MOTOPIA LIMITED STRATEGYPAPERThe making of a great migration business…

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THE PILLARS OF A PUBLIC TECHNOLOGY BUSINESS

Product Strategy

Technology

Market Entry Strategy

Execution

Corporate Strategy

Value

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THE TECHNOLOGY PLAN

Diversify the IP, position for tomorrows

migration demand and develop faster 2 web

and mobile migration.

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1) replacement of legacy systems.

2) consolidating business units to create a single view of all records in the one system (for example,

moving to a CRM system) from custom application.

3) mergers and acquisitions that result in replacement of the inferior or weaker systems.

4) implementing new applications that encompass the functional capability of the existing custom

application.

5) consolidating, upgrading or modernizing existing applications to support mobile, multi user or web

functionality.

6) migrating to the cloud.

MIGRATION DEMAND IS DRIVEN BY:

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2015 V1 LAUNCH BEYOND ACCESS

VENDOR INTEGRATION 2016SQL CONTENT

MANAGEMENT

MASTER DATA TOOLS

DATA CLENSING

ANY-2-SQL IMPLEMENATION

DEVELOPMENT ROADMAP

2017REPORT & DATA WAREHOUSING

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MIGRATE TO WEB & MOBILE

Access is a pervasive database and light weight

software solution that has created a plague across the

world. 2SQL is built on the premise of curing this

Business disease.

But does the business still want to use the access

software or would they prefer to port to the web? We

think YES is the answer to this question. 2SQL will be

extended to make migrating of Access Forms to HTML5

and native code faster. This will increase our value

proposition to the customers.

PRODUCT STRATEGY 2016

Why?

Customers

Need

ANY 2 SQL

Leaving on premise behind and moving to the cloud will

see a rush from file based DB engines to cloud based

SQL Server offerings in AWS and Windows Azure.

These applications will offer a variety of service

capability and capacity.

Bolstering our capability to migrate FoxPro, FileMaker,

Oracle, DB2 and file based data stores to SQL will

deliver revenue diversification into the future.

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MIGRATION OF STRUCTURED DATA

Many Access applications can be replaced today by

Commercial Off The Shelf (COTS) software or cloud

products.

The migration platform will be extended in the future

to support data migration and cleansing of specific data

types (e.g. Inventory, Customers and Suppliers) ready

for integration with new system implementations.

PRODUCT STRATEGY 2016 & BEYOND

Why?

Customers

Need

MIGRATION OF ON-PREMISE 2 CLOUD

ACCOUNTING

2M businesses are expected to be operating Cloud

Accounting Systems by 2017 but how will they migrate

from their on-premise business and transaction data to

the cloud?

Motopia intends to make investments in this area to

leverage the cloud migration engine to support this

high demand migration type.

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THE MARKET ENTRY PLAN

Create channel, simplify pricing, align to

industry players build, build Customers and

annualized recurring revenue

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Access Key & Government Customers

Build relationships with System Integrators.

Align with PaaS (Microsoft, AWS) & Telco

(Telstra, m2) vendors.

Develop ISV Channel for accounting

migration as a service.

CHANNEL DEVELOPMENT

GROW

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Pay by the MB migration.

Billing for volume makes the price calculation

simple for the customer.

Aligns pricing to partners.

Affirms business understanding that data has

value in the digital economy.

Grow service revenue via acquisition.

PRICING SIMPLICITY

DEVELOPFor

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THE CORPORATE PLAN

Acquisitions of capabilities and technologies,

build a company that institutions will follow

and support

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MOTOPIA AS A BUSINESS

MOTOPIA needs a business base to grow off. It needs systems, staff, customers and

relationships that are best delivered via acquisition than organic growth.

In the near term the business will:

1. Implement new financial system;

2. Appoint agents to perform financial management – AP, AR, Trial Balance accounting

function

3. Find and acquire a suitable business to complement the ambition.

GROWING CAPABILITIES

Financial Support

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GROWING VALUE

SaaS RevenuesGrow SAAS

New ValueJustifying growth in capital value

Acquisition RevenuesAcquire Profits + Customers

+ =

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MOTOPIA LTD

Migrating customers to their futureFor

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