moti quotes

8/6/2019 Moti Quotes

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Advertising is what you do when you cant (afford to) go see somebody.

Fairfax Cone, principal of Foote, Cone & Belding 1963

Advertising is salesmanship mass produced. No one would bother to use Advertising if he

could talk to all his prospects face-to-face. But he cant.

Morris Hite, author of Adman: Morris Hites Methods for Winning the Ad Game- 1988

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a

substitute for a personal sales force an extension, if you will, of the merchant who cries

aloud his wares.

Rosser Reeves, Reality in Advertising 1986

Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank

that keeps our economy surging forward.

Robert W. Sarnoff, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The

International Dictionary of Thoughts 1969

Advertising says to people, Heres what weve got. Heres what it will do for you. Heres

how to get it.

- Leo Burnett, quoted in 100 LEOs 1995

I do not regard advertising as entertainment or an art form, but as a medium of

information.

David Ogilvy, Ogilvy on Advertising 1985

If you cant turn yourself into your customer, you probably shouldnt be in the marketing

writing business at all.

Leo Burnett, quoted in 100 LEOs 1995

The consumer isnt a moron. She is your wife.

David Ogilvy, Confessions of an Advertising Man 1971

There is no such thing as soft sell and hard sell. There is only smart sell and stupid

sell.

Charles Browder (1958), president of BBDO, quoted in James B. Simpson, Contemporary

Quotations 1964

The more facts you tell, the more you sell. An advertisements chance for success

invariably increases as the number of pertinent merchandise facts included in the

advertisement increases.

Dr. Charles Edwards, quoted in Leonard Safir and William Safire, Good Advice 1982

The headline is the most important element of an ad. It must offer a promise to the reader

of a believable benefit. And it must be phrased in a way to give it memory value.


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- Morris Hite, quoted in Adman: Morris Hites Methods for Winning the Ad Game 1988

To establish a favorable and well-defined brand personality with the consumer the

(marketer) must be consistent. You cant use a comic approach today and a scientist in a

white jacket tomorrow without diffusing and damaging your brand personality.

Morris Hite, quoted in Adman: Morris Hites Methods for Winning the Ad Game 1988

Promise, large promise, is the soul of Advertising

Samuel Johnson, English author 1759

Advertising in the final analysis should be news. If it is not news it is worthless.

Adolph S. Ochs 1958

What you say in Advertising is more important than how you say it. David Ogilvy

The headline is the ticket on the meat. Use it to flag down readers who are prospects for

the kind of product you are Advertising.


I once used the word OBSOLETE in a headline, only to discover that 43 per cent of

housewives had no idea what it meant. In another headline, I used the word INEFFABLE,

only to discover that I didnt know what it meant myself.


I think central to good writing of advertising, or anything else, is a person who has

developed an understanding of people, an insight into them, a sympathy toward them. I

think that that develops more sharply when the writer has not had an easy adjustment to

living. So that they have themselves felt the need for understanding, the need forsympathy, and can therefore see that need in other people.

George Gribbin, quoted in Denis Higgins, The Art of Writing Advertising: Conversations with

Masters of the Craft 1990

I dont know the rules of grammar. . . If youre trying to persuade people to do something,

or buy something, it seems to me you should use their language, the language they use

every day, the language in which they think. We try to write in the vernacular.

David Ogilvy

You must make the product interesting, not just make the ad different. And thats what too

many of the copywriters in the U.S. today dont yet understand.

- Rosser Reeves

The mystery of writing advertisements consists mainly in saying in a few plain words

exactly what it is desired to say, precisely as it would be written in a letter or told to an

acquaintance.

George P. Rowell, quoted in Advertisers Gazette 1870


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There is no way for the American economic system to function without Advertising. There

is no other way to communicate enough information about enough products to enough

people with enough speed.

John OToole, The Trouble with Advertising -1981

We find that advertising works the way the grass grows. You can never see it, but everyweek you have to mow the lawn.

Andy Tarshis, A.C. Nielsen Company, quoted in Martin Mayer, Whatever Happened to

Madison Avenue? Advertising in the 90s -1991

Many a small thing has been made large by the right kind of advertising.

Mark Twain, quoted in Edward F. Murphy, The Crown Treasury of Relevant Quotations -1978

Advertising is Cyrano. He comes under your window and sings; people get used to it and

ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up

a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.

