MYANMAR TOURISM

PRESENTED BY

KHIN AUNG HTUN @ NYI NYI JOINT SECRITARY GENERAL

Shwedagon Pagoda

Myanmar Tourism Federation

CONTENT

v ABOUT MYANMAR TOURISM FEDERATION v  MYANMAR TOURISM OVERVIEW v  TOURISM DEVELOPMEN ACTIVITIES

INTRODUCTION

v  MYANMAR TOURISM FEDERATION WAS ESTABLISHED IN APRIL 2011 WITH COLLABORATION FROM MINISTRY OF HOTELS AND TOURISM

v  MTF IS A PRIVATE SECTOR ORGANIZATION WITH

(11) HOSPITALITY AND TOURISM RELATED ASSOCIATIONS INCLUDING GM OF FDI/JV HOTELS COMMITTEE UNDER THE UMBRELLA OF MYANMAR TOURISM FEDERATION

11 ASSOCIATIONS OF MYANMAR TOURISM FEDERATION

1.  MHA (MYANMAR HOTELIERS ASSOCIATION)

2.  UMTA (UNION OF MYANMAR TRAVEL ASSOCIATION)

3.  MTM (MYANMAR TOURISM MARKETING)

4.  MHPA (MYANMAR HOSPITALITY PROFESSIONALS ASSOCIATION)

5.  MRA (MYANMAR RESTAURANTS ASSOCIATION)

6.  MTTA (MYANMAR TOURISM TRANSPORTATION ASSOCIATION)

7.  MSEA (MYANMAR SOUVENIR ENTREPRENEURS ASSOCIATION)

8.  MDTOA (MYANMAR DOMESTIC TOUR OPERATORS ASSOCIATION)

9.  MTHGSA (MYANMAR TOURIST HEALTHCARE AND GENERAL SERVICES ASSOCIATION)

10. MTGA (MYANMAR TOURIST GUIDES ASSOCIATION)

11.  MTHRDA (MYANMAR TOURISM HUMAN RESOURCES DEVELOPMENT ASSOCIATION)

11 ASSOCIATIONS OF MYANMAR TOURISM FEDERATION

MYANMAR TOURISM FEDERATION’S OBJECTIVES

v  TO PROMOTE MYANMAR AS A PREMIER TOURISM DESTINATION

v  TO COOPERATE IN PROCESS OF SUSTAINABLE TOURISM DEVELOPMENT IN MYANMAR

v  TO SHARE COMMON INTEREST OF ALL STAKEHOLDERS FROM TOURISM INDUSTRY IN MYANMAR

MYANMAR TOURISM FEDERATION’S ORGANIZATION CHART

1. YANGON 2 . MANDALAY 3. BAGAN 4. INLAY LAKE & TAUNGYI 5. MERGUI ARCHIPELAGO 6. NGAPALI BEACH 7.  NGWE SAUNG BEACH 8.  MRUAK-OO & SITTWE

( RAKKHINE STATE ) 9.  MOUNT VICTORIA ,

HA-KHA & FALAM ( CHINN STATE )

10. PHA-AN ( KAYIN STATE ) 11.  GOLDEN TRIANGLE &

KYAINGTON ( SHAN STATE )

12. BAGO 13. MAWLAMYAING

( MON STATE ) 14. PUTAOO & MYIT-KYI-NA

( KACHIN STATE )

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

+93.04  %  

475,106  

1,058,995  

2,044,307  

816,369  +29.7%

INBOUND TOURIST ARRIVALS IN MYANMAR (2001-2013)

2010 2011 2012 2013

Yangon Entry Point 297246 364743 559610 803014

Mandalay & Bagan Gateway 13442 20912 32521 69596

Nay Pyi Taw - 5521 1250 11842

Border Tourism 480817 425193 465614 1144146

TOTAL 791505 816369 1058995 2044307

GROWTH 3.8% 3.14% 30% 93%

INTERNATIONAL  VISITOR  ARRIVALS  TO  MYANMAR  

FOREIGN INVESTMENT IN HOTELS AND COMMERCIAL COMPLEXES UNTIL END OF 2013

NO. PROJECTS ROOMS INVESTMENT US$

(MILLION)

REMARKS

1 30 5207 828.419 COMPLETED

2 6 1979 882.020 UNDER CONSTRUCTIO

N

3 3 843 206.710 MIC PERMITTED

TOTAL 39 8029 1917.149

FOREIGN  INVESTMENT  IN  HOTELS  &  COMMERCIAL  COMPLEXES  BY  COUNTRYWIDE  

(  UP  TO  END  2013  )  NO COUNTRY HOTEL/

APARTMENT INVESTMENT (US$)

MILLION REMARKS

1. 2. 3. 4. 5. 6. 7. 8.

