mother dairy

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Mother Dairy Mother Dairy Serving the farmer and consumer Serving the farmer and consumer Mother Dairy Sales Services Mother Dairy Sales Services

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Page 1: Mother Dairy

Mother DairyMother Dairy

Serving the farmer and consumerServing the farmer and consumer

Mother DairySales ServicesMother Dairy

Sales Services

Page 2: Mother Dairy

Operation Flood

Augment rural income

Fair price & right products for consumer

Increase milk production for consumer

Y 1974Year 1974

Page 3: Mother Dairy

Focus Area of Most Businesses

30% Population

70%70% Population

Page 4: Mother Dairy

3.75 lac independent Economic entities covering

3800 villages3800 villages

Page 5: Mother Dairy

Our VisionProvide quality food and beverages to consumers at affordable prices

while ensuring fair returns to the producers.

Return to the farmer Quality & affordable price to the consumer

Building HEALTHY &HEALTHY & WEALTHY

India

Page 6: Mother Dairy

Our ValuesMother Dairy’s heritage is intrinsically linked to the cooperative

movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are &

what we firmly believe in

Page 7: Mother Dairy

Few Facts

• Rs 4000Cr + Company, fast and G i G t i llGrowing Geometrically

• Employee strength of 3100+

• Pan India Presence

• State of Art Manufacturing FacilitiesFacilities

• Based Across India

S l 3 5 Milli Lit f Milk• Sales 3.5 Million Litres of Milk Everyday.

• Procurement of 270tons of FreshProcurement of 270tons of Fresh Fruits & Vegetables Everyday

Page 8: Mother Dairy

Few more…• It is the second largest milk company in India and the

largest in the fresh dairy products sector.

• It is the largest company in the branded fruits and vegetables businessvegetables business

• It was the first company to establish exclusive milk and p ydairy stores in India

O l h i l h d f i i• Only company to use non chemical methods for ripening of fruits and vegetables

• Is trusted by consumers for its quality and reliability

Page 9: Mother Dairy

Mother Dairy Value Chain

PRECUREPRECURE RETAIL & DISTRIBUTERETAIL & DISTRIBUTEPROCESSPROCESS

Page 10: Mother Dairy

Our Current Procurement locationsState Type of Milk

Uttar Pradesh Buffalo

Haryana Buffaloy

Gujarat Buffalo

Madhya Pradesh Buffalo

Tamil Nadu Cow

Karnataka Cow

Himachal Cow

Uttaranchal Cow

Maharashtra Cow

Bihar Cow & Buffalo

Punjab Cow & Buffalo

Rajasthan Cow & Buffalo

Andhra Pradesh Cow & Buffalo

Fresh Fruits & Vegetables are procured from additional Fresh Fruits & Vegetables are procured from additional 14 locations14 locations

Page 11: Mother Dairy

Manufacturing Facility

Pilkhuwa Delhi-2

Ramgarh

Junagarh

Anand

Mumbai

TirupatiTirupati

Bangalore

Page 12: Mother Dairy

Mother Dairy Product PortfolioBRANDS

Milk & Milk ProductsMilk & Milk Products Fruit & VegetablesFruit & Vegetables Edible OilEdible Oil

Page 13: Mother Dairy

Organizational Structure

MDFV(P)L

Milk & Food Services Shared Services Horticulture

SBU SBUMilk & Food Services Shared Services

Mfg Mfg

Horticulture

SCMSCM

Finance IT HR R&D & QA

SCM

Sales & Mkt Sales & MktSales & Mkt

Page 14: Mother Dairy

Sales Trainee Development Cycle

Appraisal

Execution of project in assigned t it

Appraisal ,Assessment &

Confirmation after 6 months

otat

ion

Orientation in Sales support

territory

Job

Ro

Orientation in Sales div : Products/Dhara/ Milk Sales /Horticulture

Campus to corporate training

1 week 7 weeks 7 weeks 8 weeks

Page 15: Mother Dairy

Sales Trainee Roadmap Level 5(b)

Assistant Manager

2 yrs

Level 6Sr Executive

1.5 yrs

Level 6ExecutiveConfirmed as Executive after

6 Months Probation/Training

y

Infusion of Sales Trainee

Infusion of Sales Trainee

Level – 6Sales Trainee

4 years4 years

The time span and salary mentioned above is indicative and can vary based on actual performance. As a normal progression an

Start up Compensation-Rs.3.5 lacs per annum

Sales Trainee should take a Managerial role after 4 years

Page 16: Mother Dairy

In sum…

• Mother Dairy is a company that gives consumers a variety of choice at an affordable price yet protecting the interestof choice at an affordable price, yet protecting the interest of the farmer by giving him a fair share for his yield.

• Mother Dairy provides you with all the learning of FMCG / urban and rural sector / growing organization / heritage brand / quality products along with the exposure to a hugebrand / quality products along with the exposure to a huge scales of business.

Mother Dairy = Great place to learn and grow

Page 17: Mother Dairy

FAQ’S1.What will be the career graph?

Ans. Sales Trainee (6 months) – Confirmation Executive. We expect high performance from the Sales Trainee’s to occupy the position of Assistant Manager in 4 years timeTrainee s to occupy the position of Assistant Manager in 4 years time.

2.What is the remuneration?

Ans. Remuneration will be Rs. 3.5 lacs p.a. (In line with the Choice Pay Scheme) during the training period, post successful completion of the training the compensation would be revised as per Mother Dairy

ti hcompensation scheme.

3.What is the growth plan of the organization?

Ans. Year on year growth of 20-22% & venturing into new geographies.

4 Wh t i th i i & l f th i ti ?4.What is the vision & values of the organization?

Ans. Vision: To provide quality Food & Beverages to consumers at affordable prices while ensuring fare returns to the producer.

Value: Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With y g y pdetermination & pride we will continue to serve our farmers, Rural India & our consumers. Our values reflect who we are & what we firmly believe in.

5.Where are the different Sales & Marketing & Production locations of Mother Dairy

Ans Presence is pan India: Manufacturing: Mangolpuri Ramgarh FPP Mumbai & BangaloreAns. Presence is pan India: Manufacturing: Mangolpuri, Ramgarh, FPP Mumbai & Bangalore, Patparganj, Pilkhwa, Vashi, Junagarh & Balaji Sales & Marketing: All Metros & key towns.

Page 18: Mother Dairy

FAQ’S6.What are the companies expectation from the Sales Trainee’s?

Ans. Understanding the values of the company & contributing to the business platform of the company by high level of commitment, flexibility, strong integrity & infectious energy level.

7.Who will the Sales Trainee report into?

Ans. In the 6 months (Training phase) they will be part of corporate HR & on completion they will be posted to their job family & reporting in line with the organizational hierarchy.

8.What is the organizational total manpower?

Ans. 3100+

9.Would the location change with the project?

Ans. Yes

10.What will be the nature of projects assigned?

Ans. Hands-on, on the site on the job work.

11.How would the evaluation & final placement happen?

Ans. On completion of each phase of OJT corporate HR along with the location head would review & give necessary feedback to the Sales Trainee, at the end of the year final review would be done keeping in mind the earlier assessments. Placement will be a function of Business need & the individuals performance.

12.Where will be my posting after training?

Ans. Any where in India

Page 19: Mother Dairy