ms&l contacts book
TRANSCRIPT
Asia NetworkCapabilities and Contactswww.mslwor ldwide.com
MS
&L
Asia
Au
gu
st 20
09
Introduction 01
MS&L Asia Overview
Network Map 02
About MS&L 04
Culture 06
Publicis Groupe 07
MS&L Asia Capabilities
Corporate 08
Consumer 10
Healthcare 12
B2B and Technology 14
Digital 16
Beauty, Fashion and Luxury 18
Travel and Economic Development 20
Additional Specialty Services 22
MS&L Asia Contacts
Asia Regional Leadership 25
Greater China: Mainland China 26
Greater China: Hong Kong 28
Greater China: Taiwan 30
India 32
Japan 36
Singapore 38
Malaysia 40
Southeast Asia 42
Korea 44
Pacific Rim 46
Central and South Asia 48
Worldwide Contacts 50
Table of Contents
Dear Clients, Partners and Staff of MS&L Asia:
In the past two years, the MS&L Asia network has enjoyed tremendous growth and transformation. We’ve added hundreds of new staff and new clients, moved almost all of our offices into larger locations, established new operations in a number of key markets, and significantly expanded our partnerships across the region.
These exciting changes have increased the necessity for all MS&L staff, clients and partners around the world to have a current overview of our network capabilities, and the ability to contact any one of us at a moment’s notice.
With this goal in mind, I am delighted to share with you our latest MS&L Asia Network Capabilities and Contacts Book.
Wishing you all successful collaborations,
Glenn OsakiPresidentMS&L Asia
01
Select MS&L Asia team members
Introduction
Asia Network Map
MS&L Offices
02
1. Ahmedabad, India2. Beijing, China3. Bangalore, India4. Chennai, India5. Delhi, India6. Hong Kong7. Hyderabad, India8. Seoul, Korea9. Kolkata, India10. Kuala Lumpur, Malaysia11. Mumbai, India12. Pune, India13. Shanghai, China14. Singapore15. Tokyo, Japan
MS&L Office
Affiliate Office
Shanghai(Regional HQ)
Delhi
Ahmedabad
MumbaiKolkata
HyderabadPune
BangaloreChennai
Hong Kong
Beijing
Seoul Tokyo
Kuala Lumpur
Singapore
Osaka
Jakarta
Ha Noi
Lahore
Karachi
Chengdu
Guangzhou
Taipei
Manila
Ho Chi Minh City
Bangkok
Phnom Penh
Dacca
Kathmandu
Vientiane
Sydney
Canberra
Colombo
Melbourne
Hefei
Chongqing
Shenzhen
Xianyang
LAOS
SRI LANKA
INDIA
PAKISTAN
CHINA
MYANMAR(BURMA)
CAMBODIAVIETNAM
MALAYSIA
INDONESIA
NEPAL
TAIWAN
NORTHKOREA
JAPAN
AFGHANISTAN
UZBEKISTAN
TAJIKISTAN
MONGOLIA
NEWZEALAND
AUSTRALIA
BABGLADESH
BHUTAN
TURKMENISTAN
KYRGYZSTAN
KAZAKHSTAN
SOUTHKOREA
RUSSIA
PAPUA NEWGUINEA
NEW CALEDONIA
PHILIPPINES
MAURITIUS
MALDIVES
BRUNEI
FIJI
KIRIBATI
MARSHALLISLANDS
FEDERATED STATES OFMICRONESIA
NAURU
PALAU
SAMOASOLOMONISLANDS
TIMOR-LESTE
TONGA
VANUATU
Affiliate Offices1. Bangkok, Thailand
2. Canberra, Australia
3. Chengdu, China
4. Chongqing, China
5. Colombo, Sri Lanka
6. Dacca, Bangladesh
7. Guangzhou, China
8. Hefei, China
9. Hanoi, Vietnam
10. Ho Chi Minh City, Vietnam
11. Jakarta, Indonesia
12. Karachi, Pakistan
13. Kathmandu, Nepal
14. Lahore, Pakistan
15. Manila, Philippines
16. Melbourne, Australia
17. Osaka, Japan
18. Phnom Penh, Cambodia
19. Shenzhen, China
20. Sydney, Australia
21. Taipei, Taiwan SAR PRC
22. Vientiane, Laos23. Xianyang, China
note: certain elements of map scale adjusted for design purposes andthe borders used do not reflect areas of political dispute.
