyWan ChaiCauseway BayTin HauFortress HillNorth PointQuarry BayTai KooSai Wan HoShau Kei WanHeng Fa ChuenChai WanTsim Sha TsuiJordanYau Ma TeiMong Kok

151663124313181433144378

Booking ConditionsAll networks are constructed to optimize coverage and frequency opportunities. The positioning of each site is pre-determined to give a balanced distribution of panels throughout the system. The distribution is subject to change without further notice.

The formation of Escalator Crown Network Banks is avail-able by booking consecutive Escalator Crown Networks. 99% consecutive panels arrangement may be achieved in this situation.

Peak Season15% surcharge applies on all network bookings duringthis period, please see the booking calendar for details.

Bank Loading15% surcharge applies on the formation of Escalator

16

113200202205208210213216219221224119121124127130132135138141144618620622624626630148150702703705708

Mong KokPrince EdwardSham Shui PoCheung Sha WanLai Chi KokMei FooLai KingKwai FongKwai HingTai Wo HauTsuen WanShek Kip MeiKowloon TongLok FuWong Tai SinDiamond HillChoi HungKowloon BayNgau Tau KokKwun TongLam TinHong KongKowloonOlympicNam CheongTsing YiTung ChungYau TongTiu Keng LengTseung Kwan OLOHAS ParkHang HauPo Lam

87342372--432275344655-5524653251

Minimum Guaranteed No. of Panels per Network

253

15% surcharge applies on the formation of Escalator Crown Network Banks by booking 2 - 3 Escalator Crown Networks.

Size (W x H) Material Size Display SizeRegular Panel 523 x 723 mm 500 x 700 mm

Material454gsm card mounted on 454 gsm long grain strawboardThickness: 1.7mm thick with tolerance of - 0.2mm



CommencementFriday

#1 An installation fee of minimum HK$115 per pc (varies with different creative executions) will be charged.#2 An installation fee of minimum HK$60 per sticker (varies with different creative executions) will be charged.

Remarks1. No. of panel(s) at particular station(s) may be more or less than the numbers as shown.2. Distribution and the no. of panels per network are subject to change at the time of display.3. The running direction of escalators is subject to change for MTR operational needs without prior notice.4. 30% extra poster should be prepared for spare use.

PosterAds – Escalator Crown Banks – Regular / Edge-LitRegular Escalator Crown Bank

Bank No. Station Location Escalator No. Panel No.

No. of Panels

Gross Rate/ Bank / Week

(HK$)

Additional Rate for Full Extension


2102121022210232305123052230532308123082*

23211*23212*23214*

2224122242220212202221131*21132*2113321051*21211*21212*21302*2141127082

AdmiraltyAdmiraltyAdmiraltyWan ChaiWan ChaiWan ChaiCauseway BayCauseway Bay

Tai KooTai KooTai Koo

Tsuen WanTsuen WanSham Shui PoSham Shui PoMong KokMong KokMong KokTsim Sha TsuiKowloon TongKowloon TongDiamond HillKwun TongPo Lam

Upper Platform to Concourse Upper Platform to Concourse Upper Platform to ConcourseEntrance leading to Hennessy RoadEntrance leading to Thomson RoadEntrance leading to Hennessy RoadEntrance leading to Fashion Island East (Sogo) Concourse to Upper Platform

Entrance leading to City PlazaEntrance leading to City PlazaPlatform to Concourse leading to City Plaza

Platform to Concourse leading to Nam Fung CentrePlatform to Concourse leading to Luk Yeung GalleriaEntrance leading to Golden Computer ArcadeEntrance leading to Golden Computer ArcadePlatform to ConcourseConcourse to Entrance E to Bank Centre Entrance D to Argyle Street /Sincere Department StorePlatform to ConcourseConcourse LevelConcourse to PlatformEntrance C2 to Plaza HollywoodPlatform to Concourse leading to Yue Man SquareLeading to Metro City Plaza II & III

E2#E6#E4EA2EA3EA1 EE1 E1 & E2EE2 & EE3EE2 & EE3E6 & E3E5E1DE1DE1E4EE1 & EE2DE1E8E1E2CE1 & CE2E1AE3

102/4002/01-12102/4006/01-11102/4004/01-09305/4051/01-17305/4051/18-27305/4051/28-38308/4052/17-32308/4011/01-13& 308/4012/01-13321/4055/01-10 & 55-64321/4055/23-32 & 33-42321/4006/01-07 & 321/4003/01-07 224/4005/01-06224/4001/01-10202/4054/01-06202/4054/07-12113/4004/01-12113/4055/01-11113/4054/01-13105/4008/01-13121/4001/01-10121/4002/01-14130/4053/01-16141/4001/01-08708/4051/01-14

6+611917101116

13+13

10+1010+107+7

61066

6+68+313

4+95+54+108+8

814

20,40018,60015,40032,30010,30025,50030,00036,400

19,30019,30015,400

9,40012,8007,6007,60024,60027,80020,30022,50020,30020,3008,3007,1008,300

50,000 50,00050,000

N/AN/AN/A

73,000 97,000

N/AN/A

50,000

50,00050,00036,00036,00050,000 50,00050,00050,00050,00050,000 36,00050,000 36,000

17

27082 Po Lam Leading to Metro City Plaza II & III AE3 708/4051/01-14 14 8,300 36,000

Edge-lit Escalator Crown Bank

Bank No. Station Location Escalator No. Panel No.No. of Panels

Gross Rate/Bank/ Week (HK$)

Additional Rate for Full Extension

(HK$)

31002*

31052

Central

Tsim Sha Tsui

Connecting Platform and Concourse leading to Exit H (to Alexandra House)Entrance C leading to Peking Road

E10 & E14CE1

100/4111/01-05100/4115/01-12105/4053/01-09

5+12

9

40,000

27,000

46,000

46,000

Size (W x H)Regular PanelEdge-lit Panel

Material Size523 x 723 mm530 x 720 mm

Display Size500 x 700 mm500 x 700 mm

MaterialRegular Panel: 454gsm card mounted on 454 gsm long grain strawboardThickness: 1.7mm thick with tolerance of - 0.2mmEdge-lit Panel: Duratran with lamination on emulsion side



CommencementFriday

RemarksThe running direction of escalators is subject to change for MTR operational needs without prior notice.* The banks contain panels on both right hand side and left hand side of the escalator.# The Escalator No. are amended from E5 to E2 and E3 to E6 as of 26 April 2008.N/A: Not applicable

Broadview Banner / In-train Card / InfoPanel Networks


Tung Chung Line (TCL) In-train Card Network (64 pairs x 3 trains)Broadview Banner Network (350 panels)InfoPanel Network (20-sec x 75 spots x 3,392 units / day)Combined Broadview Banner & TCL In-train Card NetworkCombined Broadview Banner & InfoPanel Network

19,00075,00090,00083,000

130,000

RemarksThe above rates for Broadview Banner Network, Combined Broadview Banner & TCL In-train Card Network and Combined Broadview Banner & InfoPanel Network are effective from 28 July 2011 onwards.

Network Distribution : Broadview Banner Network: Island Line, Tsuen Wan Line, Kwun Tong Line, Tseung Kwan O Line & Tung Chung Line (partly)InfoPanel Network: Island Line, Tsuen Wan Line, Kwun Tong Line, Tseung Kwan O Line & Tung Chung Line (partly)

Peak Season15% surcharge applies on all bookings of the above Networks during this period, please see the booking calendar for details.

