mstrworldeu2014 t1 s1 introduction to self service

8/10/2019 MSTRWorldEU2014 T1 S1 Introduction to Self Service

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Introduction to Self-ServiceData Visualization in MicroStrategy:

Concepts, Capabilities, & Paths for Growth

Vijay Anand


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Self-Service Has Become the Expectation

We want software that empowers us to do more on our own without expertassistance

This also applies to Business Intelligence

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Global Self-Service Analytics Adoption


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Cloud Computing MobileData Discovery

Disruptive Technologies Changing BI LandscapeDeliver user-friendly, pervasive applications faster and with less upfront cost


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77%Survey respondents use two or more Analytical tools in their companies

MicroStrategy Survey to 200+ prospects and customers, 2014

Heavy Reliance on Self-Service Analytics

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Traditional BI Vs Self-Service Analytics

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Self-Service AnalyticsBusiness Users contribute to

Dashboard Design

Traditional BIIT Users proactively design

Dashboards


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Self-Service BI Increases Business Productivity

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More ProductiveMore content per creator

More ProducersMore users can createcontent

More CollaborativePeer-to-peer sharing

5-10xMore Content

5-10xMore ContentCreators

5-10xMore Sharing

>100xmore contentcreation andconsumptionQuick Setup

Business Friendlylessens IT dependency
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Mtkym6zaNnyb5M&tbnid=6od_rDQ9VXX1YM:&ved=0CAUQjRw&url=http://vintageking.com/apple-thunderbolt-display&ei=jotUUriHJqSO2AW01IHICA&bvm=bv.53760139,d.b2I&psig=AFQjCNHAguoVfearp1mz-j6rbR3a-JHCOw&ust=1381358847790119


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MicroStrategy Analytics


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Big DataAnalytics

Transform your growingBig Data resources into

insight and profit.

Self-ServiceAnalytics

See and understand data inminutes. No IT needed.

Enterprise-GradeBusinessIntelligence

Produce and publish trustedanalytics to improve your

business operations.

Web orMobile

Comprehensive Analytics Platform

On-Premises or on MicroStrategy Cloud

MicroStrategy Analytics Enterprise

Business Agility with Trusted, Governed Data


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An integrated family. Powerful and easy to use. No compromises, no dead-ends.

MicroStrategy Analytics Platform


MicroStrategy Enterprise

MicroStrategyDesktop

UPGRADEPATH

Big DataAnalytics

Enterprise-GradeBusinessIntelligence

Comprehensiveanalytics to meet thebroadest range of enterprise needs.

Delivered on web or mobile.

Running on-premises or in theMicroStrategy Cloud.

Fastest, easiest self-serviceanalytics tool for business users.Download it for free and install

it in minutes.

Self-ServiceAnalytics


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StunningVisualizations

InstantQuery Results

EffortlessDashboards

No ITNeeded

Empowering Users with Self-Service Data Discovery


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Data driven markers

Bubble maps

Map filtering

Geo-coding

Shapes

Density maps

Skins &

cartographic overlays

Cutting-Edge Map Analytics
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Mtkym6zaNnyb5M&tbnid=6od_rDQ9VXX1YM:&ved=0CAUQjRw&url=http://vintageking.com/apple-thunderbolt-display&ei=jotUUriHJqSO2AW01IHICA&bvm=bv.53760139,d.b2I&psig=AFQjCNHAguoVfearp1mz-j6rbR3a-JHCOw&ust=1381358847790119


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User / Departmental Data

Data WarehouseAppliances

MapReduce &

NOSQLDatabases

RelationalDatabases

ColumnarDatabases

HANA

Parallel Data Warehouse

Elastic MapReduce

Exadata

Redshift

Bring

AllRelevantDatatoD

ecisionMakers

No Data Left Behind

Optimized access to your entire Big Data ecosystem


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Quick Data Import No SQL or Scripting

MicroStrategyModeled Data

Personal orDepartmental

Cloud-Based Data

RelationalDatabases

Big Data &Hadoop


SAP, Oracle e-Business,Siebel, Peoplesoft, etc.

Oracle, SQL Server,MySQL, Teradata,

Netezza, etc.

Salesforce.com, NetSuite.Facebook, Eloqua, Google

Docs, etc.

Spreadsheets, Accessdatabases, CSV, public data

downloads, etc.

Cloudera, Hortonworks,Amazon Elastic MapReduce,

MapR, etc.

Enterprise-certified single-version of the truth

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Business User Access to Any Data SourceFaster Access to Your Data


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GAAP revenue per sales rep

Actual performance versus target

Most valuable reps(revenue - compensation cost)

Climate impact on product sales

Much more

Combined Data

DataBlending

FinanceData

HR Data

Sales

Data

Source 1

Source 2

Source 3

Source 4

Public Data

On-the-Fly Data Blending


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Industrys most powerful SQL Engine and 300+ native analytical functions

Projections

Relationship Analysis

Benchmarking

Trend Analysis

Data Summarization

AnalyticalMaturit

y

What is likely to happen based on past history?

