How to use this template

Please use this template as a guide to compiling your entries for category 25 ‘B2B brand of the year’ in the B2B Marketing Awards 2017 – please also ensure that you have thoroughly read the ‘Guidelines for submissions’ document, which contains important further information that may prevent you from being disqualified. Note: rather than filling in the gaps in this doc to create your submission, you can design a new version using the same or similar headings.

[Title page]

[your logo here]

Category number: 25

Category name: B2B brand of the year

Brand nominated:

Name of the person compiling this submission:

Company name:

[Summary page]

200 word summary here, providing an overview of the case for winning this category.

[Specify your word count here, for the summary only, not the entire submission]

[Main submission]

About the brand

Who are they? What do they do? What industry do they operate in? What’s their history?

Strategy

Explain the objectives of the organisation, and the issues that marketing in this period was aimed at addressing.

Context – industry threats and issues

Where relevant, please explain any industry threats or issues that the brand was facing, or perceived to about to face in the immediate future.

The target audience(s)

What type of customer or customers was the brand trying to reach in this timeframe? Briefly explain any specific issues faced in accessing these individuals.

Pic 1: Images can be interspersed throughout the submission like this.

Marketing objectives

What was marketing aimed at achieving in this timeframe

Examples of marketing activities conducted within the timeframe

This could relate to various separate initiatives, or a single, protracted campaign throughout the period in question, perhaps with multiple iterations or related activities.

Results

How was the success of the various marketing activities measured? Which metrics were used? What kind of impact has this marketing had on the business, and/or customer perceptions?

Testimonial

A direct quote from a senior decision maker within the business, confirm its success and achievement of objectives, and ideally why it is worthy of winning an award.

[Specify the word count here – for the main submission not the summary]

Supporting material supplied

List any supporting material or presentation boards here.

Appendix

Additional material or images that do not form part of the main submission can be placed here.

Submission ends