Minimum Booking Period2 weeks for Broadview Banner Network and In-train Card Network3 weeks for InfoPanel Network

CommencementThursday

Production Specification:

18

Production Specification:

Broadview Banner / In-train Card

Material Size mm (W x H)Display Area mm (W x H)Top / Bottom MarginsLeft / Right MarginsThickness

Broadview Banner1410 x 3081390 x 292

3mm / 13mm10mm / 10mm1.1 to 1.3 mm

In-train Card458 x 202436 x 180

11mm / 11mm11mm / 11mm1.5 to 1.7 mm

InfoPanel

Display Area (W x H)Display Size (W x H)Pixel DiameterDot Pixel (Center to Center)ColourText (No. of Characters)EnglishChineseMaterial

: 640 x 128mm: 160 x 32 pixel matrix: 3 mm: 4 mm: red, green, amber and black

: 40 / 2 lines / screen, 10 / line / screen: 20 / 2 lines / screen, 6 / line / screen: storyboard

RemarkStoryboard for InfoPanel must be submitted at least two weeks prior to the campaign commencement date.

Remarks1. 30% extra Broadview Banner should be prepared for spare use.2. 10% extra In-train Card should be prepared for spare use.3. The cardboard for Broadview Banner should be laminated.

FeatureAds – Concourse & Platform FormatsPoster On Wall / Poster On Wall Network / Solus Wall /Random Sticker / Pillars Poster On Wall (at entrance, concourse & platform area) Gross Rate / Week (HK$)

Poster of various sizes and locations

Poster On Wall with (1) Projection / (2) Audio effect / (3) Lighting effect

Minimum Booking Period 3 weeksCommencement Wednesday

Any one itemAny two items

All of the three items

60,000 to 413,000 / Poster

+ 50,000 + 80,000

+ 110,000

RemarkAdvertisement shall cover the area from top to bottom of walls (except station furniture).

Poster On Wall Network Gross Rate/ Week (HK$)

15 x Poster on Wall (network sites)

Standard size (W x H): 3m x 3m


3 weeksWednesday

300,000

Remarks1. This package is category exclusive.2. Only two packages are available at one time.3. Sizes of poster may vary depending on site constraint.

Solus Wall Gross Rate/ Week (HK$)

Poster of various sizes and locations 78,000 to 126,000 / Poster

19

Random Sticker Gross Rate/ Week (HK$)

Maximum 15 stickers per station

Maximum size: 1m x 2m (with die-cut)


200,000 / Station

RemarkAll stickers are pre-emptable by Pillars buy and regular Poster on Wall buy.

Pillars Gross Rate/ Week (HK$)

All stations except Admiralty, Mong Kok and Tsim Sha TsuiMong Kok Station and Tsim Sha Tsui StationAdmiralty Station

Maximum no. of pillars per station or concourse or platform: 15Minimum Booking Period 3 weeksCommencement Wednesday

223,000 / Station223,000 / Platform or Concourse306,000 / Platform or Concourse

RemarkAdvertisement shall wrap around all sides and cover the area from top to bottom of pillars (except station furniture).

Peak Season15% surcharge applies on all bookings on the above formats during this period, please see the booking calendar for details.

Remark: All rates for FeatureAds formats are not applicable to Disneyland Resort Line.

Solus Wall with (1) Projection / (2) Audio effect / (3) Lighting effect


Any one itemAny two items

All of the three items

+ 50,000 + 80,000

+ 110,000

FeatureAds – Concourse & Platform FormatsBalustrade / Showcase / Station Bunting

Balustrade Gross Rate (HK$)

Single BalustradeBalustrade Network (Any 8 Balustrades)

Single Balustrade + a pair of Handrail


40,000 / Week600,000 / 3 Weeks

60,000 / Week

Showcase

Station Location Entitlement(s) Gross Rate/Week (HK$)

Admiralty #1 - Near Entrance C, Queensway / Supreme Court#2 - Near Entrance D, Pacific Place

Individual ShowcaseIndividual Showcase

9,8009,500

Causeway Bay East (Sogo) Concourse (area leading to exit gate) 1 x Showcase + 2 x Pillars + 1 x Poster on Wall

OptionalAdditional 3 x Pillars

220,000

Additional RateGross Rate/Week (HK$)

55,000

Minimum Booking Period 13 weeks for Showcases at Admiralty

RemarkAdditional Balustrade / additional set of Balustrade and Handrail can be booked subject to availability.

20

Peak Season15% surcharge applies on all bookings of the above formats (except for Showcases at Admiralty) during this period, please see the booking calendar for details.

Minimum Booking Period

Commencement

13 weeks for Showcases at Admiralty3 weeks for Showcase at Causeway BaySaturday for Showcases at AdmiraltyWednesday for Showcase at Causeway Bay

Station Bunting

Station Platform No. of Bunting Gross Rate / Week (HK$)

Central

Admiralty

Wan Chai

Causeway Bay

Tai KooMong Kok

Tsim Sha Tsui

Transfer ConcourseIsland Line PlatformUpper PlatformLower PlatformUpper PlatformLower PlatformUpper PlatformLower PlatformConcourseUpper PlatformLower PlatformPlatform

5157

74+3684+46

2729202070708338

129,600146,900275,400275,40075,60075,60088,60088,60091,800

210,600210,60097,200

Minimum Booking PeriodCommencementMaterial

3 weeksWednesdayNon-combustible vinyl sheet / banner

Remarks1. No. of bunting(s) at particular station(s) may be more or less than the number(s) as shown above.2. An Installation fee of HK$115 per pc will be charged.

FeatureAds – Trackside FormatsTrackside Billboard / Trackside 12-sheet with Platform Screen Door

Trackside Billboard

Station Track Direction Location Gross Rate/Month (HK$)

CentralAdmiraltyAdmiraltyWan ChaiCauseway BayCauseway BayCauseway BayTsim Sha TsuiTsim Sha TsuiMong KokMong KokKowloon Tong

To Chai WanTo Chai WanTo Tsuen WanTo Sheung WanTo Sheung WanTo Sheung WanTo Chai WanTo CentralTo Tsuen WanTo CentralTo Tiu Keng LengTo Yau Ma Tei

Between Panels 100/1300/10 and 11Panels 102/1300/24 and 25Panels 102/1100/21 to 23Panels 305/1200/13 and 14Panels 307/1200/11 and 12Panels 307/1200/25 and 26Panels 307/1100/19 and 20Panels 105/1200/17 and 18Panels 105/1100/16 and 17Panels 113/1200/06 and 07Panels 113/1300/22 and 23Panels 121/1200/25 and 26

265,000380,000415,000220,000305,000305,000305,000305,000305,000250,000250,000220,000


One monthFirst day of each month (subject to change for MTR operational needs)

Whole Track 12-sheet Gross Rate/Week (HK$)

All 12-sheet panels along the whole track except Trackside Billboards, Trackside TV TVs and Platform Screen Door in front of the TV TVs

Panels Only: 350,000Panels + Platform Screen Door: 525,000

21

Panels + Platform Screen Door: 525,000


3 weeksFriday / Saturday

Half Track 12-sheet Gross Rate/Week (HK$)

Half 12-sheet panels (approximately 10 - 15 panels) along the track with Platform Screen Door in front of the 12-sheet panels

Panels Only: 210,000Panels + Platform Screen Door: 315,000



Trackside 12-sheet Consecutive Panels + Platform Screen Door Gross Rate/Week (HK$)

3x 12-sheet Consecutive Panels with Platform Screen Door in front of the 12-sheet panels 100,000



Peak Season15% surcharge applies on all bookings of the above formats (except for Trackside Billboard) during this period, please see thebooking calendar for details.

