mrp dth industry in india (direct to home service)

Download MRP DTH Industry in India (Direct to Home Service)

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ContentsContents............................................................................................ 1 List of Figures....................................................................................5 List of Tables.....................................................................................5 Chapter 1........................................................................................... 6Research Methodology:..............................................................................6Research Objective:.................................................................................................................6 Primary Objective:................................................................................................................6 Secondary Objective:............................................................................................................6

Chapter 2........................................................................................... 8Introduction..............................................................................................8Product Profile..........................................................................................................................8 Definition..............................................................................................................................8 DTH Service..........................................................................................................................9 Product History.......................................................................................................................10 Global Market.....................................................................................................................10 Indian Market.....................................................................................................................19 A Practical Perspective......................................................................................................22 Substitutes Of The Product.................................................................................................25 Product Technology And Service Processing......................................................................33 Industry Life Cycle..............................................................................................................39

Chapter 3......................................................................................... 41Global Scenario........................................................................................41Global.....................................................................................................................................41 Global Players........................................................................................................................41 Global Major Players...........................................................................................................42 Cable Vs. DTH - An Overview Of The World Scenario ............................................................43 PPV (Pay-Per-View).................................................................................................................50 Opportunities For Indian Vendors...........................................................................................53

Chapter 4......................................................................................... 54Financial Analysis....................................................................................54Revenue Structure:................................................................................................................54 Cost Structure:.......................................................................................................................55

PEST Analysis:.........................................................................................58Political Factors......................................................................................................................58 Opposition By Political Parties:...........................................................................................58 Regulatory Role Of Government.........................................................................................60 Rules For Licensing.............................................................................................................60 FDI Cap In DTH To Go Up To 74%.......................................................................................63 Government Stability..........................................................................................................64 Economic Factors...................................................................................................................66 Currency Stability...............................................................................................................66 GDP (Gross Domestic Product)...........................................................................................67 Inflation Rate......................................................................................................................68 GDP Based On PPP..............................................................................................................69 Interest Rate:......................................................................................................................70

S. V. Institute of Management, KADI 2008-10

1

Budget Impact On DTH Industry.........................................................................................71 Social Factors.........................................................................................................................73 Consumer Attitudes And Opinions......................................................................................73 Brand, Company, Technology Image..................................................................................73 Buying Access And Trends .................................................................................................74 Age Distribution And Lifestyle Trend..................................................................................74 Family Form And Population Shift.......................................................................................75 Cultural Implications Of DTH...............................................................................................75 Technological Factors.............................................................................................................77 DTH Technology.................................................................................................................77 Govt. Course Of Action Towards Technology.....................................................................78 Technology Incentives........................................................................................................79 About Ku-Band....................................................................................................................80 Satellite Introduction..........................................................................................................85 Satellite Footprint ..............................................................................................................85 Multi Dwelling Unit..............................................................................................................89

Michel Porters Five Force Analysis...........................................................91Threats Of New Entrants........................................................................................................91 Access To Distribution Net-Work:.......................................................................................91 Advertising & Marketing Activity:.......................................................................................91 Regulation & Norms:..........................................................................................................91 Capital Requirement:..........................................................................................................92 Cost Design:.......................................................................................................................92 Industry Growth:.................................................................................................................92 Government Policy:............................................................................................................92 Threats Of Substitutes............................................................................................................94 Determinants Of Substitution Threat..................................................................................94 Costs Of Switching To Substitutes:.....................................................................................94 Availability Of Substitute Products:.....................................................................................95 Bargaining Power Of Suppliers...............................................................................................96 Satellite:.............................................................................................................................96 Set-Top Box:.......................................................................................................................97 Backward Integration:........................................................................................................97 Supplier Switching Cost:.....................................................................................................97 Forward Integration:......

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