04
About MS&L
As advisors, we offer strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. In a constantly changing media landscape, we go beyond traditional choices and beyond expectations.
As advocates, we aggressively represent the interests of our clients in both time-proven and creative ways. Advising and advocacy are core, traditional services of our industry, but digital media have created an opportunity for us to be, and also create, activists for our clients and their ideas.
The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences to become passionate advocates and activists for our clients’ companies and brands. This communications formula ensures that our clients, and MS&L, will build lasting brands and achieve lasting business success.
Advisors. Advocates. Activists.
It’s who we are, and what we do.
06
MS&L and Publicis Groupe
MS&L is a wholly owned subsidiary of Publicis Groupe S.A., the world’s 4th largest communications company with more than 40,000 employees in 109 countries.
Asia Culture and Values
Savvy.At MS&L, we’ve learned that there’s more than one kind of smart. There’s the facts-at-your-fingertips kind of smart – which we are. But there’s another kind – the kind that comes from experience and insight. It goes beyond mere intelligence. It’s about being in the know, and making things happen. Our people are bright, clever, head-of-their-class and ahead of the curve. But when you add street smarts to the equation, the result is a collective intelligence that can solve virtually any business problem.
Inventive.At MS&L, we are a company of creative thinkers. Problem solvers. A collection of innovative people who approach every situation, every challenge, with freshness and originality. We never settle for tried and true. We don’t aim for safe and predictable. We go for broke. We push the edge. Right to the point where the edge disappears and we end up in a new space no one’s ever seen before. For us, it’s non-negotiable – we strive for bold thinking that connects on an emotional level and ignites the imagination.
Anticipatory.At MS&L, we believe that it isn’t enough to be merely competent. To do what we’re told. Or to deliver only what our clients ask of us. That’s why we work so hard to learn each client’s business. So we can see beyond their immediate needs. Anticipate next steps. Expect the unexpected. We’re a company of mentalists and mind readers, constantly working so that we’re never surprised by the unforeseen. We’re always prepared. Always ready. Always able to take the initiative and react at a moment’s notice.
Catalytic.At MS&L, we believe that in a constantly changing world, we must respond quickly with ideas that can transcend and transform. We don’t just spark the marketplace, we make change happen faster. We introduce new conversations about our clients’ brands. Our strategies and programs trigger new connections, and new ways to build momentum. We constantly push for new and better methods for people to learn, engage and grow. We are catalysts for transformational thinking and our goal is a faster, better-connected world.
Across Asia, MS&L collaborates with Publicis Groupe and other outside agencies that specialize in advertising, events, digital or media services for more than 100 clients.
Our teams are skilled at working in integrated and collaborative models that ensure that MS&L programs are synchronized and more effective.
PUBLICIS GROUPE
PUBLICIS DIALOG
PUBLICIS MODEM
49%
Brand Families
Specialized Marketing Services Brands
HealthcarePublic Relations,
Corporate Communications and Events MulticulturalDesign/
Production
Capabilities – Corporate
MS&L Asia's corporate team has helped hundreds of international corporations position, promote and protect their corporate reputations in Asia markets through a variety of programs. This includes extensive relationship-building initiatives with local and regional corporate influencers, industry bodies, government associations, local communities, online influencers, media and investors.
08
Select Corporate Experience
Capabilities – Consumer
MS&L Asia's consumer marketing team works across multiple sectors to provide clients with insight-based consumer programs to drive awareness, differentiation, sales and loyalty for a variety of brands. Our team employs traditional techniques including publicity and events as well as innovative techniques leveraging influencer marketing, digital communications and mobile platforms.