FeatureAds – Train FormatsTrain Body Gross Rate/Week (HK$)

Full Train Body


8 weeksSaturday

80,000 / Train

In-train Formats Gross Rate/Week (HK$)

Train Door Exterior + Train Door Interior + Train Door Window StickersFull Train (80 pairs of door) 100,000 / Train

Train Door Window Stickers (TDWS)Full Train (160 double-sided stickers)Half Train (80 double-sided stickers)

37,000 / Train24,000 / Half Train

Sticker Next to Saloon Window (SNSW)

Train Body + In-train Gross Rate/Week (HK$)

Full Train Body + In-train Campaign 155,000 / Train


8 weeksSaturday

In-train Campaign Gross Rate/Week (HK$)

Train Door Window Stickers + Train Door Interior + Wrap Around Saloon Window+ Stickers on In-train Glass Panes + Gangway + Broadview Stickers / Banners

115,000 / Train


4 weeksThursday

22

Sticker Next to Saloon Window (SNSW)Full Train (112 stickers)+ Saloon Window (Full Train = 112 stickers for SNSW+ 56 stickers for Saloon Window)Half Train (56 stickers)+ Saloon Window (Half Train = 56 stickers for SNSW+ 28 stickers for Saloon Window)

50,000 / Train75,000 / Train

32,500 / Half Train50,000 / Half Train

Wrap Around Saloon Window + Saloon WindowFull Train (56 stickers for Wrap Around + 56 stickers for Saloon Window)Half Train (28 stickers for Wrap Around + 28 stickers for Saloon Window)

Minimum Booking Period 4 weeks Commencement Thursday

83,000 / Train55,000 / Half Train

General Notes1. 25% extra sticker should be prepared for spare use.2. 5% loading charge will be imposed if minimum booking is not met.3. 10% surcharge applies to all bookings on trains running on the Island Line.

Peak Season15% surcharge applies on all formats of Train Body and In-train bookings during this period, please see the booking calendar for details.

Remarks for Train Door Window Stickers1. Stickers have to be put on both Train Door Window interior and exterior. The above quantity of stickers are calculated by assuming double-sided

printing is used.2. Maximum size (W x H): 330 x 400mm3. Installation fee per regular size sticker is HK$16 (for reference only).4. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean Limited’s quotation. The advertiser is free to

appoint any contractor for the installation.

Remarks for Sticker Next to Saloon Window1. Maximum size (W x H): 500mm x 900mm 2. Installation fee per regular size sticker is HK$22 for the first two pairs of sticker designs (for reference only). If more than two combinations are to be

installed, an installation fee of HK$25 per regular size sticker will be charged (for reference only). 3. An installation fee will be charged for any die-cut sticker and will be subject to JCDecaux Pearl & Dean Limited’s quotation. The advertiser is free to

appoint any contractor for the installation.

Remark for Saloon WindowStickers have to be put on both Saloon Window interior and exterior. The above quantity of stickers are calculated by assuming double-sided printing isused.

FeatureAds – Station Exterior

Station Exterior / Elevator Wrap Around Gross Rate/Week (HK$)

Commercial StationResidential Station


4 weeks Wednesday

90,000 / Exterior or Elevator65,000 / Exterior or Elevator

Station Exterior Billboard + Wrap Around

Station Site Lighting Net Rate / Month (HK$)

Mong KokTsim Sha Tsui

Entrance E2Entrance C1Entrance C2Entrance C1 + C2

Front-lit with spot lightsFront-lit with fluorescent tubeFront-lit with fluorescent tubeFront-lit with fluorescent tube

230,000250,000250,000350,000

Minimum Booking Period One month

23

Remarks1. Stamp duty, government rate and cost for electricity are inclusive.2. Operation hours of lighting: 7:00pm to 11:00pm

Peak Season15% surcharge applies on all bookings of Station Exterior / Elevator Wrap Around during this period, please see the bookingcalendar for details.

Minimum Booking PeriodCommencementMaterial

One monthFirst day of each monthFront-lit Vinyl

FeatureAds – Multimedia Panel / Innovative Panel

Multimedia Panel

Stations Location Entitlements (at each site) Gross Rate/ Site / Week (HK$)

Causeway BayMong Kok

Concourse Nearby Exit EConcourse Nearby Exit D

1) 1 x 4-sheet Panel 2) 1 x Full Panel Extension 3) 1 x 40” TV Domination4) Bluetooth and sonic sound devices applicable5) Pre-set Programming

(4-track mode / walkman mode)

79,000


3 weeksWednesday

Peak Season15% surcharge applies on all bookings of the Multimedia Panel during this period, please see the booking calendar for details.

RemarkThe above gross rate is the media cost excluding production and installation charge. Such charge for each location is subject to separate quotation and to the final confirmation by JCDecaux Pearl & Dean Limited.

24

Peak Season15% surcharge applies on all bookings of the Innovative Panel during this period, please see the booking calendar for details.

Remarks1. Card size (H x W): 85mm x 54mm. Maximum capacity of Card Dispenser: 300 pcs depending on card thickness.2. Size of Sampling Box (L x W x H): 110mm x 100mm x 15mm. Maximum capacity of Sampling Dispenser: 104 boxes3. Paper thickness for card and sampling box should be at least 320 gsm

Innovative Panel

Stations Location Entitlements (at each site) Gross Rate/ Site / Week (HK$)

Causeway BayMong KokTsim Sha Tsui

Concourse to Exit FConcourse Nearby Exit EConcourse Nearby Exit R

1) Full Sticker Extension 2) Showcase plus:

(i) Card Dispenser or(ii) Opinionator or(iii) Sampling Dispenser

99,000


3 weeksWednesday

FeatureAds – Central Luxury Zone / Power Zone / Supernova Zone

Central Luxury Zone

Station Location Entitlements Gross Rate / Week (HK$)

Central Concourse Nearby Exit G 1) 6 x Concourse 12-sheet Panels with Panel Extension2) Floor Vision3) 2 x Pillars

230,000


3 weeks Saturday

Power Zone

Station Entitlements Gross Rate/ 4 Weeks (HK$)

Central 1) Pillars at Island line platform level2) 2 x Escalator Wall3) Bunting at Island line platform level4) 3 x Poster on Wall5) 2 x 4-sheet with Extension6) Floor Vision

Media Only: 1,680,000

Tsim Sha Tsui or Mong Kok 1) Pillars at platform level2) Wall at platform level3) Bunting at platform level

Media Only: 1,500,000

25

3) Bunting at platform level4) 2 sets x 5 Consecutive Trackside 12-sheet Panelswith Platform Screen Door in front of the Trackside 12-sheet Panel


4 weeks Friday / Saturday

Supernova Zone

Stations Location Entitlements Gross Rate/ 3 Week (HK$)

Hong Kong Public Concourse between the two Travellators

1) Giant Poster on Wall1

2) 3 x Pillars within the zone3) Solus Panel 618/6400/014) 1 x Hanging Banner OR Floor Vision

For entitlements 1) - 4) 1,050,000

Optional1) Special Execution (e.g. 3D Hanging Object)2) Additional 1 x Hanging Banner OR Floor Vision


3 weeksWednesday

Remarks1. The dimension of Giant POW is Approx. 10550mm(W) x 7600mm(H) x 109mm(D). Actual dimension is subject to on-site measurement.2. Advertisement shall wrap around all sides of Pillars and cover the area from top to bottom (except station furniture). 3. Solus Panel 618/6400/01: Size - E64; material - Backlit film4. Optional Entitlements are subject to separate quotation and to the final confirmation by JCDecaux Pearl & Dean Limited.

