mta social media presentation 2014a
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Social Media Demographics and Usage Stats
Ray Hydrick – Digital Sales Manager, AL.com
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What is Social Media?
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Word of Mouth – but FASTER!
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Social media marketing can help with a number of goals,
such as:
• Drive Website traffic
• Generate Conversions
• Expand Brand awareness
• Creating a brand identity and positive brand association
• Communicate and Interact with Key Audiences
Why is Social Media Important to you?
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Two Types of Users on Social Media:
Creators:46% of adult internet users
post original photos or videos online that they
themselves have created.
Curators:41% of adult internet users take photos or
videos that they have found online and repost
them on sites designed for sharing images with many
people.
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So, Which Platform is Right for you?
Actually, the best practice is to use as many as you can but
focus on the big three or four platforms.
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Who’s Winning the Traffic Battle?
Facebook is certainly winning, but Instagram is growing fast
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Let’s Not Forget YouTube.
• Over 6 billion hours of video are watched each month
• 100 hours of video are uploaded to YouTube every minute
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Let’s Talk Demographics:
Not surprising at
all
Fastest growing segment, so why is Grandma on
Facebook?
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So, why is Grandma on Facebook?
Grandma Likes This
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Let’s Talk Demographics:
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Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
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Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
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Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
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Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
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How Social Media Influences Travelers:
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How Social Media Influences Travelers:
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“92% of respondents reported that a positive recommendation from a
friend,family member, or someone they trust is the biggest influence on whether they buy a product or
service.” ― Paul M. Rand
How Social Media Influences Travelers:
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Life Activities on Social Media
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16% of people 16% of people search for search for
travel from…travel from…
The Bathroom!!!The Bathroom!!!
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Messages are Different on each Platform
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3,400 likes
1,200 comments
Use Engaging Posts vs Announcements
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Visual Communication:
We process visual images 60,000 times faster than
text
Use Photos and Videos
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Find a local photographer and give them credit for any pics they can
share
Use Photos and Videos
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Embrace Social Media
Trends – use
#hashtags for things like #TBT
(Throw Back
Thursdays)
Utilize #Hashtags Often
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Be creative in writing
your posts. This post isn’t just a picture of the beach,
but a challenge to visitors.
Be Creative
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Write your posts as if
you’re having a
conversation with your
visitors
Be Creative
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Be Creative
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Most of All…
Make It Fun.
#Thank You