Raheel KhanBusiness Development Manager, BAT SAP MENA

May 2011

4 Exabytesof unique information

in 2011

Access Internet with

Handset

70%

>500 Million members

>1,000 + Regulations

3

App Enabled Devices Are Everywhere

App Enabled Devices Are Everywhere

The Enterprise Has Embraced Tablets

The Enterprise Has Embraced Tablets

Changing How Business Is Done

Changing How Business Is Done

377m smartphones and app enabled devices will be shipped in 2011. 2012 will see 462m, outpacing PC shipments.1

Non-PC devices are not replacing PCs, but are expanding the market.1

Apple COO claimed 65% of Fortune 100 firms were deploying iPads or piloting projects. ‘I’ve never seen an adoption like this…the Enterprise is historically much slower moving on adoption.

Most firms see the iPad as a laptop replacement, but the real impact will come from substituting for clipboard & paper, or as a technology tool where nothing was available before.2

Organizations are using tablets for not just email and internet, but customer presentations and sales support

Industries are changing how businesses sell – pharmaceutical companies, consumer products.

The Mobility Revolution

1 – IDC Forecast

2 – Forrester Research

3 – Gartner and Forrester Analyst Calls

4

Typical Challenges For Mobile Workers

Often Disconnected from the enterprise, yet still need to make time-critical decisions

Difficult to access relevant information when outside the office

Customer expectations not met or questions not answered

Limited visibility to time critical information

Technician

Sales Professional

Information Worker

Delayed ActionsInformation

Executive

5

At the World Mobile Conference in February 2010, GSMA announced that the number of mobile phones in the world has exceeded four billion with prospects of hitting six billion in 2013

The New Global Business ModelThe Mobile Workforce in Action

6© SAP AG 2011. All rights reserved. / Page 6

Easy for Users

Quickly and easily

Trusted 360 view

When and wherever

Applied

7© SAP AG 2011. All rights reserved. / Page 7

BusinessSuite

MicrosoftOffice

Experienced Whenever and Wherever

On Demand

SelfService

MobileDevice

Quickly and easily

Trusted 360 view

When and wherever

Applied

8

Targeted, personalized information wherever you are

Targeted BI Content

Search & Exploration

In-Memory AcceleratedExploration of Any Data Source

9

BI on Mobile Devices Removing Barriers to Access

Access Access BI dashboards and reports with a click or touch

Integrated in existing BI suite

Optimized viewing of reports

On the go analysis on and offline

InteractDrill, change filters and prompts for customized viewing

Be alerted to data changes

Search, sort, add bookmarks and find reports easier in tabular form on the iPhone

ShareOTA installation for wide-spread sharing

Push reports onto mobile devices

iPhoneBlackberryWindows Symbian OS Other

Interact And Take Immediate Action

Drillable interactive charts, tables, and metrics

Report to report navigation

Change underlying data directly from mobile device

Respond directly and trigger remote processes Local and remote actions

– Send SMS– Place calls– Data write back– Support for sending document URL by e-

mail

11

How to get this to fit?

Mobile BIBetter decisions. Wherever you are.

Linked Reports

Drillable Charts & Tables

Alerts Inbox

Metric Trend Graphs

Take Action

Performance Metrics

12

Search and ExplorationsMore People, More Often, More Context

iPad Explorations

Search across all data

Automated relevancy and chart generation

Share your results instantlywith others

New content navigation for everyone

BI On Device DEMO

Thank You