msc in management - 2nd year - aix-marseille university · 2017. 11. 7. · the msc in management...
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OBJECTIVESEducate participants in the knowledge, know-how and behavioural competences needed to: ❱ Manage offers: develop and implement marketing plans for services – develop and implement customer satisfaction and loyalty strategies in services – innovate in the service offer
❱ Manage markets: how to achieve market diagnosis – how to analyse a global market and adapt action plans to the specific needs and stakes of local markets
❱ Manage teams: Introduce the specifics of services in team management – how to improve management through mutual awareness.
CAREERThe MSc in Management and Marketing for service activities prepares students for positions in operational or marketing management with prospects in senior management.The average pay of our graduates is €35,000.
Positions of graduates: ❱ Brand general manager ❱ Marketing manager ❱ Customer services manager ❱ Operational assistant ❱ Junior project leader ❱ Marketing operations assistant…
Firms that recruited our graduates:Airbus Hélicopters, Air France, Bouygues Immobilier, Cabesto, CMA CGM, Décathlon, Europcar, Gemalto, Groupe Accor, Monshowroom.com, Onet, Orange, SNCF, Société Générale, Sodexo ...
“A double competence – Marketing and Management – to benefitfrom rewarding career opportunities in the service sector”
MSc in Management - 2nd yearMANAGEMENT AND MARKETING FOR SERVICE ACTIVITIES
PEDAGOGICAL DIRECTOR
ACCREDITATIONS AMGSM-IAE is the only French public management school holding both international EQUIS and AMBA accreditations which guarantee the high standards ofits training programmes.
RANKINGS ❱ SCHOOL
Financial Times 2017(Only 2 French university management schools are ranked by FT) France #9- World #50
❱ PROGRAMMESMBG Eduniversal 2017#2
Valérie [email protected]
dircom AMU | novembre 2017
PROGRAMME CURRICULUMMANAGEMENT FUNDAMENTALS ❱ Introduction to services ❱ Markstrat ❱ Servuction and its implications ❱ Commercial research ❱ Satisfaction management in services ❱ Behaviour of the consumer of services ❱ Human resource management for the service sector ❱ Service operations management ❱ Service strategy for the industry ❱ Relationship management ❱ Consultancy Project - Innovation in Services ❱ Modelling and management control for the service sector ❱ Service negotiation ❱ E-services ❱ Service network management ❱ Service brand strategic management ❱ Globalisation of services ❱ Environmental design
PROGRAMME PERSONALISATIONEach student can tailor the programme in a unique andpersonalised way with 4 or 5 modules selected out of morethan 120 electives taught in French or in English.
NETWORKING AND PERSONAL DEVELOPMENT ❱ E-learning platform ❱ Professional lectures ❱ Testimonials by programme alumni ❱ C.A.R.N.E.T. network of international experts ❱ Job platform ❱ Students office ❱ Clubs & Associations ❱ International events
REAL-LIFE EXPERIENCE ❱ 6-month (minimum) internship / apprenticeship mission in firm ❱ Apprenticeship forums, Enterprise forums ❱ Counselling missions proposed to students by programme-
partnering ❱ Study Tour : in 2015 at York University in Toronto ; in 2016 in Hanoï
in Vietnam
ADMISSION REQUIREMENTSFor direct access to MSc 2nd Year ❱ Open to holders of Master’s degree 1st year or 4-year university education diploma (240 ECTS) or more ❱ ... or equivalent degrees (foreign degrees, certificate validating professional experience) ❱ Please, provide evidence of significant professional experience, international exposure and excellent French and English language
proficiency.Recruiting is based on online application file on www.iae-aix.com (File content includes: results for TAGE MAGE management test; IAE Score Message, GMAT and English tests: TOEFL, TOEIC or IELTS; professional project, background history, completed interships or positions held). Eligible applicants will be subjected to a jury-supervised motivation interview.
TUITION FEES FOR STUDENTS ❱ MSc in 2 years: €8,400 ❱ Access to MSc 2nd Year: €4,800
TARIF CADRES ❱ MSc in 2 years: €20,000 ❱ Access to MSc 2nd Year: €12,000
This programme is open to apprenticeship and to continuing education.
ADMISSIONS SERVICEStudents : [email protected] | +33(0)4 42 28 08 08Executive / continuing education : [email protected] | +33(0)4 42 28 08 56
POSTAL ADDRESS AIX-MARSEILLE GRADUATE SCHOOL OF MANAGEMENT - IAEChemin de la Quille Puyricard | cs 30063 | 13089 Aix-en-Provence cedex 2 - [email protected] | www.iae-aix.com
“ I opted for this MSc because it is a highly-rated programme (it ranks among the Top 5 of the best programmes in France) and for its international recognition. It opened my eyes on innovations in marketing for the service sector which is key added-value in my professional activity. Ths was acquired through many practical cases, operational tools to run and manage profit centres sustainably. Complementary modules gave me an opportunity to boost the competencies I wanted to develop for my professional career. Thanks to apprenticeship, I was soon able to put these principles to practical use, highlight acquired skills and secure a long-term job straight
after completing my studies. ”Julian Arroyave-Lopez (Class of 2011)Division Entreprises site manager, Sodexo