mscceodialogue09 bob chua (final)
DESCRIPTION
TRANSCRIPT
![Page 1: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/1.jpg)
Riding on Web 2.0 to conquer the world
The Pulse story
MSC SSO CEO DIALOGUE
Presented by
Bob Chua – CEO
![Page 2: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/2.jpg)
The Dream
![Page 3: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/3.jpg)
The Dream
1. To revolutionize the industry
2. To plug a gap to an upcoming opportunity
3. To create one of the leading companies and brands in this space
4. To create jobs, wealth, and a sustainable business
5. To create a global Malaysian Brand
6. To innovate, transfer knowledge, and give back
7. To have fun along the way
8. To put a ‘Pulse’ in every piece of research
![Page 4: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/4.jpg)
The Opportunity
![Page 5: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/5.jpg)
Market Size - Globally
Source: ESOMAR Global Market Research Report 2009, page 7
![Page 6: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/6.jpg)
Centralization of Cost Centres
![Page 7: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/7.jpg)
Centralization of Profit Centres
![Page 8: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/8.jpg)
The Evolution of Research
F2F
Pre-1980’s
Mass
Telephone
1980-2005
Interruption
![Page 9: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/9.jpg)
Interruption Based
![Page 10: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/10.jpg)
The Tipping Point
Internet
Now
Telephone
1980-2005
Interruption
![Page 11: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/11.jpg)
Research 1.0 Process
Need for market intelligence
End client
Data analysis
Questionnaireprogramming
Questionnaire translation
Data collection
Data processing
SurveySolutions
PULSE
BusinessDecision
End clientAgency
Research Study Design
Agency
AnalysisAnd
Insights
![Page 12: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/12.jpg)
Research 2.0 Process
Need for market intelligence
End client
Research Study Design
BusinessDecision
End client
AnalysisAnd
Insights
Data analysis
Questionnaireprogramming
Questionnaire translation
Data collection
Data processing
SurveySolutions
PULSE
![Page 13: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/13.jpg)
Permission + Engagement
Permission + Engagement
![Page 14: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/14.jpg)
Research 2.0 Mediums
![Page 15: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/15.jpg)
Research 2.0
![Page 16: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/16.jpg)
The Journey
![Page 17: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/17.jpg)
The journey
• Where and how we started
Brain-fart!(May ‘05)
(May ‘06)
(May ‘07)
![Page 18: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/18.jpg)
History – Staff and Revenue
• Staff strength and Revenue growth
IPO
![Page 19: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/19.jpg)
Media sluts
![Page 20: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/20.jpg)
2006
A New Brand World
![Page 21: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/21.jpg)
2006 Trade Shows
ESOMAR WORLD CONGRESSThe Queen Elizaberth II Conference Centre, LondonSept 17 – 20
CASRO 31ST ANNUAL CONFERENCEClient Driven Change: How It Impact Our Business?The Ritz- Carlton, Marina Del Rey, Los Angeles, USAOct 18 – 20
![Page 22: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/22.jpg)
2006 Events
OSIM Singapore Master 2006Laguna National Golf & Country ClubMarch 9-12, 2006
PULSE – DENTSU BRANDING SEMINAR 2006Kuala Lumpur
![Page 23: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/23.jpg)
2006 Awards
MSC APICTA WINNERAsia Pacific ICT Awards for “Best Start-up Companies”
GOLDEN BULL AWARD Emerging SME’s
RED HERRING ASIA100 Finalist Winner for “Fastest Growing APAC Start-Up”
PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”
![Page 24: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/24.jpg)
2006 PR
![Page 25: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/25.jpg)
2007 Trade Show
ESOMAR ASIA PACIFIC : NEW REALITIESShangri-La Hotel, Kuala Lumpur, MalaysiaMarch 12-14
MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPOSime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 2 & 3
ARF 2007: RETHINKAnnual Convention & ExpoNew York Marriott Marquis, NYCApril 16 -18
CASRO : INTERNATIONAL RESEARCH CONFERENCE: APACThe Fairmont Hotel, San Francisco, USA April 25 & 26
![Page 26: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/26.jpg)
2008 Trade Shows
MRS ANNUAL CONFERENCE : THE GREAT DEBATESThe Riverbank Park Plaza, LondonMarch 18 & 19
ESOMAR ASIA PACIFICAsia Fast ForwardThe Ritz-Carlton Millenia, SingaporeApril 7 - 9
ADOI : SUPER “CEO” CONFERENCESime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 10
CASRO INTERNATIONAL CONFERENCE 2007 : GLOBALNew York, USAMay 6 - 7
![Page 27: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/27.jpg)
MRA 50TH ANNUAL CONFERENCENew YorkJune 4 - 5
CASRO 13TH ANNUAL TECHNOLOGY CONFERENCEMillenium Broadway Hotel, New YorkJune 26 - 27
ESOMAR CONGRESS 2008Montreal, CanadaSept 21 - 25
CASRO 33RD ANNUAL CONFERENCEThe Breakers, Palm BeachOct 15 - 17
2008 Trade Shows
![Page 28: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/28.jpg)
2007 Trade Shows
ADASIA RESEARCH DAY SINGAPOREHotel Intercontinental SingaporeJune 21
ESOMAR CONGRESS : EXCELLENCE – 60 YEARSBerlin Intercontinental, GermanySeptember 16 - 19
AMA 2007: MARKETING RESEARCH CONFERENCEWynn Las Vegas Hotel, USASept 23 -26
