Letter from

Welcome to Moyo*, the worlds first onlinemagazine dedicated to surface pattern design!Throughout this magazine we want to energise andinspire you, and take you behind the scenes of thisfascinating industry.

This inaugural issue is packed with inspiration and ideas from around the world.Trend researcher Diane Davies gives us insight into some blooming gorgeous upcomingtrends, we share some moodboard love and bring you design postcards from Turin, Italy,and Wellington, New Zealand.

We are also thrilled to bring you an exclusive interview with Louise Tiler, one of Britains hottest young surface pattern designers, and a spotlight on Suzanne Washington, one of the talented alumni of groundbreaking online course The Art and Business of Surface Pattern Design.

And once you have beeninspired, it is over to youWe share some technicaldesign tips for you to master,and invite you to join ourMoyo Design Challenge.

Happy readingand designing!

Beth Nicholls & Rachael TaylorEditors

Wed love to hear from you!

Please send any letters to the Editors to moyomagazine@dowhatyouloveforlife.comand tell us what you think of the new magazine, and what excites you about this industry.

Beth Nicholls

Rachael Taylor

Each issue we will bringyou a quote to inspire you.This issue's quote, beautifully illustrated by Libby McMullin, comes from Confucius. Take a moment to reflect on what the words mean to you... and then dive into the magazine!

illustration by Libby McMullin

Letter from the Editors

al l about pink!Colour Stories

Art and Business of Surface Pattern Design Student Showcase

Moodboard Love

Design Brief: Circles

A Postcard From... turin

A Postcard From... Wellington

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Meet the Moyo Team

Industry Spotlight: An interview with Louise Tiler

Forecast Chatter: Blooming Marvelous!

Student Feature: An interviewwith Suzanne Washington

Designer Diary: 2 weeks in the Life of Rachael Taylor

Design Tip: Working with Fonts

Tate Review: Turner, Monet, Twombly

Industry Calendar

Page 24

Beth Nicholls Editor and Founder

Hello! I am Beth Nicholls, an adventurer, wanderer and seeker of knowledge and beauty, currently living

in Kyoto, Japan.

Beth Nicholls is an award-winning entrepreneur, chosen as one of the UKs 16 most exciting young female

entrepreneurs. As founder of Do What You Love, she gives creative women tools and inspiration to do

what they love, for life. This includes life-enhancing retreats and e-courses which combine creativity,

enterprise and community to help women develop and monetise their passion. Beths pioneering Do What

You Love e-course, has been described as life-changing, awe-inspiring and transformational. She is well

travelled with a deep love of Japan where she is currently living. Beth is co-founder of The Art and

Business of Surface Pattern Design with Rachael Taylor and has been shortlisted for Digital Entrepreneur

of the Year 2012.

Rachael Taylor Art Director, Editor, and Founder

Hi Im Rachael, a quirky creative and surface pattern designer in love with colour and

spontaneity. Im lucky enough to do what I love.

Rachael Taylor is an internationally-acclaimed surface pattern designer and textile artist

and has a large number of prestigious clients around the globe along with a number of

successful licensed collections sold worldwide. She also runs and manufactures her own

successful product label in the UK. Rachael creates patterns to make you happy and her zest

for life and colour really comes through in her designs and brand. In 2009 she was awarded

Kelly Elizabeth Crossley Creative Design Assistant

Hi! Im Kelly, Creative Design Assistant at Rachael Taylor Designs. I am also a freelance designer

and an eternal optimist!

Kelly is a recent graduate of The University of Leeds, graduating with a first class degree in Textile Design.

She is currently working as Design Assistant to Rachael Taylor and working on her own design collections.

She is heavily inspired by all things vintage and creates hand-drawn, illustrative surface pattern.

Kelly recently exhibited at the design graduate degree show Reveal 2012 and is looking forward

to an exciting future in the design industry.

Jessica Swift Designer and Layout Artist

Hi there! Im Jessica Swift, and I design things that add colour and joy to

the world, like paintings, prints, stationery, and rainboots! I also create patterns

and artwork that I license to companies who need beautiful art for their products.

Gemma Robinson Art and Design Creative Writer

Helllooo! Im Gemma, a designer, passionate creative, teacher, perfectionist, and lover of our

feathered friends.

Gemma is a seeker of all things creative and loves nothing more than sharing her inspirational finds with the

world on her popular blog Creative Sketchbook. Creative Sketchbook is dedicated to sharing art and design from

the past and present, along with new emerging talent to provide a source of inspiration and pleasure. The secret

magpie hidden in her loves to rummage and collect, and Gemma cannot resist snapping away with her camera,

wherever her travels take her. With a background rooted in design, Gemma teaches A-Level Art and Textiles,

offering invaluable design experience and energy to train our creatives of the future. Gemma currently works as

a freelance surface pattern designer and takes inspiration from the simplicity of everyday objects

and the beauty of the natural environment that surrounds her.

the title of The Happiest Person in Britain on Twitter. Her patterns are spontaneous, unique and full of energy. Her designs are regularly

featured in the press and she has even been featured on television and published in seven design books in the past two years.

M E E TT H E M O Y O T E

Jessica Swift is an artist and surface designer in Portland, Oregon who wants to fill the world with colour

and quirky, happy artwork and patterns. She licenses her work to a variety of companies, like Case-Mate,

Blend Fabrics, and TeNeues, to name a few, and she also makes a wide variety of bright, patterned

products in her own studio. Her motto is majorly simple: live colour to the MAX!

A M

Robyn Taylor Illustrator and Designer

Hi! Im Robyn Taylor; a recent textiles graduate with a love/borderline obsession for art & illustration.

