mountain stream group overview presentation
DESCRIPTION
The presentation describes what experiential communications, does, what a brand touchpoint is, who Mountain Stream Group is, and how we work with our clients and the results our clients receive by partnering with us.TRANSCRIPT
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Growth is the goal. But how to achieve it?
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By connecting with your stakeholders physically, rationally and emotionally.
Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
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How are these connections made? Through communication.
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What type of communication?Experiential communication.
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What is experiential communication?Visual, auditory and tactile imagery that captures attention, stimulates the senses and stirs the soul allowing stakeholders to experience — and connectwith — your brand, product or service: physically, rationally and emotionally.
Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
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Where are connections made and communication needed?
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At brand touchpoints.
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What’s a brand touchpoint?A point of communication in which your stakeholders physically,
rationally or emotionally experience your brand, product or service.
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Aesthetics
Interactions
Marketing Communications
Workflow
Brand touchpoints can be segmentedinto the following categories.
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Architecture Interior Design Packaging Products / Services
Communicating your brand’s essence through beauty.
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Human-to-HumanComputer-MediatedFace-to-FaceTelephone-Based
Human-to-Machine
Machine-to-Machine
Imparting your brand’s values and message through interactions.
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Advertisements
Ad Specialties
Collateral / Brochures
Direct Marketing
Events
Exhibits
Instructions / Manuals
Posters
Presentations
Publicity / PR
Signage
Social media
Websites
Spreading your brand’s messagesthrough marketing communications.
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Floor Plan
Information Systems
Processes
Communicating your brand values through your workflow.
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Employees Current & Prospective
Suppliers / Vendors Investors / Shareholders Distribution
Customers Current & Prospective
General Public
Connections must be made with a wide range of internal and external stakeholders.
Governmental Agencies
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Connecting with each stakeholder multi-dimensionallyrequires 1 voice with multiple messages.
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Multilevel communications requires new thinking.
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Engineering
Management Consulting
Marketing Communications
WorkforceDevelopment
Multilevel communications with 1 voice tomultiple stakeholders requires integration
of communications disciplines.
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Mountain Stream Group integrates multiple communications disciplines...
Architects Engineers Interior Designers Industrial Designers Instructional Designers IT SpecialistsGraphic Designers Marketing Communications Specialists Organizational Behaviorists …and many others
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to engineer communications that connect you with yourstakeholders: physically, rationally and emotionally.
Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
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Our strengths help you become more competitive.
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Industry breadthWith our vast array of industry knowledge with consumer, business-to-business, industrial and professional service organizations, we bridge the gap between your product/service and market demands.
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NAICS 11 NAICS 31-33NAICS 23NAICS 22NAICS 21
NAICS 42 NAICS 51NAICS 49NAICS 48NAICS 44-45
NAICS 52 NAICS 61NAICS 56NAICS 54NAICS 53
NAICS 62 NAICS 92NAICS 81NAICS 72NAICS 71
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Strategic thinkingJust like scientific discovery, communication solutions must be bold and innovative, engineered with facts and grounded in fundamental business sense. Integrating all communication channels into a comprehensive solution focuses strategic efforts where they should be: on the bottom line.
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Experienced staffOur staff consists of senior level communications executives — many with engineering or technical backgrounds. Their experience and background enables us to integrate into your projects with short ramp-up time — then quickly identify and creatively solve your most challenging problems.
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ExpandabilityOur staff size expands and contracts to meet the needs of our clients
and their projects. This enables us to be nimble, and maintain a low overhead base, which we pass the savings on to you.
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Scalable turnkey servicesOur broad base of communication services can be customized
to focus on an individual application or integrated into a holistic corporate solution. By partnering with us for all your communications
needs, you end up with consistent messaging at each touchpoint.
