motorcade pitch deck v1.3

11
TRAFFIC CITATIONS ARE AWFUL. WE ARE MAKING THEM EASY TO MANAGE. March 2013

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Traffic citations are awful. Cited drivers waste time resolving their ticket because the current system is inefficient, laborious, and antiquated. Our aim is to create the 'TurboTax of traffic tickets' and allow drivers to make informed decisions and act accordingly to resolve their case. Drivers are guided through the entire process of resolving a ticket, including paying the fine, submitting documents, finding an attorney, attending traffic school, and even switching insurance carriers. 3/21/13

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Page 1: motorcade Pitch Deck v1.3

TRAFFIC CITATIONS ARE AWFUL.

WE ARE MAKING THEM EASY TO MANAGE.

March 2013

Page 2: motorcade Pitch Deck v1.3

TEAM

Greg MuenderFounder & President of TicketKick.com, an

innovative web based service for contesting traffic tickets. Successfully acquired at

$1.68 MM valuation in 2012.

BS in Business Administration from San Diego State University.

Startup Mentor at Stanford University

Jake MoffattTeam lead for both the launch of

CarHelper.com and current Realty Team Lead at ApartmentList.com.

Expert in Ruby on Rails with experience in scaling, designing, and building at all levels of

the web application.

Self-taught programmer since age 12.

David Baga

Advisor

VP of Sales & Business Development at Rocket Lawyer. Worked at Oracle Corporation, Information Builders, and at Trapezo.

Page 3: motorcade Pitch Deck v1.3

OPPORTUNITY

135 millionparking tickets / year

209 million licensed drivers

90 million moving violations / year

Page 4: motorcade Pitch Deck v1.3

PROBLEM

Confusing

Drivers are not given complete guidance and likely won’t make

the best decisions for their specific circumstances.

Time Consuming

The average cited driver spends many hours completing simple tasks such as paying the fine

and handling paperwork.

Difficult

The municipalities’ current system is unintuitive. Virtually no new technology has percolated

into this space in over a decade.

Resolving a ticket is...

Page 5: motorcade Pitch Deck v1.3

VALIDATION

Of Polled Drivers...

89% felt that they had insufficient knowledge

and a lack of information to make proper decisions to

resolve their ticket.

71% thought it was too difficult to find out how a ticket will affect their

driving record.

65% thought that they wasted time by calling and visiting the courts, mailing in documents, and paying fines.

Page 6: motorcade Pitch Deck v1.3

File Your TaxesDeposit Your Checks Manage Your Credit

You can do a lot with your smart phone.

We think you should manage your ticket with one, too.

Page 7: motorcade Pitch Deck v1.3

SOLUTION

For resolving a parking or traffic ticket, motorcade

has your back. Take a picture of the ticket and we’ll import

the data. Pay your fine, dispute it, or get help choosing

from the wizard. View your dashboard to see all citations and

points on your driving record.

Page 8: motorcade Pitch Deck v1.3

BUSINESS MODEL

We make money by connecting people with relevant products and services:

Product or Service Prospective Partner Revenue Per Acqusition User Adoption

Auto Insurance Insurance Carriers $100 20%Legal Representation Law Firms $75 5%

Repairs for ‘fix-it-tickets’, maintenance of vehicles Auto Repair Facilities $10 7%

Driver Education Traffic Schools $5 35%Registration renewal, order

copies of driving record AAA / DMV Services $5 12%

large expected user base + high quality user

data imported from ticket

+ high potential profit=actionable intent

of customers

Page 9: motorcade Pitch Deck v1.3

Information

Contest Ticket

Pay Fine

Find Attorney

Enroll Traffic School

Insurance Predictions

Guidance Wizard

Mobile App

motorcade

Courthouse

Post O

ffice

COMPETITION

Page 10: motorcade Pitch Deck v1.3

USER ACQUISITION

PARTNERSONLINE GUERRILLA

Place marketing materials on vehicles who have a parking

ticket on the windshield.

Affix ‘fake tickets’ on windshields to get attention. Leverage this buzz for PR.

Promote to cited drivers at courthouses and municipalities.

Courts and parking enforcement will promote our service on issued tickets and

their websites. We’ll drastically lower their fine payment

default rates.

Users who post their activity to social networks will be randomly selected to have their fine paid for by us.

Increase search rankings: In exchange for reputations and advertising credits, attorneys

will create content by answering users’ questions on site, similar to Quora.

Capitalize on existing search query demand with SEM via

Adwords PPC.