10
Select Consumer Experience
Capabilities – Healthcare
MS&L Asia's healthcare team has expertise supporting global, regional and local healthcare clients ranging from pharmaceuticals, providers, consumer wellness product manufacturers and NGOs. Our team is skilled at navigating the complex healthcare communications dynamic in each market and developing programs that educate, change behaviors, inspire and build credibility for products and services.
12
Select Healthcare Experience
Health
Capabilities – B2B and Technology
MS&L Asia's technology team supports clients ranging from start-up ventures to global corporations in developing innovative communications programs that speak to unique technology media, influencers, consumers and other stakeholders. Our team specializes in communicating technological innovations, working with media and 3rd party groups to communicate innovative corporate and product visions, driving awareness and trial through reviews, case studies, testimonials and online influencers such as bloggers.
14
Select B2B and Technology Experience
Capabilities – Digital
MS&L Asia's digital team helps clients navigate the complex digital landscape in Asia that includes dozens of online tools ranging from blogs to portals, social networks, BBS/forums, video and photo sharing and wikis, just to name a few. Our team helps you understand which online tools, destinations and influencers matter most for your target audiences and develop creative programs to help connect in relevant ways online to drive awareness, positive brand image and sales.
16
Select Digital Experience
S T A R
Capabilities – Fashion, Beauty and Luxury
MS&L Asia's specialty fashion, beauty and luxury team excels at working to position and promote brands appealing to consumers that aspire to associate with brands that embody innovative technology, trend-setting styles, social status, exclusivity and the art of fine living. This team works to leverage connections with media, entertainment, celebrities and essential local influencers to differentiate brands and communicate the aspirations they represent.
18
Select Fashion, Beauty and Luxury Experience
Capabilities – Travel and Economic Development
MS&L Asia's travel and economic development team has extensive experience promoting destinations, travel providers, cultural offerings and business opportunities across the Asia region. From working with media, business organizations, trade groups and online, our team knows how to drive excitement, visitors, word-of-mouth and investment interest using a variety of traditional and non-traditional communications techniques.
20
Select Travel and Economic Development Experience
MS&L Japan won the 2009 Cannes PR Lion in the Travel, Tourism & Leisure category for the Yubari City, Japan, "No Money But Love" campaign.
Capabilities – Additional Specialty Services
In addition to the capabilities areas highlighted on the previous pages, MS&L Asia's offices routinely embark on assignments for clients that span typical communications disciplines or require speciality communications skills. A few of these areas of expertise include:
¡Corporate Responsibility
¡Sponsorship Activation
¡Internal Communications
¡Crisis and Issues Management
¡Media Training
¡Executive Communications
¡Branding
¡Special Events
¡Merger and Change Communications
¡Entertainment Marketing
¡Eco/ Sustainability Communications
¡IM MS&L Influencer Marketing
¡Government Relations
¡Financial and Investor Communications
22
25
Asia Regional Leadership
Glenn OsakiPresident, AsiaT +86 21 5465 8490M +86 138 1780 0119E [email protected]
Josh ShapiroBusiness Director, AsiaMS&L Digital Director, AsiaT +86 10 6510 2228 x 651M +86 139 1005 9661M +825 6971 0263E [email protected]
For regional inquires related to existing clients, new business or general questions about the MS&L Asia network, please contact:
SHANGHAI
BEIJING
755 Huai Hai Zhong Road15 Floor Suite FShanghai 200020, ChinaT +86 21 5465 8488F +86 21 5665 8400
Tower 1 - 1716Bright China Chang An BuildingNo, 7 Jian Guo Men Nei Da JieBeijing 100005, ChinaT +86 10 6510 2228F +86 10 5108 8248
Greater China: Mainland China
MS&L China represents leading multinational companies across industries that wish to appropriately position, promote and protect their corporate and product brands across China. This team includes two offices in Mainland China and a network that reaches 43 additional 2nd, 3rd and 4th tier Chinese cities for media and local activation programs.
bird nest stadium, beijing, china.
