moss 2006 corporate social responsibility summit welcome to oasis youth support network community...

MOSS 2006 Corporate Social Responsibility Summit

Welcome To Oasis Youth Support Network

Community Partnerships in Action

Exploring the benefits and complexities of engaging a not for profit or community partnership.


Mornings Events•Welcome From Russell Workman & Background on Oasis

•Captain Paul Moulds: Salvation Army & CSR

•Sean Pickwell from Waterfront Entertainment Marketing: An Oasis Corporate Volunteer.

•Freeway: funded by employee giving, the PwC social contract model

•Engaging as a corporate partner: Insights from Oasis / Partnering with an Organisation like Oasis/and The Salvation Army./ Examples of CSR Methods/ Strategic plan: a sample Method to get you going.

•Creating a Real Life Response: Young Mums & 365. This is your chance to design a CSR response Right Here and Right Now: •Street Net: Crossing the digital divide

•Street Radio: Golden Microphones = Golden opportunities


Background Details on Oasis.

• Oasis is The Salvation Army response to youth issues in the inner city suburbs of Sydney.

• Twenty programs, directed at providing solutions to

homeless, disadvantaged and disconnected young people, in age brackets 12-16 years, 16–21 years, and in some cases up until 25 years.

• Oasis employs a total of seventy-eight (78) staff, and has fifty (50) volunteers who participate in various events and programs throughout the year.


Background Details on Oasis.

Oasis is a constant hub of activity. Many young people take advantage of:

•On-site crisis accommodation services, •Outreach, medium & long term accommodation•Education, employment and training initiatives; •Outreach and contacts services; •Specialist intervention programs; •Network partnership programs; •Volunteering program. •Internet radio station, ‘Streetradio.net’.•Social Enterprise Initiatives


In the past 12 months, Oasis has:

• Made 15,800 client contacts through street outreach, targeting disadvantaged young people

• Accommodated 550 young people in our crisis and transitional accommodation programs. About half came from interstate or regional NSW, and 36% were female

• Helped 302 young people to become work ready, secure employment or undertake further education

• Provided advice and representation to 600 young people facing a legal issue, plus legal education to those working with them

• Graduated 138 young people from the Choices drug and alcohol program, with many finding work or entering further education

• Assisted 72 families where there was a risk of a young person becoming homeless.


There is good in all of usIn men whom men condemn as ill

I find so much of goodness still.

In men whom men pronounce divine

I find so much of sin and blot.

I do not dare to draw a line

Between the two, where God has not.

Joaquin Miller


Freeway Activities Learning • WHY: YP living on streets have a narrow and restrictive view of

the world, taking them into nature and activities learning, outdoor adventure, helps them to see a newer and bigger picture, the concept of dreaming of a better life.

• Healthy recreation, is a powerful way for developing skills and relationships clearing the mind, taking mind of problems.

• Outdoor activities demonstrated to be an effective therapeutic tool, helping young people build confidence and self esteem, overcome fear, and self imposed barriers. Replace neg thinking. Boredom, and have fun fun, living on streets is no fun

• Adrenaline get a healthy high.


What Is Freeway? • Cliff DEYO Presentation


How did we get Freeway Going• The Freeway outdoor adventure

therapy program is funded entirely by PwC Foundation.

• While this support is widespread, it is also unique i.e.: funding does not come directly from a corporate boardroom, but from the generous staff of PricewaterhouseCoopers, Australia wide, through its wonderful Foundation. It must be acknowledged, however, that partners and managers do match many of the monthly staff contributions.


How did we get Freeway Going• PWC Partnership is a social contract between the two

organisations.

• Kathryn Wightman-Beaven, Director,PricewaterhouseCoopers Foundation

• The commitment of our people throughout the firm to Oasis has made the community partnerships and important aspect of the Firms culture. Many of PwC people have devoted their time to community activities including pro bono services.

• None of this would be possible without PwC people giving so generously their time and resources. Their wide ranging contributions demonstrate that CSR is not just about money and giving. It is about sharing skills and focusing heart, energy and passion.


How did we get Freeway Going• PwC recognises that maintaining trust and confidence of

shareholders, employees, stakeholders, clients and the community in which we work, is crucial to continued growth and success of the broader community.

• PwC people strive to focus on the things that matter most – building trust, creating sustainable value, respecting people and providing leadership.

• This is why PwC does not believe in the traditional giving model – it is about partnerships. Building trusted relationships with all our partners


How did we get Freeway Going

• The partnership with PwC is a social contract between PwC and Oasis based on trust and integrity delivered through an integrated business strategy. Both partners look for sustainability, opportunity to innovate, a two-way partnership and ultimately the opportunity to make a difference.

