ASocialMediaStrategyfor

MotorCityCasinoHotel

EricaDonersonNewMediaDriversLicenseADV892–Summer‘10

Made in Detroit

Challenges

Photo:JamesCridland(Flickr)

SocialMediaStrategy

BLOG

SocialMediaStrategy

MadeinDetroitBlog

•  LoveforDetroit•  GivingBack•  SecretsforSuccess

GoogleAdWords

•  InvestinCampaign

•  EffecLveSearchTerms•  MGMGrandDetroit

SocialMediaStrategyFacebookandYouTube

SocialMediaStrategyTwiQer

Timeline

Photos(toptoboDom):Balaji.B.,jurvetsonandkatmere(Flickr)

Success• Fans

• Followers• Videos• Clicks

Budget=$4,200

Photo:Lec(Flickr)