26
Greater China: Hong Kong
The MS&L Hong Kong office opened in 1998 and serves as a key hub for regional program development and execution for key global and regional companies and organizations. The Hong Kong office also works closely with MS&L's offices in China and partners in Taiwan.
view of harbour, hong kong.
28
Greater China: Taiwan
MS&L works closely with its long-time partner ICL Taiwan to service international client needs ranging from corporate to consumer, healthcare, technology and digital communications.
chiang kai-shek memorial, taipei, taiwan.
30
India
MUMBAIRehem Mansion 1, 3rd floor42, Shahid Bhagat Singh RoadColaba, Mumbai 400 001, IndiaT +91 22 6752 4600F +91 22 6633 5979F +91 22 6752 4678W www.hanmermsl.com
Avan Abad, 2nd FloorWalton Road, Above Hotel OliverOpposite - Cusrow BaugColaba, Mumbai - 400 039T +91 22 614 65300F +91 22 614 65340
Sunil GautamManaging DirectorM +91 98200 33755E [email protected]
Jaideep ShergillPartner & Member -Corporate Leadership TeamM +91 98210 42514E [email protected]
Onassis VazVice President & HeadFinancial Communication & IRM +91 98200 53487E [email protected]
Glen D'souzaVice President & Practice HeadConsumer brandsM +91 98214 14845E [email protected]
Sudesh VaidyaChief Financial OfficerM +91 98202 98474E [email protected]
Vijay SwamiSr. Vice President (Creative Services)M +91 98202 21639E [email protected]
Luna BiswasAssociate Vice PresidentM +91 99200 38219E [email protected]
Schubert FernandesAssociate Vice PresidentM +91 98197 92973E [email protected]
Vipul BondalAssociate Vice PresidentM +91 99203 84555E [email protected]
Originally founded in 1999 as Hanmer & Partners, the Hanmer MS&L India network includes more than 350 staff, 8 main offices and satellite offices in 35 additional cities for local media and activation needs. The Hanmer MS&L team is a full-service communications firm with teams specializing in PR, events, digital PR and interactive and advertising and creative services.
taj mahal, india.
32
India
AHMEDABAD
DELHI
CHENNAI
Krishna, B Wing, 4th Floor402 - 406, Opp. Devashish SchoolBehind Punjab AutomobilesOff S. G. Highway, BodakdevAhmedabad 380 054, IndiaT +91 79 2687 2917F +91 79 2687 1726
E - 228, BasementEast of KailashNew Delhi 110 065, IndiaT +91 11 4651 7700T +91 11 4651 7708F +91 11 4651 7799
Old No 121/ 12, New No 275(Near Studio Cell), TTK RoadAlwarpet, Chennai 600 018, IndiaT +91 44 4214 4891T +91 44 4214 4892F +91 44 4214 4890F +91 44 4211 2871
BANGALORE
KOLKATA
HYDERABAD
PUNE
No.12, Narayan Reddy ColonyAnnaswamy Muddliar RoadNear Ulsoor LakeBangalore 560 042, IndiaT +91 80 0000 0000F +91 80 0000 0000
45 Shakespeare SaraniCentury Towers, 2nd FloorFlat No.201, Kolkata 700 017, IndiaT +91 33 2283 3131T +91 33 2283 3132F +91 33 2283 3130
104, 1st Floor, Lake MelodyH-No. 6-3-1099/ 1 / 14 & 15Hotel Fortune Katriya LaneRaj Bhavan Road , SomajigudaHyderabad 500082, IndiaT +91 40 2331 4638T +91 40 2331 3894F +91 40 2331 4587
Flat No. 4, HarihareshwarCo.op Society, Gokhale Nagar RoadPune 411016, IndiaT +91 20 2566 7301T +91 20 2566 7302
Amit DesaiPartner & Member -Corporate Leadership TeamM +91 98250 36380E [email protected]
Pankaj DesaiVice President (Creative Services)M +91 98250 20876E [email protected]
Ramakrishna PrayagNational Head, Media ServicesM +91 98116 71163E [email protected]
Sandeep Raj SinghHead, PR (North),Practice Head - TelecomM +91 98732 95300E [email protected]
Neha KirpalHead, Events (North)M +91 98180 28322E [email protected]
Sushma RanaHeadHuman Resources & TrainingM +91 99993 13704E [email protected]
Varghese CherianVice President,South & Practice Head, ITM +91 9884 472014E [email protected]