• A statement of intent was agreed between the two parties for a year long period starting Jan 1st ending Dec 31st.


The OASIS/PwC Social Contract • A TIME FRAME, SHORT/ MEDIUM & / LONGTERM GOALS • BACKGROUND DETAILS REGARDING PWC AND SALVATION ARMY. With TARGETED

PROGRAM DETAILS

• FINANCIAL REPORTING DETAILS

• STATEMENTS RELATING TO PWC PEOPLE GIVING PROGRAM IN THE COMMUNITY.

• DETAILS OF PWC PRO BONO WORK

• STATEMENT OF PWC CORPORATE/COMMUNITY LEADERSHIP.

• DETAILS OF HOW MEDIA AND COMMUNICATIONS WILL BE HANDLED AND SOUGHT & LOGO IDENTIFICATION DETAILS.

• PROGRESS REPORTS.

• DETAILS OF ALL IMPORTANT CONTACT PEOPLE WITHIN BOTH ORGANISATIONS.


The OASIS/PwC Social Contract• Contributions by PwC staff have directly helped

hundreds of disadvantaged, chronically homeless young people, with many progressing through several programs and significantly turning their lives around. Others are well on the way to restoring/developing self esteem, confidence and self responsibility.

• Oasis extends a very big and heartfelt thank you to the PwC Foundation Board, and PwC management and staff for their continuing, extremely generous support. Collectively, they are making a real difference in changing the lives of many disadvantaged young people.


Partnering with an Organisation like Oasis

• Important to focus on what each partner wants to achieve, then to seek agreement on. Goals, timeframes, cost, etc.

• Important to answer The Why, What, How, When and What If Questions.

• Be realistic with goals. SMART goals are good to analyse. • Specific, Measurable, Achievable & Realistic, Time Frame• Understand that there are going to be differences in

culture i.e. business culture / social welfare culture. Read the book, ‘Business people are from Mars, Social Workers are from Venus’. And if you can’t find the book guess what it would say…..



• If you want to get your employees involved in volunteering days with organisations, please please please build a budget into the day. If you find it difficult to rationalise a budget, look on the day as a training day for team building, which it will be, and access your training budgets. Studies at Oasis have shown these kinds of activities to be very strong team building days for employees.

• Be assertive in your dealings with NFP’s & NGO’s, who have as much to learn about change and paradigm shifting to meet the changing world circumstances as the business community does.

• Request that Orgs deliver on agreed outcomes.

• Welfare agencies don’t know all the answers to all the problems, solutions are as likely to be found in your office as they are in ours.



• Come to a perspective on how much you would like to support and who else can be involved?

• At Oasis once we achieve a major sponsor who has the commitment, vision and belief to get an initiative going. We will then move into creation of other smaller supportive partnerships, if this is agreeable to the major sponsor.



• Leverage as much out of the experience as possible. Don’t hold back in asking for media, PR. employee experience days, information, presentations to employees etc. You deserve all the thanks, support and recognition that can be gained.

• If you’re courageous enough to support, Orgs should be courageous enough to support your business and brand in return. We know your supporting us to make the world a better place, but the reality is, if we can support you and your business to prosper in some way through a project, then its highly likely you will continue to support us.

• Be committed on long term basis.

• Don’t expect immediate results, people take time for change to be implemented.



• At Oasis we believe it is better to build long term flagship opportunities rather than a collection of smaller initiatives, i.e. sharing $100,000 amongst 10 Orgs, is great, but sharing $100,000 between 2 Orgs and implementing a social contract is more likely to produce results for both parties in the partnership.

• Be courageous and try things out.• Most importantly, get involved. The support

you give is welcome in many different ways.



• Focus on the solutions. There is a tremendous amount of good work being done right now, and many people are asking what can be done. This conference being an example.

• Remember the great comfort in HOPE. • “Hope awakens courage. The person who can

implant courage in the human soul is the best physician.” Karl Von Knebel


Corporate support• Will your organisation join us in a win-win business partnership?

• The relationship between corporate Australia, The Salvation Army and the community in need is one of the great success stories in the history of charitable giving.

• The support we receive from companies has an immediate effect on those who are hungry, homeless, struggling with addiction, and facing crisis or other needs. The Salvos work to give a hand-up rather than a handout, to make permanent and long-lasting changes wherever possible.

