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MOTORTRADERMEDIA

INFORMATION2020

i

www.motortrader.com

Serving the Motor Trade since 1905

MOTORTRADER

Motor Trader – the leading title for the motor industry for over 100 years

S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5

MOTORTRADERJULY/AUGUST 2019

w w w. m o t o r t r a d e r. c o m

MT INDUSTRY AWARDS2019 WINNERS

Request your free, no-obligation dealer

pack today at www.WMSGroupUK.com

or call 01844 293 817.

SafeandSound.co.uk


MOTORTRADERDEC 2018 / JAN 2019

www.motortrader.com

FRANCHISED DEALER SURVEYLaunch your enquiries, sales MTINTERVIEW

H.R. Owen CEO Ken Choo’s background in hospitality has brought

a fresh approach to running the luxury car dealer group P22

Lookers Reviews

Motor FinanceTop dealer group overhauls

sales processes P16

NFDA DealerAttitude Survey

Premium brands hammered

for volume targets P20


MOTORTRADERSEPTEMBER 2019

www.moto r t r ade r. com

MEDIA INFORMATION

2020i

Motor Trader provides the latest news, views and analysis

on Britain's car retailing sector and produces market reports,

including the Top 200 Franchised Dealer Groups, Top 50

Independent Used Car Dealers and Top 50 Motor Retail

Movers & Shakers. It also hosts the annual Motor Trader

Industry Awards, Independent Dealer Awards and

Motor Trader Summit.

Who reads Motor Trader?Motor Trader is read by Senior Management in franchised and independent car dealers, car manufacturers, repair garages, bodyshops and the aftermarket sector.

..........................................

Total ..................................................................................

..................................................

Motor Trader Average Circulation

(period 1 July 2019 to 30 June 2019) 10,098

What is your main business type?

MOTORTRADERMEDIA INFORMATION

2020i

Aftersales Manager 622

Bodyshop Manager 49

Branch Manager 156

Business Manager/Director 328

Buyer/Purchasing Manager/Purchasing Director 122

Dealer Principal 293

Finance Director/Company Accountant 293

Franchise Manager 42

General Manager 1,409

HR/Training/Personnel Manager 45

Marketing Manager/Director 349

Sales Manager/Director 1,625

Used Car Sales Manager 68

Workshop/Service Manager 1,299

Job

Po

siti

on

1000Number of Jobs 2000 3000

CEO/MD/Chairman/Director/Owner 3,167

18,610

2,853

15,757

www.motortrader.com

1000Number of business 2000 3000

Car Manufacturer/Importer 218

Car Supermarket 167

Dealer Group (Multi Franchise) 1,277

Franchised Dealer 2,650

Independent Car Dealer 3,954

Service/ repair Garage 1,601

9,867 individuals were analysed (98% of the audit issue)

Features list 2020These are our planned features for 2020 but they are subject to change and additions so contact us for the latest list


2020i

FebruaryMT Top 50 Movers & Shakers, New Car Market Insight, Motor Trader Survey : Warranties

MarchNew Car Market Insight, Used Car Sales (Q4), Motor Trader Survey : Auctions & Remarketing

AprilNew Car Market Insight, Motor Trader Survey : Digital Marketing

MayMT Rising Stars, New Car Market Insight, Motor Trader Survey : Training

JuneWarranties, New Car Market Insight, Salary Survey, Used Car Sales (Q1) Motor Trader Survey : Car Care & Paint Protection

July/AugustMT Awards Winners Supplement, New Car Market Insight, Used car sales , Auctions & Remarketing Motor Trader Survey : Motor Finance

SeptemberNew Car Market Insight, Used Car Sales (Q2) Motor Trader Survey : Digital Marketing

OctoberAuctions & Remarketing, New Car Market Insight Motor Trader Survey : Independent Dealers

NovemberMT Top 50 Independent Dealers, New Car Market Insight Motor Trader Survey : Auctions & Research

December/JanuaryMT Top Franchised Dealers, New Car Market Insight, Finance Focus, Used Car Sales (Q3) Motor Trader Power Survey : Motor finance

www.motortrader.com22 l MOTORTRADER.com l SEPTEMBER 2019

H.R. Owen CEO Ken Choo’s background

in hospitality has brought a fresh approach

to the running of the top end dealer group

A differentperspective

As dealership events go, the media unveil of H.R. Owen’s

new Ferrari showroom in Mayfair’s Berkeley Square on

a delightful mid-summer London night in July was hard

one to beat.

