MTAC Work Group # 126Growing Marketing Mail

Growing Marketing Mail

The Challenge:

Define opportunities for Marketing Mail volume growth.

Desired Results:

Identify and eliminate obstacles hindering growth.

Identify new product/service ideas to make mail more valuable to marketers.

Growing Marketing Mail

Used Two Step Process

First – Collect unfiltered ideas - Brainstorming session’ - Common requests and rules exceptions PCSC - Revisiting Product Redesign

recommendations - Survey Monkey

Second – Held a series of telecons to consolidate ideas

Growing Marketing Mail

Summary Recommendations

Pricing Incentives

- Peak and Off-Peak Rates

- Volume Incentives

- Prospecting Rates

- General Rate Reduction

Reduce/Minimize Restrictions on mail pieces

Growing Marketing Mail

Eliminate unnecessary make-up and entry rules

Offer new complementary & value added services

- Bundled media offer

- Service visibility data

- Address correction services

Day Certain Delivery (mixed support)

Growing Marketing Mail

Outcome: Reviewed recommendations with Bob Bernstock Agreed to pursue five concepts:

- Peak/off peak pricing

- Volume incentives

- Reduce/minimize mailpiece design restrictions

- Eliminate unnecessary make-up & entry rules

- Bundled media offer.