motivation show marketing all the strategies you need to reach the $29 billion business of...
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Motivation Show MarketingAll the strategies you need to reach the $29 billion business of incentives and business gifts.
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Motivation Show FactsThe Motivation Show reaches the key players, 13,500 in 2006, in
the incentive and promotion worlds:
59% have annual budgets for incentives, meetings, recognition awards, business gifts, and promotional products of more than $100,000 and 31% have a budget exceeding $1 million.
75% don’t attend any other incentive show – only The Motivation Show.
87% are involved in the purchasing process.
93% of 2006 attendees took action.
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Multiple Ways to Maximize Success Reach buyers before The Show and
throughout the year in Motivation Strategies print, e-mail magazines, MotivationSearch.com, and the annual Buyer’s Guide.
Reach buyers during the show with an array of banners, kiosks, show boards, and curb signs.
Innovative Products Gallery Make sure your innovative new product or
service is seen by the industry’s top buyers.
Get complete exposure at the show in the Innovative Products Pavilion, online at MotivationSearch.com; and in print in the pre-show edition of Motivation Strategies magazine and in the The Motivation Show Daily.
A complete marketing program for only $895.
Innovative Products Gallery GO TO:
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The Innovative Products Gallery is Now Year-Round
Get complete exposure before and after The Show in the Innovative Products Gallery,in print in Motivation Strategies magazine and in our Innovative Products Gallery e-mail newsletter.
Reach over 30,000 buyers and track the results.
A complete marketing program for only $595.
View Sample of e-newsletter
Motivation Show Buyer E-Mail Newsletter & Motivationshow.com Banner
Advertising A few high-visibility positions are available on
Motivationshow.com, where nearly two-thirds of attendees now register each year.
Unique sponsorship opportunities let you target almost everyone coming to the show, precisely when they’re making their plans.
MotivationShow.com GO TO:
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The Motivation Show Exhibit & Resource Print Directory
Target buyers in the The Motivation Show’s Annual Buyer’s Guide print edition, an essential part of any serious planner’s toolkit. It provides most comprehensive listings in the incentive and motivational meetings business.
Learn more
MotivationSearch.com Year-Round Buyer’s Guide
Reach buyers 24/7 with your most updated information throughout the year at Motivationshowonline.com—we’ll update your listings as often as needed.
Feature your products and services in a searchable online catalog or highlighted listing, and get priority search results. Download the names of attendees who visit your booth.
GO TO: MotivationSearch.com
Motivation Strategies Integrated Marketing Programs
Motivation Strategies magazine and e-mail newsletters: target over 30,000 pre-registered buyers with the right reasons to visit your booth.
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The Motivation Show DailyPublished by Motivation Strategies
A tabloid-sized daily publication featuring up-to-the-minute news at and about the Show, new products and reviews of the education at The Show, September 25 - 27 at McCormick
Place in Chicago
Will reach all buyers at The Show the 2nd day and will be delivered on all the shuttle buses, reaching buyers when they're in planning mode.
In addition, it will be handed out at all the major entrance ways to the Show floor and at the top of the escalators.
Special displays at the food courts will feature copies of Motivation Show Daily, to reach the buyers on the show floor. View PDF
VIP Promotional Card DeckTo Target the Biggest Buyers
A co-op marketing program targeted to the top 5,000 buyers before they attend the show.
A proven way to drive traffic to your booth.
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Targeted Direct Mailings
Rent the list of pre-registered buyers for your own pre-show mailings.
You can download it directly from Motivationshow.com.
Full-Service Direct Mail Marketing GO TO:
Co-Branded Advertising Corporate Outreach Program
A unique co-branding opportunity for up to 9 merchandise and gift card suppliers and 9 travel suppliers to reach millions of sales and marketing
executives through a multi-ad campaign that brings the leading brands in our industry together alongside The Motivation Show brand.