For Bangalore market needs,contact Jaideep Shergill. (see page 32)
For Kolkata market needs,contact Jaideep Shergill. (see page 32)
Mukta KumarHead, PRM +91 98859 07090E [email protected]
For Pune market needs,contact Jaideep Shergill. (see page 32)
34
Japan
Originally founded in 1995 as Gravitas KK, the MS&L Japan team has a long history of supporting international and local companies communicate through Japan's unique media environment to reach consumers and professionals. The office's strengths include working as counselors to international clients who wish to understand and communicate effectively in Japan, high-tech and luxury goods marketing and travel/ tourism.
rainbow bridge, tokyo tower, tokyo.
36
Singapore
SINGAPORE
SINGAPORE
8 Murray Street, #02-01Singapore 079522T +65 6595 9818F +65 6595 9805
Huntington Communications2 Bukit Merah Central#15-02 Spring Singapore Bldg Singapore 159 835F +65 6278 6467
Affiliate
Yvonne KohRegional Account DirectorT +65 6595 9806M +65 9760 7210E [email protected]
Lena Soh-NgSenior PartnerT +65 6339 2883E [email protected]
Established in 2002, MS&L Singapore is the agency's hub for many Southeast Asia programs and clients and routinely works across multiple countries and languages, in addition to implementing programs in the local Singapore market. The MS&L Singapore team specializes in consumer lifestyle, beauty, health, technology and digital assignments and has deep connections to the local Singapore and Southeast Asia influencers in these areas.
the esplanade theatres on the bay, singapore.
38
Malaysia
KUALA LUMPURM1, Mezzanine Floor, Wisma LYL12, Jalan 51A/223, 46100 Petaling JayaKuala Lumpur, MalaysiaT +60 3 7952 2222F +60 3 7958 4260
Leslie LimGroup Account DirectorT +60 3 7952 2218M +60 12 327 0122E [email protected]
Originally opened in 1996 as a division of Publicis Advertising Malaysia, MS&L Malaysia has deep ties to the Malaysian media industry and has helped leading global and local companies and organizations reach and influence Malaysian consumers and stakeholders.
petronas twin towers, kuala lumpur, malaysia.
40
Southeast Asia
Affiliates
THAILAND
VIETNAM, CAMBODIA
INDONESIA
PHILIPPINES
Francom28th Floor, Sathorn Nakorn Tower100/57 North Sathorn RoadSilom, Bangkok 10500, ThailandT +66 22 334 329F +66 22 368 030W www.francomasia.com
Arc PR3rd Fl. Sindhorn Tower 1130-132 Wireless Rd, PatumwanBangkok 10330, ThailandT +66 2 684 5700F +66 2 684 5701
Venus Communications Ltd.90 Ky Con st., Dist. 1, HCMCT +848 3823 8686F +848 3823 8687
Publicis Dialog Indonesia5/F, Gedung Samudera IndonesiaJl. Let. Jend. S. Parman Kav. 35 SlipiJakarta 11480, IndonesiaT +62 21 530 6221F +62 21 548 0870
Dominguez MarketingCommunications Inc.Unit 302 Metropolitan Terraces Condominium, Sacred Heart Avenue corners Kamagong and Metropolitan Avenue, Makati City, 1203, PhilippinesT +63 28 977 088T +63 28 977 091F +63 28 995 264W www.dominguez.com.ph
Paul DumontPresidentT +66 2636 8339M +66 8 1628 0651E [email protected]
Kulapa-on (Gaga) ChansrakaoBusiness DirectorT +66 2 684 5706M +66 8 6993 3668E [email protected]
Thanin Prongthura (Lance)Managing DirectorM +84 121 918 4270E [email protected]
Kiki RizkiGeneral ManagerT +62 215 480 719M +62 818 969 274E [email protected]
Mel DominguezPresident and CEOM +63 918 9015841E [email protected]
Idel S. EsagundeHead, Operations & HRADM +63 928 5067936E [email protected]
Coordinated by the MS&L Singapore office, MS&L's network of partners across Southeast Asia have worked with MS&L and its clients for many years to provide strategic communications support across several markets.