CASRO 32ND ANNUAL CONFERENCE 2007Innovation Applied: Creative Approaches to Meet Clients and Market DemandsFour Seasons Resort Scottsdale, Arizona USA Oct 10 -12
![Page 29: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/29.jpg)
AMSRS 2007 : NATIONAL CONFERENCEThe Changing Face of ResearchLuna Park, Sydney, AustraliaOct 24 - 26
ESOMAR: 2007 PANEL RESEARCHBuena Vista Palace, Orlando, Miami USAOct 28 - 30
ESOMAR: QUALITATIVE CONFERENCE & WORKSHOPCurrent and Emerging Trends in QualitativeHotel Lutetia, Paris, FranceNov 12 - 14
LONDON INSIGHT SHOW 2007Research Innovation AdvantageEarl Court London, UK Nov 20 - 21
2007 Trade Shows
![Page 30: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/30.jpg)
Pulse Online
![Page 31: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/31.jpg)
Pulse Offline
![Page 32: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/32.jpg)
Pulse Offline
![Page 33: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/33.jpg)
2007 Events
PLANET PULSE REGIONAL TRAVEL SURVEYOne Utama Shopping Mall, MalaysiaOctober 25
PULSE COCKTAIL PARTYAn Evening with Pulse GroupLuna Bar, Pacific Regency Kuala Lumpur, MalaysiaMarch 13
![Page 34: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/34.jpg)
Thought Leadership
![Page 35: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/35.jpg)
PR
![Page 36: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/36.jpg)
Pulse Offline
![Page 37: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/37.jpg)
Pulse Offline
![Page 38: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/38.jpg)
Get your own Billboard
![Page 39: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/39.jpg)
Pulse DNA
![Page 40: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/40.jpg)
E-CRM
Ability to track sales, revenue visibility and intelligence
Ability to track sales, revenue visibility and intelligence
![Page 41: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/41.jpg)
Proposal Generator
Ability to generate proposals at anytime, anywhere within minutes
Ability to generate proposals at anytime, anywhere within minutes
![Page 42: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/42.jpg)
Survey Engine
Ability to integrate TVC’s or PrintAd files and launch studies in any country, language or timezone
Ability to integrate TVC’s or PrintAd files and launch studies in any country, language or timezone
• Ranking• Single and multiple choice tick box• Single choice pull down• Multi-point scale with sub-questions• Sliding scales • Single-choice/ and multiple-choice matrix• Spinners• Constant Sum• Comment and Essay
![Page 43: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/43.jpg)
Planet Pulse
![Page 44: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/44.jpg)
Project Monitoring & Validation
Stringent + AutomatedQuality Control Features
Stringent + AutomatedQuality Control Features
![Page 45: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/45.jpg)
Live Reporting
![Page 46: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/46.jpg)
Finance ERP
Track revenue, PO’s, invoicing etc.
Track revenue, PO’s, invoicing etc.
![Page 47: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/47.jpg)
Web 2.0
• Web 2.0 Technology
![Page 48: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/48.jpg)
Critical Success Factors
1. Exhausted cash from the 3F’s..Family, friends and fools
2. Built Cash-flow quickly
3. Hired only A-Players
4. Went global
5. Built a solid framework (accounting, legal, systems, IT, governance etc.)
6. Sourced external funding
7. Energized our brand
8. Protected our IP
9. Deliver Value
10.Move fast
![Page 49: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/49.jpg)
Milestones
June 2005 Incorporation of Pulse BPO Sdn Bhd
Sydney office established
October 2005 MSC status obtained
July 2006 Finalist for the Red Herring 100 Asia 2006 awards,
and Golden Bull
October2006 Named as winner of APICTA award
February 2007 Secured venture capital funding from JAIC
March 2007 Established offices in London, NYC, Delhi and
Singapore
June 2008 IPO’d on London’s PLUS markets
Established Singapore Office
2009 Watch this space!
![Page 50: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/50.jpg)
Pulse – 4 years on
• Publicly Listed on London’s Exchange (Symbol : PGRP)
• International Offices (KL, SG, Sydney, Delhi, London, and NYC)
• International client base
• MSC Status
• Award winning company
2009 Global Finalist
Malaysia ICT 2006
Fastest-growing Start-up WINNER
2008 Emerging WINNER
Most Promising Entrepreneur 2008 Awards
WINNEREmerging SME 2006
Malaysia Industry Excellence Award
2008 BRAND WINNER
Ranked 119
Technology Fast 500
Asia Pacific 2008
![Page 51: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/51.jpg)
Pulse Footprint
Sydney
Kuala Lumpur
New YorkLondon
Singapore
New Delhi
Pulse is quoted on the London PLUS
exchange
Headquarters
Pulse Offices
![Page 52: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/52.jpg)
Clients
![Page 53: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/53.jpg)
Closing Thoughts
1. In every situation, opportunities exist.
2. Seek ‘real’ Vs. ‘potential’ growth opportunities
3. It’s fine to think you can conquer the world
4. Leverage technology and innovate, think global and into the future
5. Go for the ‘low hanging fruit’
6. Energize your brand
7. Stay lean and hungry
8. Be Fearless
9. Move fast
10. KICK SOME ASS!!
![Page 54: Mscceodialogue09 Bob Chua (Final)](https://reader033.vdocuments.site/reader033/viewer/2022051208/545c0e30b0af9fb32c8b4640/html5/thumbnails/54.jpg)
Thank You [email protected]