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  • 2018/19 Season – Week 29 (4/8-4/14/19)

    Market of the Week:

    TV Viewing Area (DMA)

    Baltimore, MD (Rank #26)

    Baltimore Examiner

    Newspaper Daily Penetration

    2009 19.9%

    2014 13.6%

    2019 6.7%

    Top 5 Spot TV Advertisers

    from Kantar Media

    March’18 – Feb’19 Dols (000)

    XFinity $6,765.6

    Toyota Dealer Assn $5,863.2

    POL-Governor $3,927.6

    Ford $3,723.5

    Verizon $3,535.3

    Auto Purchasers Weekday Primetime Ratings

    (comScore) 13.4

    11.8 11.7

    3.4 2.6 2.8

    Chrysler Chevrolet Dodge Local Broadcast Cable News

    Top 5 Broadcast Shows:

    4/8-4/14/19

    Planned Mother’s Day

    Spending (in Billions)

    $2.6

    $4.4$4.6

    FlowersDinner/ Brunch

    Jewelry

    Purchase Location for

    Mother’s Day Gifts

    22%

    23%

    29%

    31%

    35%Department Store

    Online

    Specialty Store

    Local Store

    Discount Store

    6.9

    13.0

    13.2

    13.8

    The Masters

    National

    Ft. Myers

    Minneapolis

    Greenville-SAA

    HH

    Live+SD

    Ratings

    Major Golf Championships

    2.1

    2.1

    2.7

    2.9

    6.3

    Masters-Su

    Masters-Sa

    NCAA Championship

    NCAA-Post

    Survivor A25-54

    Live+SD

    Ratings

    $180

    $150

    $144

    $133

    Mother’s Day

    Top Spending Event First ½ 2018 Estimated HH Spend

    Mother’s Day

    Easter

    Valentine’s Day

    Father’s Day

  • 2018/19 Season

    Week 29 (4/8-4/14/19)

    SURVIVOR

    GREY'S ANATOMY

    NCIS

    MODERN FAMILY

    SUPERSTORE

    AMERICAN IDOL-SUN

    SATURDAY NIGHT

    THE GOLDBERGS

    AMERICAN IDOL-MON

    CBS NCAA BSKBL CHAMPSHIPS

    Top 10 Time Shifted S/O-S/O Programs (4/1/2019– 4/7/2019) A25-54 Live+SD (000)

    Time-Shifted LIVE

    A25-54

    Rank Program Name Live+SD US AA%

    1 CBS NCAA BSKBL CHAMPSHIPS 6.3

    2 MASTERS GOLF TOURN SU-9AM 2.9

    3 CBS NCAA BSKBL CHAMP-POST 2.7

    4 SURVIVOR 2.1

    5 MASTERS GOLF TOURN. SAT. 2.1

    6 CBS NCAA BSKBL CHAMP-PRE 2.1

    7 GREY'S ANATOMY 1.9

    8 SATURDAY NIGHT 1.9

    9 VOICE 1.9

    10 NCIS 1.9

    11 VOICE-TUE 1.8

    12 NBA PLAYOFFS ON ABC-SA1 1.8

    13 AMERICAN IDOL-SUN 1.7

    14 MODERN FAMILY 1.7

    15 BIG BANG THEORY, THE-ENC 1.6

    16 YOUNG SHELDON-ENC 1.6

    17 AMERICAN IDOL-MON 1.6

    18 GOLDBERGS, THE 1.5

    19 BIG BANG THEORY,THE 9P-SP 1.5

    20 NBA PLAYOFFS ON ABC-SU1 1.4

    21 EMPIRE 1.4

    22 60 MINUTES 1.4

    23 STATION 19 1.3

    24 NBC NIGHTLY NEWS 1.3

    25 BIG BANG THEORY, THE-SP 1.3

    Top 25 Broadcast S/O-S/O

    (4/8-4/14/19)

