SWIFT Nordics Regional

Conference 2015

Motivational keynote

Jonas Kjellberg One of the creators of SKYPE and lecturer at Stanford and the

Stockholm School of Economics

Copenhagen, 4 - 5 March 2015

INSPIRATION OF GEAR

UP

JONAS KJELLBERG

BASED ON THE BETA VERSION OF THE BOOK

SWOT

100 KNACK

10 SNACK

1 TACK

DELIGHT

FREQUENCY

BUSINESS MODEL

DELIGHT

DELIGHT

FUNCTIONALITY

EFFICIENCY

20

Cu

sto

me

r sa

tisfa

ctio

n

Functionality needs

Efficiency needs

(Generally expressed.

e.g. Litres per Km)

Delight needs

(new to the world)

feature

implementation

Delight

Disappointed

Poor Good

INNOVATE

DON´T

IMITATE

FASHION

DELIGHT

FREQUENCY

BUSINESS MODEL

BUSINESS

MODEL

DELIGHT

FREQUENCY

BUSINESS MODEL

BIG BEATS

THE SMALL

OR FAST

BEATS THE

SLOW

THAT WAS

ALL!!!