Robyn is a freelance illustrator living and working in the UK. She recently graduated from Cleveland

College of Art and Design with a BA (Hons) in Textiles and Surface design. She is currently working

on her own clothing range, incorporating her unique illustrations with her quirky style. Robyn has

been commissioned by several clients for her gorgeous portraits and currently has an online shop

from which she is selling prints and greetings cards.

Nicola Rew Layout Artist and Curator

Hello, I'm Nicola Rew, a designer and illustrator in London.

Nicola spends her days designing for a best selling womens magazine

and her evenings cutting, sticking and creating collages, some of which

can be found in the pages of ELLE Decoration. She is a bit if a magpie and likes

nothing more than collecting sparkly treasure to fill her mind, and her home!

Libby McMullin Typographic Artist and Illustrator

Hi, Im Libby! Those who say sunshine brings happiness have never

danced in the rain! Life is made up of tiny moments of beauty. I like to share mine with others

through my words, design and a healthy sprinkling of laughter!

Born in the sunshine of South Africa and educated in Devon, Libby McMullin is a designer,

wordsmith and the founder of Libby McMullin based in London. Her passion for design and seven

years experience within the greeting card and giftware industry has led her to recently launch her

own publishing company. She is inspired by all things beautiful and thoughtful; with her personal

credo being without hard work, talent is not enough. She is in the finals for the Most Promising

Young Designer or Artist 2012 (Henries Award) and can be found most weekends in Camden Lock

selling her creations, laughing a lot and eating cake. She believed she could, and so she did! Libby

has embarked on the adventure of a lifetime and brings something a little unique to the design

industry.

Louise Gale Project Manager and Colour Advisor

"Hi there, I'm Louise Gale, artist, designer and life coach, passionate about colour, pattern and

energy."

Louise is the creator of the "Flower of Life Studio" which helps you connect to your true self

through creativity, meditation and coaching tools. She also loves to get her hands dirty explor-

ing mixed media techniques and has exhibited her work in New York City with a permanent

art collection at the "Hoboken Historical Museum". Louise is currently following her passion to

learn all about surface pattern design and exploring the natural patterns we find in our

universe. Louise's meditations, kits and e-courses empower others to combine right brain

creativity with left brain practical tools, helping to raise the positive energy of individuals

and the world around us.

Diane Davies - Trend Editor and Designer

"I'm a fun-loving mumsy who adores the adventure that motherhood brings as well as having a true

passion for design and getting to channel this within my day to day work life.

Diane has worked within garment design since completing university with a first class degree in

Fashion. With a strong commercial style, her main area of expertise is trend forecasting which

enables designs to flow across multi-products. Diane is a creative individual who has a drive to

succeed in all her ambitions. Her proudest achievement to date (apart from her beautiful son of

course) has been designing and making her own couture wedding gown that she wore with such

happiness on her special day. Her passionate approach meant this Chantilly lace beauty came to life

with a lot of love, hard work and belief that anything is possible. Diane is excited for the journey

ahead and has a lot of avenues and off roads she would like to explore further. Stay tuned!

Tiler

INDUSTRYSPOTLIGHT

an interview with

LouiseTilerLouise Tiler (left) talks to Carrie Caterall ( right)

LOUISE TILER IS ONE OF THE UKS HOTTEST YOUNG surface pattern designers. Winning a string of awards straight out of university, and with placement experience with Zandra Rhodes, Alexander McQueen and Tigerprint under her belt, she dismissed the usual route of in-house designing in favour of launching her own brand soon after graduating. She has never looked back.

Being an old-fashioned romantic has helped one of the countrys most talented new designers to create timeless work and win international awards.

Louise Tiler, who lives in Yorkshire with her long-term boyfriend Gavin, watches films like South Pacific and looks at old English homes and Japanese panelling to influence her intricate hand-drawn patterns and prints, which now appear on wallpapers, lampshades, cushions, greeting cards and gift wrap.

The 23-year-old graduated with a First Class Honours Degree in Printed Textiles and Surface Pattern Design from Leeds College of Art in 2011.In the same year she was awarded Grand Prize Winner of Surtex Designext Competition in New York and was named BDC New Designer of the Year.

Despite having lots of job offers at this time Louise used the prize money to set up her own business in September last year. She said: A lot of designers like to work for somebody else after they graduate to get experience before setting up their own business, but I had the money to do it so I thought I would just go for it. Im quite fear-less like that and believe that you have to just go

for things and be open to everything. I thought to myself If I try it and it doesnt work at least Ill know and wont have any regrets. There could have also been a risk of me losing my style if Id have worked for somebody else, so I really think I made the right decision. What Im doing now doesnt feel like a job though, I just feel like Im being creative. I suppose I would call it a creative career. I enjoy being free and I hope if I work hard this will reflect in my work. I also get to mix with lots of like-minded people and get involved in lots of different things, which means I never get bored.

Thanks to her decision to go solo, Louise now has a range of wallpapers, home interiors and a greeting card and gift wrap collection with Woodmansterne Publications Ltd.

Her work, which often features animals and flowers, is inspired by vintage pattern and historical textile design, with her wallpaper collection combining traditional hand-drawn techniques with modern digital processes to create a vintage inspired, contemporary look.

She said: I just do what I like and dont create designs which are trend-led, that way my work is more timeless. Im quite romantic in my style and Im drawn to old-fashioned patterns and love looking for inspiration in museums and old English houses. Once I have an idea I just like to draw and I wont stop until Im happy with what Ive created. Ive always been like that and when most of my friends were going out at university or leaving early, I couldnt leave until I felt my work was

complete. I know when something is finished and I know when its good because it just feels right and I want to show people.