buddhist temple of wat arun, bangkok.
42
For support with our Southeast Asia partners, contact Yvonne Koh. (see page 38)
Korea
Opened in 2007 in partnership with KPR and Associates, one of Korea's top local PR firms, the MS&L Korea team works to support key global and regional clients and has experience across consumer, corporate, healthcare, technology, travel/tourism, luxury goods and digital assignments.
kyongbokkung palace, seoul, korea.
44
Pacific Rim
Affiliate
AUSTRALIA, NEW ZEALANDReputation PtySuite 2 Level 1, 30 Clarence Street Sydney NSW 2000, AustraliaF +61 2 9262 6782W www.reputation.net.au
Level 1, 244 Inkerman StSt Kilda East, MelbourneVictoria, 3138, AustraliaT +613 9527 5055F +613 9527 5099
Unit 7/39 Moore StTurner, CanberraACT, 2612, AustraliaT +612 6162 0887
Terri-Helen GaynorDirectorT +61 2 8252 7001M +61 409 870 022E [email protected]
For support in other Pacific islands,contact Terri-Helen Gaynor
MS&L's long-term partner in Australia, Reputation Pty, directs programs in the Pacific Rim region and has deep expertise across corporate, consumer, healthcare and technology industries, as well as financial services and government relations.
opera house, sydney.
46
Central and South Asia
MS&L's close partners in Central and South Asia, including Pakistan and Sri Lanka, work to support MS&L's global and regional clients and have expertise across every major industry sector.
twin towers, world trade center, colombo, sri lanka.
48
Affiliates
SRI LANKA
PAKISTAN
Arc PR379, R A De Mel MawathaColombo – 3, Sri LankaT +94 11 2372080F +94 11 2372088W www.leoburnett.lk
Publicis PR68C2 Gulberg 3 Lahore 54660, PakistanT +92 42 576 5101F +92 42 575 3569W www.publicispakistan.com
E-4/F-4, 3rd Floor, Marine DriveClifton, Karachi, PakistanT +92 21 5377096-7F +92 21 5369089
Ranil De SilvaManaging DirectorT +94 11 237 2087E [email protected]
Chrishani KotalawelaGeneral ManagerT +94 11 2372080E [email protected]
Masood HasanCEO, Publicis PakistanT +92 42 575 3568M +92 345 420 6889E [email protected]
wapda house and punjab assembly, lahore, pakistan
For support in Nepal, Bangladesh or other Central and South Asia markets, contact Jaideep Shergill (see page 32)
Worldwide Contacts
MS&L WORLDWIDE –CORPORATE COMMUNICATIONS
MS&L WORLDWIDE –BUSINESS DEVELOPMENT
Allison RossVP, Global Corporate CommunicationsE [email protected]
Wendy LundEVP, Global Client andNew Business DevelopmentE [email protected]
Bronwen AndrewsDirector, European Business DevelopmentE
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50
For more information on MS&L Worldwide, visit www.mslworldwide.com