most of expo
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Getting the Most Out of the International Garage Door Exposition
Presented by Barbara KelkhoffThe Chamberlain Group
IDEA Immediate Past President
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Getting the Most Out of Expo
Consider the International Garage Door Exposition as an investment, and set goals to earn a return!
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Common Mistakes
• Hmm…which workshop should I attend now?
• Sitting with partner/spouse in the same workshops
• Attending the same workshop as last year• Not reading the workshop descriptions• Briskly walking the Exhibition Hall• Hanging out only with friends and
associates
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Common Complaints
• There are too many scheduling conflicts on the workshop agenda
• There should be more repeated workshops
• I can’t attend all the workshops I want to attend
• I didn’t see anything new in the Exhibition Hall
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What is Expo to the Dealer?
• Education• Entertainment• Recognition• Motivation• Market Research
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Educational Workshops
Gaining the full benefit of the educational programming will give you an edge over your competition, if you take the right approach.
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Getting the Most Out of Expo
• Identify your greatest needs and opportunities
• Prioritize and plan your schedule
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Getting the Most Out of Expo
• Team up and split up• Take and compare notes
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Getting the Most Out of Expo
• Treat workshops as an annual education
• Seek growth and new opportunities
• Speak up and ask questions
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Getting the Most Out of Expo
Use what you learn when you get home!
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The Exhibition Hall
Treat the Exhibition Hall as Market Research
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Before Entering the Exhibit Hall…
• Review the list of exhibitors• Identify those you:
- Do business with
- Already know, but don’t do business with
- Don’t know much about
• Pre-plan for new business opportunities• Set personal goals to find new products
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While in the Exhibition Hall…
• Bring a folder or notebook• Visit every exhibit• Ask “What’s New?”• Plan to spend both days
conducting your research
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While in the Exhibit Hall…
• Team up and split up, if necessary• Take and compare notes• Leave time to back for follow-up• Get contact names and phone numbers• Use the information when you get back
home
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Getting the Most Out of Expo
Don’t forget to have a great time!