Peak Season15% surcharge applies on all bookings of the above formats during this period, please see the booking calendar for details.

FeatureAds – TV Ring Zone Domination / Station DominationTV Ring Zone Domination

Station Location Entitlements Gross Rate/ Week (HK$)

Central World-Wide House Concourse 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on Wall

270,000

Central World-Wide House Concourse 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) 2 x Poster on Wall4) Floor Vision or Bunting

322,000

Causeway Bay East (Sogo) Concourse Zone B (1) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 4 x Pillars4) 1 x Poster on Wall5) 2 sets x Ticket Machine Back

305,000

Causeway Bay East (Sogo) Concourse Zone B (2) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 4 x Pillars4) 1 x Poster on Wall5) 2 sets x Ticket Machine Back6) Floor Vision or Bunting7) Motion Event

358,000

Tsim Sha Tsui Concourse nearby Exit D (1) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars

225,000

Tsim Sha Tsui Concourse nearby Exit D (2) 1) TV Ring Zone Domination with Sticker Extension2) 1 set x Ticket Machine Top Card3) 6 x Pillars4) Floor Vision or Bunting

277,000

26

4) Floor Vision or Bunting

Mong Kok Concourse nearby Exit C (1) 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars

187,000

Mong Kok Concourse nearby Exit C (2) 1) TV Ring Zone Domination with Sticker Extension2) 4 x Pillars3) Floor Vision or Bunting

239,000


3 weeks Wednesday

RemarkFor each booking of TV Ring Zone Domination, a HK$1,000 per conversion fee will be charged for converting maximum two versions of TVC from BETA material into Mpeg2 format.



Station Domination

Station Entitlements Gross Rate/ 3 Weeks (HK$)

Any stations except the below asterisked stations

1) 8 x Pillars 2) 2 x Poster On Wall3) Platform Bunting4) 2 sets of 3 x Consecutive Trackside 12-sheet panels

Media Only: 560,000

* Central, Admiralty, Wan Chai, Causeway Bay, Tsim Sha Tsui, Mong Kok, Hong Kong, Sunny Bay and Disneyland Resort stations


3 weeks Wednesday (FeatureAds) ; Friday / Saturday (Trackside 12-sheet)

Important Notes – PosterAds (I)

Bookings(a) All offers of space are subject to availability at the time required and to JCDecaux Pearl & Dean Limited’s general terms and conditions.(b) The structure of each network is pre-determined and cannot be altered by the Advertiser.(c) Extension of a booking cannot be guaranteed. Advertisers should be aware that they do not have an automatic option to renew their sites and that

these sites may be taken up by another advertiser when their contract expires.(d) Advertisers may book on a long term basis and change posters during the display period. However, such changes are only allowed free of charge

every 4 weeks and must be indicated at the time of booking. It should be noted that brand changes are only allowed in instances where the brands are distributed by the same company.

Item HK$ (per poster per change)

In-train CardEscalator CrownBroadview Banner4-sheet12-sheetSolus

8213540115575

RatesAll rates are exclusive of the cost of advertising material unless otherwise specified. The rates are inclusive of initial posting, a four-weekly change of poster if required, illumination, cleaning and maintenance.

Cancellation and PostponementContracts may only be cancelled or postponed by providing 6 weeks written notice. A 5% penalty will apply for the cancellation amount. It should be noted, however, that Advertisers cannot cancel bookings such that the period of display is reduced to less than the minimum period applicable to that display, e.g. in the case of 4-sheet panels an Advertiser cannot cancel part of a booking such that the period of display would be reduced to less than four weeks.

Fixing Charges for Additional PostingFixing charges are included in the rates shown except that the following service charges are made if additional posting is required within the minimum booking period.

27

Juxtaposition of Competitive AdvertisingJuxtaposition occurs when two posters next to each other display advertising for competitive products. JCDecaux Pearl & Dean Limited will endeavor to avoid such juxtaposition.

Maximum Number of NetworksCategories of advertisers may book up to three networks simultaneously of each network type. JCDecaux Pearl & Dean Limited reserves the right not to accept bookings for more than three networks from a product category.

Item Weekday (HK$) Weekend (HK$) Public Holiday (HK$)

Broadview BannerIn-train CardTrackside12-sheet or 6-sheet Banks (Per zone)Escalator Crown (253 posters or 126 posters)Escalator Crown + Extension (126 posters x 2)Escalator Crown + Extension (253 posters x 2)4-sheet (185 posters or 245 posters)Concourse 12-sheet (150 posters)Concourse 12-sheet (50 posters)Trackside 12-sheet (150 posters or 240 posters) Solus Panel (1-2 panel(s) per station)

Minimum Charge (For quantity lower than those mentioned above and varies with Competent Person required)

15,4801,7201,72022,36030,96043,00015,48020,64013,76043,0005,160

860

20,7002,3002,30029,90041,40057,50020,70027,60018,40057,5006,900

1,150

31,5003,5003,50045,50063,00087,50031,50042,00028,00087,50010,500

1,750

Labour Charges for Irregular Day PostingFor Installation and / or dismantling set on any irregular commencement or dismantling days, labour charges will be incurred. Should the campaigns in question fail to meet the minimum booking required, the labour charges for additional posting will be incurred on top of the below charges.

Remarks:1. Posting work for Trackside 12-sheet is subject to the availability of track which may be occupied by MTR Operation for maintenance.2. Notice for any special arrangement for posting work should be given 1 week in advance, which is subject to final operationconfirmation from JCDecaux Pearl & Dean Limited.

Important Notes – PosterAds (II)

Delivery

All advertisements must be delivered to the following address accompanied by a delivery note specifying the contractor and poster number.

Advertisement Layout Submission

FINAL layout(s) and mockup(s) of all advertisements have to be submitted to JCDecaux Pearl & Dean Limited for approval at least 3 full working days prior to delivery of poster(s).

QuantitiesThe following table is given as a guide to the quantities of advertising material which must be supplied.

Network Quantity

4-sheet Frequency Network4-sheet High Impact NetworkTrackside 12-sheet Frequency NetworkTrackside 12-sheet High Impact NetworkConcourse 12-sheet Standard NetworkEscalator Crown Standard NetworkTung Chung Line In-train Cards NetworkBroadview Banner NetworkSpecial 4-sheet Networks by SegmentSpecial Trackside 12-sheet Networks by Segment

240320200315200330420455Entitled quantity + minimum 50% spareEntitled quantity + minimum 50% spare

Use of MTR Station MapsStation facilities may change from time-to-time for MTR operational needs. All the location maps provided by JCDecaux Pearl & Dean Limited are for reference only and are subject to changes without prior notice.

Replacement PanelIn the event of any network panel(s) being affected by renovation work or other circumstances, JCDecaux Pearl & Dean Limited reserves the right to substitute the affected panel(s) by panel(s) of similar value in other stations.

