Mrs. Rubendall Corrects Oversightat White House Youth Meeting'At a White House Conference for Youth,

held last spring, recommendations on theuse of leisure time almost were completedwhen a woman, in-tensely interested illgolf, brought atten-tion to a serious omis-sion. It had been sug-gested that federal,state and local gov-ernments a c q u ireland, buildings andwater resources forpub lie recreation.The s e acquisitionswould be used for pic-nic areas, hostels,camps, marinas, boatlaunching sites, play-grounds, a t hie ticfields, recreation cen-ters, libraries, mu-seums and theaters. Mrs. RubendallOverlooked were golf courses.

Mrs. Harry Rubendall, a delegate to theconference and whose husband has beenpro at Freeport (Ill.) CC for 30 years, of-

fered an amendment that called for in-serting golf courses immediately after play-grounds, and it was adopted. The WhiteHouse report was published in July.

Mrs. Rubendall, whose son, Roger, alsois a professional at a Glendale, Calif. club,has another son, Alan, a fine amateurgolfer. She was one of about 250 personswho attended the, conference in Washing-ton. A former pres. of the Freeport branchof the American Assn. of University Wo-men, she represented Stephenson county(Ill.) at the White House gathering. Sheis a member of the Illinois Women's GAand the Women's Western GA.

National Jaycee TournamentTwo hundred boys, under 18 years of

age, will take part in the 15th NationalJaycee tournament which will be playedin Waterloo, Ia., Aug. 13-20. They willhave survived elimination tournaments inwhich nearly 35,000 boys participated.Several of the youngsters who will play atWaterloo represent foreign countries. Pastwinners of the National Jaycee includeGene Littler, Doug Sanders, Tommy Jac-obs, Jack Nicklaus, Bud Holscher, AIMengert and Jack Rule.

The Top Golf Ball Christmas Pack - BAR NONE!

August, 1960

A dozen Stylist golf balls (steel Of

liquid center) PLUS a regularJon-e hand warmer. Retail price-$14.75 or the price of the ballsalone. No increase in the whole-sale price per dozen.

For pure value, there's nothingon the market to match theStylist Christmas pack. Yourgolfers will quickly recognizethat. So order enough, and orderEARLY!

(Personalized free in dozen lots)

61

Intrigue, Bandits, Cobras AddSpice to Orient's Golf Story

By BOB BALDOCKFresno, Calif., golf architect Bob Baldock

recently toured the Orient where he in-spected a "wild West" site for a new 36hole course in the Philippines which hehas designed and will build for the ManilaG&CC. Here is his report:

Maintenance practices on courses in thePhilippines, Hong Kong and Japan are 30years behind ours, but the game is on sucha bullmarket boom in the Orient that thegap is being closed.

Their courses, thanks to such an abun-dance of cheap labor, are doing wellenough maintenance-wise. It is, however,interesting to note some contrasts with ourmodern courses.

The greens, particularly in Manila, areprimitive by our standards. They werehaphazardly constructed, apparently withlittle thought as to the length of the ap-

Rakes, carts and eight women to do the topdressingis a daily ritual for Tokyo g,olf courses.

proach shot and, for purposes of easydrainage, are built in the manner of in-verted saucers.

Frosting on TopThey are constantly topdressed with

soil heavy on decomposed granite but lighton fertilizer. Thus, over the years, a layerseveral inches thick has been built up -frosting on the saucer tops. This top dress-ing results in a hard packed surface andit's easy to imagine the problems connect-ed with a pitch and run shot.

Some of the Tokyo area courses are so

62

busy the holes have two greens each. Onerecuperates while the other handles thetraffic. Our modern greens practices, par-tieularly the heavier use of fertilizer,would go a long way to correct this situa-tion.

There is quite a story of intrigue in thedurable, heat resistant grasses now usedon the greens in Hong Kong and Manila.Similar to a cross of our bent and Ber-mudas, the grass originally was developedin Cairo, Egypt.

Smuggled StolonThe story goes that a golf minded Eng-

lishman, before World War II, smuggleda single stolon of the Cairo grass into Sing-apore for a golf course there. After it waspropagated there, the same procedure wasrepeated in Hong Kong. In the land wheresmuggling is a fine art, the next step wasto take another stolon of the originalCairo grass to Manila.

So, most of the better greens in theOrient today, outside of Japan, come froma single stolon, spirited half way aroundthe world under the noses of agriculturalauthorities.

