mother dairy
TRANSCRIPT
Mother DairyMother Dairy
Serving the farmer and consumerServing the farmer and consumer
Mother DairySales ServicesMother Dairy
Sales Services
Operation Flood
Augment rural income
Fair price & right products for consumer
Increase milk production for consumer
Y 1974Year 1974
Focus Area of Most Businesses
30% Population
70%70% Population
3.75 lac independent Economic entities covering
3800 villages3800 villages
Our VisionProvide quality food and beverages to consumers at affordable prices
while ensuring fair returns to the producers.
Return to the farmer Quality & affordable price to the consumer
Building HEALTHY &HEALTHY & WEALTHY
India
Our ValuesMother Dairy’s heritage is intrinsically linked to the cooperative
movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are &
what we firmly believe in
Few Facts
• Rs 4000Cr + Company, fast and G i G t i llGrowing Geometrically
• Employee strength of 3100+
• Pan India Presence
• State of Art Manufacturing FacilitiesFacilities
• Based Across India
S l 3 5 Milli Lit f Milk• Sales 3.5 Million Litres of Milk Everyday.
• Procurement of 270tons of FreshProcurement of 270tons of Fresh Fruits & Vegetables Everyday
Few more…• It is the second largest milk company in India and the
largest in the fresh dairy products sector.
• It is the largest company in the branded fruits and vegetables businessvegetables business
• It was the first company to establish exclusive milk and p ydairy stores in India
O l h i l h d f i i• Only company to use non chemical methods for ripening of fruits and vegetables
• Is trusted by consumers for its quality and reliability
Mother Dairy Value Chain
PRECUREPRECURE RETAIL & DISTRIBUTERETAIL & DISTRIBUTEPROCESSPROCESS
Our Current Procurement locationsState Type of Milk
Uttar Pradesh Buffalo
Haryana Buffaloy
Gujarat Buffalo
Madhya Pradesh Buffalo
Tamil Nadu Cow
Karnataka Cow
Himachal Cow
Uttaranchal Cow
Maharashtra Cow
Bihar Cow & Buffalo
Punjab Cow & Buffalo
Rajasthan Cow & Buffalo
Andhra Pradesh Cow & Buffalo
Fresh Fruits & Vegetables are procured from additional Fresh Fruits & Vegetables are procured from additional 14 locations14 locations
Manufacturing Facility
Pilkhuwa Delhi-2
Ramgarh
Junagarh
Anand
Mumbai
TirupatiTirupati
Bangalore
Mother Dairy Product PortfolioBRANDS
Milk & Milk ProductsMilk & Milk Products Fruit & VegetablesFruit & Vegetables Edible OilEdible Oil
Organizational Structure
MDFV(P)L
Milk & Food Services Shared Services Horticulture
SBU SBUMilk & Food Services Shared Services
Mfg Mfg
Horticulture
SCMSCM
Finance IT HR R&D & QA
SCM
Sales & Mkt Sales & MktSales & Mkt
Sales Trainee Development Cycle
Appraisal
Execution of project in assigned t it
Appraisal ,Assessment &
Confirmation after 6 months
otat
ion
Orientation in Sales support
territory
Job
Ro
Orientation in Sales div : Products/Dhara/ Milk Sales /Horticulture
Campus to corporate training
1 week 7 weeks 7 weeks 8 weeks
Sales Trainee Roadmap Level 5(b)
Assistant Manager
2 yrs
Level 6Sr Executive
1.5 yrs
Level 6ExecutiveConfirmed as Executive after
6 Months Probation/Training
y
Infusion of Sales Trainee
Infusion of Sales Trainee
Level – 6Sales Trainee
4 years4 years
The time span and salary mentioned above is indicative and can vary based on actual performance. As a normal progression an
Start up Compensation-Rs.3.5 lacs per annum
Sales Trainee should take a Managerial role after 4 years
In sum…
• Mother Dairy is a company that gives consumers a variety of choice at an affordable price yet protecting the interestof choice at an affordable price, yet protecting the interest of the farmer by giving him a fair share for his yield.
• Mother Dairy provides you with all the learning of FMCG / urban and rural sector / growing organization / heritage brand / quality products along with the exposure to a hugebrand / quality products along with the exposure to a huge scales of business.
Mother Dairy = Great place to learn and grow
FAQ’S1.What will be the career graph?
Ans. Sales Trainee (6 months) – Confirmation Executive. We expect high performance from the Sales Trainee’s to occupy the position of Assistant Manager in 4 years timeTrainee s to occupy the position of Assistant Manager in 4 years time.
2.What is the remuneration?
Ans. Remuneration will be Rs. 3.5 lacs p.a. (In line with the Choice Pay Scheme) during the training period, post successful completion of the training the compensation would be revised as per Mother Dairy
ti hcompensation scheme.
3.What is the growth plan of the organization?
Ans. Year on year growth of 20-22% & venturing into new geographies.
4 Wh t i th i i & l f th i ti ?4.What is the vision & values of the organization?
Ans. Vision: To provide quality Food & Beverages to consumers at affordable prices while ensuring fare returns to the producer.
Value: Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With y g y pdetermination & pride we will continue to serve our farmers, Rural India & our consumers. Our values reflect who we are & what we firmly believe in.
5.Where are the different Sales & Marketing & Production locations of Mother Dairy
Ans Presence is pan India: Manufacturing: Mangolpuri Ramgarh FPP Mumbai & BangaloreAns. Presence is pan India: Manufacturing: Mangolpuri, Ramgarh, FPP Mumbai & Bangalore, Patparganj, Pilkhwa, Vashi, Junagarh & Balaji Sales & Marketing: All Metros & key towns.
FAQ’S6.What are the companies expectation from the Sales Trainee’s?
Ans. Understanding the values of the company & contributing to the business platform of the company by high level of commitment, flexibility, strong integrity & infectious energy level.
7.Who will the Sales Trainee report into?
Ans. In the 6 months (Training phase) they will be part of corporate HR & on completion they will be posted to their job family & reporting in line with the organizational hierarchy.
8.What is the organizational total manpower?
Ans. 3100+
9.Would the location change with the project?
Ans. Yes
10.What will be the nature of projects assigned?
Ans. Hands-on, on the site on the job work.
11.How would the evaluation & final placement happen?
Ans. On completion of each phase of OJT corporate HR along with the location head would review & give necessary feedback to the Sales Trainee, at the end of the year final review would be done keeping in mind the earlier assessments. Placement will be a function of Business need & the individuals performance.
12.Where will be my posting after training?
Ans. Any where in India