motorcade pitch deck v1.3
DESCRIPTION
Traffic citations are awful. Cited drivers waste time resolving their ticket because the current system is inefficient, laborious, and antiquated. Our aim is to create the 'TurboTax of traffic tickets' and allow drivers to make informed decisions and act accordingly to resolve their case. Drivers are guided through the entire process of resolving a ticket, including paying the fine, submitting documents, finding an attorney, attending traffic school, and even switching insurance carriers. 3/21/13TRANSCRIPT
TRAFFIC CITATIONS ARE AWFUL.
WE ARE MAKING THEM EASY TO MANAGE.
March 2013
TEAM
Greg MuenderFounder & President of TicketKick.com, an
innovative web based service for contesting traffic tickets. Successfully acquired at
$1.68 MM valuation in 2012.
BS in Business Administration from San Diego State University.
Startup Mentor at Stanford University
Jake MoffattTeam lead for both the launch of
CarHelper.com and current Realty Team Lead at ApartmentList.com.
Expert in Ruby on Rails with experience in scaling, designing, and building at all levels of
the web application.
Self-taught programmer since age 12.
David Baga
Advisor
VP of Sales & Business Development at Rocket Lawyer. Worked at Oracle Corporation, Information Builders, and at Trapezo.
OPPORTUNITY
135 millionparking tickets / year
209 million licensed drivers
90 million moving violations / year
PROBLEM
Confusing
Drivers are not given complete guidance and likely won’t make
the best decisions for their specific circumstances.
Time Consuming
The average cited driver spends many hours completing simple tasks such as paying the fine
and handling paperwork.
Difficult
The municipalities’ current system is unintuitive. Virtually no new technology has percolated
into this space in over a decade.
Resolving a ticket is...
VALIDATION
Of Polled Drivers...
89% felt that they had insufficient knowledge
and a lack of information to make proper decisions to
resolve their ticket.
71% thought it was too difficult to find out how a ticket will affect their
driving record.
65% thought that they wasted time by calling and visiting the courts, mailing in documents, and paying fines.
File Your TaxesDeposit Your Checks Manage Your Credit
You can do a lot with your smart phone.
We think you should manage your ticket with one, too.
SOLUTION
For resolving a parking or traffic ticket, motorcade
has your back. Take a picture of the ticket and we’ll import
the data. Pay your fine, dispute it, or get help choosing
from the wizard. View your dashboard to see all citations and
points on your driving record.
BUSINESS MODEL
We make money by connecting people with relevant products and services:
Product or Service Prospective Partner Revenue Per Acqusition User Adoption
Auto Insurance Insurance Carriers $100 20%Legal Representation Law Firms $75 5%
Repairs for ‘fix-it-tickets’, maintenance of vehicles Auto Repair Facilities $10 7%
Driver Education Traffic Schools $5 35%Registration renewal, order
copies of driving record AAA / DMV Services $5 12%
large expected user base + high quality user
data imported from ticket
+ high potential profit=actionable intent
of customers
Information
Contest Ticket
Pay Fine
Find Attorney
Enroll Traffic School
Insurance Predictions
Guidance Wizard
Mobile App
motorcade
Courthouse
Post O
ffice
COMPETITION
USER ACQUISITION
PARTNERSONLINE GUERRILLA
Place marketing materials on vehicles who have a parking
ticket on the windshield.
Affix ‘fake tickets’ on windshields to get attention. Leverage this buzz for PR.
Promote to cited drivers at courthouses and municipalities.
Courts and parking enforcement will promote our service on issued tickets and
their websites. We’ll drastically lower their fine payment
default rates.
Users who post their activity to social networks will be randomly selected to have their fine paid for by us.
Increase search rankings: In exchange for reputations and advertising credits, attorneys
will create content by answering users’ questions on site, similar to Quora.
Capitalize on existing search query demand with SEM via
Adwords PPC.
CONTACT
@motorcadeapp
916.792.3410 greg’s cell
angel.co/motorcade
www.motorcade.me