msu nm final
DESCRIPTION
Tatiana's Grant final presentation for the New Media Driver's License CourseTRANSCRIPT
Proposal of Digital Marketing Services to
IMG Worldwide
Integrated Social Marketing Platform
Search Engine Optimization
• How are fans finding and connecting to your clients?
• What terms/keywords are they using?
• Are they finding your clients over their competitors?
YouTube…Fans Create Content…Build Community
• Allow fans to create and upload content of their experiences
• Have clients create cool “commercials” and post on their channel
• Create behind the scenes videos
• Partnership marketing/product placement
Community Building and Connecting
• Identify key communities/bloggers and reach out to them with topics that relate to your client
Mobile Platforms…Information Capturing
• Have people tweet and facebook while at IMG events
• Encourage “trending topics” of your clients online
• Capture contact information and build database via experiential and digital methods
Tracking…What Are They Saying?
Measurement Tools…Is It Working?
Contact Us
Tatiana GrantVice President, Business Partnerships Infused PR & [email protected](248) 514-9620