mss 2011 press release final 050312

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http://www.myselangorstory.com 1

Media Releaseth March 2012

My Selangor Story:

Bloggers promote the beauty of Selangor to the world through social media

Tourism Selangor has passed another milestone in its project to promote theState as a premier tourist destination, by launching an adventure competition fortravel-blog enthusiasts.

My Selangor Story is a bloggers event organised by Horizon Communicationsto promote Selangors rich tourism resources and to enhance knowledge aboutthe culture and activities across the State.

This is a unique event in which 25 bloggers from Malaysia, Singapore andIndonesia qualified to participate in Selangors adventure tourism programmeand subsequently share their personal experiences from the tour through theirblogs with travel enthusiasts around the world.

The Selangor Tourism, Consumer and Environment Committee Chairman YBElizabeth Wong Keat Ping said, Travel bloggers have an authentic voice, they tellthings as they see them, and are more real to their reader. It is much more

personal than a marketing brochure or tourist board website. They write straightfrom the heart, however, as a travel blogger, they hold a responsibility to behonest and trustworthy to all those involved in the industry who support them.

There was also a major side benefit for Tourism Selangor from the competition:entrants from Malaysia, Singapore and Indonesia embarked on an all-expensespaid five-day four-night Selangor tour, kicking off on 28 September 2011, andMy Selangor Story was awarded the Best Social Media Campaign of the Year,Malaysia in the World Bloggers & Social Media Awards 2012.

Complementing the excitement of seeing and experiencing the beauty ofSelangor, participants stood a chance to win extra flight tickets from Fly FireflySdn Bhd, tour packages from Tourism Selangor, free stays at the Golden PalmTree Iconic Resort & Spa, Holiday Inn Kuala Lumpur Glenmarie, and AwanaGenting Highlands, free cameras sponsored by our Official Camera PentaxMalaysia, Blackberry smart phones courtesy of The Cube, Celcom Axiata Bhd,plus the opportunity to dine for free at The Mix, at the Holiday Inn Kuala LumpurGlenmarie!

The winner of My Selangor 2010s category Most Popular Blogger, wasawarded a one-year contract to manage Tourism Selangors social media


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network, which included Blogsite, Facebook and Twitter. This year, we have alsoshortlisted a blogger from MSS 2011 to join our viral marketing team, added theavid social media fan, YB Elizabeth Wong.

Today, winners are walking away with travel packages and prizes with a totalvalue exceeding one hundred thousand Ringgit. The top winner, Chen Tian Chad(www.tianchad.com) has walked away with five thousand Ringgit worth of TravelVouchers from Tourism Selangor; 2 days 1 night stay at Canary Palm Villa, GoldenPalm Tree Iconic Resort & Spa; 3 days 2 nights stay at Holiday Inn Kuala LumpurGlenmarie; 2 set Dining Voucher for 2 @ The Mix, Holiday Inn Kuala LumpurGlenmarie; 3 days 2 nights stay at Awana Genting Highlands, 1 unit of PentaxRZ10, 1 return-flight ticket courtesy of FlyFirefly and 1 unit Blackberry Torch 9860sponsored by The Cube, Celcom.

My greatest appreciation is extended to all the sponsors who contributed to thiscollective marketing effort to promote tourism in Selangor; your contributions tothis blogger competition will take the industry to even greater heights!concluded YB Elizabeth Wong.

Sponsors and partners for My Selangor Story include:

Official Airline FlyFirefly Sdn. Bhd,

Official Resort and Spas Golden Palm Tree Iconic Resort & Spa,

Official Resort Awana Genting Highlands,

Official Hotel Holiday Inn Kuala Lumpur Glenmarie,

Official Restaurant The Mix, Holiday Inn Kuala Lumpur Glenmarie,

Thai Express, The Curve Shopping Mall, Selangor

Official Camera Pentax Malaysia,

The Cube IM ON THE CUBE! ARE YOU?

The Official Airline for My Selangor Story, FlyFirefly generously flew contestantsto Selangor from various destinations in Malaysia, Singapore and Indonesia,including Medan and Pekanbaru.

On arrival, the bloggers checked into My Selangor Storys Official Resort and Spa,Golden Palm Tree Iconic Resort & Spa, to kick-start their tour. The bloggers spenttwo continuous days enjoying the eco-adventure, non-motorised water sports torelax and unwind at this five-star villa, which stretches nearly a kilometre into the

sea, facing the sheltered waters of the Straits of Malacca.


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After settling down comfortably at the first eco-friendly sea-hotel in the world,the bloggers experienced the beauty of the flora of Selangor at Awana GentingHighlands. They delved into the marvels of nature through bird watching and a jungle trek in the mountain rainforest at Awana Genting Highlands.

After the adventurous tour, the bloggers then relaxed at plush Holiday Inn KualaLumpur Glenmarie hotel. Set amid lush tropical greenery, they were left toexplore 350-acres of tropical gardens and cool off in the palm-fringed outdoorpools. In addition, the bloggers also enjoyed a live-band performance and a greatvariety of food and beverages at MSS 2011s Official Restaurant, The Mix.