Louise, who admits she is happiest sketching when she is surrounded by friends when a movie is on, believes you have to be dedicated and talented to be successful in her industry. She said: Looking back over the years, I didnt feel like I was working all the time, but I now realise that I worked extremely hard. I think I have always worked hard because Im dyslexic and that meant I always had to try harder than others with my writing and this just flowed naturally over into other areas in my life. Although I have struggled with writing, I have always been naturally gifted when it comes to sketching and creative things. It is something that has always helped me stand out from a crowd and from a very young age people were commenting on my drawings. This is something I enjoy, so to have turned it into a career and to do something I love every day is brilliant.

Louise, who takes pride in ensuring all her products are made, printed and manufactured in Britain, has also won awards including the Tigerprint online cards competition 2010, the Prestigious Textiles Award and the Historical Textile Competition 2011.She added: I have always entered every competition I could and have never held myself back. I just hope Im as successful in the future as I have been in the past. Id like to be well-known all over the world for being a really high-end, good quality, British designer.

http://www.louisetiler.com/

Interview by Carrie Catterall

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Moyo Colour Storieswith Louise Gale

Nurturing and passionate pink

Colour Stories is Moyos regular column to inspire and connect you to the energy and story of colour.

Colour Stories are also used in the fashion world in a similar way to moodboards to convey

a particular theme or mood. Each issue Louise will be exploring a particular colour, to inspire you to

notice more, fill your senses and soak up the creative world around you. We will also be featuring

designs by students of The Art and Business of Surface Pattern Design e-course as well as inspiration

from the beautiful world around us.

This issue it is all about pink.

Louises passion for pinkPink is a colour I always come back to. It is my truth - the colour

that makes me happy and warms my heart. I always feel so cheery

and rosy when I wear pink and many know me as the lady with

the pink scarf! I thought this warm vibrant colour would be

perfect for our inaugural feature of Moyo Colour Stories. It is

a nurturing, kind colour, from our creative hearts to yours.

1. Pink seaweed at the beach, Australia, 2. Buddha statue in

Auckland, NZ, 3. Lilies in Tasmania, 4. Glass on fabric in south

island, NZ. 5.Beach umbrella, Spain {all images by Louise}

Image design: Louise Gale

When you think of the colour pink, what comes to mind? To me

bright pink is confident and energising. It draws this passionate

energy from red, which is then softened by pure white being

added into the mix. The lighter tones can bring out emotions

such as kindness and compassion and many associate pink with

the heart, childhood and candy floss. Pink can also elicit a sugar

craving!

Do you wear pink? It is said that you are affectionate,

sympathetic and understanding if you do and when you pick

pink out of your wardrobe, there is a possibility it is because you

are looking for some affection or a playful connection to your

childhood.

P ink energy

Smell: The peony scent is romantic and calming just like the flower itself - Scent It.com

Taste: Eat some pink grapefruit to get the tongues sensations going. Pink grapefruit has a high level of vitamin A and its flesh has a gorgeous pink blush. -Recipezaar.com

Listen to: "Pink Cadillac" by Bruce Springsteen and Pink Panther Theme" by Henry Mancini

Say: I am tickled pink (to be happy)

See: Why not grab your camera and explore the world outside your door to find pink in many places. Check out these student designs for some more eye candy..

Etched floral designin pink by Rachael Taylor

Pink was not always a feminine colour. In fact before the 1920s it was actually a colour associated with men.

In the 1930s/40s Italian fashion designer Elsa Schiaparelli introduced the new name for the colour hot pink known as shocking pink to the western fashion world (which was more of a magenta).

In Japan, the colour pink has a masculine association. The annual blooming of the pink blossomed sakura cherry trees is said to represent the young Japanese Samurai warriors who fell in battle in the prime of their lives.

Nowadays the pink ribbon is a globally recognised symbol of awareness and hope to find a cure for breast cancer. Honeysuckle pink was Pantones colour for 2011, and pink is set to rise again as one of the key colours for Spring 2013.

P ink stories

Pink blossom by Beth Nicholls

P ink for the 5 sensesFun and bright

Celebrate Hawaiian Style!by Alison Allmand-Smith

We hope we have inspired you to think more pink in your work. What are some of your favourite pink things?

NEXT ISSUE: Calming and balancing green

About Louise: Louise is an artist, designer and life coach passionate about pattern, colour and energy.Connect with Louise at www.louisegale.com.

Bold and bright FireworkScarf by Kathryn Pledger Organic Blossoms Pink

Blush by Samina Khadam

Tulip Collectionby Claire Caudwell

Funky and contemporaryFloral Wallpaper by Amy Clarke

Lucie Duclos

Katy Clemmans

Faye Brown

Moodboard A Moodboard is a visual tool that sums up the theme or mood of a designers th

oughts, feeding the imagination and steering the direction of the

project. It is something that can give an instant spark like switching a light on. They are a brilliant way of communicating your thoughts around a

particular brief or ideas for a new collection.

Moodboards can be focused on a particular theme or mood (such as architecture or Winter) or you can focus in on a particular palette or colour.

Moodboards are valuable as inspiration, for capturing a concept and keeping you on track with it, and also for communicating ideas to clients

(as we all know that pictures paint a thousand words). Designers can create both physical and digital moodboards to support their work and to

use for constant inspiration.

Why not have a go at creating a moodboard yourself? You can use online tools such as Pinterest to capture your theme or colour ideas or spend

time cutting out images from magazines and photos.

Here you can see some lovely examples of colour moodboards from students who took Module 1 of The Art and Business of Surface Pattern Design.

Inspiration:My inspiration for this moodboard came from

Glass Beach on the Mendocino coast.

I created a palette of sea-glass huesaquas, greens, and blueswith a splash of pink to mimic

a sparkling treasure.