Golf in the Manila area has some pe-culiar hazards beyond the control of thedesigner. Banditry is common in the areaof Das Marines where poverty and wealthexist side by side. During our inspectiontour of the property where the course willbe built we were accompanied by guardsfrom the local constabulary, armed withrifles and pistols.

Fight 'Em OffWe didn't see any of the reputed Wild

West element but Allyson Gibbs, the pres.of the club, assured me it was a wise pre-caution since the week before I arrived theDas Marines guards had a pitched gunbattle with two thugs on the site of thecourse.

The solution to some of the Orientalcourses' maintenance problems seems to bein building the courses with long, easycurves, thus reducing the hand mowing.Gang mowers are a rare and expensiveitem. One five unit gang was pointed outto me in Manila, an English made job,which reputedly cost $10,000 - doublebecause of the levying of 100 per centimport duty.

Golfers in the Philippines may not belong hitters, but they have the reputationof being straight down the middle. There'sa good reason they hate to get into therough: Cobras consider the mice, ratsand men their personal delicacies, parti-cularly the latter.

Goljdom

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Rush me all the profit facts on Magno-Bond.NAME: .

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1718 South 6th St. Camden '4, N. J. CITY ZONE STATE .

o Builder 0 Maintenance 0 Supply Dealer

August, 1960

GROUNDS GROONIER for turf clean upYou can clean up fairways on the runwith a Ronning Grounds Groomer.Picks up leaves, scrap paper, pine need-les, pine cones, sticks, stones, bottles,cans, and golf balls ... all without dam-age to turf or equipment. Adaptable foreffective removal of long grass clip-pings. Saves its cost the first month.

Long lasting pick-up brush is 5 ft. wide.Quick-dump body holds 7 cu. yds, Askfor dealer information.

Phone FE. 6-4946

RONNING CORP.1001 Third Avenue N.E., Minneapolis 13. Minn.

BOOK REVIEWSecrets of Winning Golf Matches, 38

pp, illustrated with drawings. $2. By LonRamsey. Published by Pilot Industries,New York 1, N. Y.

Highly recommended in lieu of a visitto a psychiatrist - its cheaper and youget the same results. Ramsey outlines allthe reasons why you haven't been win-ning golf matches in the past and ex-plains, logically enough, that you shouldconquer your weaknesses and take ad-vantage of inherent weaknesses of youropponents in defeating them on the course.However, he disdains to consider whatevery golf professional has learned throughpainful, although profitable, experience:golf and logic are like oil and water -they do not mix!

Unlike the psychiatrist, Ramsey doesnot attempt to remove the mental blocksinfesting the confused mental makeup ofthe average duffer. He gives the golfercredit for realizing that this must be done

- but how is up to the golfer.Actually, the book is well done as a

compendium of all the mistakes ever com-mitted on the course in losing matches.The average duffer will spend a pleasanthalf hour using the book as a checklistin recalling the horrors of his golfing past,and as a ready made set of New Yearresolutions for his golfing future. Andthen he'll promptly forget the whole thingand sally forth to lose again in his usualexcruciatingly painful style. But now, atleast, he will know why he lost.

Teacher-of-the- YearThe Ladies PCA has set up a new award

honoring the woman teaching-pro-of-the-year. For 1959, the award went to ShirleySpork, Tamarisk CC, Palm Springs, Calif.An occasional player on the LPCA circuit,Shirley's best known student to date hasbeen Shirley Englehorn, a 19-year oldwho started playing the women's tour thisyear. Shirley is co-chmn. of the LPGAteaching committee, which for the firsttime this year, conducted a national golfschool for women at the University ofMichigan.

Golfdom

GOLFDOM Publishes SeventhChristmas Shopping Guide"Christmas Shopping At Your Pro

Shop", in its 7th edition - for Christmas1960 - again will present to Christmasgift shoppers the appealing sales story ofthe nation's foremost pro golf merchandis-ers.

The previous six editions of the golfgift shopping guide have meant recordholiday business for professionals. Numer-ous good merchants in professional golfhave given the personalized pro Christ-mas sales promotion book major credit forgift sales of golf goods exceeding $10,000.

The Christmas Shopping book carriesthe pro's name, club, address (and tele-phone number, if desired) on the coverand is mailed by the merchandising pro-fessional to his members.

Stresses Convenience, ServiceIt attracts the gift buying interest of

active and eager purchasers on golf mer-chandise available at the pro shop andstresses the convenience, expert andfriendly service of the professional as anadvisor and supplier of playing equip-ment and apparel.

