Improving the Fan Experience

mTHINX partners with sports teams and venues to develop and deploy solutions to improve the fan experience. These cost-effective and easy to implement solutions assist in creating a high-tech ecosystem to increase customer loyalty and build the brand. Through the use of mobile technology, attendees enjoy more of what they pay for, from the time they leave their home to the last seconds of the game.

Our wait-time and occupancy management solutions for stadium concessions, restrooms, admission gates, retail shops and parking lots, allow customers to manage the experience from their mobile device. Attendees can be re-directed in real-time to available facilities, all while gathering valuable marketing data. This data can often be integrated with social media, in-venue signage and direct marketingprograms.

Restrooms ▪ Concessions ▪ Gates ▪ Retail ▪ Parking Lot Solutions

More GameLess Pain™

Know before you go…… TM

Venue Solutions

Mobile Application

YouTube ™, Dropbox ™, Google ™, Android ™, Apple App Store ™, iOS ™ New England Patriots, YINZCAM, B3Connect, Carbon House are all registered trademarks of their respective companies.

Usage Scenarios

Video Analytics

- Bathroom / concessions line management- Crowd re-routing at gates- Parking lot availability / valet optimization- Customer counting- Traffic flow and event management- Venue occupancy- Customer notification - Event triggers, running/graffiti- Digital signage impressions- Real-time staffing allocation- POS fraud: asset / loss protection - Safety and security - Insurance validation- Self check-in monitoring at events- Intrusion detection

Don’t jeopardize the integrity of your data by relying upon an attendee to enable WiFi or Bluetooth on their smartphone. Unlike Bluetooth or WiFi solutions, mTHINX uses video analytics to accurately measure, monitor, control and capture data from edge devices. mTHINX capitalizes on Power Over Ethernet (PoE), Wi-Fi and 4G wide area networks, to provide remote access to powerful analytics such as:

- Motion detection - Occupancy - Counting people - Zone dwell time

- Classification- PTZ Tracking- Thermal camera- Tamper detection

“Social media comments have consistentlyrated the app notification as key to an overall positive fan experience.”

Fred Kirsch V.P. New England Patriots

mTHINX supports open, scalable and simple APIs, allowing for quick integration into mobile applications, corporate dashboards and/or operations centers. We can work with application developers such as YINZCAM, B3 Connect, Carbonhouse and many others, to provide custom solutions for small and large venues.

“Our developers quickly and easily integrated the mTHINX APIs into ourapplication, reducing expenses and increasing time to market.

Randy George IT Director, Boston Red Sox

• Real-time line flow observation

• Operations and management insight

• Proactive customer communication

• Marketing & promotional opportunities

• Redirect attendees based on gate wait-times

• Attendee counting & observation

• Influence behavior with real-time marketing

• Cloud based storage with game days analytics

• Real-time status to app or digital signs

• Occupancy buffer, multi-entrance / exit

• Wired or wireless connectivity

• Solar solutions available

Gate Management Parking Lot Occupancy

Restroom Wait-time Concessions Wait-time

The mTHINX retail venue module provides visibility and insight to activity around product displays and presentations, gathering metrics concerning customer counts, demographics, traffic patterns, time spent and other ways to utilize big data to maximize your business. We partner with the E15 Group to process the business intelligence captured by our sensors. This powerful partnership represents each company’s leadership position in providing solutions to professional and collegiate sports teams.

• Customer wait-times & density analysis

• Improve service delivery & margins

• Alerts to add registers to increase sales

• Calculate line abandonment rate

Operational Efficiency Observation and Safety

Customer Traffic Customer Behavior

• Measure traffic; entrance, exit, multi-location

• Occupancy by time, day, MOM, YOY

• Combine with POS data for conversion rates

• Optimize staffing, shift performance & promos

• Real-time store customer observation

• Analyze traffic & merchandising patterns

• Heat maps: sales zones & bottlenecks

• Optimize display execution

• Real-time data for sales, service or end cap activity

• Receive real-time queue alerts on mobile devices

• Open additional cash registers to meet demand

• Influence behavior with real-time marketing

• Identify movement in restricted areas

• Detect loitering in hidden or high value areas

• Identify & alert real-time for camera tampering

• Detect vehicles parked in restricted areas

The Company

mTHINX Integrated Technologies, LLC is a leader in providing intelligent connection solutions to measure, control & capture data from edge devices.  The intelligence in our solutions originates from our patent pending execution of visual content analytics, cloud connection technologies and mobile application development, delivered in amodular and cost-effective architecture.  mTHINX offers products and serviceswhich can be deployed in a unified system or as modules.

Patriots Improve

Fan Experience at

Gillette Stadium

Continuous research by the Kraft Group into the fan experience during New England Patriots games revealed dissatisfaction with wait times at men’s and women’s restrooms. The study also revealed that on occasion nearby alternate men’s and women’s restrooms had no wait time.  If that information could be conveyed to the fan, a short walk to an alternate restroom would have the fan back in their seat enjoying the game much quicker.

The Kraft Group contacted mTHINX, a strategic partner of Verizon.  mTHINX has developed a data collection and analytics solution that studies queues of waiting people, makes real-time decisions on approximate wait times and forwards that information to the end user’s smartphone app.

The information received by the end user’s app includes current wait time status at the five closest restrooms to the user’s seat, enabling the fan to minimize their time spent in line. The solution has been fully successful; social media comments have consistently rated the app notification as key to an overall, positive fan experience.

mTHINX is the leading provider of stadium solutions addressing line flow management for gates, restrooms, concession stands/carts, as well as parking lot occupancy. By working with stadium owners and teams, mTHINX enables the venue to improve the customer experience from home to stadium and back again.

Kraft Sports Group’s Gillette Stadium, home to the NFL’s New England Patriots and the MLS’s New England Revolution, is located adjacent to Patriot Place, a major New England destination venue for shopping, dining and entertainment. 

Fred KirschVice President, New England Patriots

The Patriots Gameday Live application is the official application of the New England Patriots and is © Copyright New England Patriots (the “Club”). Commercial reproduction, distribution or transmission of any part or parts of this application or any information contained therein by any means whatsoever without the prior written permission of the Club is not permitted. Fenway Park is a licensed trade mark of the Boston Red Sox.

14860 Montfort Drive, Suite 140Dallas, Texas 75254Main: 972.331.6910Sales: Extension #115www.mthinx.com