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Scalable turnkey servicesEngineering... making your buildings, products
and systems practical and efficient
Architectural & Interior Design
Building & Needs Analysis Master Planning Workplace Planning & Design Construction Documents Construction Administration Furniture & Space Planning
Information Systems
Assessment Design Implementation Support - Onsite and Remote 24x7 Monitoring End-to-End Network Management IT Staff Augmentation Training
Industrial Design
CAD Services(2D/3D) Drawing DevelopmentSolid Modeling
Product DesignAnalysis
Finite ElementProduct Failure
Design & EngineeringTestingTroubleshooting
System DesignDesign & ReviewTroubleshooting
Workflow Performance
Time Studies Manufacturing Cell DesignWorkflow Process Analysis & Documentationand more.
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Planning, Diagnostics & AnalysisVision, Mission and ValuesGoals, Objectives & TargetsOrganizational PlanningSituational AnalysisStrategic Diagnostic AnalysisOrganizational Diagnosis & Development
Product Management
Merger, Acquisition & Integration Analysis
Benchmarking
Business Development
Business Process OptimizationCost Reduction InitiativesProcess Optimization StrategiesProduct Development Improvements
Scalable turnkey servicesManagement consulting... guiding you to excellence
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Project Management
Supply Chain ManagementDistribution Strategy DevelopmentDistribution Network Analysis, Creation, Integration & Optimization
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Market Research
Market Studies & AnalysisCompetitive AnalysisProduct Comparisonsand more.
Strategic Planning
Marketing Communications Plan DevelopmentBrand PositioningCommunications Strategiesand more.
Corporate Branding & Identities
Advertising (Broadcast, Internet, Print & Outdoor )
Direct Marketing (Offline/Online)
Event Planning & Management
Publicity/Public Relations
Sales Promotion/Collateral
Signage/Wayfinding
Social Media
Trade Shows Exhibits
Web Site Design & Online Marketing
and much more.
Scalable turnkey servicesMarketing communications... crafting behavior-affecting messages you own
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Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Emotional Intelligence Emotional Competency InventoriesEmployee Selection & Retention
Employee DevelopmentAssessmentCritical ThinkingStress Management
Executive Coaching & Team Building
Leadership Development
Organization Effectiveness
Culture AssessmentsConflict Resolution
Customer Service & Sales Training
Technical Skills Training
Scalable turnkey servicesWorkforce development... awakening your staff's potential
Training Bench/Case Design
Training-by-DesignConsultingDesignDevelopmentInstructionAdministrationTechnical Support
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Photo provided courtesy of Stephen Hanafin through Flickr.com.
Fluid global communicationsThrough our strategic partnership in the Brand Central Station/ECCO global communications network our clients benefit from fluid global communication strategy with consistent messages diffused coherently across the globe — cost-effectively.
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Quality controlSuccessfully engaging your stakeholders and persuading them to act requires communication that is not only dynamic, practical and efficient — but also technically accurate. By partnering with us, you eliminate the problems that creates a disconnect with your stakeholder and costs money because we pay attention to the details.
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Copyright ©
2010. A
ll rights reversed. Mountain Stream
Group, Inc.
Proven track record“As a result of Mountain Stream Group's contributions, the company grew sales 31%over a period of 18 months. Bottom line is, Mountain Stream Group brings a wealthof energy and fresh ideas designed to solve complicated marketing challenges.”
"Mountain Stream Group was a tremendous help. They were able to lookat our products and instantly came up with several ways we could reduceboth material costs and labor when using the proper components.”
“Mountain Stream Group’s in-depth research and industryinsight have been an invaluable asset to our bottom line.”
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What are the results?
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Improved brand image and awareness...
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greater morale and lower turnover...
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more productivity...
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increased revenues...
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growing market share...
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and rising return-on-investment.
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Copyright ©
2010. A
ll rights reversed. Mountain Stream
Group, Inc.
Contact us today to learn how we can engineer communications that connect for you.
T: +1 847.453.8895E: [email protected]: www.mountainstreamgroup.com