movie campaign hunger games
TRANSCRIPT
Jamielee Kiff
A movie campaign involves various media pieces, for
example it consists of a full theatrical poster of a film, a
teaser poster, a full length trailer, a teaser trailer and
lastly a magazine cover. All of these things give the
audience information of the film and in some cases
attracts audiences. These are promoted both on the
internet and printed, this therefore means that these can
be accessed anywhere.
The movie campaign I am making is of a recent film, The
Hunger Games, Mockingjay Part 1.
Teaser Poster
Full Theatrical
PosterEmpire Magazine
Cover
• Black background
• Mockingjay bird
• Ring of fire
• Fire flames (orange, yellow and
red)
• Title (Mockingjay in gold writing,
also bold and in capitals)• Larger ring of fire
• Mockingjay bird; covered by
main picture of Katness (who is
he mockingjay in the film)
• Title (The Hunger Games;
Mockingjay part 1) still bold,
uppercase and gold, but more
noticeable.
• Release date
DIRECTOR: Francis Lawrence
STARRING: Donald Sutherland, Woody Harrelson, Jeffrey
Wright, Josh Hutcherson, Jena Malone, Julianne Moore,Stanley
Tucci, Elizabeth Banks, Philip Seymour Hoffman,Jennifer
Lawrence, Sam Claflin, Liam Hemsworth
GENRE: Drama, Action, Sci-Fi
Plot Summary:
The worldwide phenomenon of "The Hunger Games" continues to set
the world on fire with "The Hunger Games: Mockingjay - Part 1,"
which finds Katniss Everdeen (Jennifer Lawrence) in District 13
after she literally shatters the games forever. Under the leadership
of President Coin (Julianne Moore) and the advice of her trusted
friends, Katniss spreads her wings as she fights to save Peeta (Josh
Hutcherson) and a nation moved by her courage.
A teaser poster is a poster in which gives
less information out to the audience,
compared to the full theatrical poster.
Teaser posters are usually published
months before the release meaning it
doesn’t contain a release date.
A lot of the images in a teaser poster are
there not to make sense on purpose. This
grabs the audiences attention and makes
them want to watch the film as soon as it
is released.
As you can see the background of this poster is pitch
black, this connotes that the film itself is going to be
dark at points and with the contrast of the fire this
could represent two things. One being that there is
‘light at the end of the darkness’, two being that the
fire could connote violence and some kind of war. The
fact that this is a teaser poster, the mockingjay bird in
a ring of fire being the only image on this could easily
confuse the audience if they haven’t watched the
previous films. This is something typical of a teaser
poster as it doesn’t want to give to much away first of
all.
This picture of the mockingjay bird would be classed as the main picture/image on this poster.
Due to it being the only picture on the poster shows that although it may confuse some of the
audience, it must be significant. This could also be shown through how big the image is. It takes
over majority of the black background.
The writing on this poster almost mirrors the colour and style of the main image itself, blending
itself in to the actual main image. This is done because the writing is the same goldy, yellow,
orange colour as the colour of the fire. The writing is also styled similar to the material used for
the ring in the background. This could suggest because the material looks some what like steel
and the word ‘mockingjay’ is in that material, the mockingjay is made of steel and can beat
anything.
A full theatrical poster is usually
published out just before the film is due
out in cinemas (typically about a week or
two).
These posters have all information that
audiences need. For example, exact
release date, billboard, title of the film,
and the picture on this poster also reveals
more. It has more of a main picture than
a picture that confuses the audience.
The difference between this one and its
teaser poster is that the main picture is
consisted of the main character in the
film. Furthermore it has the release date
of ‘November 21st’ .
This poster still contains the black background but less of it. You
can only see the back background through the gaps in the fire
flames. This connotes that the fire flames are of significance
because it takes up majority of the background.
Furthermore, you can still see the wings of the mockingjay bird
but the body is covered by another bigger image (could be
classed as the main image now), of a young girl. To people who
are unaware of the Hunger Games films this could connote that
she is now the mockingjay and she has the same powers and
characteristics as the wings are still showing. Rather than telling
us they are showing it.
The same as the teaser poster this poster has the same style font.
It is still blending in with the main image as it is the same colour
and still looks like the same steel kind of material that is used to
show the ring.
Unlike the teaser poster this poster has the release date and a
billing board. These two things are shown in the same style and
colour as each other. They do look different however to the rest
of the writing. Rather than these being bold they are very much
thinner and not as noticeable especially the billingboard.
The use of a magazine cover is that it
promotes the film to audiences in a
wider context, hence the reason why
very movie campaign involves a
magazine cover. These also
specifically attract audiences
interested in movies as magazine
covers, like empire shown with the
hunger games movie are worldwide
and are known for movie reviews.
Like a full theatrical poster it involves
the name of the film and the main
image.
Masthead
Main cover
line
Pug
Banner
Main Image
Cover lines
https://www.youtube.com/watch?v=JzcYyzCZdiM
This link above is for the teaser trailer to the Hunger Games; Mockingjay Part1.
Teaser trailers are typically shorter and have much faster editing. They are made to cause the audience to think of enigma codes. This therefore causes audiences to want to go see the film when its released due to the questions they have once watching/seeing the teaser trailer.
This trailer uses one of the typical trailer conventions, the three part structure. It starts with a sound bridge of the president of district 13 and the man who is sitting opposite her speaking and telling the audience about the mockingjay (this is as well introducing the characters), then it reaches the peak which is all the violence that happens in the film, this is fast paced edited and short snippets of the shots. Lastly it ends back with the slow paced editing of Katness trying to help the people in the make-shift hospital. Which is basically a com down from the peak.
The music in this trailer also makes the peak especially more dramatic. It starts with non diagetic music which is quite slow (following the pace of the editing)it sounds somewhat victorious. Then it changes to both nondiagetic sound tracks and the diagetic sounds of the explosions etc. Then ends again with very quite non diagetic sound track with dialogue over the top.
https://www.youtube.com/watch?v=3PkkHsu
MrhoThe link above is for the full theatrical trailer of The Hunger Games
Mockingjay part 1.
Full theatrical trailers are used to show more to the audience. Unlike a
teaser trailer the full theatrical trailers make more sense to the audience, it
is also continuous.
Full theatrical trailers are released last in the movie campaign as it does
reveal much more, and attracts the mind of the audience nearer the time to
the movie being released in cinema’s, meaning they will go and see it.
They are usually much longer than a teaser trailer as obviously they reveal
more. Typically 1.50 mins to 2.00 mins
This trailer uses music (diagetic and non diagetic) just like a teaser trailer
to. Again typically beginning to become more dramtic towards the peak.