Credits:Magazine picture: MarthaStewart LivingCard: Hallmark CanadaPaint chips: Behr paintsSlim line buttonsKreinik metallic threadNeedlepoint silk yarn

Inspiration: Winter splash. Creating a physical moodboard was a fun new experiment for me. I've usually always done them digitally but had great fun with this. I used a mirror frame to start adding elements to. I wanted an icy blue palette but as itdeveloped the additions of pinks and ochre seemed to work well, complementing the colder hues adding a little warmth which I think it needed. Using this colour love board I'd like to create a pattern design which celebrates the winter and the party season.

Inspiration: I based my moodboard around a photograph taken of me on a recentholiday to Western Australia. I was on Shell Beach and the absolute freshness of the surroundings was amazing - the crisp white 'beach' made from thousands of tiny shells, and the clear blue sky. I happened to be wearing a bright red summer dress which stood out so well against the background. I thought this colour combinationwas really strong and identifiable. I found loads of inspiration from the design world which also used these colours, including wall art, furniture design and homewares.I think this palette combined with peripheral muted, neutral shades will make areally eye catching foundation for a surface pattern design.

Image credits aslisted in moodboard

Jacqueline van Roosmalen

Jane Thorley

Bethan Westran

From Paris with Love!

Taking influence from vintage Parisian

postcards and the haze of the polaroid

photograph I wantedto created a soft pastel palette with a vintage

edge.

Images sources: google images, iheartshabbychic.blogspot.com , heartbeatoz.tumblr.com, thecherryblossomgirl.com, flickr.com, hardakerandpope.blogspot.com, nestprettything.tumblr.com

Inspiration: Reds, corals and pinks arethe first colours that I usually reach out for when I start a project, whether it is

designing patterns, working with textiles, working with photographs or painting and drawing. I love to team these juicy colours up with warm yellows, purples and fresh greens. This combination of

colours tends to be vibrant, and reminds me so much of the start of summer

when nature is at its peak and the sunis getting stronger. Throughout the yearthe tints and tones that I choose to work with may change a bit from this set on the moodboard, but this colour range

always works for me.

Credits:Main image (books, vase and cup): Country Living magazine UK, Yellow Quilting yarn: Kolibrie from Coats, Paint samples from Flexa, Embroidery floss from DMC, France, Little red candle from IKEA, Pencils from Caran D'Ache, Beads from Pro Art, Shells: mother nature Lace, yarn, ribbon: own collection, generic brands. Photographs poppy, leave, heart and columbine: made by myself.

Patterns printed and painted, circles painted, cut out hearts, and crocheted Granny squares: made by myself.

Inspiration: This is all about my love for all things vintage and pretty, inspired by these gorgeous dreamy pictures I found by i.Anton and this great dresser that I would love to have in my bedroom. For me they evoked a sense of calm and femininity and made me think of a beautiful spring day and all the colours you might find whilst walking in the country-side - calming mint, rose pink, lemon and a fresh sky blue...

Image credits: i.anton

Disclaimer: All images used in these moodboards have been collated by students for class purposes. Images are credited where information is available.

We are thrilled to be able to showcase the work of a handful of students from The Artand Business of Surface Pattern Design. You can see from this gallery that the courseencourages individuality and finding your personal style, whilst building confidence and guiding you toward a professional career in design. These designs comefrom students at various levels, with a variety of backgrounds. Some had never designeda pattern before this course but all have now launched their work into the world andmany have already sold work. We are so proud of each and every one of them!

In participating in The Art and Business of Surface Pattern Design course, I was extremely impressed by the depth and insight the course provided into the industry. It was an invaluable experience that has allowed me to move forward with my endeavours more confidently with fresh knowledge and support.

I am now living my dream and I am debuting at my first trade show! With almost 100 patterns for sale and licence, and my own line of homewares and stationery, I feel equipped with the technical and industry knowledge I need to grow and be successful in this industry.

Maraya Rodostianos

This course has helped me to feel much more connected and

MUCH more informed about the industry. As a freelancer

working primarily with agents, it can be easy to feel isolated at times. ABSPD has given me the confidence to take my career

into my own hands.

The course has covered all aspects of freelancing

brilliantly and answered every question I had.

It can be quite a lonelyprofession, so its been amazing to feel part ofa group. Most valuablyit has introduced me to new areas of design and

a supportive circle offellow creatives.

The SurfacePattern E-course

has given meprofessional

insight into the surface pattern

industry and helped me findmy style. The

creative exercises were great to keep my creative juices flowing. I am very thankful for the

tremendoussupport from

Rachael and Beth as well as from my

talentedclassmates. The network is very

valuable.

My pattern designs are printed on fabrics and

used in textile products. Chickaprint is my

trademark and while available for licensing opportunities, I am in

the process ofmanufacturing someof my own creations.

I think that beingsurrounded with colours and motifs gives zest to

life and that is my design purpose.

Marie Delisle Holmberg

Maike Thoma

Chickaprint

The ABSPD course is the best thing

that has ever happened to me when

it comes to gaining career knowledge.

I feel so confident now I have

graduated with a bag full of valuable

tools!

Simon Reeves Design

With a combination of hand drawn and digital work I always strive to keep my work fresh, current andeye catching. I am fascinated by design and its permutations and

enjoy the juxtaposition of everyday objects within more traditionaldesign patterns. I thrive on thechallenge of moving forward.

Virginia N. Kamau

Jennie Whitham

Marta Spendowska

Lesley Todd

Rebecca Greenwood

Simi Gauba

Krishnaa ShyamSundar

Mara Henselek

Katherine Quinn

Julianne Hall

Anneline Gregory

Zoe Attwell

Elizabeth Olwen

Julie Hamilton

Mids & WolfNatalie Singh

Gillian HollingsworthDawn Clarkson

Carrie TasmanAnna Dent

Alison Tauber

Annie Malik

Mary Tanana

Esther Cox

Dieuwertje van de Moosdijk

an interview with

What steps did you take to get to where you are now as a designer?I went to Loughborough University where I studied Printed Textile Design. My tutor had connections in New York and I gained a placement with a studio and worked out there for a while. I gained most of my experience in the UK garment industry and spent a couple of years working for a large retailer. I have since been pursuing a more creative and varied mix of work and expanded my portfolio to include home, gifts, greetings, accessories as well as fashion surface pattern designs.

