mtpk compliance ‘2011 공정경쟁규약 세부운영지침

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MTPK Compliance ‘2011 공정경쟁규약 세부운영지침. 2011. 2. MTPK Compliance. 1. 2010 년 한국공정경쟁 규약 흐름도. 공정거래위원회. 한국제약협회 KPMA. 다국적의학산업협회 KRPIA. “ 의약품 거래에 관한 新 공정경쟁규약 ” 2009. 12. 24. 발표. 09. 12.19. 각기 승인됨. 1994 년 12 월 규약 제정 2001 년 규약개정 & 공정위승인 2009.10.28 . : 신규약승인교청. - PowerPoint PPT Presentation

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MTPK Compliance

2011

2011. 2.MTPK Compliance KPMAKRPIA 1994 12 2001 & 2009.10.28. : 2006 4: 2007 6:2009.10.28. : 2009. 12. 24. 09. 12.19. 2010. 4. 1. 2010. 7.5. + 2009. 8. 1. , 2010. 7. 5. KPMA + KRPIA 2010. 7.+ 2010.11.28. 1. 2010 KPMA, KRPIA - -2010. 11.28.2. 2010 2010.4.1. ( )2010.5.14. ( )2010.7.5. (: )2010.11.28. * 1 * * 5 , . * . : KPMA+KRPIA2010. 9. 20. --(: , , ), . 2010.4.28. 2010.11.. , . 2010.12. 20. 2011.1 , . 2010.11~12 , . ,, , *: 3. (2010.12.20 )

- 5 2 - . ? . 123413615136*(, )

* (, )2500~3000 122000~2500 101500~2000 81000~1500 6500~1000 4500, 24. Rebate I. II. III. IV. V. VI. & VII. - MTPK - I. I. MR Detail & 3 , , : 1 10, 5 : : . 1. 60 ( ) , , 1 10(-VAT) 1. 30 1. (MR) , 1 1 10 . 1 2. KOL 1, 4 . 111. (1 )MR , KOL 4 . 2. () 1. , . KOL meeting .

2. 10 /5 , MKT1. , :, , MKT 1. : / , / Check 2. 20 , Dr. Detail (), 3. 20 , , 1:1 Detail , , , , 3. : , ( , , )4. . (, )6.6-1. ()6-2. ( )6-3.(Dr. detail) 6-4.(/detail) 4. 3. MTPK : 11 4) . , .

5.

1) A detail . ? 1) 10/1 , 4 . 1 4 10 40 . (1:1 Detail ) , 1, MR 1 20 . . . ()

, MR . , MR . 1) 5 (, ) 2) 150 , 2

(i) , , , (ii) ( ) (iii) / .

II. II. , , , 3,6,9,12

80/100 .

, , 30 , . : , ( ) , , .

. 1. 2 /KOL , , Dr. . KOL , . 3. () . KOL . : !!!

(90) - - / . 2. KOL !!!3. , () - (11) , KTX, 1 5, 1 15 . , 1 15 1 10

20, 35 , 1 . , , , , .() III. VI. & 231,41007015060 15010020070(2) 50-100200 200-300600(1) (booth) 1 , 2 . ,

(2) (, )

KOL , . : 1000 , 100 . (:)(:)Check Point 1. , . .

Check Point 2. , & ? . , , .

Check Point 3. 2 ? . 2 2 .

Check Point 4. , , . 22IV. (1) :

(2) 1. , .

2. .

3. : -30 : 10 . -30 : 1 10

(3) : 1,4,7,10 15 (12) . .

V. VII. (1) (3) - 1 . , , , sample' . , . -

(2) (9) - 5 - (, ) , 30

(3) (10) - : (IRB) . - : . CP Manual 231,410070150601000() 15010020070(2) 50-100200 200-300600 1() 2 Dr.60-1 10 (-VAT) 5 -, , OffLine- 10 , , , 2 Dr.30-1 10 (-VAT) 5 -, , Online , , , 1:1 Detail Detail -1 10 (-VAT)1 , , , 2 ( )90, , 1%(-VAT) 3& , 6 1%(-VAT) 4 , 1,4,7,10 , . (1,4,7,10 15 )5 PMS IRB -, , , IRB 6 1,4,7,10 - -30 10 -30 10 (1,4,7,10 15 )(: )Sheet1 ( ) sample" (401 . ) ( ) sample" (401 . ) , , 1. 1. 2. , , , , , ( ) 2. , , , , , ( ) 3. , 3. , 4. ( ), () ()4. ( ), () (), , , , 31 34 , (, ) , , ( ) , (5 ), , ( 1 10 ) , , ( ) , (5 ), , ( 1 10 ) , 1 10 ( 4 ) 1 , 1 10 ( 4 ) 1 , (33 . ) , (33 . ) , 1. 3 : 0.6% 2. 2 : 1.2% 3. 1 : 1.8% 1 1 . , 1 1 32 42 , , 5(, , 30) , 50 ( ) < >(, , ) 20 < >, ( ) 10 < >, ( 200 1 1001 50 , )< > 10 ( 3001 50 )< > ( ) 1% (, . ). , , 1%

Sheet2

Sheet3

Sheet1 ( ) sample" (401 . ) ( ) sample" (401 . ) , , 1. 1. 2. , , , , , ( ) 2. , , , , , ( ) 3. , 3. , 4. ( ), () ()4. ( ), () (), , , , 31 34 , (, ) , , ,( ) , (5 ), , ( 1 10 ) , , ( ) , (5 ), , ( 1 10 ) , 1 10 ( 4 ) 1 , 1 10 ( 4 ) 1 , (33 . ) , (33 . ) , 1. 3 : 0.6% 2. 2 : 1.2% 3. 1 : 1.8% 1 1 . , 1 1 32 42 , , 5(, , 30) , 50 ( ) < >(, , ) 20 < >, ( ) 10 < >, ( 200 1 1001 50 , )< > 10 ( 3001 50 )< > ( ) 1% (, . ). , , 1%

Sheet2

Sheet3

Sheet1 ( ) sample" (401 . ) ( ) sample" (401 . ) , , 1. 1. 2. , , , , , ( ) 2. , , , , , ( ) 3. , 3. , 4. ( ), () ()4. ( ), () (), , , , 31 34 , (, ) , , ,( ) , (5 ), , ( 1 10 ) , , ( ) , (5 ), , ( 1 10 ) , 1 10 ( 4 ) 1 , 1 10 ( 4 ) 1 , (33 . ) , (33 . ) , 1. 3 : 0.6% 2. 2 : 1.2% 3. 1 : 1.8% 1 1 . , 1 1 32 42 , , 5(, , 30) , 50 ( ) < >(, , ) 20 < >, ( ) 10 < >, ( 200 1 1001 50 , )< > 10 ( 3001 50 )< > ( ) 1% (, . ). , , 1%

Sheet2

Sheet3