mpi next generation event
TRANSCRIPT
DENKPRODUCTIES:• Premium seminars for managers and professionals • 2016: 17 seminars. 4000+ participants. • Average rating: 8,4 / 10 • team of 12 in Amsterdam • New in 2017: 6 online learning programmes
YOU HAVE 1.4 SECONDSRule #1
• IG Nobel Prize rule: "Research that first makes you laugh and then makes you think"
YOU HAVE 1.4 SECONDSRule #1
• IG Nobel Prize rule • No tools but goals • Nobody wants to change, everybody wants to improve
050313
ééndaags seminar | am
sterdam
www.denkproducties.nl/dirtytricks
Eindelijk een boekje open over de
ongeschreven regels van het spel
Dit seminar verdiende zichzelf zeer snel terug.Laurens Vissers, consultant, KPN
10
THERE IS NO SUCH THING AS OVER EXPOSURE Rule #2
• The Law of 'Soldaat van Oranje' • The Law of booking.com • Single message marketing • The content is the marketing
BE ORIGINAL AND GENEROUSRule #3
• Make your marketing 'sticky' and personal • Guarantee even without guarantees