What made you decide to take the e-course?It was perfect timing! I had just finished working with a supplier and was looking for new opportunities. I went to see a local business advisor with a bunch of pictures from designers who I admire and have carved their own niche, including Rachael Taylors work. I said to him I want to achieve this and work for myself! but he just said that if I could get a job I should get a job! So I did but continued to feel creatively frustrated until the ABSPD course was announced and so I decided to go for it!

How has the e-course helped you to develop as a designer?It provided me with a structure and a way to focus towards my goals. Although I have been in the industry a while I still didnt know how to achieve the path I wanted. Going right back to basics with Module 1 was important to refresh my skills and re-ignite my initial passion for print! The support and encouragement from classmates and tutors has been immense! I have found new friends though this course and they are such lovely, inspiring people! It has really raised my confidence to go for things I have wanted to do for years.

What was the most important lesson that you took away from the e-course?To try and be more disciplined, something that I am still working on. It is a challenge to manage your own time and promoting my work is something that I found hard initially, and still do to a certain extent. But this course teaches the importance of this. After all if no one knows about you they cant hire you. So go for opportunities and give it a try!

For future students of the e-course, what advice would you give?I think that finding your own style is the most important part. Knowing what you love and the direction you want to

Suzanne Washington is a talented graduate of The Art and Business of Surface Pattern Design. Based at her home studio near Leicester (UK), where she lives with her husband and too many cats, Suzanne describes herself as obsessed with art, design, pattern, illustration and trying to live a creative life. Since the course Suzanne has been signed by Wallpapered.com, designed a range for Art2Start and has been featured on

Print & Pattern.

Interview by Kelly Crossley

Student Feature

Suzanne Washington

http://spellboundbydesign.moonfruit.com

go in. So take your time and move on when you are happy and confident. But at the same time give things a try to see if you do like itbut dont panic if it doesnt work outmaybe its not your path or not your time yet!

What advice would you give to designers who are struggling to get into the design industry?Stay focused, keep at itit will happen when the time is right. Be open to learning and adapting and try to open doors for yourself! Be confident in your own style, and be proud of your achievements no matter how small - it all adds up!

What would you say is your greatest achievement so far as a working designer?I have nearly survived my first year of working for myself and I just feel that having more confidence in myself and my work is a big personal achievement.

What do you hope to achieve in the future? Do you have any goals?I still feel I have a lot to learn. Licensing for one is new for me, and something I am still trying to get my head around. I would like to license more prints under my own studio name, particularly on fashion accessories or maybe develop my own line at some point. I have also had a strong desire to do more in the greetings cards industry and paper products, including stationery. I have had some success in this area but I think I would benefit from spending a little more time working with or within a studio, maybe even a placement to boost my technical skills more. I think I am always going to be looking for development areas within my work as I am driven by new creative challenges. I never stop seeking opportunities to resolve this so I can become a better designer!

Click here for more info on The Art and

Business of Surface Pattern Design

Rachael: Day started with catching up on studio admin and responding to new client enquiries. Downloaded lots of beautiful inspiration from a trip to Milan! The rest of the day spent researching inspiration and ideas. Lovely day!

Rachael: Continued to draw for a new illustration range (greetings cards). Top Drawer planning and ideas. Discussed ideas for expanding The Art and Business of Surface Pattern Design collaboration with Beth Nicholls. Top secret for now but lots in the pipeline... Kelly: Sent all original drawings to ACID for Rachaels new illustrationrange. Managing e-course submissions as well as writing and scheduling blog posts for the week. Busy, busy, busy!

Rachael: Worked up another illustration and typographic captions for new illustration range. Skype call with Lilla Rogers - verbally agreed and signed. So excited to be represented in the US by Lilla Rogers Studio!!! Online orders packed and sent. Phew!Kelly: Top Drawer marketing preparation. Designed flyers, invites and promotional pdf for Charity Doodle Wall event!

Rachael: Finished the final designs for the illustration range! Studio admin and prepping new USA stockist order. Kelly: Packing order for USA stockist. New samples arrived for Top Drawer! Amended tea towel design file. Released announcement on the blog about new agent Lilla Rogers!

Rachael: Studio admin. Collating quotes for USA shipping. Prepared the new greetings cards range for print - sent to licensor and manufacturer! Took a call from a new USA publisher (who is interested in a greetings card range). Exciting stuff!

Two weeks in the life of a designer!

Rachael: Carrying on with new drawings (new typography range). Dealt with new licensing enquiry following on from Fridays phone call. Packing and sending online orders.

Rachael: More drawing for a new typography range. Skype call with OwnIt.org (possible video feature!!!). Kelly: Problems with colour on a tea towel sample - working with manufacturer for solution. Sorting emails from e-course students!

Rachael: Emails and studio admin. Travelled to Manchester to meet with a new client. Sat doodling on the train, continuing with ideas for typography range. Managed to squeeze in some comp shopping.

You can visit us on:

the studio website,

our design blog,

and Twitter (Rachael / Kelly) -

Rachael: Prepping samples for photographer. Planning for Top Drawer. Studio admin. General sorting and organising of studio. More online orders to send off!Kelly: Worked from home. Gathering images to send to new agent Lilla Rogers for a blog feature on Rachael. New product sample amends (Top Drawer).

Rachael: More new drawings for my new typography range. Feeling motivated by signing with Lilla! Catching up on emails and studio admin. Kelly: Continuing sending original drawings and designs to ACID. PR and marketing work. Scheduling blog posts.