Travel
IncentiveForbes Successful MeetingsMeeting NewsBusiness Travel NewsSMERF Meetings JournalMPI - CAC NewsletterInSITE
+ Direct Mail Campaign to over 600, 000 buyers
Merchandise
PotentialsIncentiveForbes PromoSelling PowerBrilliant ResultsSales Force X/P
+ Direct Mail Campaign to over 600,000 buyers
Motivation StrategiesHR Guide to IncentivesIMA Annual Membership DirectoryHuman CapitalIndustrial Safety & Hygiene NewsPharmaceutical ExecutiveMultichannel Merchant
Incentives & Meetings InternationalThe Meeting ProfessionalCorporate Meetings & IncentiveCorporate & Incentive TravelMotivation StrategiesTravel World NewsIMA Annual Membership Directory
At-Show Marketing Strategies
The Motivation Show offers proven signage opportunities to brand your company to the biggest and best buyers and drive traffic to your booth.
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Lobby Banner (Single-Sided)
Banner Size: 16'h x 16'w
Total Number Available: 1
Aisle Banner (Double-Sided)Banner size: 24’h x 8’wTotal Number Available: 13
At-Show Marketing Strategies, cont.Banners and Billboards
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Escalator Signs (Single-Sided)Panel Size: 8'h x 24'wTotal Number Available: 4
At-Show Marketing Strategies, cont.Banners and Billboards
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Restaurant Sign (Single-Sided)Banner Size: 8'h x 16'wTotal Number Available: 8
At-Show Marketing Strategies, cont.Banners and Billboards
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Aisle Signs (Double-Sided)
Advertise your booth number directly
beneath the prominent aisle number
signs above every aisle.
Banner Size: 4'h x 8'w
Total Number Available: 44
At-Show Marketing Strategies, cont.Banners and Billboards
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Floor Signs
Banner Size: Outside Dimensions: 49 1⁄4" h x 35 9⁄16" w
Graphic Dimensions: 46 3⁄4" h x 33 1⁄16" w
Total Number Available: 2 sets of 6
At-Show Marketing Strategies, cont.Banners and Billboards
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Registration KioskBanner Size: 15' 8"h x 49' 3"wTotal Number Available: 1
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At-Show Marketing Strategies, cont.Banners and Billboards
Showboard and on-floor Showboard (2 Panels)
Panel Size: 86 1⁄4" h x 38 1⁄8" w
Total Number Available: 23
Kiosks (4 Panels)
Panel Size: 86 1⁄4" h x 38 1⁄8" w
Total Number Available: 6
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At-Show Marketing Strategies, cont.Banners and Billboards
In-Formation Escalators Signs (Single-Sided)
These are strategically placed on escalator
medians. Sponsor’s sales messages progress as
guests travel up and down these high volume
corridors.
Panel Size: 8'h x 24'w
Total Number Available: 4
NEW
At-Show Marketing Strategies, cont.Banners and Billboards
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At-Show Sampling—to Get Buyer's attention at The Show and build traffic to your booth: Sampling opportunities start at $1.50 per sample
At-Show Marketing Strategies, cont.At-Show Sampling
Year-Round 1-to-1 Marketing A complete range of telephone sales
lead follow-up and direct marketing services ensure your success.
GO TO: Full Service Business Development
2007 Motivation ShowPromotion & Advertising Opportunities
Motivation Show Co-Branded Corporate Outreach Program
Email Attendance Promotion Program Banner Advertising.
Email “Special Offers” Program Advertising.
Motivation Strategies Display Advertising.
The Motivation Show Daily Display Advertising
MotivationShow.com Banner Advertising.
MotivationSearch.com Banner Advertising.
MotivationShowSearch.com Enhanced Listing.
MotivationStrategies.com Banner Advertising.
VIP Pre-Show Card Deck.
2007 Motivation Show Promotion & Advertising Opportunities, Cont.
Advance Registration List Rental. Motivation Show Planning Guide Sponsorship. Innovative Products Gallery Advertising. Motivation Show Directory Advertising. Exhibit Locator Sponsorship. Exhibitor Banner and Billboard Advertising. At-Show Sampling. Email Center Sponsorship (NP/IS). Email Center Sponsorship (IT&ME). All-Industry Reception Sponsorship. Attendee Bag Sponsorship. Telephone sales qualification and follow-up service.