moving from a monologue to a dialogue in marketing
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Moving from a Monologue to a Dialogue in Marketing . . .
Matt Gehrett, Executive Director Howard Goto, Marketing Specialist
Fresno Pacific UniversityContinuing Education
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Private, Liberal Arts, Christian University
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Continuing Education at FPUOver 30 years and counting ….• Professional Development for Educators
– Workshops & Seminars– Independent Study Courses
• Correspondence and Online Courses• Work with over 12,000 students per year
• Incarcerated Youth Courses– CA prisons – grant funded
• Customized Corporate Training – Just getting started …
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Traditional Marketing
through the mail
Flyers
Magazine
Ads
Marketing … via the monologue
Course
Catalogs
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SurveyMonkey
• End of Course
• Special Surveys
Registration System
• $10 discount code on all marketing.
• Tracking Reports
Constant Contact
• Welcome / Thank You
Emails
• Weekly Emails
• Clicks on webpage
• Registration goals
• Ecommerce
Publishing Web
Analytics
Marketing
Codes Student
Surveys
Collecting data to begin the conversation …
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Web Analytics
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Student Surveys
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Marketing Codes
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Email Publishing
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INTELLIWORKS
CRM (Constituent Relationship
Management)Marketing
Campaigns
Program
ManagementContacts
Cases
Reports
Dashboards
Capturing the conversation …
Integrated with our student data system (Datatel)
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Contact and Cases
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Program Management
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Marketing Campaigns
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Reports and Dashboards
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Google & Teachertube
• Google tracking• Landing Page• Free Resources from Instructors
Eduventures
• Pricing study• Trends in each
state• School District
Survey
• Group• Page• iPod
Giveaway
University Pastor
• Email and phone support• Links to
Resources
CPC Ads
Spiritual
Support
Market
Research
Social
Networking
To keep the dialogue going ….
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Triggermail by SailThru (Transactional Emails)
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Benefits ???
Better
Service
Lower
Costs
More
Self
Sufficient
Increased
knowledge
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A final word ...