mr. fuller hfhscp 1-7-09. overview advertising stats body image depression alcohol and tobacco...
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Mr. FullerHFHSCP
1-7-09
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Overview Advertising Stats Body Image Depression Alcohol and
Tobacco Graphic sexual
media
Youth campaigns Why such a focus
on the internet? Studying Habits What to do?
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Media positives: ◦ Keep up with local, regional, country, and world
events◦ Many sources offer the same information from
differing perspectives Can create an environment for critical thinking
◦ Political information can be divulged to large mass
◦ Relay of information quickly in times of crisis 9/11, tornados, earthquakes,
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Media negatives:◦ Keep up with the “bad” side of local, regional,
country, and world events◦ Sources can be similar or focus on what they
believe is important Pawns to their news
◦ Political information can be divulged to large mass
◦ Can cause unnecessary mass panic
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Increasing the sales of the product/service Creating and maintaining a brand identity
or brand image Communicating a change in the existing
product line Introduction of a new product or service Increasing the buzz-value of the brand or
the company
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Print – magazines, newspapers, etc. Outdoor – billboards, kiosks, events Broadcast – television, radio, and internet
◦ Now texts! Covert – “inside” the show, product placement Public service – social causes Celebrity – use of endorsements
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Average person sees 3,000 (THREE THOUSAND) ads in magazines, billboards, and on television daily◦ The internet increases this number
In North America – 252,908,000 internet users◦ Roughly 74.2% of N.A.’s are connected in some way◦ This is 5% of the world population◦ 14.6% of the world internet user population
Pretty clear why the internet is so prominent
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Top 10 Teen Magazines◦ American
Cheerleader◦ Girl’s Life◦ J-14◦ M Magazine◦ Seventeen◦Teen Ink◦ Teen Vogue◦Teen Voices◦ Twist◦ Cosmogirl
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Average model’s weight is 23% less than the average woman’s.◦ Average model: 5’10” and 110 lbs◦ Average woman: 5’4” and 145 lbs
Yet, they are given hundreds of images daily about the “correct” weight
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Infertility Osteoporosis – thin and brittle bones Type 1 Diabetes – shortage of insulin Anemia – lower than normal red blood cells Immune system deficiencies
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Media is a vacuum of temporary escape◦ What happens when the vacuum turns off?
Major cause: stress from everywhere, + not allowing for a healthy release◦ Too thin, too fat, too poor, not cool, fashion,
school, grades, peers, boys, parents, home
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Sadness or hopelessness
Irritability, anger, or hostility
Tearfulness or frequent crying
Withdrawal from friends and family
Loss of interest in activities
Changes in eating and sleeping habits
Restlessness and agitation
Feelings of worthlessness and guilt
Lack of enthusiasm and motivation
Fatigue or lack of energy Difficulty concentrating Thoughts of death or
suicide
If suspected, call for help
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Talking and listening to him or her Encouraging him or her to be involved in
positive activities and to take good care of him or herself
Being fair when dealing with or disciplining the teen
Setting a good example by taking good care of yourself and getting help if you feel depressed or overwhelmed
ASK FOR HELP
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What companies have the best TV ads?◦ 5th grade – the Bud – Wei – Ser frogs
Alcohol + Caffeine – a BAD combination◦ Alcohol inhibits, caffeine does opposite◦ Joose, Tilt, Red Bull + whatever
Tobacco – Joe Camel,
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Roughly 25% of the alcohol in America is consumed by underage drinkers
Increases chances of sexual activity Can mask anxiety and depression MAJOR internal organ damage – brain, liver,
kidney, stomach, intestine, urinary tract
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What ads are most prominent?◦ What do we all strive for again?
Got Milk? Condom ads Television shows and movies
◦ even Golden Girls! 1 in 4 teen girls has at least 1 kind of STD The push for promiscuity Increases likelihood for sexual bullying
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Abovetheinfluence.com – anti-cannabis use Kidshealth.org – general information Troubledteen101.com – general
information, help advice, contact places Stayteen.org – teen pregnancy Teenhelp.org – online and phone help
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Currently most available means for teens to “lose” themselves temporarily
Fantastic and wonderful tool when used properly◦ Research, news, information, college
“Everyone” uses it not always well◦ Some can post on YouTube yet not access edline.net
Trend towards more and more internet use in all aspects of life – bills, classes, communication
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Basically, they go down the tube Virtually all students study with something
else happening◦ Situation-based learning◦ Why is this bad?
The way a human learns, is the preferred method of remembering the information
No, HFHS will not be instituting background TVs during tests◦ Meaning, the student must adapt
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School◦ Mitosis◦ Algebraic equations◦ Early American
literature
Teen Media◦ Seventeen’s
preprom playlist◦ Taylor and Taylor’s
romantic night out◦ How to flirt with
guys
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CONTROL CONTROL CONTROL Virtually all televisions/ cable boxes have a
parental control system◦ Don’t get how to use it? Ask for help
Limit the amount of use of potentially neg.◦ Consequences + positive reinforcement◦ Cannot do “fun” things, or get additional time
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Internet usage – BLOCK WEBSITES◦ Use the internet to your advantage
Computer use - if can’t monitor◦ Pull the plug, grab a mouse, unhook the monitor
Drop the headphones ◦ Remember, they recall as they learn
1-2 hours of mandatory household “off” time◦ This includes parents, siblings, and others
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Look for warning signs – depression, alcohol, body image◦ Sudden increase/decrease in weight, lethargic,
overly hyper, withdrawn, overly enthusiastic, ◦ If their typical tendencies are either exaggerated
or opposed, something is probably wrong Ask for help
◦ Free resources in the college center Look at the situation – not the person