m&m's velayo
TRANSCRIPT
Brief history:• “colorful button-shaped candies”• Mars, incorporated• Tag-line: “Melts in your mouth, not in your
hand.”• Joint marketing campaigns to “build brand”• "The Official Candy of the New Millennium,"
Super Bowl Ad 2014
Used to be the main character on advertisements
Until this guy came which brought confusion among people
Video
• Trailer of the Super Bowl Ad:
https://www.youtube.com/watch?v=j_eabL16a5w
• Teaser:
https://www.youtube.com/watch?v=sNr1a-k3bwk
• Super Bowl Ad:
https://www.youtube.com/watch?v=q3Z4TQKGXbE
Marketing Strategies on social networking sites:
#RedForHire tweets to put humor on the Super Bowl Ad of m&m’s