What factors influence activity or behavior?

How are we doing versus comparables?

What direction are we headed in?

What is happening in the aggregate?

Optimization What do we want to happen?

Worlds mostpopular

advancedanalytics tool.

Free

Open source

1000+AdvancedFunctions

Specialty Tools

Advanced Analytics10x Easier to Use


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Production Business IntelligenceStandalone

Visual DataDiscovery

Dashboards Reports andStatements

OLAP AnalysisAdvancedAnalysis

Tight Integration with Enterprise-Grade BI

Only MicroStrategy Delivers Agility and Governance

Common metadata for trusted single version of the truth

Flexibility for business to quickly work with new data

Move Seamlessly between Styles


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With MicroStrategy, Agility and Governance CoexistPromote Unmodeled Metadata Back to the System of Record Business User

Enterprise Datawith GovernedMetadata

Business User

Personal andCloud-basedData Sources

2

Access localor Cloud-

based data

1Access

system-of-record data

3Promote

dashboard designmetadata to system

of record

Metadata

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MicroStrategy harmonizes agility and governance.


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MicroStrategyAnalytics

TableauDesktop

FREE $999

Analyze spreadsheets YES YES

Analyze databases YES NO *

Dozens of great visualizations YES YES

Quick dashboards YES YES

Advanced analytics YES YES

Secure web and mobile publishing YES NO *

* Requires Tableau Desktop Professional (extra $1000)

Product Comparison


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Product Demonstration
http://localhost/var/www/apps/conversion/tmp/scratch_6/Session%201%20Self%20Service%20Demo.mp4


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Deploying self-service analyticsyour next move?


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Self-service aims to make the users BI experiences more robust

and timely. But self-service doesnt equal self-enabled. BI teams arenot off the hook. They have a critical role to play in enabling afunctional self-service ecosystem.

-- Kimberly Nevala, Network World

Self-Service BI is not Self-Enabled

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36%Survey respondents who gave their BI self-serviceprograms a grade of good or excellent

Wayne Eckerson, July 2012: Survey of 234 BI and IT professionals

Self-Service BI is not Self-Enabled

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Companies lag in Statistics and Visualization


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Seamless Migration Paths to Enterprise Features

Cloud Computing GovernanceData Discovery

Enterprise Reporting MobileAutomated deliveries


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Eliminate Analytical Silos

Easily promote Desktop-basedcontent to Enterprise

Eliminate cost of standalonedata discovery tools

Analytics for Everyone

Deliver trusted data discoverywith Enterprise

Leverage Desktop forwhite space needs

MicroStrategy Analytics Desktop is FREE


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Success Criteria for Self-Service BI

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1. Your backlog [of query requests]goes down

2. Users are leveraging corporate-issued BI tools instead of

spreadmarts

3. There is no report chaos

-- Wayne Eckerson


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Product Demonstration
http://localhost/var/www/apps/conversion/tmp/scratch_6/Session%201%20Enterprise%20Demo.mp4http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Mtkym6zaNnyb5M&tbnid=6od_rDQ9VXX1YM:&ved=0CAUQjRw&url=http://vintageking.com/apple-thunderbolt-display&ei=jotUUriHJqSO2AW01IHICA&bvm=bv.53760139,d.b2I&psig=AFQjCNHAguoVfearp1mz-j6rbR3a-JHCOw&ust=1381358847790119


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The Industrys Best Analytics

BI Scorecard is the only analyst firm that tests BI suiteshands-on, based on over 300 detailed criteria.


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The new MicroStrategy Analytics Desktop

makes MicroStrategy a top-tier competitorin the red-hot visual discovery market.

-- Wayne Eckerson

Raising the Stakes in the Visual Data Discovery

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The new data blending feature in MicroStrategy

Analytics Desktop will boost this enterprisesolutions agility, and the easier-to-use, more

appealing interface will up the ante in thecompetitive visual data discovery market

-- Cindi Howson

Reviews from Prominent Business Intelligence Industry Analysts


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Next Steps


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J i H d O W k h Thi W k


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Learn from Our Experts and Experience Self-Service Firsthand

Join a Hands-On Workshop This Week

Tuesday Wednesday

Track 8: Hands-on Workshops: Analytics

11:30 AM Intro to Self-Service Visual Analytics Maximizing Sales Productivity

2:15 PM Advanced Self-Service Visual Analytics Native Advanced Analytics

3:30 PM Location Analytics Advanced Analytics with R

4:45 PM Intro to Self-Service Visual Analytics ---


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Questions?

mstrworldeu2014 t1 s1 introduction to self service

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