Ferrari’s latest Monza SP1, a 1954 750 Monza and

a 1962 250 GTO were all on display on the lawn of the Square’s

gardens opposite.

Overseeing events is Ken Choo, H.R. Owen’s chief executive officer.

The Malaysian-born 46-year old has overseen quite a change in the top

end dealer group since taking on the CEO role in January 2017.

Pre-tax profits have leapt from £1.6m in 2015 to £8.3m in 2018. That’s

growth of 419% while only growing 29% in revenue and resulted in a

second-place ranking for the group in Motor Trader’s Top 25 Increased

Profit table, plus a place for Choo himself in MT’s 2019 Top 50 Movers

& Shakers.

H.R. Owen’s central London Ferrari dealership is the first in the world

to sport the Italian brand’s new corporate identity. “Working to get

this showroom up and running has not been easy,” he says, “but we

managed to do it, ahead of every other major city in the world, New

York, Dubai, everywhere else.”

Brought in directly by Vincent Tan, the founder of H.R. Owen’s Berjaya

MT INTERVIEW Ken Choo

Guy Bird

very hands-on. I personally look at the daily transactions, line by line,

so I know exactly what is going on. We have a team to adjust all that

as well. If you buy correctly and sell correctly you should be doing okay.

Basically you need the right people to do it.”

I ask Choo has there been much change in staff since he joined?

“There are almost the same number as before [553 according to

the last MT survey] but we’ve got better people and the

philosophy is very different,” he says. “The leadership is

very different. Now we have a more-flat organisational

structure where staff can access me straight away.

Previously it was more hierarchical. Instead of the used

car director reporting to X, Y or Z before he comes to

me, now he goes straight. So I have direct access.”

Aside from running the efficiency rule over the

business, Choo places great importance on the way

its staff interact with the customers of its dealerships’

various brands too. Across its six London showrooms

and five county locations in Cheltenham (Gloucestershire),

Pangbourne (Berkshire), Byfleet (Surrey), St. Albans

(Hertfordshire) and Stockport (Greater Manchester),

H.R. Owen sells established luxury marques

from Bugatti, Rolls-Royce, Aston

Martin, Bentley, Ferrari, Maserati

and Lamborghini, to newer entrants

including UK-based BAC, Croatian

start-up Rimac and Italian EV-only

maker Automobili Pininfarina. These

are all big-name brands with often

equally big-name customers, who

expect a level of service not always

delivered within automotive retailing.

This has been reflected in the type

of new H.R. Owen staff recruited under

Choo’s watch as well. “Most of the

new employees who came in during the

last three years are slanted more towards

hospitality and customer service, there are

less of the ‘hot-sell’ personalities,” he explains.

“We look for people with charisma, who you

meet and feel easy and comfortable with – and

who feel honest. We want to be very honest

with our customers so they trust us.”

So much so it seems, that even a

customer as notoriously feisty as chef

Gordon Ramsay, asked H.R. Owen to spec

his Ferrari for him. So they did.

“This is the level of trust we have with

the customer. I mean, it’s not easy to

read his smile, right? What colour he

wants, what spec he really wants.

You wouldn’t want to screw that

up,” he says.

Whatever the dealer is doing, it seems

to be working as Ramsay helps out with the

group’s catering – his Lucky Cat restaurant

in Grosvenor Square, opened recently just

a few streets away.

On the night of the Mayfair Ferrari event

H.R. Owen gained permission from the

local council to display its classic Ferraris

in Berkeley Square – “We have the correct

Group parent company (and the owner of Cardiff City Football Club

where Choo is also CEO) Choo had no background in cars, nor indeed

football, before getting the call from his longtime boss.

Choo trained as an accountant in Australia, before becoming an

auditor for PwC in Malaysia. His break came when he took a job

managing the finances at one of Tan’s casinos in the Seychelles and

then met the man himself who saw something in Choo that he liked.

“I was from the hospitality industry and then running casinos and

resorts for seven year. Then I moved to manage Cardiff City FC as the

CEO. The owner Vincent always wants somebody from a different

industry to take over. It’s good to have a person from a different

perspective to look at things.”

And look at things he has at H.R. Owen, in deep and

detailed ways, no doubt using his skills learned as an

auditor. “You need to have systematic changes to internal

processes,” he says.