The book, according to figures from the

professionals using it, accounts for wellover $1,000,000 of pro shop business inDecember. In each of the former six yearsguaranteed circulation of "ChristmasShopping at Your Pro Shop" has been ex-ceeded by pro demand. In each year lateorders have not been filled due to the

Two Writers Picked HebertOnly two of the 160 writers who took

part in GoHing's annual poll selected JayHebert to win the PGA Championship.They were Bill Searby of Newsday, Gar-den City, L. I., and Bud Shrake of theDallas Times Herald. A total of 65 writerspicked Arnold Palmer to win the Open buthe failed 59 of them in the PGA poll. JackNicklaus got 76 votes to win the Amateur.

edition being sold out. This year, 165,000copies are being printed.

Pro orders for Christmas Shopping AtYour Pro Shop should be sent to GOLF-DOM, 407 S. Dearborn st., Chicago 5, TILCopies of the Christmas shopping bookwill be shipped to professionals in Sept.,thus allowing ample time for organizing aChristmas gift sales campaign for indivi-dual and company purchases.

lully automatic power ballery chargerReduce downtime ••. keep electric golf cars rolling with AutoMAC.No guessing •.• the AutoMAC is fully automatic. Just plug it in,turn it on, and forget it. When the battery is fully charged, theAutoMAC turns itself off! Saves power. consumption and prolongsbattery life • • • maintains original battery capacity.Full details and prices on the entire line of MAC battery chargersare yours free. Simply call or write requesting Bulletin No. lOIA9.

Motor Appliance Corporation

5741 WEST PARK AVENUE • ST. LOUIS10, MISSOURI

August, 1960 65

© 1960 Riverdale Chemica,1 ce,

Get this generousINTRODUCTORY SAMPLEof Riverdale's

Sl<e~t~~.~ooterLet members and guests play your golf course withoutannoyance by mosquitoes. Try this outstanding productformulated of DDT and Vermiculite. It does the job safelyand effectively - not harmful to pets or humans whenused as directed.Skeeter Scooter is fine granules that you sow over agiven area for complete protection. It builds a residualthat lasts from seven to 10 days.

If you are a golf course superintendent, pro, man-ager or range operator, a brief request on your let-terhead will be sufficient to bring our 5 lb. sampleof Skeeter Scooter. No oblfgation.

CHEMICAL COMPANY

222 E. 17th Street· Chicago Heights, III.• Phone: Skyline 6-2010Offer expires August 31, 1960

New Hole-in-One FinancingPlan at Los Coyotes

Somewhat in self defense, Los CoyotesCC, Buena Park, Calif., has had to puta new rule into effect on Holes-in-One.Present members of the club number 160.When they became certified for member-ship, they had to pay $2.00 into the clubfund. This indemnified them against pay-ing for drinks out of their own pocketwhen they scored the ace, the cost of do-ing this being taken out of the clubtreasury. But where 160 holes-in-one havebeen scored, the odds are that the treasurycan easily and quickly become insolvent.

So, now at Los Coyotes, any time any-one scores an ace, all 160 members ofthe club are going to be assessed $1 tokeep the treasury solvent. What officialsreally are afraid of is that one of thesedays two or even three players may scoreaces on the same day. If that were tohappen and three drinks, for example,doled out to everyone within holleringdistance, the treasury would have to goin for heavier deficit financing than theone in Washington, D. C.

66

California, Utah Lag inProviding Golf Courses

To keep pace with the populationgrowth in the next 10 years it is estimatedthat the seven Western states will have tohave at least 210 more courses. Even ifthat many are built this area won't beoverwhelmed with golf sites. Nevada andIdaho now have one course for every 19,-000 persons; Arizona, Washington andOregon have one course for about 25,000but Utah and California have only onelayout per 42,000 persons. Nevada andIdaho rank 11th and 12th statewise butUtah and California are near the bottomof the list.

The No.1 state from a golf standpointis Vermont with one course for every 9,750inhabitants. .

One ExplanationGeorge W. Murphy, supt., Tavistock

CC, Haddonfield, N.J., says Jersey greensare slower than those in Philadelphia dis-trict, for example, because Jersey's sandysoil calls for heavier watering.

Golfdom

Watering System(Continued from page 29)

cause wilt, or increase susceptibility todisease.

Heart of the SystemThe pump is the heart of the watering

system. The type of pump you use de-pends entirely on your needs. Pump per-formance characteristics are usually ex-pressed in a curve-graph showing howmuch water can be handled by the pumpwhen it is operating at a given pressure.

What you need to determine about thepump for your system depends on how youintend to use your system. For instance, ifyou intend to operate small sections of thesystem one at a time, the pump you useshould be able to handle varying amountsof water without big jumps in operatingpressure.