• These changes have a positive flow-on effect to us as individuals, our

employees, and our entire community.


The Salvos’ brand• The Salvation Army – affectionately known as the

Salvos – is one of this country’s best-loved organisations.

• The Salvation Army’s ‘Christianity with its sleeves rolled up’ ethos has endeared it to the Australian public, with 93% of people describing their feelings towards the Salvos as being ‘favourable’ or ‘very favourable’. *

• Eighty-eight percent of Australians say they are familiar with the popular Salvation Army slogan ‘Thank God for The Salvos’, and 82% with The Salvation Army uniform. **


The Salvos’ brand• A trust rating scale used in a 2004 study found The

Salvos to be the most trusted organisation in the country. ^

• The Salvation Army was recently named one of the world’s ten most enduring institutions over the past century. ^^

• Research reveals that The Salvation Army Red Shield Appeal has almost total recognition among the Australian public, achieving 92% aided awareness. **

• Similarly, the Red Shield logo is widely recognised, even sought after, by companies wishing to link their brand with this solid emblem of caring social service.


How can my Business, clients and staff benefit?

•We all benefit from a reduction in poverty, crime and addiction. •Many current corporate supporters also report extremely positive benefits in terms of: •increased customer loyalty •improved staff morale and team-building •positive name branding •a general ‘feel good’ factor in fulfilling social responsibility


How can my business get involved?

•In partnership with The Salvation Army, you can support the community through:•Cash gifts or donations •Payroll deductions and gift matching •Staff fundraising •Volunteering and collecting for the Red Shield Doorknock •Pro bono services •Social Enterprise Initiatives


Examples of CSR Methods• Cause promotions• Supporting social causes through promotions to increase awareness, fundraising,

volunteers. EG. Pink tops on our Mount Franklin water bottles. McDonalds sponsored the Olympic youth camp program held in Sydney 2000

• Cause Related Marketing• Donating a percentage of revenues to a specific cause based on product sales.

• Corporate Social Marketing• Support behaviour change campaigns eg. Support behaviour change campaigns. Eg

2UE Nicorbate Sponsored give up smoking day


Examples of CSR Methods• Corporate Philanthropy• Making direct contributions to a charity or cause

• Community Volunteering• Provide volunteer services to the community. Eg employee volunteering schemes

pro bono services, etc.

• Socially Responsible Business Practices• Adopting and conducting discretionary business practices and investments that

support social causes. Eg using service providers who utilise a CSR model, and /or seek environmental or social outcomes. Such as hiring The Salvation Army’s social enterprise businesses, such as Property Plus Group to do your contract cleaning, gardening, landscaping.


Strategic plan: a sample Method to get you going.

• Where do you want to be, & what do you have to do to get where you want to be?

• Create or affirm your mission. Does your mission fit with the partner Org?• Partners ASSESS and SCAN the future, Externally and then internally.• Assess the NEED or demand.• Who will be the USERS for the initiative?• Where will you do it, GEOGRAPHY?• Who else is doing it…. The COMPETITION???• WHERE will funds come from, who else will be the FUNDERS, are you looking for

exclusive, or are you willing to share the load?• What ASSETS and RESOURCES are available?


STREET NET

• Picture of Bus


WHY do we need STREETNET• WHY: Homeless people have difficulty accessing the information technology

revolution, simply because they have lack of funds for equipment and because they have no access to equipment.

• If you’re homeless you don’t have a place to have a computer, i.e. no home = no electrical outlet = no computer = no internet= no skills = no employment = no way out of the cyclic nature of social disadvantage. This creates a situation termed THE DIGITAL DIVIDE

• STREETNET was seen to be a way of attracting young people interested in tech, but may not have access.

• This is a way into the vicinity of building relations, STREETNET acts as method of attracting young people where we can then build relationships and give them information about a whole range of other Oasis Initiatives.

• OASIS has been involved with outreach services for over 20 years. We were asking ourselves is there another way to get out there and support and meet homeless youth.


What is STREETNET• StreetNet takes technology to the streets and cuts

through the growing digital divide, which increasingly isolates disadvantaged and homeless young people from society. Young people are given the chance to stay in touch with ever changing technology.

• Through circumstance, they are disconnected already from mainstream society and at great risk of being isolated even further.

• Equipped with laptop computers (wireless), solar panels and generator, StreetNet provides much more than coffee and juice. It allows disconnected young people to access the internet for support services and other information, and send and receive emails.


How is STREETNET Performing?• Visits sites in Inner Sydney, Glebe,

Parramatta & Central Coast weekly.