“You need to do the ‘nitty-gritty’ to get the result, in

terms of commission structure, taking orders, the delivery

of the car, website, aftersales, finance and insurance,

events and even check-in.

“We’ve improved the whole process, including used

cars. I appointed a used car director. The used car

department the year before I joined was losing money.

In the first year of appointing that person and running

it my way, it’s added a couple of million pounds to

the bottom line.”

Normally used cars are a great source

of revenue and profit for any good dealer

so it seems strange to lose money on

the used side. I ask him what changed

and how he has made a difference,

“At the end of the day, we need to

know the facts, the trends. We are

We have great partnerships but it’s

not rocket science, it’s hospitality”

LONDON CALLING: H.R. Owen’s Ferrari

dealership is the first in the world to sport

the Italian brand’s new corporate look

l MOTORTRADER.com l 23SEPTEMBER 2019

1 3 6 9

Full Page £1,800 £1,730 £1,660 £1,550

Half Page £1,184 £1,145 £1,105 £1,066

Quarter Page £806 £785 £765 £745

DPS £2,920 £2,860 £2,795 £2,730

Half Page Spread £2,200 £1,795 £1,710 £1,650

Advertorials £2,160 £2,052 £1,880 £1,690

Inserts – Please supply a sample - Price on Application

Print Rate Card Number of insertions

Advert Bleed Size (All round) (width x height)

Quarter Page 3mm 100 x 135mm

Quarter Strip 3mm 205 x 66mm

Print Advertising Dimensions

Motor Trader rate card

MEDIA INFORMATION

2020i

MTINTERVIEW

H.R. Owen CEO Ken Choo’s background in hospitality has brought


Lookers Reviews

Motor Finance

Top dealer group overhauls

sales processes P16

NFDA Dealer

Attitude Survey

Premium brands hammered



MOTORTRADERSEPTEMBER 2019


S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADERJULY/AUGUST 2019


MT INDUSTRY AWARDS

2019 WINNERS

S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADEROCTOBER 2019


Special report on sales, winners and losers, Q3 bonuses P16HOW WAS THE SEPTEMBER

PLATE-CHANGE FOR YOUR BUSINESS?

Quarter DPS Strip 3mm 430 x 66mm

Half Page 3mm 205 x 135mm

Half Vertical 3mm 100 x 250mm

Full Page 3mm 225 x 297mm

DPS 3mm 450 x 297mm

Spread Marker 3mm 590 x 150mm

MEDIA INFORMATION

2020i

Sponsored Feature

Cost £3,500 (Inclusive of all of the above)

Motor Trader run specific features each month and suppliers can benefit from sponsoring these. The Sponsored Features include:

• Full Page advertisement top appear within the feature

• Branding with your company logo at the top of each editorial page

• A strip advertisement to appear at the foot of each editorial page

• A Comment Column to appear within the feature (250 words)

Webinar

Cost £5,500 (Fully Inclusive)

For full details about the Webinars, inclusive of the six week marketing campaign leading up to the event, please contact the sales team direct.

Round Table

Cost £6,000 (Inclusive of all of the above)

Motor Trader will organise and host a round table event on your behalf, we will then report on the round table in both Motor Trader magazine and www.motortrader.com

The Round Table will also be promoted across all our social media accounts.

• You provide the subject to be discussed in addition to a guest list of attendees

• Motor Trader provide a venue and lunch chaired by our editorial team

• This is a minimum two-page feature within Motor Trader appearing in an issue of your choice following the event

• This report/ feature is also hosted on our website and promoted across our social media accounts

Bespoke Opportunities Bottom Line

• This will be a two-page interview (topic of your choice) to appear immediatly after a main feature in an issue of your choice.

• This will then be re-enforced with a video interview with a person here at Motor Trader which will be posted on-line.

• The content from the written interview and from the video interview will then be made available for to you use on social media as well as hosted on the Motor Trader website

Total cost £3,500 (including the video content.)

S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADERMAY 2019


MTINTERVIEWPeter Vardy CEO on investing in premium brands, getting it right with

supermarkets and why the UK franchise map needs to be redrawn P20

Motor finance

sales overhaul

New training app

does the business P14

The biggest Benz

dealership in Europe

Behind the scenes

with LSH Auto UK P32

Motor Finance

Commission

Where now for dealers? P24

March plate-change

Winners and losers in new car sales P20

Motor Trader Industry Awards

Stand out from the crowd in 2019 P40

S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADERAPRIL 2019



MOTORTRADERw w w. m o t o r t r a d e r. c o m

JUNE 2019

MTRISINGSTARS2019

Online Ads

Leaderboard The Leaderboard is placed at the prominent position at the top of the Motor Trader website, next to the Motor Trader header.