- Lester Wunderman, Young & Rubicam, quoted in Martin Mayer, Whatever Happened to

Madison Avenue? Advertising in the 90s 1991

Advertising is the kings messenger in this day of economic democracy. All unknowing a

new force has been let loose in the world. Those who understand it will have one of the keys

to the future.

Editorial, Messenger to the King, Colliers - 1930

Advertising moves people toward goods; merchandising moves goods toward people.


Advertising says, Buy me and you will overcome the anxieties I have just reminded you

of.

Michael Schudson, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of

Quotations 1993

Anyone who thinks that people can be fooled or pushed around has an inaccurate and

pretty low estimate of people and he wont do very well in advertising.

Leo Burnett, quoted in 100 LEOs

You see, advertising is a substitute for a salesperson, so it should be likeable. Who would

buy from a salesperson who is rude, arrogant or insulting? People like to do business with

people they like, therefore they respond to advertising created by people who like people.

Jerry Goodis, Canadian ad executive, quoted in John Robert Colombo, The Dictionary of

Canadian Quotations 1991

In American business today, with so many good companies offering bewilderingly similar

products, Advertising has become perhaps the critical factor in the consumers decision of

which one of those products to buy.


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Skip Hollandsworth

Theres no secret formula for advertising success, other than to learn everything you can

about the product. Most products have some unique characteristic, and the really great

Advertising comes right out of the product and says something about the product that no

one else can say. Or at least no one else is saying.


There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and

good Advertising is written always from one person to another. When it is aimed at millions

it rarely moves anyone.

Fairfax Cone, of Foote Cone & Belding, quoted in John OToole, The Trouble with Advertising

1981

Effective marketing is really quite simple: Identify your destination (goals). Determine how

best to get there (strategy). Get started (tactics). Measure your progress (reporting and

analysis). Make course corrections as needed (continuous improvement).

Mac McIntosh 2004

July 17th, 2007 in B2B marketing | Permalink

Comments

Thanks, Mac. These are pretty good!

Posted by: Dianna Huff | Jul 18, 2007 at 5:04 am

Hello Mac,

The quote which grabbed my attention was the example of Cyrano below you will find a

different interpretation.

The story of Romeo and Juliet works because of dialogue and its meaning to different

people. Take away the dialogue and there is no story.

The balcony scene in this story is like a good advertisement it communicates with all the

senses in a way which is simple, central and appeals to the experience of the individual in a

way which is unique and pertains to their own life.

Thanks for a great website!!!

Best regards

Robert Wright

New Business Director

Posted by: Robert Wright | Jul 29, 2007 at 5:58 am


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Not too many quotes from the current century in the list. Wonder whether this is accidental.

Posted by: Hans De Keulenaer | Aug 15, 2007 at 4:48 am

I didnt intentionally omit quotes from 2000 or later. I just didnt come across any that

appeared to be relevant to business-to-business marketing.

If anyone has addition quotes that you think are relevant to B2B marketing or sales leads,

please let me know.

Posted by: Mac McIntosh | Aug 29, 2007 at 12:02 pm

[...] few great quotes I ran across, (from the folks at coolmarketingstuff.com and Sales

Lead Insights) Check out the last one, I think it is true and I wish all those who advertise

their products [...]

Posted by: Marketing Quotes | business life | marah creative | Feb 14, 2011 at 4:01 am

"Everyonelives by selling something." ~ Robert Louis Stevenson

Sell to their needs, not yours. ~ Earl G. GravesThe salesman knows nothing of what he is selling save that he is charging

a great deal too much for it. ~Oscar Wilde

I am the world's worst salesman, therefore, I must make it easy for people tobuy. ~ F. W. Woolworth

The one key line used by a very rich Hudson salesman: Would you like to buy acar now, without waiting? ~ Joe Girard

He that makes use of another's fancy or necessity to sell ribbons or cloth dearerto him than to another man at the same time, cheats him. ~ John Locke

A man trying to sell a blind horse always praises its feet. ~ German Proverb

All our wants, beyond those which a very moderate income will supply, are purelyimaginary. ~ HenrySt. James

The surest foundation of a manufacturing concern is quality. After that, and a long way after, comescost. ~ Andrew Carnegie

More great Americans were failures than they were successes. They mostly spent their lives in nothaving a buyer for what they had for sale. ~ Gertrude Stein


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Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in theproduct. ~ David Ogilvy, IBD, 3/25/04

We are not here to sell a parcel of boilers and vats, but the potentiality ofgrowing rich beyondthe dreams of avarice. ~ Samuel Johnson

If you dont sell, its not the product thats wrongits you. ~ Estee Lauder

Every morning in Africa a gazelle wakes up.It knows that it must run faster than the fastest lionor it will be killed.Every morning a lion wakes up.It knows that it must outrun the slowest gazelleor it will starve to death.It doesn't matter whether you are a lion or a gazelle.When the sun comes up, you better start running.