Typography is a very important part of the design process, but whether youre an Illustrator, Surface Pattern Designer or Artist typography can seem a little daunting!

Dont worry! We will share some hints and tips so you can explorethe world of typography with ease and confidence.

Free font websites!There are many free font websites out there,*always ensure to check any licensingrestrictions, as a fee may be payable for commercial use of some fonts or it may ask you to make a donation to the author.

In this design tip we explore some basics and discover clever ways of adding your own personal touch to a font, inject some fun and create more innovative ideas for your typographic designs.(*In the next issue of MOYO look out for lesson 2 where we will explore the wonderful world of handrawn lettering and ways of creating your own unique typography)..

DaFont.com

Urbanfonts.com

Fontsquirrel.com

1001freefonts.com

NB: The lesson is demonstrated using Adobe Illustrator CS5.

Type a simple word or caption in a selection of 2-4 fonts.Try to pick styles that complement one another.The three fonts selected here are all fun and contemporary in style.

The word happiness typed using simply an original font format.

Create a colour palette to playand experiment with.

Simple format and single colour

Intensify the meaning of the word by adding interest, extradetails and colour accents.

To make any font editable simply Create Outlines and Ungroup it. This allows you to explore and adapt the letters individually.

Play around with scale and composition.

The word happinessnow looks Byaltering a few simple basicsyou can create innovative typography!

This issue we are loving the modern take on vintagealong with retro and decorative, understated pieces.

Product

1. 7. Ian Dutton Print Birds, Price: 25 2. Surface Philia Jaeger Cushion, Price: 42 3. Studio Seed Bella Greetings Card Range, Price: 3

4. Rachael Taylor Designs Sketchy Stems, Price: 75 5. Office Shrine Platform Off-white leather, Price: 80 6. Orla Kiely Set of 4 Biscuit and

Cracker Tins, Price: 35 7. Warehouse Clean Mini Satchel Mustard, Price: 34 8. Bourbon Bedside Table, Black, Price: 129 9. Topshop Rose

Beaded Clutch Bag, Coral, Price: 28 10. Miss Selfridge Black Studded Skater Dress, Price: 49 11. Studio Seed Notecard Range, Price: 2

12. Paperchase journal, Price: 10 13. Bourbon, Price: 179 14. Accessorize Slinky Peacock Earrings, Price: 7 15. Lucy Q Button Bangle, Price: 425

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Like most Italian cities Turin is steeped in History. Porta Palazzo (the site of the original Roman Gate) has beenused as a marketplace for centuries and still hosts the monthly Gran Balon Antiques Market. Many of the superb Baroque Palaces have been adapted to house museums so you can admire the buildings from the inside and out. The National Cinema Museum is to be found inside the Mole Antonelliana which is the most distinct architectural structure in the city.

A large part of the modern history of Turin must be dedicated to car manufacturing and industrial design.The FIAT 500 model is one of the most iconic symbols of Italy and the dynamic Lingotto factory is now a successful centre for culture, with shops, resturants, hotels, an exhibition hall and the Pinacoteca Art Gallery.

The mountain backdrop which makes Turins location so special can be seen from almost everywhere in town. Surprisingly enough one of the best views is from the ring road so it makes any traffic jam worthwhile!

The city and region is famous for its artisan chocolate makers. 'Did you know that the world famous chocolate/hazelnut spread Nutella comes from Turin? Today many families carry on the tradition of making delicious pralines and chocolate delicacies displayed in the windows of their early twentieth century period shops. The CIOCCOLATO fair is held every year celebrating anything chocolate. It could be the highlight of your visit unless of course you are on a diet!

Also, Turin is the Italian capital of modern and contemporary art. Luci dArtista is a fabulous cultural event where, every winter, famous international artists are invited to light up the city.

Guido Gobino, Cioccolato Artigianale. Forguided tours of a real chocolate factory.Address: Laboratory. Via Cagliari 15/b, 10153 Torino

The Mole Antonelliana and the NationalCinema Museum. A great museum housed ina bizarre building.Address: Via Montebello 20, 10124 Torino

The Pinacoteca Art Museum, to be foundin the fabulous Lingotto building.Address: Via Nizza 230, 10126 Torino

Museo del Auto. A spectacular museum with21 rooms dedicated to the CAR.Address: Corso Unit d'Italia 40, 10126 Torino

A postcard from...

Four must sees/ must dos:

torino choco baroccopattern: inspiredby Turin. Turin isfull of wonderful things,but I am inspired themost by architectureand chocolate. Its assimple as that! All photos (c) Bruno Biamino

DAWN CLARKSON

blog twitter

Twombly - Hero and Leandro. 1985. Oil Paint and Oil Based House Paint on Canvas.

feature by Gemma Robinson

THIS SUMMER THE TATE LIVERPOOL ambitiously combines the work of the world renowned artists Turner, Monet and Twombly together in a single exhibition. As a lover of Monet and all things a little mixed and matched, I just had to visit.

Tate Liverpool is located in a modern building at the Albert Dock, along Liverpools ever developing waterfront. The exhibition spans across both ground and top floor of the gallery and provides stunning panoramic

views across the city and River Mersey.

I expected the individual artists work to be exhibited separately, but surprisingly they are grouped together in themes including Atmosphere, A Floating World, and The Seasons. This uniquely demonstrates the trios fascination with light, romanticism, texture, landscape and their natural surroundings.

The gallery walls are painted with complementary atmospheric splashes of maroon, petrol blue, stone, pale sage and white that emphasises the artwork with dramatic effect. The work of JMW Turner (1775-1851), a British landscape painter, is displayed throughout in beautiful heavily gilded and antique ornate frames. This adds depth and history to his atmospheric representations of light and colour. The medium of oil paint provides a rich sheen to the surface of his canvases and I love how there is visible cracking of paint, adding further depth and texture to his paintings.