SINGAPORE THAILAND

JAPAN HONG KONG

MALAYSIA VIETNAM

UK UAE

14 10 6 4 2 1 1 1

880.446 235.750 183.013 150.520

20.00 440.00 3.400 4.00

TOTAL 39 1917.149

MYANMAR HOTELIER ASSOCIATON NO. ZONE LOCAL

INVESTMENT JV/FDI HOTELS TOTAL ROOMS

1 NAYPYITAW 19 1131

2 YANGON 181 6 7346

3 MANDALAY 172 1 5405

4 BAGAN 90 1 2360

5 TAUNGGYI 100 2290

6 NGWE SAUNG 21 882

7 CHAUNG THA 27 754

8 RAKHINE 29 951

9 MAWLAMYAING 35 2 1244

10 GOLDEN TRIANGLE 32 2 1272

11 BAGO 29 648

TOTAL 735 12 24283

INTERNATIONAL HOTELS & RESORTS CHAIN IN MYANMAR

�  BELMONT ( FORMER – ORIENT EXPRESS) , PAN PACIFIC , KENPINSKI , PENNISULA , SHANGRI-LA , NOVOTEL , CHARTRIUM , MELIA , BEST WESTERN , SEDONA , TRADERS , PARK ROYAL , ETC…….

Myanmar Tourism Federation

Myanmar Tourism Federation

BELMOND – ROAD TO MANDALAY RIVER CRUISE ON AYEYARWADDY RIVER

1.Strengthen the Institutional Environment

2: Strengthen Human Resource

Capacity and Promote Service

Quality

3: Develop Safeguards and Procedures for

Destination Planning and Management

4: Develop Quality Products

and Services

5: Promote Connectivity and Tourism Related

Infrastructure

6: Build the Image, Position and Brand of

Tourism Myanmar

Myanmar Tourism Federation

According to our Master Plan, Tourist Arrival to Myanmar will be 7 million in 2020 . It is 3.5 times more than 2013. (for your information, Thailand’s tourist arrival target is 40 million in 2020)

RESPONSIBLE TOURISM POLICY

Develop tourism as a national priority

Maintain cultural diversity and authenticity

Enable the sector to compete on product

richness, diversity and quality

Strengthen the country’s institutional

system to plan and manage tourism

Minimize unethical practices

Promote broad based local socio economic

development

Conserve and enhance Myanmar’s protected

areas and cultural environment

Ensure the health, safety and security of

our visitors

Promote a well trained and rewarded

workforce

OTHER TOURISM DEVELOPMENT

ACTIVITIES

�  FORMULATION OF COMMUNITY INVOLVEMENT IN TOURISM POLICY

�  DOS AND DONTS FOR TOURISTS BY HANNS SEIDEL

FOUNDATION �  LUX DEVELOPMENT AGENCY – “DEVELOPMENT OF HUMAN

RESOURCES IN THE HOTEL AND TOURISM SECTOR AND CAPACITY DEVELOPMENT” ◦  1. GOVERNANCE ◦  2. EDUCATION ◦  3. HUAMAN RESOURCE DEVELOPMENT

OTHER TOURISM DEVELOPMENT ACTIVITIES

•  INTERNATIONAL LABOUR ORGANIZATION (ILO) – TECHINICAL ASSISTANCE – “SUPPORTING TOURISM IN MYANMAR THROUGH BUSINESS MANAGEMENT TRAINING”

•  JICA - PROJECT FOR REGIONAL TOURISM DEVELOPMENT TO

BE IMPLEMENTED IN JUNE 2014.

NATION BRANDING

�  CREATING A LOGO WHICH REFLECTS MYANMAR’S UNIQUE ALPHABETS

�  DEVELOPING TAGLINE “LET THE JOURNEY BEGIN” FOR NATION BRANDING CAMPAIGN

�  BRANDING CAMPAIGN PROJECT AND TVC ROLLED OUT ON VARIOUS BROADCASTING INTERNATIONAL MEDIA LIKE BBC, CNA (CHANNEL NEWS ASIA) AND CNN BETWEEN JUNE-DECEMBER 2013

�  PUBLISHING THE BOOK “MYANMAR” - WORLD ECONOMIC FORUM ON EAST ASIA IN NAY PYI TAW IN JUNE 2013

THANK  YOU!