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WOMEN ENTRPRENEUR



WOMEN ENTREPRENEURS

The emergence of women entrepreneurs and their contribution to

the national economy is quite visible in India. The number of

women entrepreneurs has grown over a period of time, especially

in the 1990s

While women entrepreneurs have demonstrated their potential,the fact remains that they are capable of contributing much more

than what they already are women contribute significantly to the

running of family businesses mostly in the form of unpaid effort

and skills



Categories of Women Entrepreneurs Categories of Women Entrepreneurs

Women in organized & unorganized sector

Women in traditional & modern industries

Women in urban & rural areas

Women in large scale and small scale industries. Single women and joint venture



S upportive Measures for Women·s Economic S upportive Measures for Women·s Economic

Activities and Entrepreneurship Activities and Entrepreneurship

Direct & indirect financial support

Yojna schemes and programmes Technological training and awards

Federations and associations



1977: She Starts her career with Voltas India, a Tata Group Company.

1980: Joins Cadbury,India as Marketing Director.

1984: Stint with a Cadbury as Brand Manager and went to UK.1986: Returns to Cadbury India as GM, Marketing.

1993: Moves to Cadbury South Africa as Head, Marketing.

1994: Moves to Coca-Cola, Atlanta, Global Brand Director.

1997: Becomes Vice President (Marketing), Latin America, Coca-Cola.

1999: Becomes President of Andean Division, Coca-Cola(Peru, Chile, Ecuador and Bolivia).

2003: Joins Atlanta-based Zyman Marketing Group, headed by Sergio

Zyman, Coke's former marketing chief.



Vinita joined as Chief Executive

Officer of Britannia in 3rd January 2005.

Vinita Bali was appointed Managing Director on 31st May 2006.



Bali is looking to leverage all these newpieces for maximum competitive

advantage.

BALI sets revenue targets of $1.25billion by 2010 and $3 billion by 2015.

she says "There is a huge opportunity out there in the market and it is up for grabs, What we make of it depends on our ability tocommercialize the opportunity. We want to be among the three fastest-growing FMCG companies in the country and to growprofitably."



H A VING OPPORTUNITY TO VISIT DISTINCT COUNTRIES ON WORK.MOST MEMORABLE EXPERIENCE :-

THE BIGGEST TURNING POINT IN HER CAREER :-

WHEN I GOT OPPORTUNITY TO WORK O VERSEAS IN LONDON WITHCADBURYS ON IN MY CAREER .

MANTRA OF HER LIFE : -

LOOKING AT WORK AS LIFE AND VICE VERSA.



Board Member at Marico Industries, Mumbai

(July 21,2004 to November 21, 2004.)

Board member of non-profit organisation American Foundation for the Blind, New York

Board member of non-profit organisation Centre For Strategic & International Studies, Washington



Vinita Bali was the first to breakthe glass ceiling when she became the marketing head at chocolate-maker Cadbury.

In the mid-1990s, when she

moved to Atlanta, Bali was the second Indian woman in the top echelons of a global beverage giant.

Vinita Bali, Managing

Director, Britannia



Vinita Bali, Managing

Director, Britannia

She is known as the FMCG

veteran with more than 25 years of experience.

She is connected to 48 board

members in 5 different organizations across 6 different industries.



Do what you en joy doing and give it your best.Continuously raise the bar

on your own performance.Be true to yourself. Then you can be true to others.

Looking at work as life & vice versa.

&



Thank You !Thank You !

mps business women of

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