-- African Proverb --We're fascinated by speed and frustrated by slow

-- Dan Kennedy --I don't think much of a man who is not wiser todaythan he was yesterday

-- Abraham Lincoln --Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram themdown people's throats.

-- Howard Aiken --In about the same degree as you are helpful, you will be happy.

-- Karl Reiland --You gotta have goals!

-- Zig Ziglar --Life takes on meaning when you become motivated,set goals and charge after them in an unstoppable manner.

-- Les Brown --You'll never leave where you are,

until you decide where youd rather be.-- Robert Brockman --Let me tell you the secret that has led me to my goal.My strength lies solely in my tenacity.

-- Louis Pasteur --Effective people are not problem-minded;


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they're opportunity-minded.They feed opportunities and starve problems.-- Dr. Stephen Covey --Having lost sight of our objectives, we redoubled our efforts.-- Pogo --We are what we repeatedly do.Excellence, then, is not an act, but a habit.-- Aristotle --Stop selling. Start helping.-- Zig Ziglar --Numbers have a way of taking a man by the handand leading him down the path of reason.-- Pythagoras --You can't get different results by doing things the same way.-- Richard A. Moran --Telling aint teaching

and listening aint learning.-- Bob Barkley --The fact that an opinion has been widely heldis no evidence whatever that it is not utterly absurd.-- Bertrand Russell --Shallow men believe in luck, believe in circumstances.Strong men believe in cause and effect.-- Ralph Waldo Emerson --What isn't tried . . . won't work.-- Claude McDonald --You can get everything you want in life,if you just help enough other people get what they want.-- Zig Ziglar --Make people feel like winners.-- Michael LeBoeuf --Attitude is everything.-- Phillip Crosby --Learning is not attained by chance.


8/16

It must be sought for with ardor and attended to with diligence.-- Abigail Adams --The philosophy behind much advertising is based on the old observation that every man is reallytwo men -- the man he is and the man he wants to be.

-- William Feather --The starting point of all achievement is desire.Keep this constantly in mind.Weak desire brings weak results,

just as a small amount of firemakes a small amount of heat.

-- Napoleon Hill --Without a sense of urgency, desire loses its value.

-- Jim Rohn --Kites rise highest against the wind,not with it.

-- Winston Churchill --The mind is not a vessel to be filled,but a fire to be lighted.

-- Plutarch --It takes great courage to faithfully followwhat we know is true.

-- Sara E Anderson --Open your mind and learn to see.

-- Robert Hege --In the factory we make cosmetics; in the drugstore we sell hope.

-- Charles Revson --Authentic marketing is not the art of selling what you make but knowing what to make.

-- Philip Kotler --In marketing I've seen only one strategy that can't miss -- and that is to market to your best

customers first, your best prospects second and the rest of the world last.-- John Romero --If the circus is coming to town and you paint a sign saying'Circus Coming to the Fairground Saturday,' that's advertising.

If you put the sign on the back of an elephantand walk it into town, that's promotion.


9/16

If the elephant walks through the mayor's flower bed,that's publicity.

And if you get the mayor to laugh about it,that's public relations.

If the town's citizens go the circus,you show them the many entertainment booths,explain how much fun they'll have spending money at the booths,answer their questions and ultimately,they spend a lot of money at the circus,that's sales.

-- Unknown --I have always believed that writing advertisements is the second most profitable form of writing.The first, of course, is ransom notes.

-- Philip Dusenberry --What helps people, helps business.-- Leo Burnett --Every day do something that willinch you closer to a better tomorrow.

-- Doug Firebaugh --Obstacles can't stop you. Problems can't stop you.Most of all other people can't stop you.Only you can stop you.

