motivated by compassion powered by community€¦ · megan herrmanns, salesforce lori healey,...
TRANSCRIPT
Motivated by Compassion
Powered by Community
30,000,000
children in the United
States live in low income or
homeless situations
1 in 4 families
Struggle with to provide
basic needs to their
children, such as diapers
50%
of children from low-income
communities start 1st grade
up to 2 years behind
their peers
Research indicates
that poverty is the
single greatest threat
to children’s well-
being
The
Need
Our vision is that one day every child will have the essentials they need
to feel safe, warm, ready to learn and valued.
1
OUR
MISSIONCradles to Crayons provides
children from birth through
age 12, living in homeless or
low-income situations, with
the essential items they need
to thrive--at home, at school
and at play. We supply these
items free of charge by
engaging and connecting
communities that have with
communities that need.
Our Operating Model
COMMUNITIES
Money and basic essentials like clothing,
shoes, and books are donated.
THE GIVING FACTORY
Volunteers sort donated
items into customized
packages called KidPacks
to fill orders from our
partner organizations.
PARTNER ORGANIZATIONS
More than 26 partner organizations order and distribute KidPacks to
families in need.
CHILDREN IN NEED
Children and families
receive quality items,
helping them feel
valued and reducing
financial pressures.
We have earned Charity
Navigator’s highest rating for
nine consecutive years.
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Cradles to Crayons KidPack:
One Size Does Not Fit AllFamilies abruptly fleeing
domestic violence in their
homes, single parents
working two jobs to make
ends meet, grandparents
unexpectedly becoming
caregivers due to family
disability—all rely on our
services when they have
nowhere to get the basics.
Every customized
KidPack is built for each
child’s individual needs
to ensure we are
providing the most
helpful support.
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Our Journey
Impact since inception (Boston and Philadelphia
combined) reaches one half million packages of
essentials delivered to local children in need
2012 Milestone
Cradles to Crayons expands to
Philadelphia, Pennsylvania
2006 Expanded
Cradles to Crayons is founded in
Massachusetts by Lynn Margherio
2002 Founded
Cradles to Crayons - Boston moves to a new
Giving Factory in Brighton to expand capacity
2011 Growing
Cradles to Crayons opens its Giving Factory in
Quincy, Massachusetts
2003 Giving Factory
1,000,000
Children
Served
Third market launched in 2016
Launched 3rd market, in Chicago. Cradles to
Crayons served 1 millionth child
Cradles to Crayons serves more than 160,000
children and engages over 45,000 volunteers
with operations in Boston and Philadelphia.
2015 Growth Continues
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Everyone Loves the Work We Do
“It was a very welcoming and
extremely efficient process. I
loved hearing the final results of
who we had helped at the end
and what our accomplishments
mean to the community.”
–Volunteer
“Cradles to Crayons, they’re the
best thing that ever
happened. When we first
started the partnership, my
director asked, ‘Do you think
we’re getting too much?’”
–Partner
Net Promoter Score* = 100%
97% of volunteers
would volunteer at
C2C again
PARTNERS BENEFICIARIES VOLUNTEERS
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22,000 sq/foot warehouse and distribution center
Located in the Logan Square neighborhood
We will host 10,000+ volunteers in
FY2018
We plan to serve 33,400 children in
FY2018 (94% increase over FY2017)
The Giving Factory
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FY2018 Chicago Kids Served Goals
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Goal
Cradles-Chicago
KidPacks 12,600
Backpacks 17,000
Specialty
Items3,800
Total 33,400
One Cradles FY2018 Budget
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Massachusetts Philadelphia Chicago One Cradles
Revenue
Corporation $1,584,224 $640,856 $660,000 $2,885,080
Foundation $617,700 $318,027 $156,000 $1,091,727
Individual $2,929,327 $640,900 $748,500 $4,318,727
Other Fundraising $190,000 $134,720 $95,000 $419,720
Development Revenue $5,321,251 $1,734,503 $1,659,500 $8,715,254
Other Income: Operations1 $45,000 $6,000 $0 $51,000
Revenue Total $5,366,251 $1,740,503 $1,659,500 $8,766,254
Expense
Compensation $3,611,845 $896,737 $628,509 $5,137,091
Rent $336,217 $180,980 $243,853 $761,050
Professional Fees $131,000 $21,916 $48,000 $200,916
Product Purchases $550,000 $209,500 $158,000 $917,500
Shared Services ($428,111) $217,946 $210,165 $0
Other $946,420 $143,836 $322,742 $1,412,998
Expense Total $5,147,372 $1,670,915 $1,611,268 $8,429,555
NET GAIN (LOSS) $218,879 $69,588 $48,232 $336,699
Unrealized Loss on
Investments
NET GAIN (LOSS) $218,879 $69,588 $48,232 $336,699 8
Cradles to Crayons has seven cultural values by which all employees make decisions. These values were created and implemented by a cross-functional team within the organization to ensure every decision is thoughtful, strategic, and with the best interests in mind. Our cultural values are:
1. Kids come first.
2. We are one and we are stronger together.
3. We lead the way.
4. Diversity is our strength, inclusivity our bond.
5. Service is our legacy.
6. We speak the truth and face the facts.
7. We leverage collective genius.
Our Cultural Values
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Getting Involved. Making a Difference.