Pipe MaterialsThere is a variety of pipe materials for

golf-course watering: plastics, cementasbestos, steel and cast iron. Each has itsown advantages and its own limitations.Your decision on pipe material will bebased on a combination of initial cost,operating costs and economical pipe sizes.By economical pipe sizes is meant the one

pipe size that offers the best overalloperating economy for a prescribed capa-city than any other size pipe, larger orsmaller.

For example, if you select a too small-size pipe to get a low initial cost, you auto-matically increase operating costs becausethe system will require longer to applythe recommended amount of water. Largerpipe, on the other hand, may save operat-ing cost but will probably increase initialcost.

Golfing GrandmothersAn unusual golf group recently was

formed at Tam O'Shanter CC, OrchardLake, Mich., where Warren Orlick is pro.Qualification for membership? The golfermust be a grandmother.

Considering the average youthful ageof the Tam membership, it took some con-triving to find 16 golf playing grandmas.

These pert golfers meet on the firstTuesday of the month for coffee and notematching on their grandchildren and thenrepair to the course where they play 18holes. There is a prize for low net and an-other prize for a gimmick tournament.Points are accumulated toward a season'sgrand prize.

How did your greens come through the winter of 1958-59?Admittedly, the toughest winter for bent greens was the winter of 1958-59. Hundreds of golfcourses had some, if not practically all, of their greens heavily damaged- by so-called"winter kill."

With over 400 golf courses having from one, to all greens, planted to Old Orchard C-52, wewere trying to find out if any of these greens were damaged. We invite any golf coursesuperintendents with Old Orchard C-52 greens that suffered damage during the 1958-59winter to write us.

P.O. Bex 350 - Tel. AL 6-6395 - R. R. Bond, Prop. - Madison 1, Wisconsin

Branch Nurseries in Farmington, Iowa - Camarillo, Calif.

Arlington c.t Congressional C-19 em GkrlJarik C-S2

THE GREENS ARE THE FOUNDATION OF ALL SUCCESSFULGOLF COURSES-----------------e-----------------The above advertisement was published in the Mar. edition of Golfdom and the Mar. Apr.edition of Golf Course Reporter.

As this part of the adv. is written, July 25th, not a single Greens Supt. nor anyone elseconnected with a golf course have answered our invitation to Write, and bear in mindthere are over 400 Greens Supts. who have at least one or more Old Orchard greens undertheir supervision.

Signed - RALPH R. BOND

Owner & Developer of the Famous em (lrdtarlk C-52 Strain of Creeping Bent Grass.

August, 1960 67

·,

Bag-a-Car. STORAGE RACKS.- i

Put an end to bag and cart confusion and frustration by asimple, lifetime installation of KUSEL Bag-n-Cart StorageRacks. Think of it . • • 2 bags and carts can be stored inan area one and one half foot square.Rugged, rigid, all-steel racks can be "unitized" for avail-able space - double tiers, single tiers, back to back, oragainst a wall - aisles tailored to fit your floor plan. Asingle name plate card holder for two names assigns spaceto each member ••• younger members upper tier, ofcourse. All edges in possible contact with bag or cart arehemmed to eliminate rough edges. Roll-ridge in base ofeach unit prevents accidental "roll out". Finished withpractical Vista-Green Epoxy Enamel for a long-wearingprotective surface.

Write forbulletin andprices.Inquiriesinvited fromGolf ClubSupply Dealers.

...-.rUSEL DAIRY EQUIPMENT COMPANY~ WATERTOWN, WISCONSINA NAME ASSOCIATED WITH METAL FABRICATION FOR OVER A CENTURY

68 Goljdom

..•'

)

Visual Merchandising'(Continued from page 36)

tant appear, is every leading make of golfclubs. All clubs are shown in matched setsof woods and irons at eye level on openracks which invite members to step up tothe display, take a club and examine itand possibly even swing it. Individualclubs such as putters and wedges areshown below. Notice the lighting on thiswall - flourescent strip lighting that ishidden behind the cornice.

Can Be Converted. Immediately in front of the wall is a

floor unit which augments the golf equip-ment. The floor unit holds bags, caps,gloves, umbrellas and carts on one side,while the other side has staggered shelvesfor boxed goods, a register counter andstorage space below for wrapping materi-als. This unit may at any time be convert-ed to display any other merchandise of-fered in the shop.

As Visual Merchandising (see JulyGOLFDOM, p. 47) means exactly whatit says, we design shops almost entirelywith open units. We suggested just oneshowcase to Tom to house the many smallitems such as balls, head covers, socks

that should be kept under lock when theshop is closed.