-- Jeffrey Gitomer --Human beings have the remarkable abilityto turn nothing into something.They can turn weeds into gardensand pennies into fortunes.

-- Jim Rohn --If you have great ideas and no confidence to share them,you will not get credit for having them.

-- Patricia Fripp --Always bear in mindthat your own resolution to succeedis more important than any other one thing.

-- Abraham Lincoln --The pessimist sees difficulty in every opportunity.The optimist sees the opportunity in every difficulty.

-- Winston Churchill --Ninety percent of the success of any product or service


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is its promotion and marketing.

-- Mark Victor Hansen --Our plans miscarry if they have no aim.When a man does not know what harbor he is making for,no wind is the right wind.

-- Seneca --If you procrastinate when faced witha big difficult problem,break the problem into parts,and handle one part at a time.

-- Robert Collier --Above all be of single aim;have a legitimate and useful purpose,and devote yourself unreservedly to it.

-- James Allen --All lasting wealth comes fromenriching others in some way.

-- Brian Tracy --The path to success is to takemassive, determined action.

-- Anthony Robbins --Out of clutter, find Simplicity.From discord, find Harmony.

In the middle of difficulty liesOpportunity.-- Albert Einstein --Opportunity is infinite;once you know that, opportunity is omni-existent.

-- Mark Victor Hansen --When a goal matters enough to a person,that person will find a way toaccomplish what at first seemed impossible.

-- Nido Qubein --Every great leap forward in your lifecomes after you have madea clear decision of some kind.

-- Brian Tracy --If someone is going down the wrong road,he doesn't need motivation to speed him up,he needs education to turn him around.


11/16

-- Jim Rohn --Ignore people who tell you 'you can't'or try to discourage you.

-- Jeffrey Gitomer --Successful people are always looking foropportunities to help others.Unsuccessful people are always asking,'What's in it for me?'

-- Brian Tracy --You don't have to be great to get started,but you have to get started to be great.

-- Les Brown --The difference between failure and success

is doing a thing nearly right and doing a thing exactly right.-- Edward Simmons --Nothing great was ever achieved without enthusiasm.-- Ralph Waldo Emerson --Free enterprise meansthat the more enterprising you are, the freer you are.-- Mark Victor Hansen --You can accomplish virtually anything

if you want it badly enoughand if you are willing to worklong enough and hard enough.-- Brian Tracy --Goals are a preview of future eventsand experiences in your life.-- Mark Victor Hansen --The difference between a successful person and othersis not a lack of strength, not a lack of knowledge,but rather a lack of will.-- Vincent T. Lombardi --It's the constant and determined effortthat breaks down all resistance and sweeps away all obstacles.-- Claude M. Bristol --Leadership is practiced not so much in wordsas in attitude and in actions.


12/16

-- Harold S. Geneen --Make education a continuing, never-ending process.

-- Nido Qubein --No advertising page is big enough to sell two ideas.-- John Henry Patterson --Take action every day - some small dose at a time.-- Jeffrey Gitomer --Something must die in order to grow- your old habits, your old self image,your old thinking, your old life -must be weeded out for the seeds of success to grow.-- Doug Firebaugh --Ask questions to gain, and maintain control of the conversation.You can't direct anyone toward a purchase that's good for them until you get them to tell you whatthey want.

-- Tom Hopkins --Don't celebrate closing a sale, celebrate opening a relationship.-- Patricia Fripp --Internalize theGolden Rule of sales that says,'All things being equal, people will do business with, and refer business to, those people theyknow, like and trust.'

-- Bob Burg --Income seldom exceeds personal development.-- Jim Rohn --One man has enthusiasm for 30 minutes,another for 30 days,but it is the man who has it for 30 yearswho makes a success of his life.-- Edward B. Butler --People begin to become successfulthe minute they decide to be.-- Harvey Mackay --A mind once expanded by a new idea,Never returns to its original dimensions.-- Oliver Wendell Holmes --