Corporate
Engagement
Groups work
together to foster
team-building
while working for a
common cause.
Tangible Service
The Giving Factory
can host more than
200 volunteers for
meaningful, hands-
on opportunities to
give back.
Families Giving
Families with kids
5+ can volunteer
together to
embrace the value
of service.
Become a Leader
Engage deeply
through Family
Leadership Circle,
Teen Leadership
Corps, and more.
“It was a very welcoming and extremely efficient process. I loved hearing
the final results of who we had helped at the end and what our
accomplishments mean to the community.”
- Giving Factory Volunteer
Family & Youth
Engagement
Leadership Opportunities
Corporate Engagement
Engagement Opportunities
Cradles to Crayons offers a rich array of
corporate, family, youth, and leadership
engagement opportunities. The Giving
Factory® can accommodate up to 200
volunteers with space for special events.
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1. Academy for Urban School Leadership
2. Association House
3. Austin Childcare Providers’ Network
4. Boys and Girls Club – Logan Square
5. Casa Central
6. Chicago Department of Family and Support
Services – Trini Davila Community Center
7. ChildServ
8. Communities in Schools
9. Family Focus
10. Heartland Alliance
11. Horizons for Youth
Our growing list of established nonprofit social service agencies include a variety of schools, shelters, head start and early intervention programs.
12. Illinois Action for the Children
13. Infant Welfare Society of Chicago
14. Juvenile Protective Association
15. La Casa Norte
16. New Moms
17. Northwest Side Housing Center
18. Northwestern University Settlement House
19. SGA Youth and Family Services
20. Youth Guidance
21. Wood Family Foundation
22. WINGS, Metro
Serving Chicago Children Through Partnerships
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We partner with many of the nation’s leading corporations in Boston, Chicago and Philadelphia. These partnerships provide us with the financial resources, in-kind product and volunteers needed to fulfill our mission. Here are some of our partners:
: One CradlesStrong Corporate Engagement
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NUDM 2018 Beneficiary
Cradles to Crayons Chicago was recently selected as the
Northwestern University Dance Marathon 2018 Beneficiary!
This year-round partnership includes on-site collection drives in Evanston and on
campus with thousands of community members and visibility through media, press,
and other channels.
Last year, NUDM raised $1,253,596 for The Evanston Community Foundation and
GiGi’s Playhouse. This year it’s us.
Let’s #GrowTogether13
John Atkinson, Willis Towers Watson
Gery Chico, Chico & Nunes, P.C.
Jack Greenberg (Board Chair), The Western Union Company
Jim Hirshorn, Ares Management, L.P.
Amy Hughes, Bank of America, US Trust
Douglas Kush, Egon Zehnder
Carrie McNally, Sheppard, Mullin, Richter & Hampton LLP
Desiree Rogers
Chicago Board of Directors
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Julie Coffman, Bain & Company
Shana Hayes, Academy for Urban School Leadership (AUSL)
Megan Herrmanns, Salesforce
Lori Healey, Metropolitan Pier and Exposition Authority (MPEA)
Jack Greenberg*, The Western Union Company
Jim Hirshorn*, Ares Management, L.P.
Amy Hughes* (Council Chair), U.S. Trust, Bank of America
Neill Jakobe, Ropes & Gray
Mohit Kalra, Google
Michelle Kilkenney, Kirkland & Ellis
Douglas Kush*, Egon Zehnder
David Whitaker, Choose Chicago
*Chicago Board of Directors
Corporate Advisory Council
The Cradles to Crayons Corporate Advisory Council fosters a culture of corporate citizenship by engaging corporations and their employees in meaningful, productive, and fun team-building service experiences to make a positive difference in the lives of local
children.
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Family Advisory Council
Lisa Belcher (Council Chair), Glencoe
Pam Davis, Highland Park
Rakhi Fuller & Heath Fuller, Bucktown
Ilene Goldman, Ravenswood Manor
Donna Greenberg, Highland Park
Jacqueline Hairston, Lakeview
Stacy Jakobe, Evanston
Amy Kaplan, Riverwoods
Doug & Stacey Meyer, Deerfield
Carrie McNally*, Lincoln Park
Deb Michaelson & Matt Michaelson, Bucktown
Nguyen Nguyen & Tan Vu, Bucktown
Catherine Rosenberg & Mike Rosenberg, Lakeview
Joshua Shipley, Lincoln Park
Shawn Strack, Lincoln Park
*Chicago Board of Directors
The Cradles to Crayons Family Advisory Council fosters a culture of family philanthropy by cultivating and educating families to help children in need from their own
communities.
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