m&s 500+ uk stores + 100 global franchises 60,000 staff 30,000 product lines – 1000s raw...
TRANSCRIPT
M&S 500+ UK stores +
100 global franchises 60,000 staff 30,000 product lines
– 1000s raw materials
1000+ suppliers – 100,000s workers
3m customers per week
Shareholders Stakeholders from
animal rights groups to the WI
People worry more, trust less, know more, are
confronted more, expect more...
BUT, consumers won’t compromise……BUT, consumers won’t compromise……
Trust
Innovation
Value
Service
Quality
and the evidence that change is needed is now indisputable……
M&S well positioned to take advantage of these trends….
• 100% own brand = 100% control
• Competing on value not lowest price
• It’s a part of our brand – Trust, Innovation
• Good supply partners with similar values
• Customers want to know more
So what did we do?
Know your impacts
Talk to stakeholders
Talk to customers
25
50
22
2
1
Extremelyimportant
Very
Quite
Not very
Not at allimportant
How important do you think it is that M&S is committed to meeting their social, ethical and environmental responsibilities?
%
Extremely Important
Regular
food
shopper
Occasion
al food
shopper
Non
food
shopper
32 20 21
Regular
clothes
shopper
Occasion
al
clothes
shopper
Non
clothes
shopper
32 37 27
Just a few years later…
What? – 100 point, 5 year, £200m strategic plan
CLIMATE
WASTE
SUSTAINABLE RAW MATERIALS
FAIR PARTNER
HEALTH
How? Brainstorm –> Launch 6 months
3 sustainable development managers
60 people in ‘A team’
‘How we do Business’ Committee – chaired by
CEO
Strategy team, delivery team and
communication team
Steering groups for each ‘pillar’
Climate Change
Over the next five years we will:– become carbon neutral for our own operations
– Reduce energy use by 25%
– maximise the use of renewables (all stores/DCs/ Offices on green energy, lorries on 50% bio-diesel)
– only use offsetting as a last resort (logistics and business air travel)
– address food miles (targets to reduce air freight, ‘flown label’, UK/regional sourcing)
– help our suppliers and customers to reduce their emissions
7. Green electricity175Gwh of ‘renewable’ electricity already sourced, saving 55,000t of CO2
Key100% renewable
85% good quality CHP
100% fossil fuel
8. Anaerobic digestion
AD Farmer’s day engaging 20 M&S Farmers and suppliers
9. Green stores
Bournemouth, Pollock, Galasheils
All effective measures now integrated into ‘M&S Sustainable Construction Manual’
13. Green transport
Trial of ‘Tear-drop’ trailer, improving fuel consumption by 20% and +10% load space.
22. Green factories
Contract signed with MAS Holdings, Sri Lanka, Westbridge UK, and more to come in other countries….
27. Footprint campaign
WWF ‘One Planet Living’ carbon calculator co-developed
Waste
Over the next five years we will:– send no waste to landfill from our operations;– reduce our use of packaging by 25%, – ensure all packaging materials can be
recycled/composted– maximise the use of sustainable packaging
raw materials– put clear recycling logos on every piece of
packaging– reduce our use of carrier bags by 33% – trial closed loop recycling in our cafes– provide our customers with alternatives to
throwing clothes away when they’ve finished with them
34. Construction Waste
75% construction waste from store developments sent for recycling. On site in approx. 60 stores
38. Packaging (sustainable raw materials)
Recycled denim packing box trial.
40. Packaging (WRAP logos)
WRAP symbols on all food products by end year
45. Carrier Bags (reduction)
“Do you need a bag?” Campaign launched
Raw MaterialsOver the next five years we will:
– Wood – all FSC or recycled– Fish – all MSC or equivalent– Polyester – made from recycled plastic– Organic – triple food sales, introduce cotton, wool – Farming – farmers meet independent standards– Water – reduce use in stores and supply chains– Free range – all fresh turkey, pork and duck – Non-food animal welfare – known
source/standard– Stores – more sustainable construction materials
49. Organic food
Launched first ever range of Organic, nut free Easter Eggs, March ‘07.
54. Sustainable textilesFirst major retailer to sell a range of Organic Linen, launched April ’07.
50,000 shirts bought.
8,000 pieces of organic linen.
57. Wood
90% of the Spring ’07 Garden Furniture range made from FSC certified wood.
60. Polyester
400,000 garments sold in Autumn ’07 across Womens and Menswear….
…From 4.5m recycled bottles!
63. Free range
Fresh Geese, Turkey and Duck converted to 100% Free Range by end 07
Health
Over the next five year we will:– Offer the healthiest products – salt reduction
etc– Offer easy to use information – Eat well, Traffic
Lights– Engage our customers and employees – health
coaches, website, cause related marketing etc
89. Eat Well
£1.3BN sales ’06/07, +14% on LY.
30% of food sales.
1,300 products.
90. Labelling
Launched in Jan ’07, rolling out across all FSA categories.
97. Healthy eating assistants
1,500 assistants trained between January and May ’07.
Fair Partner
Over the next 5 years we will:– Launch a Supplier ‘Exchange’ to support
change in our supply chain– Be a leader at managing labour standards– Extend buying pledges for UK farmers– Sell more Fairtrade products (cotton, sugar,
jam, produce)– Support communities in the UK and overseas
Leader on labour standards
More in-country
resources
Networks of support
for suppliers
Unannounced audits
Worker helpline
Responsible buying
82. Supplier Exchange
M&S Supplier Exchange launched. Information provider. Sharing best practice.
570 Store and Head Office ‘Plan A Champions’ appointed.
85. Plan A Champions
Taking Fairtrade into the mainstream…
80. Fairtrade food
Conversion to 100% Fairtrade sugar in Jams and Conserves.
81. Fairtrade Clothing
20 million Fairtrade garments over 12 months
£100m RSV.
10% of the M&S cotton business.
Lessons from Plan A – year 1
Know your customer
10% green crusaders ----> Plan A as whole
30% if its easy -----> M&S brand short hand for doing
their bit, Oxfam, hangers, bags
35% what’s the point? -----> Demonstrate part of
whole e.g. carbon calculator
25% not my problem ------> Diminishing group, driven
by poverty, some issues
resonate e.g. animal welfare
Summary Great rally cry – strategy galvanises
enthusiasm/ideas/effort
Scope – across the business, not cherry picking
Integration – not big CSR team, part of everyone’s
job and objectives
Innovation – must be seen to drive business forward,
new products (cotton, fleece), new services (home)
Partnership – Oxfam, WWF, Groundwork, WRAP,
Carbon Trust, Supplier Exchange