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All advertisements must be delivered to the following address accompanied by a delivery note specifying the contractor and poster number.

Delivery Time:In-train Formats to be installed by JCDecaux Pearl & Dean Limited

Other formats

Tuesday

Monday to Wednesday

9:45 a.m. – 12:45 p.m. / 2:00 p.m. – 3:45 p.m.

9:45 a.m. – 12:45 p.m. / 2:00 p.m. – 3:45 p.m.

Address: MTR JCDecaux Pearl & Dean Poster DepotRoom G401, West RoadMTR Kowloon Bay Depot,33 Wai Yip Street, Kowloon Bay, Kowloon (next to Ngau Tau Kwok Police Station)Telephone Number: (852) 2993 2396

RemarksAll materials must be delivered at least 3 full working days prior to the commencement date of display. Any late delivery will be subject to JCDecaux Pearl & Dean Limited’s acceptance. A minimum of $860 will be incurred by the advertiser as late delivery penalty. The final penalty amount is subject to the confirmation of JCDecaux Pearl & Dean Limited.

Use of MaterialsYupo paper posters can be used for one posting only and cannot be re-used.Duratrans or photographic transparency material may fade in time and deteriorate with frequent handling. JCDecaux Pearl & Dean Limited will accept responsibility for one posting change only for this type of material. The suggested life span for this type of material is six months. JCDecaux Pearl & Dean Limited reserves the right to reject any material which is badly deteriorated or obsolete. It is the responsibility of the advertiser to send us new material for replacement if a poster is found to have deteriorated or be obsolete after a long period of display.

Return of MaterialsPosting or other advertising materials which are surplus to requirements or which have been removed from display will be disposed of unless at least seven days prior notice in writing has been given to hold them for collection. JCDecaux Pearl & Dean Limited will then hold the materials for two weeks. If they have not been collected by then they will be disposed of without further notice.

PosterAds ProductionThe advertiser may directly appoint any production house or printing company as appropriate in accordance with the requirements specified in the “Important Notes – PosterAds (I) & (II)” of the Rate Card.

Important Notes – FeatureAds

General Rules1. Use of Materials:

1.1) Removable stickers: only 3M 8648 laminated with 3M 8936, Avery 7400 and MacTac Digitrans are allowed.1.2) Removable stickers for rough surface station exterior: only 3M 3690 is allowed.1.3) Removable stickers as floor sticker: only 3M Controltac Plus 162 w/ 3M over laminate 3645 are allowed.1.4) Removable white sticker: only Ritrama VJ 100M is allowed.1.5) Removable clear sticker: only Ritrama Rijet 100 Clear AVM (clear sticker) is allowed. 1.6) Removable VHB tape: only 3M, reference no. 4945 (width = 1”) is allowed. 1.7) For any necessary lamination of stickers for in-train format: only 3M 8648 laminated with 3M 8936 is allowed.1.8) Forex board: BS 476 part 7 class 1 certificate is required.1.9) Vinyl: BS 476 Part 7 class 1 certificate is required. 1.10) Polycarbonate: BS 476 Part 7 class 1 certificate is required.1.11) Lenticular material: material sample and fire retardant certificate should be submitted for approval.1.12) Wood and other combustible material: Wood and plywood material are not allowed to be used in MTR stations and

facilities. The use of other combustible materials are subject to approval by MTR Corporation Limited. Fire retardant solution is NOT an exemption measurement for using the combustible material in MTR stations and facilities.

1.13) Electrical items: The use of electrical appliances is subject to approval by MTR Corporation Limited. The electricity output provided in MTR stations is 240V. All electrical appliances must comply with the BS standard. LSOH cabling must be used and proper earthling is required.

2. Stickers must comply with size and material specification.3. Presentable and colorful artworks are preferred.4. DO NOT use creatives that resemble MTR signage and are offensive (or likely to give offence).5. DO NOT incorporate too much wordings in layout and should avoid small wordings.6. Advertisers are responsible for installing sticker and removing sticker residue right after the display period, additional charge will be exercised when

delay in removal.7. Cleaning should be made after each campaign and meet with the standard as set by JCDecaux Pearl & Dean Limited.8. Any installation and dismantling of FeatureAds and site measurement must be taken during MTR non-operation hours.9. Should there be arrangement needed on irregular commencement or dismantling days, the following charges will be incurred per job per site for

hiring Competent Person: Weekday: HK$860 Weekend: HK$1,150 Public Holiday: HK$1,750

10. Advertisers shall maintain the advertising material in good appearance and conditions and shall rectify or remedy any defects immediately upon JCDecaux Pearl & Dean Limited’s notification.

11. Advertisement must be applied on both sides of FeatureAds formats which are visible from both sides e.g. Train Door Window Stickers.12. Silkscreen printing is not allowed for FeatureAds.13. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.

29

Train14. Round-cornered creative is preferable for Train Door Window Stickers.15. DO NOT post Train Door Window Stickers in such a way that they cover the Safety Stickers on door window.16. Use templates while posting Train Door Window Stickers and Stickers Next to Saloon Window. Templates of Train Door Window Stickers should

be provided by advertisers.17. No sticker should be posted on the surface of rubber seal along train windows and doors.18. Mirror materials should not be used.19. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.

Station20. Die-cut creative for Poster On Walls may be used subject to approval.21. Walls or Pillars with Emergency Train Stop Button or Help Line can never be used for advertising.22. Poster on Walls should be at least 0.8m away from other advertising panels, and at least 0.5m away from signages and any MTR Corporation

Limited facilities. Backings should be used when location selected is on VE panels so as to avoid non-smooth surface.23. Die-cut should be made where there are signages, dust bin, power socket, control units, etc. on Pillars or Walls. Stickers should have a 15cm

clearance around “station name”, Emergency Train Stop Button or Help Line. For more details about the guidelines for different signages or facilities, please refer to the “MTR FeatureAds Installation Guideline for Contractor”.

24. Mirror materials would be applied subject to location and creative as approved by JCDecaux Pearl & Dean Limited. 25. Stickers can cover whole surface area of balustrades. Die-cut should be made around stoppers (emergency plunger) with at least 15cm clearance.

The escalator safety stickers should be protected by non-sticky material before putting on the advertisement. At least 50% of the safety stickers should be restated on the advertisement.

26. Installation of Station Exterior Advertising is subject to the valid Road Permit from Transport Department. Please refer to the “MTR FeatureAds Installation Guideline for Contractor” for details.

27. Any other additional notes should refer to the “MTR FeatureAds Installation Guideline for Contractor”.

Advertisement Layout SubmissionFor Train Door Window Stickers (regular size), Stickers Next to Saloon Window and Trackside Billboard, final layout(s) and mockup(s) have to be submitted to JCDecaux Pearl & Dean Limited for approval at least 3 full workings days prior to the campaign production start date. For other FeatureAds Formats, final layout(s) and mockup(s) have to be submitted at least 5 full working days prior to the campaign production start date. Variance of layout approval lead-time is subject to creative complexity, at JCDecaux Pearl & Dean Limited’s discretion.

FeatureAds ProductionThe advertiser may directly appoint any production house or printing company as appropriate in accordance with the requirements specified in the “Important Notes – FeatureAds” of the Rate Card.