    A25-54

    Rank Program Name Live+SD US AA%

    1 NBC NIGHTLY NEWS 1.3

    1 ABC WORLD NEWS 1.3

    3 CBS EVENING NEWS 0.9

    M-F Evening News

    (4/8-4/12/19) A25-54

    Rank Program Name Live+SD US AA%

    1 TONIGHT SHOW 0.6

    2 LATE SHOW-S COLBERT 0.5

    3 JIMMY KIMMEL 0.5

    M-F Late Night

    (4/8-4/12/19)

    A25-54

    Rank Program Name Live+SD US AA%

    1 BIG BANG-SYN (AT) 2.4

    2 FAMILY FEUD (AT) 2.1

    3 JUDGE JUDY (AT) 2.1

    4 WEEKEND ADVENTURE 1.9

    5 WHEEL OF FORTUNE 1.6

    6 JEOPARDY (AT) 1.5

    7 BIG BANG WKND (AT) 1.3

    8 MODERN FAMILY-WK-SYN (AT) 1.2

    9 DATELINE WKLY (AT) 1.2

    10 MODERN FAMILY-MF-SYN (AT) 1.1

    11 FAMILY FEUD-WK (AT) 1.1

    12 BOBS BURGERS-SYN (AT) 1.1

    13 LAST MAN STNDG-MF-SYN(AT) 1.1

    14 FAMILY GUY-MF-SYN (AT) 1.0

    15 ENTERTAINMENT TONIGHT(AT) 1.0

    16 FAMILY GUY-WK-SYN (AT) 1.0

    17 INSIDE EDITION (AT) 0.8

    18 GOLDBERGS (AT) 0.8

    19 DR. PHIL SHOW (AT) 0.8

    20 LIVE WITH KELLY AND RYAN 0.7

    21 ACCESS LV-WKD 0.7

    22 TWO-HALF MEN-SYN (AT) 0.7

    23 HOT BENCH (AT) 0.7

    24 ELLEN DEGENERES SHOW 0.6

    25 TMZ (AT) 0.6

    Top 25 Syndication

    (4/1-4/7/19)

  • 6.9

    13.8 13.2 13.0 12.5

    11.2 11.0

    National Greenville-SAA Minneapolis Ft. Myers West Palm Jacksonville Cincinnati

    Household Live+SD Ratings on

    Local Broadcast Stations

    The Masters -

    Round 3

    4/13/19 3:00p (ET) Household Rating (Live+SD)

    Market HH Rtg

    National 5.5

    W. Palm 10.4

    Greenville-SAA 10.4

    Ft. Myers 10.1

    Minneapolis 9.8

    Nashville 9.2

    Market HH Rtg

    National 3.0

    S.F.-Oak 14.8

    Memphis 7.3

    Sacramento 7.2

    Richmond 6.4

    San Antonio 5.5

    NBA Playoff – Sat. 1

    Clippers / Warriors

    4/13/19 8:15p (ET) Household Rating (Live+SD)

    Market HH Rtg

    National 2.5

    Ok. City 13.5

    Portland, OR 13.3

    Tulsa 9.9

    Memphis 5.6

    New Orleans 5.0

    The Masters – Final Round

    4/14/19 9:00a (ET) Household Rating (Live+SD)

    NBA Playoff – Sun. 1

    Thunder / Trailblazers

    4/14/19 3:30p (ET) Household Rating (Live+SD)

    Excludes Cleveland due to weather

    Some markets excluded due to

    severe weather, including Atlanta

  • RANK PROGRAMS NET "AA%" 1 PORQUE EL AMOR MANDA THU UNI 1.7

    2 0.5

    Spanish Language % Viewing to Spanish Programs

    A18-49 Live+SD Total U.S.

    Primetime % Broadcast Viewing

    to Spanish Networks

    2018/19 Season

    Week 29 (4/8-4/14/19)

    Hispanic Households

    4/8-4/14/19

    Baltimore, MD

    Spanish Stations

    Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision)

    attracted 15% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Baltimore, MD

    Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-

    Speaking) this week.