Ad dimensions: 728 x 90 (w x h) Formats: HTML5, JPG, GIF, PNG. Can be static and animated.

£40 per thousand minimum of 20,000 impressions

MPUThe MPU is placed on the right hand side of the Motor Trader website, running along our editorial stories, can be static or animated, also can be used for video.

Ad dimensions: 300 x 250 (w x h)Formats: HTML5, JPG, GIF, PNG


MPU ExpandableMPU expandable displayed on the right hand side of the Motor Trader website as a standard MPU, when users hover over the MPU this will expand to the size 600x250 pixels.

Ad dimensions: 300 x 250 and 600x250 (w x h)Formats: HTML5, JPG, GIF, PNG


MPU Flip Expandable The MPU flip expandable is placed at the top of the Motor Trader site on the right hand side just underneath our social media links. Prominent position, when clicked on unfolds out to expand to six times the size of a MPU.

Ad dimensions: specific dimensions will be provided on booking.

• £750 per week tenancy

WallpaperThe Wallpaper is a very high impact and prominent creative, it wraps around the Motor Trader website. Comes with an under nav creative so when users scroll down the page it will appear underneath the navigation menu.


£1,750 per week tenancy

SidekickThe sidekick is an expandable ad format which launches from an IAB standard MPU ad (or other trigger, by agreement). Following the initial user interaction, the creative smoothly pushes all our other page content to the left, revealing a large, functional multimedia canvas for your creative.



Banderole Banderole is a horizontally displayed banner with a fixed position that covers website content fully from left to right. A banderole doesn't move while the page is being scrolled, and shrinks automatically (or after click-to-close). It finishes up as a block element on the right edge of the browser window. It can be expanded again in any time after clicking (or optionally, hovering) on the bar.




2020i

For a full size specification, please visit:

motortrader.com

www.motortrader.com

Motor Trader has reported in accordance with ABC's

industry-agreed standards for Web Traffic

Motor Trader Online


2020i

www.motortrader.com

Unique Browsers (Daily Average)

(period July 2019 to 30 June 2019)

Motor Trader has reported in accordance with ABC's industry-agreed standards for Web Traffic

1,883

Unique Browsers (Daily)

Unique Browsers (Daily) Average By Day Of Week

3,0002,5002,0001,5001,000

500 0

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Unique Browsers (Monthly)

60,00050,00040,00030,00020,00010,000

0Jul

AVERAGE 42,814

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

44,

712

43,7

75

39,5

55

41,1

61

40,2

74

33,4

65

47,0

47

41,3

91

52,2

54

42,3

44

41,3

88

48,

199

Daily Average By Month

2,5002,0001,5001,000

500 0

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

the source represents 95% or more of page impressions for the last month in the period.

AVERAGE 1,883

1,97

1

1,88

7

1,76

4

1,85

4

1,8

45

1,36

4

2,04

9

1,98

1

2,15

2

1,88

3

1,77

9

2,07

1 TRAFFIC SOURCES

Supplier Network


2020i

Joining the Supplier Network is a really effective way for companies to target our audience and promote themselves on www.motortrader.com

The supplier network is a micro site within our website. It will allow you to promote your content on to the main website which will be shown alongside the latest news on the home and news pages.

You can post the following content on the supplier network:

The cost to join the the supplier network is £1,600, which equates to £133 a month and this will give enable you to upload unlimited content on to the website over a 12-month period.

For more information on the supplier network and a quick demo of how this works please contact Allen Dunn 020 8253 8384 [email protected]

41,364 unique page

views

Product pages

Press releases Videos Case studies

MOTORTRADER

suppliernetwork

www.motortrader.com

Recruitment Packages


2020i

At Motor Trader Jobs, we offer an effective product portfolio that is easy to understand, targeting automotive professionals and delivering results.Motor Trader Jobs offers different packages and depending on your requirements, you can select your job posting package that suits your role. Total Reach Package - starts from £949The Total Reach package is ideal for hard to fill positions, offering promotion online and in within Motor Trader magazine.