Terms & Conditions – PosterAds (I)

1. Definitions(a) The expression "the Company" shall mean "JCDecauxPearl & Dean Limited" and shall include its successors andassigns.(b) The expression "the Advertiser" shall mean the person,firm or company placing the Order and shall include itssuccessors, assigns and, as the case maybe, the Client.

2. AgenciesWithout prejudice to any right that the Company may haveagainst the Client, an Advertiser who is an advertising agentshall be personally liable for payment of all accountshereunder and shall be deemed to have full authority of theClient in all matters connected with the placing of Orders andtheir amendment.

3. CommissionAgency commission at the rate of 15 per cent is payable toall recognized advertising agencies and shall be on the valueof the Order less any discount allowed.

4. TermsThe placing of an Order by the Advertiser with the Companyshall constitute acceptance by the Advertiser of these Termsand Conditions which shall override and exclude any otherterms stipulated, incorporated or referred to by theAdvertiser. No modification of these terms shall be effectiveunless made by express written agreement between theparties.

5. AcceptanceNo Order placed with the Company shall be deemed to beaccepted until completion of the Acknowledgement of Order

10. PaymentUnless otherwise stipulated by the Company, all charges shallbe payable monthly in arrears and shall be paid within 28 daysafter the invoice date. The Company shall have the right tocancel any continuing Order or Contract forthwith in respect ofwhich part payment is overdue after the expiry of such 28days.

11. DepositEach Contract is subject to the payment of a deposit and theContract is voidable by the Company if this is in default. TheCompany shall have the absolute right to demand this depositequivalent to the charge for eight weeks display on each panelor each type of panels / networks. For any Contract with eachpanel or each type of panels / networks for a display period of8 weeks or less, payment in full is required in advance 2 weeksbefore the Contract starts. The deposit will be refundablewithout interest upon expiry of the full Contract period where alloutstanding sums to JCDecaux Pearl & Dean Limited pursuantto the particular poster booking Contract has been paid in full.The deposit is not allowed to set off against the Company'sinvoices during the continuance of the Contract. Transfer ofdeposit from one booking Contract to another is allowed whereall outstanding sums due to JCDecaux Pearl & Dean Limitedunder that particular booking Contract has been fully settled.

12. Interest(a) Interest on all sums due shall accrue after expiry of the 28days referred to above and shall run at the rate of 2 per centper calendar month until payment is received after as well asbefore any judgment therefor.(b) Payment shall be made in Hong Kong dollars (unlessotherwise specified) at the office of the Company without any

30

accepted until completion of the Acknowledgement of Orderby the Company.

6. DeliveryAll posters for display shall be delivered carriage paid to theCompany at its address overleaf, or to such other address oraddresses as the Company shall specify, not less than 3days prior to the date of commencement of display specifiedin the Contract.

7. DisplayThe Company shall, subject as provided below, and so far asreasonably possible, display each advertisement throughoutthe period specified in the Order commencing on or as nearas reasonably possible to the specified commencementdate. Charges shall accrue due as from the date ofcommencement of display or the specified commencementdate whichever is the later.

8. Late or Non-DeliveryIn the event of late delivery or non-delivery of posters,charges shall still be payable and shall accrue due as fromthe specified commencement date. During any period ofnon-display of advertiser's material, the Company shall havethe absolute right to display any posters featuring charityorganizations or MTR Corporation Limited posters.

9. Right of RejectionThe Company shall have the absolute right at any time torefuse to display or continue to display any poster which, inits opinion is objectionable, unsuitable, impracticable or likelyto give offence, or designs that resemble safety signages. Insuch event the Contract in whole or in part may be cancelledby the Company forthwith without any responsibility orliability on the part of the Company and to the extent not socancelled the Contract shall continue in full force and effect.

otherwise specified) at the office of the Company without anydeduction by reason of any alleged counter claim or otherwisehowsoever.

13. Dates of DisplayThe Company shall use all reasonable endeavors to displaythe posters on the display dates specified on the Contract butsuch dates shall not be of the essence of the Contract and inno circumstances shall the Company be liable to compensatethe Advertiser in damages or otherwise for non-display or latedisplay of any posters for whatever reason or for any lossconsequential or otherwise arising therefor.

14. Damage or LossThe Company shall be under no liability for loss of or damageto posters, designs or advertisements supplied to theCompany except insofar as such loss or damage arises due tothe fault or negligence of the Company or its employees, andin any event the Company's liability shall never exceed theoriginal cost to the Advertiser of the destroyed or damagedposters.

15. Force MajeureThe due performance of any Order is subject to suspension,variation or cancellation by the Company by reason of war,riot, explosion, fire, flood, strike, lock-out or any cause beyondthe Company's control.

16. Statutory RequirementsThe Company accepts full responsibility for compliance withstatutory requirements so far as concerns the use of any sitefor the display of advertisements to which a Contract relates,but so far as concerns the subject matter or content of theadvertisement itself the Advertiser will indemnify the Companyagainst all liability and will be responsible therefor.

Terms & Conditions – PosterAds (II)

17. CancellationAny Order may be withdrawn by the Advertiser prior toacknowledgement of the Order by the Company. Thereafter,and without prejudice to Conditions 9 & 10 hereof, theCompany may cancel the Contract provided that due noticeis served on the Advertiser not less than 6 weeks prior to thespecified commencement date and the Advertiser may alsocancel the Contract provided that due notice is served on theCompany not less than 6 weeks prior to the specifiedcommencement date and by payment of a sum of 5% of thecancelled contract amount as liquidated damages.

18. Change of Posters(a) All rates include (subject to Clause 18c) a change ofposters once a month if required. All changes required atmore frequent intervals than once a month or which arerequired within a shorter time limit than specified in Clause19 will be charged for.(b) When an Advertiser is entitled to a change of posterswithout separate charge and stipulates a date upon whichsuch change should be commenced the Company willcomplete such change within 10 working days after thestipulated date.(c) Where an Advertiser requires a change of posters inrespect of which separate charge is to be made, they mustdo so in writing to JCDecaux Pearl & Dean Limited and theCompany shall complete such change within 5 working daysafter the stipulated date.

19. Condition of Posters All rates include the maintenance of the display ofAdvertiser’s posters in good condition and for this purposethe Advertiser shall supply a sufficient number of posters of

23. Company’s LienThe Company shall be entitled to a general lien on all postersin the Company’s possession for all sums, whether liquidatedor qualified or not, due from the Advertiser to the Company.

24. NoticesAny notice given hereunder may be delivered or sent by handor by post and shall be deemed to be served if sent by hand atthe time of delivery and if sent by post to the address of theparty to be served specified on the order or such other addressas may be notified in writing from time to time 48 hours afterposting.

25. Governing LawThis agreement shall be governed by and interpreted inaccordance with the laws of Hong Kong Special AdministrativeRegion and the Advertiser submits to the jurisdiction of theHong Kong Courts.

31

the Advertiser shall supply a sufficient number of posters ofthe correct size including spares as specified in the rate cardbut the Company shall only be liable in respect of anydamaged or incorrect display of any posters if the defectshave not been remedied 6 working days after notification ofthe same to the Company by the Advertiser.

20. Limit on LiabilityIn any event the Company’s liability for non-display, incorrectdisplay or display of any damaged poster, shall not exceedthe charge for display of that poster for the period of suchnon-display or incorrect display. The Advertiser shall notifythe Company immediately the Advertiser becomes aware ofany non-display, incorrect display or display of any damagedposter.

