mto summit uk webinar with stephen nold june 2009
TRANSCRIPT
MTO Summit Webinar
“How to Market your Event using Social Media"
Wednesday, June 17, 9 a.m. CST
MTO Summit Webinar
“How to Market your Event using Social Media"
Wednesday, June 17, 9 a.m. CST
With
Stephen Nold CEO, Founder
MeetingTechOnline
Arran Coole CEO
ASP Events
Thanks to the SponsorsThanks to the Sponsors
Before we start…Before we start…
Chat Live with us on Twitter
Chat Live with us on Twitter
Market using Social Media Market using Social Media
•Most popular person’s party versus your own party
Tool ChoicesTool Choices
The ToolsThe Tools
Tool Aggregation
The ToolsThe Tools
CommunityCommunity
CommunityCommunity
CommunityCommunity
• Community growth and participation results.
• Budget realistic resources.
Purpose Driven CommunityPurpose Driven Community
CommunityCommunity
The world’s most
successful online
community?
World of Warcraft!World of Warcraft!
The world’s most successful online community?
•Subscribers pay $10-20 dollars a month
•10 million subscribers
•Turnover in the region of $1.3 billion.
SeriouslySeriously•Understand the audience
•Provide extreme amounts of content
•Multiple customisable levels of segmentation/communication
•Guilds - Companies/Associations
•Friends - Colleagues
•Groups - Project teams
•Live Chat/ Voice Chat/ Postal systems
•Off game too – 60 million Google results
•Use of third party comms tools
MessageMessage
ResourcesResources
Post EventPost Event
•MeetingTechOnline
•Free Tech Educational Webinar series
•Tradeshow Week, Event Tech Blog
•BlogWorld
•David Meerman Scott Case Studies
•MTO Summit UK, June 24-25
•MTO Summit San Francisco, October 21-22
Additional InformationAdditional Information
Thanks For WatchingThanks For WatchingFor more information on Stephen and MeetingTechOnline
• http://www.meetingtechonline.com
• @stepnold (twitter)
For more information on Arran and ASP Events
• http://www.aspevents.com
• @aspevents (twitter)
Webinar Replay – in 24 hours
• http://www.mtosummit.com/smwebinar