    A18-49

    Rank Program Name Live+SD US AA%

    1 ROSA DE GUADALUPE WED 2.7

    2 CBS NCAA BSKBL CHAMPSHIPS 2.6

    3 PEQUENOS GIGANTES 4 SUN 2.5

    4 ROSA DE GUADALUPE THU 2.5

    5 ROSA DE GUADALUPE TUE 2.5

    6 MI MARIDO TIE MAS FAM WED 2.4

    7 LIGA MX SUN 2.4

    8 BETTY EN NY - R 2.4

    9 ROSA DE GUADALUPE MON 2.3

    10 BETTY EN NY - M 2.3

    11 REINA DEL SUR ED ESP - M 2.2

    12 NOTICIERO UNIVISION 2.1

    13 MI MARIDO TIE MAS FAM TUE 2.1

    14 POR AMAR SIN LEY WED 2 2.1

    15 REINA DEL SUR ED ESP - R 2.1

    16 REINA DEL SUR ED ESP - T 2.1

    17 MI MARIDO TIE MAS FAM THU 2.1

    18 BETTY EN NY - W 2.0

    19 BETTY EN NY - T 2.0

    20 CRONICAS SUN 2.0

    A25-54

    Rank Program Name Live+SD US AA%

    1 PEQUENOS GIGANTES 4 SUN 3.1

    2 ROSA DE GUADALUPE WED 3.1

    3 ROSA DE GUADALUPE TUE 3.0

    4 ROSA DE GUADALUPE THU 3.0

    5 MI MARIDO TIE MAS FAM WED 2.9

    6 ROSA DE GUADALUPE MON 2.9

    7 CBS NCAA BSKBL CHAMPSHIPS 2.9

    8 NOTICIERO UNIVISION 2.8

    9 BETTY EN NY - R 2.8

    10 LIGA MX SUN 2.8

    11 MI MARIDO TIE MAS FAM TUE 2.7

    12 REINA DEL SUR ED ESP - M 2.7

    13 REINA DEL SUR ED ESP - R 2.7

    14 BETTY EN NY - M 2.6

    15 MI MARIDO TIE MAS FAM THU 2.6

    16 REINA DEL SUR ED ESP - T 2.6

    17 CRONICAS SUN 2.5

    18 JESUS TUE 2.5

    19 JESUS WED 2.5

    20 BETTY EN NY - T 2.5

  • Social Media platform Reach

    22%

    9%

    39%

    14%

    16%

    Metered Market Close-Up: Baltimore, MD (DMA Rank #26)

    With hundreds of identified districts, Baltimore has been dubbed "a city of neighborhoods". It surrounds a major inland port on the upper

    portion of the Chesapeake Bay, with prosperous shipping, transportation, and manufacturing industries among others. Many areas of the

    city, particularly downtown, have experienced a vast renewal with a strong emphasis on historic preservation. The restored waterfront

    adjacent to the rather ordinary downtown is now a commercial and leisure destination with excellent museums, a first class aquarium and

    plenty to do. Transportation has always been one of the city’s strengths. Baltimore is one of the few East Coast destinations of discount

    carrier Southwest Airlines. Train service and interstate highways make Washington D.C., New York, and other cities along the Northeast

    Corridor easily accessible. The city is home to the Johns Hopkins Hospital. Other large companies in Baltimore include Under Armour, BRT

    Laboratories, Cordish Company, Legg Mason, McCormick & Company, T. Rowe Price, and Royal Farms.

    • Baltimore was the first city to implement a 311

    service as a non-emergency hotline.

    • Francis Scott Key wrote the National Anthem while

    watching the bombardment of Fort McHenry during

    the War of 1812.

    • Michael Phelps, the most decorated Olympian of all

    time (he holds 22 medals), was born in Baltimore.

    • During the 1800s, Baltimore served as the second

    greatest port of entry for United States immigrants.

    25-54

    18-24

  • 2018/19 Season Local Market Close-Up: Baltimore, MD

    Local Broadcast News Avg.

    HH Rating vs. Cable Network News Avg. HH Rating

    0.7

    2.8

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