21. Change of TermsThe Company reserves the right at any time by not less than6 weeks notice in writing served on the Advertiser to alter therates chargeable hereunder and any of these terms andconditions. Any such alterations shall take effect on the datespecified by the Company or 6 weeks after service of writtennotice on the Advertiser whichever shall be the later. TheAdvertiser shall be entitled to cancel or terminate without anypayment on any Order so altered by notice in writing servedon the Company within 6 weeks after service of particulars ofthe changes on the Advertiser.

22. AssignmentThe Advertisers shall not assign any benefit under thisContract without the consent in writing of the Company.

Terms & Conditions – FeatureAds

1. All terms and conditions of PosterAds (except clause 17) areapplicable.

2. The Advertiser is responsible for posting, maintenance andremoval of all advertising materials, and will restore the trainbody, train interior and / or any station structures on whichadvertising materials have been pasted to their original stateimmediately upon the completion of the Contract period. Unlessotherwise agreed by the MTR Corporation Limited, theAdvertiser shall remove all advertising materials and carry outany necessary cleaning and minor repairs on all stationlocations within 2 days after the expiry of the respective displayperiods and for train bodies within 24 hours or at the earliestavailable time as advised by the MTR Corporation Limited. Ifrepairs are required to be made on any station pillar, wall orstructure and any train exterior and interior after the advertisingmaterials have been removed, JCDecaux Pearl & Dean Limitedwill be responsible for carrying out the necessary repairs andthe cost (varies with different structures and conditions) will becharged to the Advertiser on an actual basis.

3. The materials to be used, the layout and design of alladvertising materials and the exact locations for mounting alladvertising materials must be submitted to JCDecaux Pearl &Dean Limited for approval at least 3 weeks prior tocommencement date. Subject to the foregoing, advertisingmaterials on all station structures including pillars and walls shallcover all sides and the full height of the structures. If there areany station names, directional signages or safety devicesaffixed, displayed or installed on any side of a station structure,the advertising materials to be displayed on such side must becarefully die-cut to avoid covering, or obstructing or interferingwith such objects. Please refer to Important Notes of

6. The MTR Corporation Limited reserves the right to terminate anyContract or remove certain advertising materials it considersnecessary to avoid undue disruption to normal or smooth runningor rail operations. Without affecting the generality of a Contract, ifand when the MTR Corporation Limited exercises its right underits clause to terminate the Contract in whole or in part, the mediacost relating thereto shall cease to accrue from the date oftermination and all related charges already made or moniesalready paid for displays after the date of termination shall ceaseto apply or shall be refunded accordingly. Under nocircumstances will the MTR Corporation Limited be liable for anycompensation or damages.

7. The Advertiser acknowledges that the trains assigned under anyContract are subject to normal routine maintenance and maytherefore be out of service from time to time. The Advertiserfurther acknowledges that certain trains may not run during non-peak hours.

8. Except where clause (6) applies, this is a non-cancelableContract.

9. Rescheduling must be in written notice 8 weeks prior to thecommencement date and subject to availability.

10. Insurance(a) The Advertiser is responsible for security of all advertisingdisplay under this Contract which are displayed at his own risk.The Advertiser is advised to take out proper insurance coveragefor such risks.(b) The Advertiser shall at its own costs (without limiting itsobligations and responsibilities) insure in the joint names of theAdvertiser and MTR Corporation Limited against any damage,

32

with such objects. Please refer to Important Notes ofFeatureAds.

4. The Advertiser shall maintain the advertising materials in goodappearance and conditions and shall rectify or remedy anydefects, disrepair, or disfigurement of advertising material orremove or replace the same immediately upon demand by theMTR Corporation Limited. Where the Advertiser fails to do so,the MTR Corporation Limited will take all actions it considersnecessary to achieve the same at a cost to be borne by theAdvertiser. If replacement of advertising materials under thesecircumstances is contemplated, the Advertiser must reserveadequate levels of spare materials in advance, as the lack ofspare materials shall not be accepted as reason for notconforming to this requirement or as cause for delays in doingso.

5. The Advertiser acknowledges that the quality, stability orappearance of the advertising materials may be affected bynormal operation of the rail system including but not limited tocleaning, wear and tear or vandalism and that no warranty inthese or other regards are provided by the MTR CorporationLimited. The Advertiser further acknowledges that theadvertising materials are put up at its own risk.

Advertiser and MTR Corporation Limited against any damage,loss or injury which may occur to any property or to any personby or arising from any of the advertising materials displayedunder the terms of Contract.(c) Such insurance (Public Liability and Third Party Insurance)shall be effected with an insurer and in terms approved by theMTR Corporation Limited and with a minimum limit of liability ofHK$50 million on any one occurrence and shall cover the entirebooking period under the Contract.

11. The Advertiser and the Advertising Agency are jointly andseverally responsible for all responsibilities and obligations underthe Contract.

12. Advertisers and / or their Agencies should also refer to the “MTRFeatureAds Installation Guideline for Contractor”.

13. All Contractors / workers must comply with the statutoryrequirement as well as the Safety Rules and Proceduresspecified by the MTR Corporation Limited and JCDecaux Pearl &Dean Limited.

Terms & Conditions – All Formats (I)

1. fail to comply with the law of the Hong Kong SAR, or incite orprovide any means to cause or enable any person to break the lawof the Hong Kong SAR, .

2. contain any statements, visual/audio presentations or messageswhich are immoral; or which offend against the generally acceptedstandards of public decency or the social or cultural standards ofthe society; or which depict, suggest or amount to indecency orobscenity; or which depict any human, animals or their bodies assex objects; or which encourage, endorse or provoke physicalviolence or any anti-social behaviour; or which promote, support orare in any way connected with any terrorists activities ororganizations; or which are otherwise in any way causing anydiscomfort, fear, distress, embarrassment or distaste to the public.

3. suggest, encourage or endorse any unsafe practices. Particularattention shall be given to the safety, interest and welfare ofchildren to ensure that no statements, visual/audio presentationsor messages will be likely to result in harm (whether physical,mental or moral) to children, or which may exploit their immaturity,inexperience, lack of knowledge or tendency to believe in whatthey see, hear or read.

4. promote or advertise any films and television programes and:-

• attack or degrade any religion; or in any way visualize orpresent in any manner any religious or sacred objects orsubjects which may offend or cause discomfort or anxietyto the viewers; or may directly or indirectly result in orincite religious controversy, conflict or discrimination.

7. reproduce or contain a reproduction of, whether or not to thecorrect scale, any Hong Kong currency note or any partthereof; or involve or consist of the making of anything whichresembles a Hong Kong coin in shape, size and thesubstance of which it is made, except with the prior writtenconsent of the Monetary Authority.

8. may in any way cause social unrest, or incite socialcontroversy, whether arising immediately or occurringanytime afterwards; or are likely to attract or cause largecrowd of people or viewers to gather or remain within theMTR system; or cause or inciting them to create anynuisance or inconvenience to the public.

9. are of a political nature and which: (a) do not clearly state theorganization or party involved; or (b) cause or incite activitieswhich break the law or which cause nuisance to the public; or(c) cause political unrest or incite political controversy; or (d)

The MTR system is a very popular and widely used mode of public transport that serves all walks of life. As the sales agent for MTR CorporationLimited ("MTRCL"), JCDecaux Pearl & Dean Limited ("JCDecaux") must consider the suitability and acceptability of the formats, presentation andcontents of all advertisements displayed or published in the MTR system to take into account the interest of the public. Therefore, to obviate last-minutes difficulties and the possibility of wasted production costs, JCDecaux will willingly advise on the likelihood of acceptability of alladvertisements before production shall commence.