The shoe department (see photo) ismade up of adjustable wall-suspendedshelves. The basic wall fixtures which sus-pend these shelves are the same as thoseholding the glass shelves in the miscel-laneous section (same photo).

The display of shoes permits merchan-dising according to seasons. Additionalshelves may be added or removed, there-by keeping a neat and concise inventoryat all times. Immediately in front of theshoe section is a fitting chair, stool, andmirror. These three accessory pieces reallyput you in the shoe business. They impressmembers with the idea that you are in-terested in giving them not only quality,but a good fit which you can do if youhave all the necessary fixtures.

Selling CoordinatesThe miscellaneous section is a special

promotional area for shorts, skirts andcoordinates pieces. In many shops thesales of coordinates have become solarge that in planning a new shop manypros will, like Tom Ely, ask for a specialarea just for these lines. All of the glassshelves and hangrails are adjustable andinterchangeable and the wall is again light-

Hit 1or hit 100 ..•SWEET SHOT GIVES YOU THE !:!!!!! BALL, CONSISTENTLYI

Somegolfersget greatestdistancewith a high compres-sion ball-others with a lower compressiongolf ball.That's whyWorthingtonmakesSweet Shots in differentcompressions-so you can recommendthe one that bestmatcheseachgolfer'sswing."Bighitters" needa harderball,like the Sweet Shot 100; smooth swingersdo bestwitha lowercompressionball, like the 90.

Andonceyouhavehelpedagolferselectthe Sweet Shotfor him, you can be sure that he'll get his longestdrivesconsistently. Precision dyna-tension winding, plusindividualcompression-testing, assures you that everySweet Shot you sellis the samecompressionas the last.

Recommendthe long ball for 1960-the Sweet Shot.Use it yourself,and hit for distance,consistently!SOLD ONLYIN PRO SHOPS.

~~~~UR ••

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The battery that made fJrf2." .p /?the g~1f .cart a ~uccess. • ~ \0Mr. Big IS oversize - abattery with tremendous ~ ¥ 'starting punch and stay- C. - ~ y--;y-."ing power. Built to take • " r[.; C' •.long, hard use on the .' .; , .golf course and bounceback to life with regularrecharging. For extradistance tee off withMr. Big. .

SAINT PAULGOULD-NATIONAL BATTERIES,

MINNESOTA

ed with hidden fluorescent strip lightingbehind the cornice.

The center merchandising section (seephoto) is unique, "something different"that gives Tom the wall space he so urgent-ly needs. Although the section is onlyabout 10 ft. long it gives him the equiva-lent of 20 ft. of wall space because it uti-lizes two sides. This 20 ft. is ample for allof his soft goods. Too, Tom has a dividerbetween his lounge area, (see photo) andthe balance of his shop. He displays hismerchandise around the lounge area there-by capitalizing on "impulse buying".

The center merchandising section iscompletely open and a look-through unit.All its, shelves and hangrails are adjust-able and interchangeable. Notice how oneof each shirt and jacket is displayed on ahanger with the surplus stock alongside.That display platform is the showpiece ofthe shop. This platform is now used forshoe display but it will also hold neatlytrimmed mannequins, forms, etc. Thetropical planter box across the top adds agreat deal of color to the shop.

Ely's shop is paneled from the floorto the beamed ceiling. Color is providedby drapes, floor covering and the planterbox. Yet these colors are minimal as Tom'sshop was designed to let the merchandisesupply the color. There are no large floor

'78

fixtures other than the center merchandis-ing unit at Columbia Edgewater. Thusthere is a free flow of traffic. From anypart of the shop, there is complete visibil-ity both of the inside and outdoors.

This is what Visual Merchandising hasdone for Tom Ely's operation. The shopis about average or slightly above averagein size of the new shops being built. Nu-merous Visual Merchandising methods canbe adapted to older shops. In every in-stance where a pro has used some of thesenew ideas his sales have increased.

Henry Leopold, the apostle of Visualmerchandising, has been close to the re-tail sales field since he was a youngster of15 and worked for a department storewhile going to high school. After com-pleting his schooling he became a manu-facturers' representative and later, withtwo others, opened a retail shoe store.Thereafter he gravitated to store designwork, servicing both retail stores as wellas Midwest pro shops. Two years ago Leo-pold's Display Creations became associat-ed with Ernie Sabayrac, Inc., Hialeah,Fla., in a merchandising and design tieup.The two firms have collaborated on a"Merchandising Manual" that is availableonly to professionals.

Gol/dom