• Quarter-page, half-page or full-page advertisement in the next available issue of Motor Trader magazine

• Hot Job online listing for one month• Job appears as Job of the Week on ‘The Latest Jobs Bulletin’ jobs

newsletter for at least one week• Full social media support with posting on Motor Trader Twitter and

LinkedIn

Job of the Week online only - £700• Our highest-impact online-only package, offering everything in the Hot

Job, plus...• Job appears as Job of the Week on ‘The Career Bulletin’ jobs newsletter

for at least one week• Job appears on Motor Trader LinkedIn page and Twitter

Hot Job online only - £550 • Enhance visibility and response for your ad with a Hot Job • The package is the same as the Standard Job, plus…• Recruiter appears in the Featured Recruiter box• Job appears in Featured Jobs box • Job appears in The Daily Bulletin • Job appears in The Career’s Bulletin jobs newsletter for four weeks

Standard Job Listing online only - £420 • Promote your job with a standard job listing• On site for four weeks• Listing includes your company logo• All jobs are sent to relevant jobseekers through Motor Trader Jobs by

Email’ system

Prices start from £949 for a Total Reach package to include a quarter-page advertisement in print.

£949Quarter page

£1,200Half page

£1,400Full page

www.motortrader.com

www.jobs.motortrader.com

Contact usEDITOR John Kirwan – 020 8253 8713 [email protected]

SENIOR REPORTER Ellis Davies – 020 8253 8710 [email protected]

PRODUCTION EDITOR Leo Quintiliani – 020 8253 8718 [email protected]

GROUP PUBLISHER Bill Sherry – 020 8253 8715 [email protected]

SENIOR SALES EXECUTIVE Lesley Ann Evans – 020 8253 8711 [email protected]

SALES EXECUTIVE Allen Dunn – 020 8253 8384 [email protected]

RECRUITMENT SALES EXECUTIVE Natalie Packham – 020 8253 8669 [email protected]

Motor Trader is published by:Emap, 10th Floor, Southern House, Wellesley Grove, Croydon, CR0 1XG


MOTORTRADERFEBRUARY 2019

www.motortrader.com

50MOVERS&SHAKERSMOTOR TRADER REVEALS THE PERSONALITIES WHO

ARE MAKING A BIG IMPACT ON MOTOR RETAILING

TOP

SPONSORED BY


MOTORTRADERMAY 2019


MTINTERVIEWPeter Vardy CEO on investing in premium brands, getting it right with

supermarkets and why the UK franchise map needs to be redrawn P20

Motor finance sales overhaulNew training app does the business P14

The biggest Benz dealership in EuropeBehind the scenes

with LSH Auto UK P32

MTINTERVIEWH.R. Owen CEO Ken Choo’s background in hospitality has brought


Lookers Reviews Motor FinanceTop dealer group overhauls

sales processes P16

NFDA DealerAttitude SurveyPremium brands hammered


S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADERSEPTEMBER 2019


Request your free, no-obligation dealer

pack today at www.WMSGroupUK.com

or call 01844 293 817.

SafeandSound.co.uk


MOTORTRADERDEC 2018 / JAN 2019

www.motortrader.com

FRANCHISED DEALER SURVEY

Launch your enquiries, sales

Motor FinanceCommissionWhere now for dealers? P24

March plate-changeWinners and losers in new car sales P20

Motor Trader Industry Awards

Stand out from the crowd in 2019 P40


MOTORTRADERAPRIL 2019



MOTORTRADERJULY/AUGUST 2019


MT INDUSTRY AWARDS2019 WINNERS

MT INTERVIEWSTUART FOULDS CEO of TrustFord P32

Putting the customer first

with one-hour car sales and stop by servicing

MOTORTRADERMARCH 2019



NFDA Dealer Attitude Survey

Motor Trader Rising Stars

Profitability under the spotlight P16

Nominate your top

employees for 2019 P28

S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5MOTORTRADERw w w. m o t o r t r a d e r. c o m

JUNE 2019

MTRISINGSTARS2019S E RV I N G T H E M O T O R I N D U S T RY S I N C E 1 9 0 5

MOTORTRADEROCTOBER 2019


Special report on sales, winners and losers, Q3 bonuses P16

HOW WAS THE SEPTEMBER

PLATE-CHANGE FOR YOUR BUSINESS?


2020i

www.motortrader.com

motortrader - djx5h8pabpett.cloudfront.net › wp-content › uploads › 2010 › 0… · 1 3 69...

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