13/16

99% of the failures come from peoplewho have the habit of making excuses.-- George Washington Carver --It is not your customer's job to remember you.It is your obligation and responsibility

to make sure they don't have the chance to forget you.-- Patricia Fripp --Give a man a fish and he eats for one day.Teach a man to fish and he eats for a lifetime.-- Anonymous --Your physical, mental and intellectual resources-- continually growing and changing --are your personal capital.-- Brian Tracy --You are your greatest asset. Put your time, effort and money into training, grooming, andencouraging your greatest asset.-- Tom Hopkins --Improve your business, your life, your relationships, your finances and your health. When you dothe whole world improves.-- Mark Victor Hansen --The most important key to achieving great successis to decide upon your goaland launch, get started, take action, move.-- Brian Tracy --You do what you have to do, to do what you want to do.-- Patricia Fripp --Every day do something that will inch you closerto a better tomorrow.-- Doug Firebaugh --There is no reward without work being expended.-- George R. Means --You'll never make it to the next level by holding on to the first.-- Rod St.Hilaire --You cannot succeed by yourself.It's hard to find a rich hermit.-- Jim Rohn --


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Failing to plan means planning to fail.What are your goals?-- Brian Tracy --No one daydreams of being a failurebut for those who only dream of success,and never wake up to do anything about it,failure quickly becomes their reality.-- Michael Lopez --The secret of success is hidden in your daily routine.-- Jody Victor --The obscure we eventually see.The completely obvious, it seems, takes much longer.-- Edward R. Murrow --Good things only happen when planned.Bad things happen on their own.-- Phillip Crosby --Action stems from having dreamsthat are bigger than your fears.

-- Terry Litwiller --Don't tell me how good you are, show me!

-- Author Unknown --Winners choose the highest summitsand see the sun prior to cresting them.There are no limits for those with expectant attitudes.

-- Brian G. Jett --To satisfy our customers' needs,we'll give them what they want,Not what we want to give them.

-- Steve James --There are those who SEE an opportunity

And then there are those who SEIZE an opportunity

-- Joanie Warren --Unless a person has trained himself for his chance,the chance will only make him ridiculous.A great occasion is worth to manexactly what his preparationenables him to make of it.


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-- J.B. Matthews --The Past is like a river flowing out of sight,The Future is an ocean filled with opportunity and delight.

-- Anna Hoxie --The heights by great men reached and keptWere not attained by sudden flightBut they while their companions sleptWere toiling upwards in the night.

-- Longfellow --Don't get discouraged;It's usually the last key in the bunch that opens the lock.

-- Author Unknown --I've learned one thing during my time on the soccer fields:

It's amazing how fast you can runAnd the things you can do when you have a goal in mind.It applies to the rest of my life, too.

-- Jeremy Monnin --An individual who is active in higher learning,Soon becomes an individual active in higher earning.

-- Michael Gulliver --No person was ever honored for what he received.Honor has been the reward for what he gave.

-- Author Unknown --Never give up!Failure and rejection are only the 1st steps to succeeding.

-- Author Unknown --Forget about the business outlook,Be on the outlook for business

-- Paul J. Meyer --The only competition you will ever haveis the competition between your

disciplined and undisciplined mind.-- James A. Ray --The price of your merchandise is nothing morethan a temporary estimate of what the customeris willing to spend

-- Bob Nelson --


16/16

You should never try to teach a pig to sing.It only annoys the pigand you get covered with mud in the attempt.

-- Anonymous --

"Drive thy business or it will drive thee." ~ Benjamin Franklin

Man does not only sell commodities, he sells himself and feels himself to be acommodity. ~ Erich Fromm

Minicars produce miniprofits. ~ Henry Ford

Business has only two functions--marketing and innovation. ~ Peter Drucker

The sole purpose of marketing is to sell more to more people, more often and at higher prices. Thereis no other reason to do it. ~ Sergio Zyman

In the business world, the rearview mirror is always clearer than the windshield. ~ Warren Buffett

You can say the right thing about a product and nobody will listen. You've got to say it in such a waythat people will feel it in their gut. ~ William Bernbach, IBD, 1/7/05

Publicity, publicity, publicity, it the greatest moral factor and force in our public life. ~Joseph Pulitzer

Beat your gong and sell your candies. ~ Chinese Proverb

Who borrows to build, builds to sell. ~ Chinese Proverb

Advertising is the greatest art form of the 20th century. ~ Marshall McLuhan

Advertising isn't a science. It's persuasion. And persuation is an art. ~ William Bernbach

You should always have a product that has nothing to do with who you are or what people think aboutyou... so that you never start thinking that your product is you, or yourfame or your aura. ~ AndyWarhol

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