The French Impressionist painter Claude Monets (1840-1926) work truly lived up to all my expectations. It is the first time Monets Water Lilies have been displayed together and available to see in the UK. You are spoilt for choice by the array of his renowned paintings on show, which are rich in textural brush strokes, extensive colour palettes and stunning light effects. All paintings have been window mounted in simple wood and gold frames, often without glass, which enables you to appreciate the quality and beauty of his work.

Maybe the least well-known artist in the exhibition is Cy Twombly (1928-2011), an American abstract painter whose work surprised me the most. Twomblys work is a stunning and intriguing mass of textural splodges combined with splatters, and dramatic brush and palette strokes. His work visually builds and reveals multiple layers that incorporate loose handwriting. Hero and Leandro is one of my favourites, which reminds me of swirling blackberry ice-cream. It has vertical watery drips of free paint meandering down the canvas. A top layer of white paint blends into deeper colours to create rich raspberry shades as the drips develop and re-form. Interestingly Twombly wrote into wet paint with lead and colour pencils; often handwritten text is revealed faintly in the background beneath subsequent layers of paint and lettering.

Links between the trio have been well documented but the Tate Liverpool is being somewhat controversial with this unlikely grouping. The work from the latter period of each painters life has been brought together for the first time to celebrate both their similarities and differences. Personally, I feel you should look at the artwork from a distance to truly appreciate it; not only singularly but as an exhibition in its entirety.There is a little shop located at the end of the exhibition that includes a wide range of memorabilia dedicated to the exhibition including postcards, posters, books, framed prints, stationery and interesting art materials to name but a few.

TURNER MONET TWOMBLY:LATER PAINTINGS

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Twombly - Quattro Stagioni: Four Seasons. Acrylic, Oil, Crayon and Pencil on Canvas.rimavera: Spring

Dates: runs until 28 October 2012Opening Times: 10am to 6pm dailyAdmission: 12 / 9 (concessions); rest of gallery is free.Website: http://www.tate.org.uk/liverpool

Address: Tate Liverpool, Albert Dock, Liverpool, UK L3 4BB Tel: 0151 702 7400

Twitter: @tateliverpoolFacebook: Tate LiverpoolFlickr: Tate Gallery YouTube: Tate

Title Date Location

August 27 - September 29 September 3 - October 6

Online Online

!

Iceland Airwaves: Festival, Arts/Culture October 31 - November 04, 2012

Reykjavik, ICELAND

Kingpins Dhaka: Denim, Apparel, Textiles/Sourcing November 05 - 06, 2012 Dhaka, BANGLADESH

SOFA Chicago: Interiors, Design, Arts/Culture November 02 - 04, 2012 Chicago, IL, USA

!

Title Date Location

Title Date Location

The Art and Business of Surface Pattern Module 1The Art and Business of Surface Pattern Module 2

The Art and Business of Surface Pattern Module 1 October 29 December 1 Online

The Art and Business of Surface Pattern Module 2 November 5 - December 8 Online

European Textile Fair: Textiles/Sourcing October 23 - 25, 2012 Tokyo, JAPAN Iceland Airwaves: Festival, Arts/Culture October 31 - November 04,

2012 Reykjavik, ICELAND

Los Angeles Majors Market: Denim, Apparel, Accessories October 01 - 03, 2012 Los Angeles, CA, USA

Paris Fashion Week: Fashion, Runway September 25 - October 03, 2012

Paris, FRANCE

Premiere Classe: Luxury, Jewelry, Accessories September 28 - October 01, 2012

Paris, FRANCE

The NW Trend Show: Gifts, Apparel, Accessories October 07 - 09, 2012

Capsule Paris: Womens Fashion, Apparel, Active/Street, Accessories

September 28 - 30, 2012 Paris, FRANCE

100% Design: Interiors, Design, Textiles/Sourcing September 22 - 25, 2012 London, UK, SW7 Fragrance, Beauty/Fragrance September 14 - 16, 2012 Florence, ITALY Imprinted Sportswear Show Fort Worth Design, Active/Street, Prints

September 27 - 29, 2012 Fort Worth, TX, USA

Indigo Home: Interiors, Prints, Textiles/Sourcing September 11 - 13, 2012 Brussels, BELGIUM Indigo Paris: Textiles/Sourcing September 19 - 21, 2012 Paris, FRANCE Knitwear Solutions at Prmiere Vision: Yarns/Fibers, Textiles/Sourcing

September 19 - 21, 2012 Paris, FRANCE

Le Cuir a Paris: Luxury, Leather, Textiles/Sourcing September 19 - 21, 2012 Paris, FRANCE London Edge: Footwear, Gifts, Apparel, Accessories September 02 - 04, 2012 London, ENGLAND London Fashion Week: Fashion, Runway September 14 - 18, 2012 London, ENGLAND Maison & Objet: Interiors, Design September 07 - 11, 2012 Paris, FRANCE Micam: Footwear September 16 - 19, 2012 Milan, ITALY Milan Fashion Week S/S 13 - Women's Fashion, Apparel, Runway

September 19 - 25, 2012 Milan, ITALY

Mipel: Leather, Accessories September 16 - 19, 2012 Milan, ITALY New York Fashion Week: Fashion, Runway September 06 - 13, 2012 New York, NY, USA Paris Fashion Week: Fashion, Runway September 25 - October 03,

2012 Paris, FRANCE

Premiere Classe: Luxury, Jewelry, Accessories September 28 - October 01, 2012

Paris, FRANCE

Premire Vision Paris: Textiles/Sourcing September 19 - 21, 2012 Paris, FRANCE Renegade Craft Fair London: Interiors, Children's Only, Arts/Culture

September 15 - 16, 2012 London, ENGLAND

A postcard from...