Advertisements will not be accepted for, or retained on, display on the MTR system if in the opinion of JCDecaux (which opinion shall be decided byits sole and absolute discretion), they:-

33

4. promote or advertise any films and television programes and:-

• such films and/or their advertising materials have not beensubmitted for classification or have been classified asobscene under the Control of Obscene and Indecent ArticlesOrdinance, Cap. 390, or otherwise in any way fail to complywith or violate the provisions of such Ordinance.

• if the application for grant of the relevant certificate ofapproval or exemption by the Commissioner for Televisionand Entertainment Licensing of any film is refused, itsadvertisements may be withheld or withdrawn from displayor publication.

• if the advertisements of any films or television programmesare depicting murder, scene of terror or horror, acts ofviolence, controversial religious issues, nudity or having anysexual connotation, they will be subject to thorough andvigilant examination and may be rejected.

5. contain any descriptions, claims or illustrations, presentation orconvey any messages which may directly or impliedly misleadabout the products or services advertised; or mislead or causefalse impression to the viewers by inaccuracy, ambiguity,exaggeration, deceit, omission or otherwise. All descriptions,claims and comparisons which relate to matters of objectivelyascertainable facts should be capable of substantiation.

6. contain any materials or convey any messages that may directly orindirectly:

• suggest, endorse or provoke discrimination (including but notlimited to sex, race, religion, age, jobs, financial position ordisability) or to humiliate, stigmatize or undermine the statusor standing of any identifiable group of persons.

• cause racial hatred or give rise to strong racial feeling; ormay directly or indirectly result in or incite racial controversy,conflict or discrimination.

(c) cause political unrest or incite political controversy; or (d)in any way suggest or imply that any political stand orviewpoint is taken by MTRCL and/or JCDecaux and/or thepublic.

All advertisements of a political nature shall first be subject toreview and approval by JCDecaux who may, if considernecessary, ask for the substantiation of the contents, or askfor further particulars and supporting documents concerningthe nature and objective of the promotion and also thesource of its funding.

10. do not comply with any Ordinance, Regulations or By Lawsof, governing or applicable to MTRCL.

11. conflict with or fail to meet the standards and guidelines ofthe Hong Kong Code of Advertising Standards; or fail tocomply with the code of practice, regulations or requirementsof any professional bodies which are applicable to the type ofgoods or services advertised.

12. contain, whether directly or by implication, any statement orsuggestion which:

• is defamatory in nature; or which disparages or denigratesother products, services or business competitors orperson(s) or company(ies). Comparative advertising willbe closely scrutinized.

• amount to infringement or may give rise to claim forinfringement of trademarks, copyrights, patents, designsrights and/or other intellectual property rights of othersunless prior written consent of the rightful owner isobtained and submitted to JCDecaux for approval.MTRCL and JCDecaux may require an indemnity to begiven against any future or potential claims, legal actionsand/or loss and damage before any approval is given.

• contain any unfair or unproven accusations or criticisms.

Terms & Conditions – All Formats (II)

13. imitate or copy other products or services; or the works,designs, tradenames, trademarks and/or the visual/audiopresentation of others in any way which is likely to mislead orcause confusion to the public.

14. violate or intrude the personal privacy or involve theunauthorized use or disclosure of personal data of any person;or unfairly portray or refer to people in any adverse oroffensive way; or in any manner whether directly or byimplication depict, make reference to or present any quotes orimages of a living person unless prior written consent of thatperson is obtained and submitted to JCDecaux for approval.MTRCL and JCDecaux may require an indemnity to be givenagainst any future or potential claims, legal actions and/or lossand damage before approval is given.

15. display, make reference to or contain any features or imageswhich resembles any logo, signages, routes or stations chartsor diagrams, designs or images (whether registered or not) ofMTRCL; or which is likely to mislead or cause confusion to thepublic.

16. may damage or adversely affect the image, goodwill andreputation of MTRCL and/or JCDecaux; or create anynegative, unpopular or biased impression or opinion towardsMTRCL and/or JCDecaux; or may in any way adversely affectthe interest of MTRCL and/or JCDecaux.

JCDecaux is entitled at any time to incorporate, show, display, makereferences to and/or use as examples or demonstration any of theadvertisements accepted by them for the purpose of their own

34

advertisements accepted by them for the purpose of their ownbusiness presentation, marketing and/or promotion activities andmaterials. All requisite consent is deemed to be given to JCDecaux inrelation to such purpose.

These general terms and conditions and all rights obligations and/ordisputes arising hereunder and/or under any other documents whichform part of the contract between the Advertiser and JCDecaux shallbe governed by and construed in accordance with the law of the HongKong SAR. All parties irrevocably agree to submit to the non-exclusivejurisdiction of the Courts of the Hong Kong SAR.

Booking Calendar 2012

January February March

Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13

Saturday SundayMondayTuesdayWednesdayThursdayFriday

31123456

78910111213

14151617181920

21222324252627

28293031123

45678910

11121314151617

18192021222324

252627282912

3456789

10111213141516

17181920212223

24252627282930

April May June

Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26

SaturdaySundayMondayTuesdayWednesdayThursdayFriday

31123456

78910111213

14151617181920

21222324252627

2829301234

567891011

12131415161718

19202122232425

2627282930311

2345678

9101112131415

16171819202122

23242526272829

35

Friday 6 13 20 27 4 11 18 25 1 8 15 22 29

July August September

Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39


30123456

78910111213

14151617181920

21222324252627

28293031123

45678910

11121314151617

18192021222324

25262728293031

1234567

891011121314

15161718192021

22232425262728

October November December

Week No. 40 41 42 43 44 45 46 47 48 49 50 51 52


293012345

6789101112

13141516171819

20212223242526

272829303112

3456789

10111213141516

17181920212223

24252627282930

1234567

891011121314

15161718192021

22232425262728

Remarks : Peak Season (24 Weeks) The First Day of Chinese New Year

Booking Calendar 2013

January February March

Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13

Saturday SundayMondayTuesdayWednesdayThursdayFriday

2930311234

567891011

12131415161718

19202122232425

2627282930311

2345678

9101112131415

16171819202122

2324252627281

2345678

9101112131415

16171819202122

23242526272829

April May June

Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26


303112345

6789101112

13141516171819

20212223242526

27282930123

45678910

11121314151617

18192021222324

25262728293031

1234567

891011121314

15161718192021

22232425262728

36

Friday 5 12 19 26 3 10 17 24 31 7 14 21 28

July August September

Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39


293012345

6789101112

13141516171819

20212223242526

272829303112

3456789

10111213141516

17181920212223

24252627282930

31123456

78910111213

14151617181920

21222324252627

October November December

Week No. 40 41 42 43 44 45 46 47 48 49 50 51 52


2829301234

567891011

12131415161718

19202122232425

2627282930311

2345678

9101112131415

16171819202122

23242526272829

30123456

78910111213

14151617181920

21222324252627

Remarks : Peak Season (20 Weeks) The First Day of Chinese New Year

We welcome innovation and creative ideas, please feel free to talk to our sales team for any proposal different from the standard offer listed on the rate card.

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Tel: (852) 2111-0111 Fax: (852) 2529-5653 Email: [email protected]

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