• 2000 teas and coffee’s

• 3000 juice, milk and Milo's

• 400 users of laptop computers

• Number of contacts 2,000 per month


HOW did we get STREETNET GOING• The Oasis StreetNet technology bus would

not be on the road, if not for an amazingly generous donation by Mitsubishi Fuso Truck and Bus Australia Pty Ltd.

• Launched officially on 23 August 2004, Mitsubishi Fuso’s Chief Operating Officer and Vice President, Richard Eyre, responded personally and swiftly to a plea from Oasis and donated a Rosa bus, worth more than $100, 000. This meant Oasis could establish a state of the art new mobile outreach service to bring prevention and early intervention services to young people


HOW did we get STREETNET GOING• Oasis then moved to

secure further support from the following companies who generously helped to make the initiative a reality

• HONDA Australia

Norwest Rotary Club


STREETNET WHAT NOW?• First challenge is too many people wanting to

get on, • We need a larger bus with greater no. of access

points. And Capacity to visit other sites with emerging youth issues.

• Imagine a situation of being able to respond to hot spots, i.e. Macquarie fields, parks where young people gather to drink or take drugs, or at concerts events.

• A tool to engage young people


STREETRADIO.NET


STREETRADIO.NET• WHY: Again tech of interest to kids, a carrot into learning. Young People don’t

see themselves as being able to participate in learning.

• So it’s a way of creating a pathway to education on their terms. Technology and Music Young People passionate about music. Great way of engaging them in an eduction process which they really enjoy. They don’t think there learning but they are.

• Young people we work with don’t have a voice, so gives them an opportunity to be heard. It’s a medium they can get involved in, with lots of different job and skills i.e. presenting, producer, music files, research, interviewing, or technical.

• Builds confidence over time many Young people too nervous at first but over time Confidence is built and they overcome initial nerves.

• Identity to be known as Jim the DJ or presenter, rather than Jim the street kid. Our work roles play a part of our social inclusion because its part of our identity and how we achieve income.


What is STREETRADIO.NET• Oasis Streetradio.net was opened officially on 1 March

2004, training homeless and disadvantaged young people in all aspects of radio. The fully equipped studio streams programs ‘live’ via the internet (www.streetradio.net) to loyal listeners around the world!

• Since launching, average monthly visits to the Streetradio.net website have increased dramatically. As the ‘voice’ of youth, with a slogan of “where everyone is equal”, Streetradio.net has a growing audience of regular listeners throughout Australia and internationally!


What is STREETRADIO.NET• Broadcasting 24 hours a day, seven days a week,

Streetradio.net features a weekly schedule of radio programs, presented and/or produced by disconnected young people at Oasis – The Salvation Army’s response to youth homelessness.

• With the extensive and ongoing support Streetradio.net

has been able to provide a myriad of opportunities to many young people. This ranges from basic computer skills to work experience in the studio (on air and production) and, in some cases, this has led to jobs in commercial/mainstream radio and in non-related industries, while some have pursued further education and training courses.


How did we get STREETRADIO.NET going?

• These young people had only dreamed of producing and presenting their own programs.

• This would not have been possible without Sony Foundation Australia, which provided significant funding over three years to cover the extensive set up and day to day running costs. Only recently, Sony Foundation advised Oasis it has generously decided on funding for a fourth year.


How did we get STREETRADIO.NET going?

• Additional support from.

• Streaming Media

• Radio Support Services.


What next for STREETRADIO.NET • Accredited learning leading to

employment and certificates.• Recording and Playing of Young

Peoples own music• Encompasses new technologies into

the programming i.e. pod casting etc• Needs New Partners to come on board

to support.• Perhaps even a licence to broadcast!!!


Resources.• www.salvosoasis.org.au• www.salvos.org.au• www.footprintsccc.com• www.moss.org.au

• Kotler, P. & Lee. N. (2005) Corporate Social Responsibility; Doing the Most Good for your Company and Your Cause. Wiley, New Jersey

• McLaughlin, T.A. (2006) Non Profit Strategic Positioning: Decide Where to be, Plan What to do. Wiley, New Jersey


Contacts:Oasis Youth Support Network• Russell Workman 02 8353 9423• Paul Moulds 02 9331 2266• Andrew White 02 9331 2266 ex 107

Salvation Army• Joanne Catalano

Territorial Corporate & Business DirectorThe Salvation Army140 Elizabeth St, Sydney NSW 2000Ph: 02 9266 9826

moss 2006 corporate social responsibility summit welcome to oasis youth support network community...

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