During the trip, bloggers were also constantly in touch with their followers onFacebook, Twitter and other social media networks, which was made possible byThe Cube. The Cube is the only mobile content portal that provides the hottesttunes, the latest buzz, the most fun games and more!

To make the trip a more memorable one, our Official Camera, Pentax Malaysia,provided its latest releases of digital cameras for all the bloggers to capture thebeauty of Selangor. Also, special thanks go to the Thai Express at The CurveShopping Mall for hosting this wonderful prize-giving event.

This unique travel experience, which combines a treasure trove of stunningnatural beaches and mountain scenery, promoting Selangor as an Eco Tourismdestination, also aims to raise brand awareness for Tourism Selangor and all the

generous sponsors who supported this event. The main objective of MySelangor Story Blogger Competition is to nurture a new generation of TravelBloggers to help promote tourism in Selangor. My Selangor Story 2011 is part ofthe extensive Selangor Shines campaign themed Selangor Has More.

Released by Horizon Communications Alison Wee, Director, +6013 6431 645,[email protected] photo description (Attached photo):

Winners and sponsors of MySelangorStory 2011: (left to right)

Alison Wee, Director, Horizon CommunicationsSagina Mamandhar, PR & Communications Manager, Holiday Inn KL Glenmarie

Natalya Matthews, Events & Marketing, Flyfrirefly Sdn Bhd

Puan Noorul Ashikin, GM, Tourism Selangor

YB Elizabeth Wong, Exco Tourism, Consumer Affairs & Environment, Selangor

MySelangorStory 2011s Winner, Chen Tian Chad

MySelangorStory 2011s The Cube Blog Award- Bella Enveeus

MySelangorStory 2011s Best Photo, Nigel Low

Katherine Chiew, VP PR & Communications, Resorts World Genting

Lisa Lee, Thai Express

Amelia Tan, Sales Manager, Horizon Communications


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My Selangor Story 2011 Winner ListGrand Prize- Chen Tian Chadhttp://www.tianchad.com/RM 5000.00 worth of Travel Cash Vouchers from Tourism Selangor2 days 1 night stay @ Canary Palm Villa (accommodates 4 adults) Golden Palm Tree Resort3 days 2 nights stay inc. breakfast @ Holiday Inn Kuala Lumpur Glenmarie2 set Dining Voucher for 2 @ The Mix, Holiday Inn Kuala Lumpur Glenmarie3 days 2 nights stay inc. breakfast @ Awana Genting Highlands1 unit Pentax RZ101 return flight ticket courtesy of Firefly (Subang-Medan-Subang)1 unit Blackberry Torch 9860

1st Runner Up- Suzanita Oktaria http://www.suzannita.com/RM 3000.00 worth of Travel Cash Vouchers from Tourism Selangor2 days 1 night stay @ Canary Palm Villa (accommodates 4 adults) Golden Palm Tree Resort3 days 2 nights stay inc. breakfast @ Holiday Inn Kuala Lumpur Glenmarie1 set Dining Voucher for 2 @ The Mix, Holiday Inn Kuala Lumpur Glenmarie

3 days 2 nights stay inc. breakfast @ Awana Genting Highlands1 return flight ticket courtesy of Firefly (Medan-Subang-Medan)1 unit Pentax OptioS1

2nd Runner Up- Pamela Lim http://pitch.pummkin.net/RM 2000.00 worth of Travel Cash Vouchers from Tourism Selangor2 days 1 night stay @ Canary Palm Villa (accommodates 4 adults) Golden Palm Tree Resort2 set Dining Voucher for 2 @ The Mix, Holiday Inn Kuala Lumpur Glenmarie3 days 2 nights stay inc. breakfast @ Awana Genting Highlands1 return flight ticket courtesy of Firefly (Subang-Medan-Subang)1 unit Pentax RS1500

Most Creative Blog Award- Andi Kusmianto http://lickandi.blogspot.com/RM 1500.00 worth of Travel Cash Vouchers from Tourism Selangor3 days 2 nights stay inc. breakfast @ Awana Genting Highlands3 days 2 nights stay inc. breakfast @ Holiday Inn Kuala Lumpur Glenmarie1 set dining voucher for 2 @ The Mix, HIKL Glenmarie1 return flight ticket courtesy of Firefly (Medan-Subang-Medan)

1 unit Pentax WS80

Best Photo-Nigel Low http://nigellow.wordpress.com/RM 1500.00 worth of Travel Cash Vouchers from Tourism Selangor2 days 1 night stay @ Canary Palm Villa (accommodates 4 adults) Golden Palm Tree Resort

2 day 1 night stay inc. breakfast @ Holiday Inn Kuala Lumpur Glenmarie2 set Dining Voucher for 2 @ The Mix, Holiday Inn Kuala Lumpur Glenmarie1 return flight ticket courtesy of Firefly (Subang-Medan-Subang)1 unit Pentax RZ10

The Cube Blog Award- Bella Enveeushttp://www.enveeus.com/1 unit Blackberry Torch 9860

Best Job Social Media Contract1 year contract with Tourism Selangors Social Media Team Chan Tian Chad1 year contract with Horizon Communications Social Media Team- Pamela Lim

mss 2011 press release final 050312

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