Wellington is a great little Capital. Once you're in the city everything is moreor less within walking distance (depending on your fitness). Many peoplesay you can't beat Wellington on a good day. Its pristine waterfront location,surrounded by green mountainous hills, is just one of the reasons. Wellington is a hub for creative people of all disciplines and the number ofgalleries, craft markets and independent design studios is a testament tothis. Art and design here is strongly influenced by nature and Maori culture.Kiwiana describes the iconic New Zealand style that is distinctly organicand laid back, a reflection of the lifestyle. A fun walk is from Parliament to the top of Cuba Street. Observe the shift inclientele from the "suits" along Lambton Quay to the "creatives" down Cuba Street.

As a designer, the vibrant Cuba Street area is one to explore. If you get thetiming right you can experience the hidden away Saturday Market at theeccentric bar Mighty Mighty or visit local artists at their studios during theOpen Studio Events. Te Papa, National Museum of New Zealand, is the place to go tocheck out Kiwi classics and learn about the country's history and culture. Lastly there is the whole outdoors side to Wellington. Whatever you're into its sure to be on offer here. Equally satisfying is just meandering along the waterfront to the cable car which takes you up to the Lookout over the city. Then continue on a tranquil stroll through the Botanic Gardens, a great place toget your sketchbook or camera out and let in the inspiration for your next surface pattern design project.

Iko Iko - designer gift shop

Te Papa - NationalMuseum of New Zealand

Kiwi Cat pattern,by Sandee Hjorth:

inspired byWellington's

embedded positionin nature, the native birds and evergreens.

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Sandee Hjorth, Beautiful Living Boutique

Each issue we will challenge you to create a set of three patternsinspired by imagery that we share here in the magazine. We will pick a winner and three runners up, and feature their designs in the next issue. The winner will also receive a set of Rachael Taylor Designs signature tea towels.

The theme for this issue is CIRCLES, and the inspiration comes from images taken in Japan by Beth Nicholls. Think about shapes within shapes...

The Moyo design brief

To enter, please follow thesubmission guidelines carefully:

By submitting to this challenge

you give your permission for

your patterns and name/links to

be shared in any future edition

of Moyo magazine, or for

promotional purposes connected

with the magazine. There is no

fee to enter the competition and

it is open to all. No fee is payable

for use of your image(s). You

will retain the copyright and

your images will be credited.

Good luck! We look forward to

seeing your designs!

Design a set of three patterns which work together, using black, white and up

to three other colours. You may use as many tints of one colour as you like. We are

not setting a specific target audience or industry for this brief we want you to feel free to do whatever you like with this theme!

Prepare each pattern as a 550px wide jpeg (any height), no more than 500kb in

size, labelled with your name and the pattern (e.g. Rachael_Taylor_flowers.jpg).

Please do not send in Illustrator files or high res jpegs at this point. Any images

which do not conform to the submission guidelines will be rejected.

Send your images along with your full name, website/blog address and country to

moyomagazine@dowhatyouloveforlife.com by midnight GMT on Friday 5 October

2012

If you have ever dreamt of seeing your designs on stationery, fabric, homewares or other products, sharing your art through pattern, and monetising your designs this groundbreaking course is for you!

The Art and Business of Surface Pattern Design is the definitive guide to becoming a surface pattern designer.

Thriving surface pattern designer Rachael Taylor will guide you along this exciting path from developing yoursignature style to putting a collection together, and from protecting your work to monetising your designs.With a rich combination of design inspiration, practical advice, demonstrations, creative exercises, resources andinterviews with leading industry practitioners, this is the go-to guide for anyone wanting to develop their design skills and break into the industry.

Our alumni have been signed by leading design brands, won national competitions, been featured in design booksand on major design blogs, and launched their own design studios. You could be next!

The online course can be accessed from anywhere in the world, and includes advice, insights and examples of creative work from a host of industry experts.

The course is split into three modules, each five weeks long:

Want to be a surface pattern designer?Well show you the way

Module 1: Designing your way In Module 1 you will learn everything you need to know to turn basic sketches into elements for pattern design.Find out more about colour and pattern, and how to create moodboards. Learn how to develop your signature style and get industry insider tips and tricks!

Module 2: Creating your professional identity In Module 2 you will learn how to develop your brand image, put a collection together and start your own label.You will also learn how to understand and predict trends, how to get noticed and get press, and how to protect your work.

Module 3: Monetising your designsIn Module 3 you will learn everything you need to know about monetising your designs.This includes freelancing, licensing, selling outright, manufacturing and more! Module 3 includes a host of trend resources and our little black book of industry contacts!

Classes run throughout the year. The three modules of this course can be taken individually or incombination to kickstart or boost your surface pattern design career. Each module builds on theprevious one and the course is open to everyone.

Creative trainers and colleges better watch out

some could learn a lot from this courses customer service, structure of modules and weeks and balance between technical

and practical exercises. - Module 1

graduate

Its a dream come true. I have

delayed exploring Photoshop and Illustrator because classes

often centered on working with photographs or material thatwas not of interest to me. Your class holds my hand while offering instruction specific

to my interests and goals.

- Module 2 graduate

LOVED IT!!The course has empowered

me to start my own businessand makes me excited about

what the future holds.

- Module 3 graduate

Want to feature in the nt editionof MOYO? Please email

pattern@dowhatyouloveforlife.com for more details on ouradvertising options.

Bloom True the e-coursewith

Let go. Be bold. Unfold.

REPEATREPEATREPEAT

ANE-BOOK

KELLY RAE ROBERTS + BETH NICHOLLS PRESENT. . . . . . .

THE BUSINESS SOUL SESSIONS:WHERE PASSION MEETS PROFIT