MOTUS – SPRING / SUMMER 17

IT ALL STARTED IN 1981

Hanging in a parachute between sky and earth, the founder of Newline, Helge Petersen, started wondering

why his suit was wet and the parachute still dry.

Later he used parachute fabric to make one of the first functional running suits ever.

With a background from the Danish Special Forces, a focus on military precision, and many years as a runner,

he created an innovative range of functional products with a focus on details and comfort.

This is still the DNA of Newline.

MOTUS – SS17Gazing the city as our playground. Walls, fences, handrails are not restrictions but opportunities. The urban environment embraces architectural compositions, heavy and light building materials

and angular shapes and it all somehow becomes ergonomic once runners are in movement.

Colors and patterns rise from the urban lifestyle where outdoor sports and culture fuse in a crossroad. Camouflaging in the city’s grayish and bluish environment whilst getting

a touch of the blue sky, steel, and shale highlighted with natural and signal colors.

All in movement.

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IMOTION TANK / #70150-362 / Soft cotton touch polyester / Mesh back panel

IMOTION PRINTED SPRINTERS / #70195-384 / Moisture management / Flat seam construction

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IMOTION HEATHER TANK / #71175-368 / Lightweight fabric / Mesh panel ventilation

IMOTION SPRINTERS / #71196-365 / Moisture management / Soft stretch fabric

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IMOTION TEE / #71167 / Moisture management / Soft cotton touch polyester / Mesh panel ventilation

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ICONIC VENT STRETCH TEE / #72154-375 / Soft touch support fabric / Ventilation mesh panels

ICONIC POWER SPRINTERS / #72153-365 / Muscle support stretch fabric / Contoured anatomical panels

ICONIC VENT STRETCH TEE / #73154-373 / Quick dry management

ICONIC POWER SPRINTERS / #73153-365 / Flat seam construction

2120

IMOTION BAGGY WINDBREAKER SHIRT / #70187-365Soft cotton touch polyester / Windbreaker front protection

IMOTION PRINTED KNEE TIGHTS / #70165-385Moisture management / Mesh panel ventilation

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IMOTION CAPSLEEVE TEE / #7O189 / Soft stretch fabric / Moisture management / Mesh back panel

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PRECISION THROUGHMILITARY HERITAGE

Helge Petersen, founder of Newline

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IMOTION WINDBREAKER KIMONO TEE / #70160-363 / Windbreaker protection / Ventilation punch panels

ICONIC POWER TIGHTS / #72152-365 / Muscle support stretch fabric / Contoured anatomical panels

3130

IMOTION WINDBREAKER SHIRT / #71176-365Lightweight fabric / Front windbreaker protection panel

IMOTION SHORTS / #71158-365Knee length / Drawstring waist / Elastic waistband

IMOTION PRINTED TIGHTS / #71193-388Moisture management / Mesh panel ventilation

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DESIGNEDFOR THE TIME

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IMOTION HEATHER LOGO TEE / #71178-367 // IMOTION LOGO TEE / #71172

Moisture management / Soft cotton touch polyester / Side slit hem

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IMOTION TEE / #70163-366 / Soft cotton touch polyester / Moisture management

IMOTION PRINTED 2 LAYER SHORTS / #70192-366 / Punched shell fabric / Sublimation printed graphic design

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4140

IMOTION PRINTED JACKET / #71182 / Windbreaker protection / Ventilation punch panels

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IMOTION SHIRT / #70149-364 / Moisture management / Soft cotton touch polyester

IMOTION PRINTED 7/8 TIGHTS / #70186-386 / Flat seam construction / Mesh panel ventilation

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CRAFTED WITHTHE RUNNER

IN MIND

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IMOTION PRINTED JACKET / #70191-385 / Windbreaker protection / Ventilation punch panels

IMOTION 7/8 TIGHTS / #70151-365 / Soft stretch fabric / Mesh panel ventilation

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FUNCTIONMEETS

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IMOTION WINDBREAKER SHIRT / #71170

Lightweight fabric / Front windbreaker protection panel / Front lining

PIONEER IN FUNCTIONAL

APPAREL

5554

IMOTION PRINTED JACKET / #70191-384 / Windbreaker protection / Ventilation punch panels

IMOTION 2 LAYER SHORTS / #70169-363 / Punched shell fabric / Stretch inner pants

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IMOTION SHIRT / #71159-360 / Soft cotton touch polyester / Mesh panel ventilation

IMOTION 2 LAYER SHORTS / #71166-366 / Lightweight fabric / Stretch inner pants

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IMOTION TEE / #70148-364 / Moisture management / Soft cotton touch polyester

IMOTION HEATHER 2 LAYER SHORTS / #70181-368 / Punched shell fabric / Stretch inner pants

6362

IMOTION HOODED WINDBREAKER SHIRT / #71171-358 / Windbreaker protection / Soft cotton touch polyester

IMOTION SHORTS / #71158-366 / Knee length / Drawstring waist / Elastic waistband

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@NEWLINESPORT

#RUNINSTYLE

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“THE ONLY TRUEMIRACLE IN RUNNING...

IS RUNNING.”

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ABOUT

Newline was founded in 1981 and has since then achieved great success on the international

sports scene with distribution in the major part of Europe and in Russia, Asia, the US, Canada and Australia.

Newline offers comtemporary running apparel with the highest level of functionality.

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CREDITS

PHOTOGRAPHYJosephine Svane

MODELSLeonora Ingeborg / Le ManagementTroels Hørup / Le Management

HAIR & MAKEUPLine Bille / AgenturMette Schou / Agentur

ART DIRECTION & GRAPHIC DESIGNNewline A/S

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NEWLINE A/S

Gravsholtvej 15 / Langholt / DK-9310 Vodskov

Phone +45 96 39 77 80 / newline@newlinesport.com

www.newlinesport.com